15 October 2019 07:19

MediAvataar's News Desk

MediAvataar's News Desk

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DocuBay – the only global membership video-on-demand streaming service by IN10 Media Network, designed to stream premium documentary films, has officially come on board as streaming partner for the 5th edition of International Film Festival Shimla (IFFS).

IFFS 2019 will be held at the historic Gaiety Theatre, Shimla, Himachal Pradesh, from 4th to 6th October. The festival is a unique venture in India, and is being with Ministry of Information and Broadcasting GOI and the Department of Language, Art & Culture (LAC), Government of Himachal Pradesh, as part of its endeavour to catalyse a vibrant Documentary, Short Film, Feature Films, Animation Films & Music Videos culture.

DocuBay’s own selection of international documentaries from 80+ countries, spans a variety of categories, encompassing diverse human experiences and opinions, varying perspectives and narratives, without boundaries of language, race, geography, or nationality. DocuBay’s intuitive interface lays emphasis on the discovery of films, through specially-curated categories called ‘Bays’ - Nature, Adventure, Travel, Culture, Science, Sports, and more, and short snackable clips called DocuBytes for viewing on-the-go. DocuBay is available all over the world, on the web, smartphones, and smart TV apps.

Commenting on the association, Akul Tripathi, COO, DocuBay said, “I think IFFS is a unique initiative and our partnership is a step in our sincere efforts towards strategic collaborations with Indian film festivals, and a fantastic place to forge and strengthen bonds with the ever expanding film making community. We are actively seeking fresh documentaries and are always on the lookout for exciting talent to partner with.”

Pushp Raj Thakur, Festival Director, IFFS said “I hope our collaboration with DocuBay as streaming partner will definitely bring new opportunities to the documentary filmmakers. This will provide a positive atmosphere to the filmmaker who are working independently in different parts of India. I am also sure that this streamlining will motivate upcoming filmmakers to move forward in this field and grab opportunities provided to them in IFFS.”

The 7PM - 11PM time slot on the channel will premiere some of the newcomers such as A Little Late with Lilly Singh, Perfect Harmony, Watchmen, His Dark Materials, along with the latest seasons of This Is Us, Empire, the series finale of Modern Family, and many more

Star World is known for bringing some of the biggest shows from around the World to its Indian audiences, and continuing this stride, the channel is all set to bring more of such shows that promise high acclaim. With home to many commendable TV shows, Star World, India’s leading English entertainment channel, goes one step further with their ongoing property ‘Now Trending’, a 7PM - 11PM programming slot that will house the newest and the most anticipated shows every weekend starting this September.

From talk shows to a special drama line-up and some comic fun, Star World, through the ‘Now Trending’ slot brings a range of shows from an array of genres. The channel’s talk show offering stands tall with A Little Late with Lilly Singh. Following suit is an explosion of drama on Star World with the latest family series This Is Us, the all-new superhero drama Watchmen and fantasy drama series His Dark Materials. What’s more? – a host of comedy offerings by the channel with the latest seasons of family sitcoms – Modern Family, Black-ish, Fresh Off the Boat and a brand new series bringing some musical love – Perfect Harmony.

‘Now Trending’ kick-started with the premiere of A Little Late with Lilly Singh, hosted by India’s favorite YouTuber, Lilly Singh, who has now become the first woman of Indian descent to host a late-night talk show in the United States. The show’s first few episodes saw Lilly in talks with a diverse range of artists – Mindy Kaling, The Office fame Rainn Wilson, Jessica Alba, Meghan Trainor, Scary Movie fame Anna Faris, Black-ish star Tracee Ellis Ross, Saturday Night Live’s Kenan Thompson, and the likes.

Under its drama offerings, Star World is geared up to premiere one of the most awaited series of the year – Watchmen. Based on the DC comics of the same name, this superhero drama starring Oscar winning actor Regina King series will take its viewers to an alternate history in which superheroes are considered outlaws. Next in line, the channel brings yet another anticipated and most talked about HBO British fantasy adventure series – His Dark Materials. Based on the novel series ‘His Dark Materials’ by Philip Pullman, the show comprises actors - X-Men fame James McAvoy, Wolverine fame Dafne Keen and award winning actor Ruth Wilson.

Starring Milo Ventimiglia, Mandy Moore, Sterling K Brown, and more, the award winning family drama, This Is Us has received many nominations and wins at prestigious award platforms such as the Emmys, Golden Globe and Critics’ Choice awards nominations since its inception. While the show has announced its renewal with three more seasons, the latest one – season 4 comes to India only on Star World every Saturday at 10PM!

That’s not it. Revolving around the lives of three different families and starring Sofía Vergara, Sarah Hyland, Ariel Winter, among others, Modern Family comes to the channel with its latest and last Season 11, ending its decade long run!

Below is the ‘Now Trending’ line-up –

Now, if you think it is only your weekends that are covered, the channel also has a multitude of show offerings over the week such as Game of Thrones, Koffee with Karan, The Office, MasterChef Australia and much more!

So, stay tuned to the one-stop shop for all things entertainment only on Star World!

Fever FM is the fastest growing radio network in the country. The network enjoys dominant leadership across the markets it operates in, and is the destination station for the youth, with focus on innovation and listener’s delight.

The network launched Fever Voice of Change (FVOC), the biggest CSR initiative in the history of radio, in February 2014. Taking inspiration from Prime Minister Narendra Modi’s speech on 15th August from Red Fort calling upon the nation to quit single-use plastic, Fever FM launched #PlasticSeBreakUp under the banner of Bharat Positive campaign. The initiative was lauded by the Prime Minister himself along with celebs like Gautam Gambhir, John Abraham and Shilpa Shetty amongst others. The campaign made waves on social media with a reach of 120 Million and garnering 130 Million impressions. More than 10,000 shopkeepers and 300 schools have joined the movement so far, making a positive change across the country.

To make this initiative even bigger and more impactful, Fever FM has extended this campaign on-ground with Green Bhandara, i.e, a plastic free bhandara for all. Moreover, change makers from different walks of life, such as policemen, sanitation workers, college students etc. who have joined this movement, have been recognized by Fever as ‘Green Gandhis’.

On 1st October 2019, Fever FM organized a #BreakUpParty, in association with Daikin, an on-ground event at Select Citywalk to appreciate the steps taken by the shopkeepers and other stakeholders in support of the Plastic Se Break Up campaign. The event saw participation from shopkeepers, NGOs, college and school kids and environmentalists who have pledged against the use of single use plastic.

Talking about the initiative, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, ‘We are overwhelmed with the support this initiative has received so far. From Prime Minister Narendra Modi tweeting about #plasticsebreakup to receiving more than 10k shopkeeper pledges this is a proud moment for Fever FM team. #BreakUpParty is our way of saying thank you to all the stakeholders, changemakers who joined the Fever initiative from various walks of life and are committed to the cause. We hope to make this initiative even bigger and drive the citizens towards a plastic free India.’

Gautam Gambhir, cricketer, MP and face of Bharat Positive initiative attended the event as a special guest. He said, ‘I am extremely pleased to be a part of this #BreakUpParty which takes the #PlasticSeBreakUp’ campaign a notch higher. It is very encouraging to see thousands of shopkeepers do their bit for the environment. I urge everyone to spread awareness about this campaign and make India free from single use plastic.’

Mr. Kanwaljeet Jawa, MD & CEO of Daikin India was also part of the event. He said, ‘I congratulate Fever FM for their positive initiative against single use plastic. We at Daikin understand the importance of a plastic free and green India and are in full support of the campaign. In fact, we have taken various initiatives in our production and processes to support the government’s signature initiatives like Swacch Bharat, and have an environment policy aimed at protecting the environment.’

YouGov BrandIndex shows that all three brands have a strong chance of wooing consumers this festive season

With the festive season around the corner, it’s raining smartphones in the market. Some of the biggest players have launched the most anticipated phones of the year to kick-off the celebrations. To add to this, Amazon and Flipkart’s online festive sales further present opportunities for those looking to grab their favourite handsets. YouGov looks into the brand perceptions of the 14 smartphone brands that it tracks to see which brand among the newly launched premium phones stands the best chance to win this festive season.

Data from YouGov BrandIndex- a daily brand health tracker, shows that as of now iPhone is the buzziest phone among Indians, with a Buzz score of 28.5 points in September 2019. This comes as no surprise as the smartphone giant recently launched the new iPhone 11, hitting the price-conscious consumers. The phone got sold out online even before its official launch and has created a lot of positive buzz for the brand.

However, the iPhone faces competition from its arch-rivals- Samsung and OnePlus as these brands are creating a lot of buzz as well. OnePlus has generated a lot of chatter around the launch of its 7T model and Samsung is driving the buzz around the launch of its foldable phone in India.

For the same time period, even Recommend score (whether one would recommend a brand to others) for these brands is high. It is interesting to note, that for females, iPhone is the most recommended brand while Samsung is on top for males. In both cases, OnePlus is second in the list of most recommended smartphone brands.

However, when judging the perception of Quality (whether one considers a brand is of good or poor quality) among smartphones, we see that iPhone is on top with a Quality score of 37.2, followed by Samsung (32.0) and OnePlus (29.4), indicating that consumers feel iPhone is of better quality than the others.

Even though all three brands score high on various brand health metrics, when it comes to people who are in the market to buy a phone, Samsung scores the highest on Consideration which measures whether one would consider purchasing a brand. This is an important metric in determining the purchase behaviour of a customer and his likeliness to buy. Samsung leads in this area and is ahead of iPhone and OnePlus. Furthermore, even Purchase intent for Samsung which measures whether one would buy from the brand is also high amongst both consumer sets- male and female, suggesting that Samsung has a higher likelihood of being the consumer’s pick this season as compared to its competitors.

With Flipkart and Amazon offering discounts on smartphones as part of the biggest ongoing online sales, these brands are in the ring to fight it out for the top spot. YouGov BrandIndex will continue to track these brands to see the impact of these events on consumers’ perception and purchase behaviour.


Note to Editors- All data has been collected from 1st July to 19th September 2019 on YouGov’s daily brand tracking tool- BrandIndex

But most product categories are moving ad investment online

WARC's Global Advertising Trends - Benchmarking ad investment by product category

TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category - both sectors are far less likely to have been disrupted by e-commerce, so the need for high levels of digital adspend to facilitate a path to purchase is reduced.

But across all categories, ad investment is shifting heavily into internet formats. The pivot to online advertising is particularly stark within financial services and retail, with both sectors having heavily developed digital platforms to serve their customers in recent years.

These are some of the findings by WARC, the global authority on advertising and media effectiveness, drawn from an analysis of its newly relaunched WARC Data product, which provides a new industry-standard measure of net advertising investment data across 19 product categories in 23 markets, including the United States, United Kingdom and China.

In WARC's latest 'Global Advertising Trends - Benchmarking ad investment by product category', the industry intelligence included in the report sheds light on how different sectors value advertising media, and how this has changed over time.

Key findings for five of the 19 product categories available include:

Financial Services

Total global adspend in 2018: $43.2bn (+13.0% year-on-year)

Median revenue ROI for successful campaigns: 2.93

Media spend: Internet $19.7bn (+24.4% year-on-year). TV $12.9bn (+4.0%). Radio $3.7bn (+5.1%). Other $7.0bn (+6.7%)

Ad/sales ratios: Financial services (3.6%). Banks, credit, loans (6.7%). Insurance (0.8%). Investment (1.5%).

Close to half of the $43.2bn financial services brands invested in advertising last year was directed towards internet formats. The data show a dramatic shift to digital over the last five years; internet's share of sector spend has grown 22.0 percentage points (pp) since 2013, to 45.5% last year. This is just above internet's share of global adspend (44.1%). As a share of sales revenue, the sector spends 3.6% on advertising, rising to 6.7% among banks.


Total global adspend in 2018: $25.3bn (+1.4% year-on-year)

Median revenue ROI for successful campaigns: 2.93

Media spend: TV $16.5bn (+1.0% year-on-year). Internet $3.7bn (+7.9%). Print $2.8bn (-12.7%). Other $2.3bn (+15.3%)

Ad/sales ratios: Food (2.6%). Confectionery (5.6%). Dairy (0.6%). Meat, fish, poultry (0.7%).

Almost two-thirds of the $25.3bn in ad investment within the food category last year was spent on TV, nearly double TV's global share of 33.3%. TV spend in the sector rose 1.0% year-on-year to $16.5bn in 2018 but has dipped by 3.7% each year since 2013 on a compound basis. Print also accounts for a greater share of food adspend than is the case globally, with newspapers' (-2.6pp) and magazines' (-2.1pp) share dipping mildly over the last five years.


Total global adspend in 2018: $62.3bn (+0.0% year-on-year)

Median revenue ROI for successful campaigns: 4.40

Media spend: Internet $21.5bn (+9.1% year-on-year). TV $20.3bn (-0.6%). Print $9.6bn (-15.5%). Other $10.9bn (+0.8%)

Ad/sales ratios: Retail 2.3%. Clothing & fashion (2.9%). Restaurants (2.0%). Supermarkets (1.2%).

Global advertising spend in the retail sector was flat in 2018 at $62.3bn. The $1.8bn in extra internet spend (up 9.1% from 2017) was offset by a decline in spend for all other media bar out of home (+12.7%) and cinema (+4.9%). Ad investment among the retail sector has tracked downwards in recent years, recording a compound annual growth rate of -1.8% since 2013. However, online advertising has become far more valuable to the sector during this time.

Soft drinks

Total global adspend in 2018: $15.1bn (+1.1% year-on-year)

Median revenue ROI for successful campaigns: 2.84

Media spend: TV $10.5bn (+1.1% year-on-year). Internet $1.9bn (+28.3%). OOH $1.3bn (-24.1%). Other $1.4bn (+1.3%)

Ad/sales ratios: Soft drinks (5.9%). Bottled water (5.9%). Carbonated (5.9%).

At 70.0%, TV's share of soft drinks brands' adspend is higher than all other categories studied for the report. The $10.5bn spent on TV ads in 2018 was up 1.1% from 2017 and has grown at a compound rate of 2.0% each year since 2013 - bucking the global trend. However, investment in other media - chiefly internet - has eroded TV's share of sector spend by 4.4pp over the five years to 2018. Internet formats still draw a relatively small amount of investment, at 12.8%; this is almost three times less than the global level and is likely a reflection of how little e-commerce has disrupted the sector.

Toiletries & cosmetics

Total global adspend in 2018: $25.7bn (-3.6% year-on-year)

Median revenue ROI for successful campaigns: 2.06

Media spend: TV $14.9bn (-3.9% year-on-year). Internet $5.6bn (+9.7%). Print $2.9bn (-12.0%). Other $2.3bn (-15.9%)

Ad/sales ratios: Toiletries & costmetics (16.9%). Bath toiletries & soaps (12.3%). Fragrances (21.5%).

At a top line level, ad investment within the toiletries & cosmetics sector has dipped 4.1% each year since 2013 on a compound basis, to a total of $25.7bn last year. This is largely due to how this spend has been allocated historically: in 2013, TV accounted for two-thirds of adspend while print drew a further fifth. Both of these media have recorded declining spend over the period, with internet (+10.7pp) and out of home (+4.7pp) gaining most in share but from a low base -depressing total investment growth in recent years. Print still accounts for 11.4% of sector spend, with magazines alone worth over $2bn, but this total has more than halved since 2013.

James McDonald, Managing Editor, WARC Data, and author of the research, comments: "In a multichannel world, it has become harder than ever to track campaign performance, measure ROI, or to even trust third-party data. Additionally, the problem is compounded by an environment of ad blocking, fraud, and consumer distrust, and is hazed by walled gardens, programmatic stacks and opaque practice. This results in millions of ad dollars wasted each year.


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