15 October 2019 07:04

MediAvataar's News Desk

MediAvataar's News Desk

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Formerly at Reddit, Buzzfeed, Tumblr, Facebook, and Google, Allen will help media companies and brands navigate the attention economy via Parrot Analytics’ global demand insights.

Parrot Analytics, a leading content demand analytics company that specializes in optimizing TV industry workflows through its global demand data and analysis, has named Stephanie Allen to the newly created position of Partnerships Director, Brands & Media. Allen is based in the company’s Los Angeles headquarters and reports to Courtney Williams, Head of Partnerships, Parrot Analytics.

Ms. Allen joins Parrot Analytics from Reddit, where she was Strategy Lead and a Senior Partnerships Executive. Prior to Reddit, she was Brand Strategy Director at Buzzfeed. Before that, Ms. Allen was Sales Manager, Brand Partnerships at Tumblr; Sales and Product Marketing at Facebook; and Account Executive and Product Marketing at Google.

In her new role at Parrot Analytics, Ms. Allen will access and translate the company’s extensive data sets for the advertising, marketing and brand sectors of the media business. She will be working with ad and media buying agencies, global consumer brands and the advertising and marketing divisions of entertainment companies around the world.

“In the last few years, we have seen the convergence of all forms of media – TV across all platforms, social media and gaming platforms creating content, etc. All of this overlaps and vies for consumers’ attention. At Parrot Analytics, we capture that attention as expressions of demand to help content producers, distributors, buyers and sellers understand the qualities that are driving viewer interest and engagement, as well as the value that can be attributed to that content. Now, we are extending our reach to help companies get ahead of entertainment and business trends. Using Parrot Analytics vast data sets and innovative new metrics, Stephanie will quantify the attention economy for brands, advertisers and marketers looking for the most valuable content properties to associate with, regardless of the medium,” said Courtney Williams, Head of Partnerships, Parrot Analytics.

“The need for personalized experiences and connections in an ever-shifting, hyper-fragmented market requires ad and marketing blueprinting and supply chain decisions to be more analytical and strategic. Many have turned to branded content and product placement as a means to re-connect with younger consumers. I’m enthusiastic about being able to help ad marketers, brands and agencies get ahead of fast-moving trends and identify the best content and strategy to reach receptive audiences via Parrot Analytics’ unique global demand insights,” said Ms. Allen.

Strategic partnership is part of Helo’s ongoing commitment to localise popular content among Indian communities

As part of this partnership, Bigg Boss contestants to share an exclusive 'Helo Last Message’ with their fans

One Lucky 'Helo Contest Winner' stands a chance to be a part of a weekend episode and interact with their favourite

Reiterating its commitment to provide its community of over 50 million monthly active users access to popular, trending and engaging content, Helo has launched a strategic partnership with leading entertainment show Big Boss Hindi Season 13, hosted by Salman Khan.

As part of this partnership, Helo is offering users exciting opportunities to meet and engage with the contestants of the hit reality show. One lucky Helo user will stand a chance to meet the contestants and feature with them in one of the weekend episodes.

This partnership between Helo and Bigg Boss Hindi Season 13 comes after a series of successful stints with the regional versions of the show in Kannada, Marathi, Telugu, and Tamil. As a part of its Bigg Boss Kannada partnership, Helo launched an in-app engagement campaign, where Helo users got to interact with their favourite BBK contestants by following the trending hashtags #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್ as well as the contestants’ personal accounts. Through the hashtag #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್, Helo users selected tasks for the BBK contestants to perform during the show.

Helo also recently partnered with Bigg Boss Marathi for its second season as its social media partner and gave select Helo users a chance to become the ‘Caller of the Week’ and ask their favourite contestants in the Bigg Boss House quirky and fun questions of their choice.

Mahesh Shetty, Head, Network Sales, Viacom18 said, “With Bigg Boss being our flagship property, it has a huge fan base and our association with Helo will help us expand it further. Our aim has always been to make the show more engaging and entertaining for our viewers so that they also feel a part of the fun-filled journey of the inmates. Through this partnership, we hope to bring our audience closer to the Bigg Boss experience.

“We’re delighted to partner with Bigg Boss again, this time for Bigg Boss Hindi Season 13. Our partnership with Bigg Boss is in line with our mission to constantly connect our users with their favourite content, in the language that they are most comfortable with. Following our previous regional partnerships, which saw unprecedented engagement from Helo users with over 20 billion combined impressions on the app, we are looking forward to reaching greater heights when it comes to engaging our users with Bigg Boss Hindi.” said Chhandita Nambiar, Head of Entertainment, Helo.

Helo users will also get day-to-day updates on all activities at the Bigg Boss house and the show’s contestants, by following the official handle of Voot/Colors on the app. To further engage with the viewers and Helo users, official Bigg Boss fan page of the reality show’s contestants will provide all the latest news and updates from the show. This fan-generated content will be shortlisted and featured on the Bigg Buzz episode. Each week, one fan will win a hamper or referral point from Helo. The show went live on 29th September, airing from Monday to Sunday.

93.5 RED FM’s Ticket to Durga Puja reignited the spirit of family bonding by bringing together estranged family members during puja

With the commencement of grand festivities of Bengal - Durga Puja, Red FM is back with the Season 3 of Ticket to Durga Puja, which celebrates the essence of the festive season by bringing everyone closer. Red FM, India’s most awarded radio network has created a niche space amongst the audience, with its constant effort to connect with them through various innovative properties. Ticket to Durga Puja is one such exclusive property. It is a Red FM IP solely committed to reconnecting people with their loved ones during the festival of inclusion and compassion. It is a benchmark campaign deeply rooted in its belief of bringing people closer and sharing the joy of festive times.

Both the Season 1 and Season 2 of Ticket to Durga Puja: Pardes to Swades received massive success as the whole city rejoiced, when the disjointed family members and loved ones were reunited. Red FM brought back family members who were away from their families & the city for years and couldn’t come back due to financial crisis or emotional distance. Red FM team along with their RJs Praveen, Neil and Nilam, took it upon themselves to curb the differences among these detached family members and let their hearts glow with love & happiness during the most loved festival of Bengalis. This year Ticket to Durga Puja was held at Acropolis mall, Kolkata where the winning families got the beautiful surprise.

Speaking about the initiative, Nisha Narayanan, COO & Director, Red FM and Magic FM said, “Undeniably, little joys of life increases when we share them with our near and dear ones. Festivities are best enjoyed when families are together and when people who matter most to you are closer. With Ticket to Durga Puja, we want our audience to celebrate this bond of love with family, friends and dear ones. Whenever we have bridged the gap between the separated family members, we have seen how they have always craved to be reunited all along and yet couldn’t do so due to various reasons. We are glad that we act as that mediator that brings people closer. Like the last season, this year too the winners of Ticket to Durga Puja are ordinary people with extraordinary life stories.”

Bhanu Buduk is a transgender and three years back when his family got to know about his relationship with Deepak Kumar, he was asked to leave the house. Now they are married and live in Kota. Pankajini, Bhanu’s mother has registered with Red FM’s campaign requesting to get Bhanu and his husband to Kolkata this Durga Puja and resolve their issues for once and all.

Kajal Bose residing in Sonagachi (red light area of Kolkata) got her daughter Chaya married at a very young age fearing that if she stayed with her longer she might have to lead a similar life. They have not met each other for years and somehow have never celebrated Durga Puja together. This year Kajal has decided to change that as she wishes to meet her daughter after years.

Sandip Ghosh hopes to bring his mother Dipali Ghosh from Jamshedpur this year to celebrate Durga Puja. His mother has been wheel chair ridden for over 20 years and only recently she has gone through a knee operation and started walking. It was difficult convincing her as she didn’t want to be a burden on her son and grand-children during Durga Puja. However, Red FM convinced her and after 20 years she will enjoy Durga Puja with her family in Kolkata.

Shantanu Bhunia hadn’t seen his brother Tarun Bhunia for years, who lives in Singapore. Tarun is a plumber in Singapore and has not been home for over six years due to financial constraints. This year Red FM will ensure that two brothers are reunited to enjoy the festivities together.

Maya and Sita are sisters and had not met each other for 10 years due to financial reasons. Maya, a homemaker stays in Kolkata and her husband works in a factory. Sita’s husband is a cook in a small food stall in Delhi. This year thanks to RED FM’s initiative, Sita will get to meet her sister Maya and celebrate the festival with her.

As the third leg of Ticket to Durga Puja saw a roaring start, Red FM witnessed an auspicious start with the ‘War of the Dhaakis’ where best dhaakis of Bengal indulged in dhaker lodai and took away some amazing prizes. Special guest actor Vikram Chatterjee awarded the Winner’s trophy to Chorebagan Sarbojanin while Hazra Park Durgoutsav was the first runner up and Dhakuria Sarbojanin took away the second runner up trophy. War of Dhaakis gave the much-needed platform to the maestros this year where they conjured up the magical beats for Durga Puja. Actors Parambrata Chatterjee and Rudranil Ghosh also joined the revelry along with the entire Red FM family. Taking the celebration of bond a notch higher, Red FM has planned a series of activities for the family members which include a pandal hopping session with VIP passes and joint lunch. Red FM has tied up with more than a hundred puja associations this year, which is an exceptional feat. With the blessings of Goddess Durga, Red FM looks forward to spread more love and warmth in the city of joy.

ZEE5 Global invites its audiences to fire up the festivities this October with a line-up of gripping stories and thrilling plots, replete with the best of Bollywood and TV stars coming their way all through the month.

Kickstarting the month, ZEE5 has premiered three new Bangla Originals on 1st October; Daab Chingri starring Saheb Chatterjee and Ishaa Saha, Daawat-e-Biriyani with Chiranjeet Chakraborty and Filter Coffee Liquor Cha starring Nishan KP Nanaiah, Priyanka Sarkar and Usha Uthap among others. All three films deep-dive into the intricacies of and the various dynamics at play within human relationships.

All this along with a host of new and exclusive Originals like the Kannada Original thriller Bhinna (8th October) and Telugu-Hindi bilingual political drama series Gods of Dharmapuri (23rd October). Additionally, premiering on 24th October is the much-awaited series Bhram, starring Kalki Koechlin, Bhumika Chawla, and Sanjay Suri.

Bringing the biggest and brightest from Bollywood to your screen, this month’s movie premieres include Jabariya Jodi (4th October) starring Sidharth Malhotra and Parineeti Chopra, Prakash Kovelamundi’s Judgmental Hai Kya (16th October) starring Rajkumar Rao and Kangana Ranaut and also Tamil blockbuster Nerkonda Parvai (25th October) starring Ajith Kumar and Vidya Balan.

Commenting on this line-up, Archana Anand, Chief Business Officer, ZEE5 Global says, “October is a special month for us as it marks the beginning of the festive season for our audiences across the globe. We’ve got quite a fabulous line-up of shows and movies across languages especially curated for this season, as well as some highly awaited Originals, and we look forward to delighting our audiences across global markets this October.”

Also lined up for this month are three more originals from the ZEE5- ALTBalaji association– starring Shabir Ahluwalia, Isha Koppikar, Mahie Gill and Tigmanshu Dhulia, Fixerr premieres on 15th October, Fittrat starring Krystle D’Souza premieres on 18th October and Karishma Kapoor’s digital debut with Mentalhood.

DocuBay – the only global membership video-on-demand streaming service by IN10 Media Network, designed to stream premium documentary films, has officially come on board as streaming partner for the 5th edition of International Film Festival Shimla (IFFS).

IFFS 2019 will be held at the historic Gaiety Theatre, Shimla, Himachal Pradesh, from 4th to 6th October. The festival is a unique venture in India, and is being with Ministry of Information and Broadcasting GOI and the Department of Language, Art & Culture (LAC), Government of Himachal Pradesh, as part of its endeavour to catalyse a vibrant Documentary, Short Film, Feature Films, Animation Films & Music Videos culture.

DocuBay’s own selection of international documentaries from 80+ countries, spans a variety of categories, encompassing diverse human experiences and opinions, varying perspectives and narratives, without boundaries of language, race, geography, or nationality. DocuBay’s intuitive interface lays emphasis on the discovery of films, through specially-curated categories called ‘Bays’ - Nature, Adventure, Travel, Culture, Science, Sports, and more, and short snackable clips called DocuBytes for viewing on-the-go. DocuBay is available all over the world, on the web, smartphones, and smart TV apps.

Commenting on the association, Akul Tripathi, COO, DocuBay said, “I think IFFS is a unique initiative and our partnership is a step in our sincere efforts towards strategic collaborations with Indian film festivals, and a fantastic place to forge and strengthen bonds with the ever expanding film making community. We are actively seeking fresh documentaries and are always on the lookout for exciting talent to partner with.”

Pushp Raj Thakur, Festival Director, IFFS said “I hope our collaboration with DocuBay as streaming partner will definitely bring new opportunities to the documentary filmmakers. This will provide a positive atmosphere to the filmmaker who are working independently in different parts of India. I am also sure that this streamlining will motivate upcoming filmmakers to move forward in this field and grab opportunities provided to them in IFFS.”

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