Impact communications, a leading rural marketing agency refreshes its 20 years of well-established brand identity by unveiling a new logo. The refreshed identity comes on the anvil of its over all expansion plan.
Impact also announced the launch of a Last Mile Enhancement vertical LME dedicated to address the whole new demand from the clients for sustainable & measurable last mile distribution solutions. LME vertical will implement some path breaking, technology driven and sustainable models for GSK, RB, Phillips & Ayurvet.
“The new Impact logo represents the evolution of our company and its expanded service capabilities. We are excited about this new phase of our journey and have a strategic vision for growth that sets the pace for company to be future ready. “Shared Sanjay Kaul Founder & CEO Impact Communications
To accelerate the growth of various verticals Impact has announced some Leadership changes. Nikhil Kaul an experiential marketing professional with 17 years of varied experience will be Business Unit Head, North. Padma Thuravil, a rural marketing professional with 17 years of experience has been brought on board to lead new business acquisition in Mumbai, Abhishek Bhatia with 16 years of rich experience in rural marketing will head business acquisition in North, Nisha Gaud an old guard at Impact has been elevated as Director – Key Accounts. Kalpana Raina - Director Strategy will also oversee overall business planning of new verticals. Jankana Kaul and Saloni Arora two young Turks will drive forward the mandate of leading the recently launched digital vertical, Natter. Addressing the need gap of customizing digital for beyond metro markets.
“In early years we operated in restricted domains of activation, need based tactical solutions for promotions, engagements etc. Today our service offerings to our clients have expanded from tactical to sustainable and strategic solutions thus needed a fresh relook both at our business and Leadership. Today, we are more agile to serve our clients and address their business challenges with precision and trust” Commented Nidhi Singh, COO Impact Communications.