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RED FM, India’s leading FM radio network launched Channel no 935, a new age, on air property with RJ Akriti earlier this year.

RJ Akriti has been churning enthralling content from the TV and digital world getting a phenomenal response from the listeners.

As an additional treat for the listeners, Channel no 935 will now become the destination for daily Bigg Boss rants. With, 2017 winner Shilpa Shinde hosting this segment, she will provide inside expertise on your favourite contestants. Popular for her motherly role in the house, Shilpa will now decode the strategy of Karanvir Bohra, Sreesanth, Jasleen and all others currently creating an entertaining ruckus in the house. Shilpa will discuss the juicy controversies, new developments in the house and predict eliminations. The fans get a chance to discuss this with Shilpa through caller interactions.

Commenting on her new role as a host on a radio station Shilpa Shinde says “I’m super excited to host a show for the first time ever on a radio channel and what better than RED FM which is synonymous with ‘Bajaate Raho’. Watching these contestants is almost like reliving the entire experience of the house and Bigg Boss’ voice now gives me goose bumps. While this year has contestants with different personalities, their game strategy is extremely similar. Currently Sreesanth is my favourite contestant and I would like to see him win. Yes, the house is full of controversies and fights but it’s also full of fun and madness.”

Fans across Mumbai, Ahmedabad, Surat and Rajkot need to get all geared up for their weekly dose of Bigg Boss turbulence report every Friday on RED FM.

Walk into any coffee shop during ‘office’ hours and try to find an open table. You will likely have to wait, unless you are very lucky. Coffee shops, swanky hotels, and other public places have become the favourite office of freelancers, gig workers, and side-hustlers.

This growing cohort of professionals has broken away from the codes and constraints of traditional corporate life. It is also now part of the gig economy, a way of working in which people have temporary jobs or do separate pieces of work rather than working for an employer.

Today, millions of people are either autonomously working for a salary or legitimately working as their own enterprise. Indeed, 94 percent of all net new jobs created over the past 10 years have been freelance or part-time. Overall, independent contractors now account for more than a third of the U.S workforce.


In a reflection on the future of work and society, The International Labor Organization underscored the changing values and definitions of work. Although most people work to live, it said, they are also driven by strong cultural and psychological norms and ultimately need to engage in meaningful life projects. Work can be a means of survival for some and a lifestyle choice for others. To that end, freelancers often tout their worklife balance, the freedom to choose the projects they work on, and the fulfillment derived from constantly learning new skills and meeting new people. Companies of all sizes hire freelancers for their skills, reputation, and (maybe most importantly) flexibility.

With flexibility comes precariousness. Freelancers are constantly on the hunt for their next project, spending time, money, and efforts marketing themselves without knowing for sure if and when they will secure their next gig. Also, platforms that facilitate the gig-economy such as Uber, Fiverr, and Upwork often charge steep commissions in return for the work they bring to their freelance members. Finally, there are many more freelancers available for hire than there are projects, which tends to drive market prices (and therefore freelancers’ income) down.

In sum, Freelancia does not necessarily lead to fame and fortune, but it does fulfill a central tenet of the American Dream: being your own boss.


Working freelance can be lonely. Just like all of us, freelancers long for interaction with other humans and want to belong to a tribe of like-minded people.

Working from a coffee shop is not inexpensive, but it offers some scenery. Paying $300 a month to a shared workplace for a “hot desk” is about $299 more expensive than working from one’s kitchen table. WeWork and other shared workspaces offer way more than office space, free beer, and logistical support. They foster communities of entrepreneurs, creators, and venture capitalists. Each WeWork location also employs a community manager who sets up events such as book clubs, wine tastings, ping-pong tournaments, and mediation classes. There is even a WeWork bootcamp held every summer in the Adirondacks, to inspire ‘members’ (not tenants) and employees alike.


Although self-employment used to be disreputable and brought to mind the cliché of people working in their pajamas, freelancers now present a real opportunity for brands to acquire new clients and recruit talent. Here are three recommendations for brands looking to harness the power of Freelancia:

Freelancia is a mindset, not a demographic. Brands that wish to target Freelancia must reach gig workers with messages that align with their mindset of freedom, and fulfillment. They must also create useful and inspirational content that supports their brand’s mission, along with carefully-targeted media placement.

Address Freelancia’s functional and emotional pain points. To attract Freelancia, brands should try to address the functional and emotional pain points. This might be done by:
Developing offerings that simplify Freelancia’s day-to-day life and align with independent, always-on-the-go lifestyles. Brands can do this by reflecting on offerings that are readily available to office workers (such as connectivity, shipping, and health and wellness) and adapting them for Freelancia.

Offering a feeling of community and belonging. Despite all the scalable technology and global collaboration, we all find comfort in proximity and human interactions. Enable Freelancia to meet the freelancer next door.

Attract talent. Cloud computing, video conferencing, and other advanced technologies enable seamless collaboration between freelancers and their clients, giving brands access to talent across the globe. Dabble into Freelancia by commissioning small projects first, such as a sales deck or a micro-site design. Get to know your freelancers over time and identify other areas in which they could support your organization. Remember that freelancers are talented and dependable individuals, regardless of what they wear to work.

The bottom line is that Freelancia is here as both a cultural and economic force. It’s attractive to the kinds of talented and motivated people who are increasingly scarce in the fulltime world. Brands that can find ways to nurture and collaborate with Freelancia will find a flexible workforce that’s ready to help in almost any way needed.


Written by Dr. Emmanuel Probst Vice President, Media & Content Kantar Insights

Apart from winning the award in India, TikTok also received the award in the same category in Australia, Brazil, Canada, France, Germany, Hong Kong, Indonesia, Japan, Korea, MENA, Mexico, Russia, Taiwan, Thailand, Turkey, UK and the U.S. It was also named ‘Best App’ in Indonesia this year.

The Google Play Best of 2018 award is a nod to the best and most popular apps of the year. With its easy-to-use tools for creating and sharing short videos directly from the smartphone, interactive features and an intelligent discovery system, TikTok has become extremely popular around the world.

2018 marks a year of rapid growth and significant milestones for TikTok. In August, it was announced that TikTok and musical.ly would unite to create a new global app, becoming the world’s number one go-to destination for short-form video content creation and interaction, by empowering people to capture and share moments that matter in their lives. Most recently in October, TikTok became the number one downloaded app in the U.S. on both the Apple and Android App Stores, according to data from Sensor Tower.

“‘Language’ is the core proposition of ZEE5 which is embodied across the entire content and user experience of ZEE5. The platform offers its viewers around the globe a completely integrated entertainment experience across 12 languages and 11 display language personalisation options.” Explained Archana Anand, Chief Business Officer, ZEE5 Global.

In an interaction with MediAvataar India, Archana shared about the newest OTT platform on the block and how it will resonate with people who are ‘Dil Se Desi’.

Here is the complete Q&A.....

MediAvataar: Tell us about ZEE5.
Archana: ZEE5 is Zee Entertainment Enterprises Limited’s digital entertainment platform. We launched in India in February 2018 and soft launched across 190+ countries globally last month in October. With this launch we are the first Indian entertainment company to have an OTT available at this scale globally, after Netflix and Amazon Prime Video.
ZEE5 is a completely integrated entertainment offering, with both On-demand and Live TV channels. We have over 1,00,000 hours of content available for our global audiences across various genres like Indian Movies and TV Shows, Cine plays, Music, and Health and Lifestyle videos etc. along with a slew of exclusive Originals. All this content is across 12 languages: English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. With this range, we offer the largest width and depth of multi-genre content available in a single destination.
ZEE5 is available across multiple platforms-across Android and iOS phones. web, specific Smart TVs, Android TV, Apple TV.

MediAvataar: What was the key purpose behind launching this platform?
Archana: As a global content company, we need to be where our viewers are. With increased penetration of smartphones and improvements in internet infrastructure, more and more people are watching content online and on-the-go, and we needed to ensure that our viewers had access to our content anytime, anywhere.
We also saw a definite need-gap in the OTT space for strong language content. As more and more people come online, they increasingly want to watch content in the language of their comfort, and there is a clear dearth of this, which ZEE5 fills perfectly.

MediAvataar: What is it’s USP?
Archana: ‘Language’ is the core proposition of ZEE5 which is embodied across the entire content and user experience of ZEE5. The platform offers its viewers around the globe a completely integrated entertainment experience across 12 languages and 11 display language personalisation options. We have multi genre content available in English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi. Not just that; on ZEE5 a user can also customize his navigation language, choosing from among 11 languages including English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Bhojpuri, Gujarati and Punjabi.
It also offers various additional user-friendly features like voice search, download to watch offline option, HD Quality video, adaptive bit rate streaming etc.

MediAvataar: Which are the key markets you are looking at initially and share the expansion plan?
Archana: In the first phase we are focusing on the South Asian diaspora across the globe as our language content is perfectly relevant to them. APAC, MENA and Africa are where we’ve rolled out our TVC right now, and we will soon launch this in Europe and Canada and Caribbean too.

MediAvataar: How do you look at the competition in this digitally dense era?
Archana: It’s really about how relevant you are to consumers and how distinctly you’ve been able to create a positioning for yourself, where the consumer considers you as the go-to destination for a particular proposition. If you’ve been able to clearly create this distinct positioning with the consumer, then it really doesn’t matter whether you have one competitor or a hundred.

MediAvataar: How do you plan to position ZEE5 on a global platform?
Archana: ZEE5 will clearly be the go to destination for language content. With over 100,000 hours of content across genres and languages, ZEE5 is the singular platform that’s tailor made for Indians and South Asians and beyond, around the world. With the launch of ZEE5 globally, we intend to own the India peg completely and be the unequivocal go to destination for Indian content for South Asians and beyond, wherever they may be. We offer content across 12 languages today and this is just the start. Over the next few months, we will be launching a significant amount of dubbed content in non-Indian languages also and will also create original content for local markets abroad.

MediAvataar: Throw some light on the ‘Dil Se Desi’ campaign.
Archana: Both ‘Dil Se Desi’ and the ZEE5 India launch campaign (which was rolled out in February 2018), ‘Apni Bhasha Mein Feel Hai’ actually have their genesis in the same insight; that Indians and South Asians today, irrespective of where they live or how globally connected they are, are fundamentally rooted in their culture and feel a strong sense of pride and belonging. Being ‘Desi’ today has moved from being just cool to becoming an intrinsic part of one’s identity
Given that digital is such a youth centric platform, our campaign plays on how traditions and cultural symbols have been adopted and adapted by the youth today – i.e. a henna tattoo replaces the traditional mehndi; payals get paired with sleek stilettos.
‘Dil Se Desi’ is therefore a contemporary blend of tradition and modernity that perfectly blends our audience’s current state of being with the connect back to their home, culture and tradition, thus building a strong resonance and emotional quotient with the brand
This emotion and connect to our roots and culture is celebrated in our campaign, and is further captured in the creative rendition #♥Desi


MediAvataar: What made you come up with the concept?
Archana: As we were launching in international markets we wanted to create a campaign that resonated with not just every Indian but every South Asian around the world including audiences living in countries like Pakistan and Bangladesh; one that would extend the ZEE5 identity to a global audience.
Dil Se Desi was Inspired by the insight that South Asians across the board are referred to as ‘Desi’ and wear that tag as a badge of honour. The South Asian diaspora remains hugely connected to and are proud of their roots, embodied in their culture and traditions, their language and their entertainment. With the tremendous love for desi content across the globe, the campaign speaks to the South Asian diaspora as a whole, and not just Indians living overseas.

MediAvataar: What was the messaging you had in mind while implementing the campaign?
Archana: ‘Dil Se Desi’ and the ZEE5 India launch campaign (which was rolled out in February 2018), ‘Apni Bhasha Mein Feel Hai’ have their genesis in the same insight; that Indians and South Asians today, irrespective of where they live or how globally connected they are, are fundamentally rooted in their culture and feel a strong sense of pride and belonging. For South Asians around the globe Being ‘Desi’ today has moved from being just cool to being an intrinsic part of one’s identity. The campaign taps into the emotion which not only embraces this desiness but celebrates it.

MediAvataar: What’s to expect from the Platform in the coming timeframe?
Archana: We will very soon be going live with ‘Dil Se Desi’ in Europe as well as in Canada and the Caribbean, marking our official entry in these markets. We have a line-up of some really interesting original content as well as several blockbuster films. On the business front, we have recently announced a strategic partnership with NetRange for their line of smart TVs. We’ve also got a lot of really strong partnerships in the pipeline and these will be announced over the next several weeks. These partnerships are across IPTVs, Telecoms and OEMs. So lots of exciting news coming up!


Animal Planet, India’s No 1 wildlife channel, will air a critically acclaimed award-winning film ‘Gyamo- Queen of The Mountains’ on November 27 at 9:00 PM.

Produced by Riverbank Studios in association with Discovery Communications India, the film is about Gyamo, a Snow Leopard and her 2 cubs, who haven’t been seen ever since a big male snow leopard appeared. The father son wildlife filmmaker duo Mike Pandey and Gautam Pandey return to Ladakh to pick up the trail and find the cubs. Exploring this amazing landscape, they discover there are many challenges that surround this endangered cat and threaten their very home.

The film has received accolades at leading film festivals globally including the Prestigious United Nations recognized conservation award at the Jackson Hole Big Cats Festival. Directed by Doel Trivedy & Gautam Pandey, ‘Gyamo – Queen of The Mountains’ has been screened at prestigious festivals including the UN Forum, BANFF Mountain Film Festival, Official Selection at WCFF, New York, Jagran Film Festival and is part of premiers of The Quotes from the Earth Film Festival (to be held in December). The film is also an official selection at the Indian Panorama to be screened at IFFI 2018, Goa, on November 22.

Director Gautam Pandey and Doel Trivedy at Riverbank Studios said, “We still don’t know how many snow leopards there are in the wild. Before we even begin to understand the cats and this incredible vast landscape they inhabit we can already begin to see the impacts of development and tourism. The film is a small effort to understand the ecology that sustains the snow leopard and also the deep connection with people who share its home and try and find solutions to protect this elusive cat before it disappears forever. It’s wonderful to partner with Discovery Communications India to bring this issue to the forefront and finally have a platform for conservation issues in India.”

Zulfia Waris, Vice President, Premium & Digital networks, Discovery Communications India, said, “Animal Planet has always been at the forefront of promoting conservation of wild animals. Our aim is to encourage and offer globally acclaimed content produced by the best production houses whether in India or abroad. ‘Gyamo- Queen of the Mountains’ not just narrates the story of a snow leopard Gyamo and her cubs, it also highlights various human caused factors which are disturbing their life in a very endearing way.”


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