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Are we still living under the impression that regions make a nation and nations make the world? With technology penetration, the story is different in India, region is the world. Our country is known for its diverse heritage and we Indians take pride in our miscellany. Today, India’s rich culture is taking a backseat and newer traditions are emerging. This gives us more the reason to break with this folly and start re-inventing our old traditions and get embraced in this evolving era.

A unique digital platform that is trying to entice the audience with its modern means and a traditional core is Planet Marathi. It is a one of a kind planet amidst a galaxy of stars. Reaching out to people to embrace their traditions with a variety of productions and new initiatives. It is known for producing some of the best Marathi infotainment, keeping the audience abreast with the latest on goings and entertainment shots.

The Indian digital audience is thriving, with an increased availability of smartphones and reduction in internet costs the number of people accessing regional content on social media has blown up to an overwhelming volume.

Major social Media giants like Facebook and Twitter are focusing on India as their most important market today. Increased digital penetration and the influx of consumers has made regional content to take over the widely spoken languages like Hindi and English in India. While major cities continue to consume English content, regional languages have proclaimed their dominance with an exponential growth in native language content.

According to an infographic released by Time Internet India, regional language content consumption in India is not just restricted to their native cities and states but countrywide. Marathi content is being consumed in all the major metros and mini metros.

With an overwhelming response by not only the Marathi ‘manoos’ but non-Marathi speaking folks, Planet Marathi is all set to reach newer heights this year, confirms the brain behind this magnum opus- Akshay Vilas Bardapurkar, Founder Planet Marathi.

He further states that, “We began by having just a few shows which are very popular on our platform now. We have kept it very simple till now, so that anyone who watches it feels like sharing it with others and enjoying it with his family and friends. We take pride in the fact that we don’t engage with controversies to sell our content. In future we may have shows specific to the age groups to cater to a wider audience. Churning out progressive and massy content is our mantra for now. This year we plan to create a lot of our new IPs like conclaves, world tours, musical events also participation in CSR activities is on the cards, our first ever Marathi digital conclave with the Government of Maharashtra is currently in its planning phase. We will also come up with a franchisee model to take our brand global, we have already set our foot in Australia and Ireland, looking at expanding in the Middle East and USA as well. Our own OTT platform is also underway, and we are now looking out for real crisp content for our app which we will be launching on the 1st of May- The Maharashtra Day. Also, to produce at least 2 Marathi movies in this year is our target. So, all and all a total masala packed 2019 is in store for all of you.

Creating content that is both relevant and valuable to its target audience is at the very heart of the process that rules Planet Marathi. It is constantly appealing to the emotional quotient of the audience by celebrating the regional language and culture.

A latest study by Internet and Mobile Association of India and IMRB International showcases that regional content availability can enhance the growth of internet in India by 24%. Out of 70,000 newspapers that are consumed every day in our country around 90% are printed in Hindi or other vernacular languages. Local app distribution platforms are on a rise after realising the importance of regional content.

Planet Marathi is one of the pioneer digital platforms to realise this ascend and build a wonderful community which takes pride in their originality and roots.

So, when are you stopping by to experience this creative and one of its kind YouTube channel?

See you soon!

India is one of the world’s fastest-growing economies, poised to achieve a growth rate of almost 8% in 2019. One of the key drivers of this strong growth is the flourishing digital economy, which has been projected to surpass $1 trillion in just three years. As digital continues to dominate Indian ad spend, crossing the 40% mark for the first time this year, native discovery – personalised recommendations that appear in a format native to the platform – seems to be leading the way, growing at an even faster pace in the overall digital ecosystem. While native discovery is by no means a new kid on the block, here are four reasons why it’s now become mission critical for every media planner to include it in their overall media plan – if they aren’t already doing so.

1) It offers variety – useful for planners looking to hedge their bets

There’s no denying the dominance of the Google-Facebook digital duopoly, especially with Google’s commitment to bringing more of the Indian population online with its ‘next billion’ plan. However, Indian marketers and agencies are increasingly looking to diversify budgets away from the duopoly – not least as the tech giants continue to be held up to scrutiny, with Google most recently being fined $57 million by a French regulator for breach of the GDPR. Against such a context, native discovery lends itself as a promising alternative for media planners who want to spread their spend across a variety of platforms. After all, from video to blogposts, native discovery encompasses a range of solutions available on a selection of premium publishers, while at the same time preserving a superior user experience.

2) Native discovery is now available programmatically

With almost 20% of all digital media in India now being bought programmatically, up from just 15% last year, programmatic continues to be on the up and up, as agencies leverage programmatic to regain control of the ad buying process, as well as to enjoy the unmatched targeting options offered. And in a union of two darlings of the digital advertising world, media planners would be glad to know that native discovery can now be bought programmatically – Outbrain, for instance, has extended its programmatic reach through programmatic platforms like AppNexus and The Trade Desk, while bolstering its programmatic native offering through the acquisition of Zemanta, a native demand-side platform.

3) It empowers planners with greater control over quality, driving performance

In a world of performance-based advertising that continues to be besieged by issues like ad fraud and ad wastage, native platforms are able to offer planners some relief, as many do offer various options for media planners keen to control quality and drive performance. For example:

• Publisher block: agencies and advertisers have the option of blocking certain publishers in the event that their platforms are not driving enough conversions for them.

• Interest targeting: certain native platforms allow interest-based targeting, giving planners the ability to target a more specific audience within a particular category like Finance or Pharma, therefore reducing wastage for advertisers.

• Operating System (OS) targeting and browser targeting: many native platforms also offer OS and browser targeting options, which can be especially useful when promoting something relevant to a specific OS, thereby also drastically eliminating wastage.

• Performance evaluation: nowadays, native platforms offer tools which agencies and planners can utilise to drive results for their clients, such as multi parametric pixels, which can help capture multiple matrices in the same pixel, allowing clients to track the entire user journey, from first click to the final transaction.

4) Native now includes video formats

With Indian users watching more video ads on their mobile devices than most of the world, the traction of video as a format is at an all-time high. Unsurprisingly then, Indian ad spend is following a similar pattern, with India now one of the top countries for programmatic video spending. This is only expected to continue to grow as online video consumption climbs, driven by low data rates. In line with this, Outbrain recently launched Focus to further strengthen its native discovery video offering, a 100% opt-in, click to watch video solution that enables true storytelling through long-form video content.

Clearly, with all that native discovery has to offer, from availability on programmatic platforms to the ability to push out video campaigns, it is time for the industry to rediscover native discovery. And as India’s millennials, who have been found to demonstrate a predilection for native advertising, swiftly reach their peak spending years, there’s no time like the present.

 

Written by Sandeep Balani, Head of India at Outbrain

Wednesday, 13 February 2019 00:00

ZEE5 announces Blockbuster February

ZEE5 today announced a lineup of Star-Studded Originals for February for its global audiences.

Ranging from a procedural crime thriller to a high suspense drama, the content line-up promises a riveting and high-octane month for South Asians audiences across the globe.

The Final Call: premiering on 22nd February stars Arjun Rampal, in his digital debut, as a suicidal pilot on duty. Based on Priya Kumar’s book, ‘I will go with you, this gripping thriller also stars Sakshi Tanwar and Jaaved Jaaferi.

Abhay: Kunal Kemmu in his digital debut plays an investigative officer who solves bone chilling murder cases while dealing with his own personal demons, in the first procedural format crime thriller Abhay which premiered on ZEE5 on 7th February

Sharate Aaj: ZEE5’s biggest Bengali Original yet, Sharate Aaj, debuts on February 21st and stars well known Bengali actor Parambrata Chattopadhyay. Shot completely in London, the show traces the lives of a close-knit Bengali community getting set to celebrate Pujo while being hit by a terror attack conspiracy.

Also lined up for February are Tamil originals like D7 and Kalavu, Malayalam originals like Mirror and Aarpoo as well as Marathi original Sex, Drugs and Theatre. While ZEE5 Originals, Rangbaaz and the Marathi show Date with Saie are now also available in Tamil, Telugu, Bangla, Kannada, Marathi and Malayalam.

“We’re constantly working to layer our offering with a range of high- octane Originals, handpicked movies and our ever-popular TV Shows, across languages and genres for our global audiences. We’ve got a tremendous response for ZEE5 especially in Bangladesh, Sri Lanka and Pakistan. With such a fabulous lineup of shows, we’re looking forward to replicating this success very soon across other markets too.” said Archana Anand, Chief Business Officer – ZEE5 Global

In its Global MBA Ranking 2019, Financial Times named the University of Virginia Darden School of Business the No. 1 MBA program in the world for General Management and Corporate Social Responsibility.

Driven by the School’s commitment to teaching on topics including ethical, social and environmental issues, Darden becomes the first MBA program ranked atop the list for Corporate Social Responsibility — a new component of the Financial Times ranking introduced this year.

Home to the Institute for Business in Society and Olsson Center for Applied Ethics, as well as pioneering research and fields of study defining business’ role in society, such as business ethics, stakeholder theory, impact investing, sustainable innovation, social impact and Giving Voice to Values, Darden is a pioneer among MBA programs globally incorporating ethics, responsible leadership and corporate social responsibility throughout its entire core curriculum.

Student-run clubs such as Net Impact, Darden Capital Management, the Impact Investing Club and many others provide additional avenues for students to pursue their passion and professional development in key fields of sustainable business.

For the sixth time in seven years, Financial Times named Darden No. 1 in the world for general management, based on alumni ratings of MBA programs.

The pair of No. 1 rankings highlighted Darden’s rise in the FT Global MBA Ranking 2019. The School was also ranked:

No. 12 MBA program in the U.S. (up five spots from 2018)

No. 23 MBA program in the world (up nine spots from 2018)

No. 11 in the world for career services (up three spots from 2018)

The Financial Times ranking is built on 20 inputs grouped into key areas: Career Outcomes, Diversity, Research, International Experience and Corporate Social Responsibility. The inputs come from a survey of Class of 2015 alumni, plus two years of trailing data from the classes of 2013 and 2014, and data provided by the School based on the recently graduated Class of 2018, the newly arrived Class of 2020 and current metrics.

The channel brings to you the maximum city like never before in ‘Mumbai- City of Ganesha’ premiering on 28th January, 2019 at 9:00PM

 ‘Ganpati Bappa Morya’ is not just a familiar call that reverberates with drums and faith in Mumbai every festive season, but a powerful propeller that drives Mumbaikars from all walks of life. HISTORY TV18 will take you to a Mumbai celebrating its lord with MUMBAICITY OF GANESHA on 28 Jan, 2019 on 9 PM.

The exclusive film captures the mammoth scale and spread of Mumbai’s biggest ten day festival – Ganeshotsav. The processions through the streets of Mumbai on the final day of ‘Visarjan’ are the perfect representation of what Ganapati means to the city - how it draws people together, allows them to celebrate with abandon, regardless of caste, creed, age or background.

Devdutt Pattanaik noted mythology expert delves into the legends around Ganesha and how he is represented in popular culture in the most versatile ways, as a relatable God, loved by all.
This special also captures stars like Deepika Padukone and the Bachchans to icons like Sachin Tendulkar and some big business tycoons, all turning to India’s ‘smart mandir’ – Siddhivinayak. They all stand in front of the resident deity, Lord Ganesha – Mumbai’s favourite God – and bow their heads in hope and gratitude.

Avinash Kaul, MD A+E Networks | TV18 and COO Network18 "At HISTORY TV18 we pull all stops to deliver world-class, clutter breaking, contemporary shows to our audiences and ‘Mumbai- City of Ganesha’ best exemplifies these efforts. I strongly believe that outstanding local productions like these add a new dimensions to our programming and go a long way in establishing us as leaders in the factual genre in India.”

Relive the experience of this cultural carnival in a city of revelers only on MUMBAI-CITY OF GANESHA on HISTORY TV18 on 28th Jan, 2019 at 9:00PM

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