06 March 2021 15:33



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Ready to take a break from your everyday routine and get transported into the world of drama, action and entertainment? Well, you’re in luck because &pictures is bringing to your television screens two films that promise to help you bid adieu to a boring weekend in perfect movie style! On 25th July, the channel premieres Thappad, a film that will get you to retrospect the true meaning of love and respect, and on 26th July, get transported into the thrilling world of cops, action and car chases with Bad Boys for Life.

Questioning ‘Bina Respect Kya Hai Pyaar’, director Anubhav Sinha’s Thappad is a journey of Amrita, a talented, educated and a loving housewife who was happy with her life being surrounded with her family and husband’s priorities until the day her husband slaps her in front of a crowd. Amrita’s perfect relationship is shattered, and she was reminded of all the times she downplayed her role as an equal partner in the relationship and questioned all that her marriage stood for. This heart-warming and striking film stars Taapsee Pannu, Pavail Gulati, Dia Mirza, Ratna Pathak Shah, Tanvi Azmi, Maya Sarao, and Kumud Mishra in pivotal roles. Witness the most significant movie of the year on Saturday, 25th July at 8pm.

Taapsee Pannu shares her experience and says, “Working on Thappad has been an overwhelming experience for me. The movie sheds light upon a crucial issue that I always wanted to personally address. I feel any kind of violence can change a person completely either making you withdraw into a cocoon or emerge stronger and It’s the same with Amrita’s character. Getting into Amrita’s skin was quite a challenge and it got me claustrophobic. My impulsive mindset took time to attune to Amrita’s calm worldview. But, her righteousness, her maturity to handle every situation, and an infectious calmness on the outside made me grow as a person and made me look at things differently. Thappad gives voice to a topic that has been hushed for years now; with the &pictures premiere, we are hoping to bring notice, open conversations, help people identify and not accept those minor verbal ‘Thappads’ thrown their way.”

Elaborating on the experience of making Thappad, Anubhav Sinha said, “Thappad has been a challenging experience for me and It’s something that I am immensely proud of. The movie tackles plethora of issues in our society that have unfortunately been normalized. A whole lot of us indulge in gaslighting without realizing it. And, in order to correct our behaviour, we need to first know that it is incorrect. We have worked hard to encapsulate the right messaging and emotion throughout our film; it is important, now more than ever for the film and what it stands for, to reach as many people as possible. The response so far has been phenomenal. I am grateful to be a part of an era where storytelling as well as audiences, are evolved enough to embrace such movies that are against the tide.”

On 26th July at 1pm, sink your teeth into yet another blockbuster with Bad Boys for Life that chronicles the shenanigans of a zabardast cop Jodi. Comedy, larger than life action, adrenaline thumping car chases, and a drug mafia – the film has all the entertainment elements. Starring Will Smith and Martin Lawrence, the movie follows the encounters of detectives Mike Lowrey and Marcus Burnett who team up for one last ride as they go up against the vicious leader of a Miami drug cartel.

Drama ho ya action, Sabka Ek Hi Weekend Destination and we’ve given you enough reason to tune in. So this weekend, don’t miss watching these two blockbusters only on &pictures!

MediAvataar: What are the interesting trends and insights which are very unique to the Bhojpuri GEC/Movie viewership?

Amarpreet: Bhojpuri TV category is relatively nascent compared to other regional markets. The viewership is dominated by movie channels primarily. There is a very high appetite for movies and unlike other movie viewership landscapes it has equal presence of male and female viewership. In GEC there is high affinity for devotional, socio mytho content and dance & music based properties which makes it unique.

ZEEL has been at the forefront of refining and enhancing viewership in this category with the presence of leading movie and GEC brands.
ZEE Biskope has been launched to cater to the Bhojpuri movie affinity albeit in a curated manner. Built on the premise of offering hyper Bhojpuri entertainment 24X7, the brand has been at a strong leadership run since its inception.

Big Ganga caters to the need for original content beyond movies. The brand provides platform to the growing aspirations of the region. From talent based formatted shows to culture celebrating events, the leading GEC channel has given the Bhojpuri loving audience its own authentic regional content to take pride in.

MediAvataar: With viewers restricted to their homes owing to the nationwide lockdown, how do you plan to entertain your viewers?

Amarpreet: The pandemic has seen unprecedented impact on our lives as well as on entertainment consumption especially wrt TV viewership. TV remained the leading platform of choice for entertainment throughout the lockdown period.

In Bhojpuri category, movie viewership soared enormously during lockdown period, especially the non prime time viewership. ZEE Biskope super served the audience with a slew of movie festivals, premieres and original shows which saw it strengthen its leadership position throughout the lockdown period. For the upcoming Sawan month it is brining blockbuster premiere titles on Sawan Monday in a curated slot called Sawan Dar Somwar, alongwith two film festivals based on the theme of Sawan.

Big Ganga brought Sangeet Unlock, a shoot-from-home musical journey with regions most celebrated singers and celebs and it received a very positive response from the audience. With Sawan month starting now the channel is brining five new properties alongwith special offering of Live Aarti from Devghar temple as visits this year are restricted.

MediAvataar: It has been a few months since the launch of Zee Biskope. What are the major challenges that you have faced?

Amarpreet: ZEE Biskope has been created on the premise of offering curated content. Innovation and localization has been the filters to establish it as a differentiated offering in the category. The primary challenge had been to not to be seen as just another Bhojpuri movie channel in the category. The effort in creating curated library basis deep analysis of movie viewership over last 3 years, building brand pillars based on consumer affinity towards the genre and establishing an identity that celebrates as well as elevates the love for the genre had been the key focus to set us apart.

The channel opened at No.1 position with highest GRPs in the category, a rare feat by any channel in the TV industry, purely owing to this intense consumer centric approach.

MediAvataar: There is a growing demand in regional markets for disruptive content, both in fiction and non-fictions. What are your plans for Big Ganga?

Amarpreet: Big Ganga has always pushed the envelope when it comes to original and disruptive content. Be it creating a platform for housewives to showcase their talent through Memsaab No.1 or brining national IP SRGMP to Bhojpuri market the brand has always managed to serve the pride and ambition of the region. During lockdown the channel brought Sangeet Unlock which was regional singing sensations entertaining audience through shoot-at-home format. With the festive season onset the channel is bringing live aarti from Deoghar. Soon a multi-talent festive series will be launched which will span across the entire festive calendar from Aug to Nov, once again a first in the category.

MediAvataar: The growth of viewership among the HSM regional languages has been driven by Bhojpuri. What is your road map for growth both for Zee Biskope and Big Ganga?

Amarpreet: Bhojpuri viewership is growing significantly. With two flagships channels from ZEEL we have the lions share of this category and an aggressive plan outlined for both the channels.

ZEE Biskope caters to the masti and excitement of the region. It will bring forth hyper Bhojpuri cinema with blockbuster premieres and film based shows yet unexplored in the region. It further deepens viewership involvement with the brand and the category through category first engagement activities like Talent Camera Action and upcoming Emoji Day Special. The viewers will up close and personal with celebrities as well as earn fame for themselves.

Big Ganga caters to the pride of the region. It will be bringing forth completely new line up of syndicated fiction hitherto unseen in the region and non fiction shows that will celebrate the culture of the region in new formats and with biggest celebrities of the region. In the new scenario the channel will constantly facilitate access to cultural and regional celebrations through its innovative measures like facilitating Live Aarti during Sawan month etc.

Novelty and innovation will remain the core driving principles for either channels, in their respective genre.

MediAvataar: Share your thought process behind roping in all the three superstars of Bhojiwood for Zee Biskope?

Amarpreet: Bhojpuri category is primarily driven by male celeb fandom. Nirahua, Khesari and Pawan are like the three Khans of Bollywood. Each one has their exclusive fan club while also enjoying a wide popularity across. However, the three have never come together for any brand. ZEE Biskope in line with its core promise of Aathon Pahariya Loota Lahariya intended to drive the entertainment to its max quotient. Thus what better than to get the most loved stars under one roof and let the audience have maximum entertainment. The campaign received an enormous response with more than 90% awareness and intention to see scores on brand surveys conducted. This once again stood testimony to our differentiated and curated approach towards the category.

MediAvataar: Regional Channels may become the flagships of broadcast network. Your thoughts?

Amarpreet: Regional channels are growing across board. They are a major viewership and revenue drivers today. The appetite for content in own language and entertainment in own culture is an equal force alongwith broader spectrum main line entertainment. Bhojpuri viewership has seen a growth of more than 30% YoY in viewership across the years. With addition of new channels like ZEE BIskope the viewership has grown by an average 20% and has brought more viewers into the fold.

MediAvataar: On a personal note, what have been the highlights of your career so far?

Amarpreet: I had been associated with the media industry for long now. I have worked across radio, Hindi GEC as well regional GEC. Though there are many achievements across the year however the recent feat of ZEE Biskope being launched at No.1 position and sustaining its leadership position since then definitely stands out as special. This has been a rare feat for any channel in a long time, both in the TV industry as well as within ZEEL. We are very happy and proud to take Bhojpuri entertainment to the next level for our beloved viewers.

Eurosport SD and EurosportHD, the premium sports channels from the house of Discovery, will beam 2020FIM MotoGP™Grand Prix World Championship live starting July 19 as the action resumes post a break because of Covid-19.

“The live action from MotoGP™sends out a very strong and positive message to the entire sports fraternity in the country and across the globe,” said,Vijay Rajput, SVP – Affiliate Sales & Head of Sports Business, Discovery – South Asia. “MotoGP™ has a very passionate fan-base in the country eagerly waiting for the restart. With 17 races planned from July to December, the Moto GP fans have a lot to look forward to.”


*Evening Race

** Events and dates to be confirmed before the 31st of July

The 2020 season will not finish later than the 13th of December and will have a maximum of 17 events (including the Qatar Grand Prix)

All dates, events and eventual attendance of spectators are subject to the evolution of the pandemic and the approval of the corresponding Governments and authorities

47 Meters Down: Uncaged is a 2019 American-British survival horror film directed by Johannes Roberts and written by Roberts and Ernest Riera and a sequel to the 2017 hit 47 Meters Down.

The plot follows a group of teenage girls who scuba dive to a ruined underwater city, quickly learn they have entered the territory of the deadliest shark species in the claustrophobic labyrinth of submerged caves. The film will be available in English, Hindi, Tamil and Telegu on partner platforms of Lionsgate Play - Vodafone Play, Airtel Xstream, Idea Movies&TV on Friday,3rd July 2020.

Shot against the beautiful landscape of South America, 47 Meters Down: Uncaged, starring Sophie Nélisse, Corinne Foxx, Brianne Tju and Sistine Stallone is about the diving adventure of four teenage girls exploring a submerged Mayan City. Once inside, their rush of excitement turns into a jolt of terror as they discover the sunken ruins are a hunting ground for deadly great White Sharks. With their air supply steadily dwindling, the friends must navigate the underwater labyrinth of claustrophobic caves and eerie tunnels in search of a way out of their watery hell. The film received rave reviews for it’s cinematography and critically shot underwater scenes. Viewers will start longing for a holiday while watching this film.

The lead characters in the movie have adventure on their mind but little do they know that a trip that’s got them excited could very well be a terrifying trap. Watch this film to know how well-prepared they are for the dangers under the sea!

Fans around the world rejoiced at the announcement of football season resuming albeit behind closed doors. English football including the Premier League and the FA Cup, has been a glimmer of hope for fans who have been impatiently waiting whilst being confined to their homes amidst the lockdown.

The wait is now over! In India, Arsenal fans, famously called as ‘Gooners’ have a reason to celebrate as Viacom18’s premium English entertainment destinations VOOT SELECT and COLORS INFINITY are exclusively showcasing Arsenal TV on the platform and channel respectively.

Gooners will now have access to full matches, press conferences, player interviews, training videos, match highlights, post-match analysis and BTS footage of their favorite team, through Arsenal TV programming – Arsenal World and Arsenal 360.

Football is the most watched and followed sport in the world and the fanfare in India has been rising exponentially, with legendary clubs like Arsenal FC being amongst the most popular clubs in the country. Fans will get an even more immersive experience and insight to the matches through special programming and exclusive access to club related content they never had before.

Along with complete matches of Arsenal FC in the Premier League, European and FA Cup, viewers can watch the exclusive programming of Arsenal World and Arsenal 360, as well as unforgettable moments from previous seasons including the season of ‘The Invincibles’. Furthermore, Arsenal TV will be a window to the training videos, interviews of manager Mikel Arteta, star players Mesut Ozil, Pierre-Emerick Aubameyang, Granit Xhaka, David Luiz and the rest of the squad.

Don’t miss out on the exciting action and exclusive content from the London derby against Tottenham Hotspurs, against newly crowned champions Liverpool, and many other EPL, Europa Cup and FA Cup matches this season, on VOOT SELECT

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