30 September 2023 05:11


Alphabet Media wins the PR mandate for renowned everyday luxury fashion brand: SAUNDH

Alphabet Media, a public relations agency focused on strategic integrated communications, is delighted to announce its association with Saundh India as an honored PR partner.

Inspired by stories that shape our artistic heritage, Saundh is an everyday affordable-luxury label focused on womenswear. Launched in 2019, it houses exquisitely handcrafted luxe styles. With designs that breathe in the beauty of sentiments rooted in tradition bolstered by a global contemporary appeal, its wide range of styles includes sarees, co-ord sets, dresses, tunics and more.

Alphabet Media has proudly won its mandate after competing in a multi-agency pitch. The agency is prepared to lead its consumer as well as corporate vertical by providing integrated communication solutions that include public relations, media management, and influencer engagement. They will develop effective engagement strategies and manage external communications to deliver result-oriented services for the brand.

Sarabjeet Saluja, Founder of Saundh said, “We’re glad to have partnered with an agency that understands the nuances of a clothing brand like ours which still has a vast pool of uncharted territories to explore and a unique vision and passion to stand out in today’s saturated market. We’re certain that Alphabet Media’s expertise and creative approach will help Saundh build an empire of its own. We look forward to bringing this partnership to fruition.”

Tejal Daftary, CEO & Founder, Alphabet Media added, “We are thrilled to onboard Saundh as our newest partner. We’re all set to further strengthen the brand’s presence in the country through creative strategies to engage with the right audience. We look forward to supporting the brand in achieving their business outcomes with the utmost sincerity.”

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