MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, and the largest brand and reputation advisory network in Asia and Europe, took home three awards at the 2015 PRWeek Awards Asia including one Silver and two Bronzes.
Recognised as a benchmark in the communications industry, the PRWeek Awards Asia rewards clients and agencies for the best strategies and achievements that have transformed businesses and brands.
Charlotta Lagerdahl Gandolfo, Regional Business Director, MSLGROUP in Asia, said “Being recognized by the PRWeek Awards once again demonstrates our capabilities in delivering integrated solutions, grounded in insights, that generate real impact on our clients’ bottom lines. We are comitted to driving change in our industry and will continue to evolve to exceed our clients’ expectations.”
The winning campaigns include :
CeBIT India from ‘just a trade fair’ to ‘technology intelligentsia’ by 20:20 MSL, won Bronze for B2B Campaign of the Year for the integrated media advocacy campaign that cut across conventional PR tools to ensure the success of the first CeBIT in India.
Follow Me! The Dongfeng Citroën New Elysee Journey to Mount Everest by Genedigi MSLGROUP, won Bronze for Brand Development Campaign (product) for a bold idea that drove consumer engagement with user-generated digital content that was amplified through mobile marketing. A high-risk, high-reward camapign, it generated amazing sales results.
Crowdsourcing Brand Loyalty: Huawei Fan Celebration by Genedigi MSLGROUP, won Silver for Corporate Branding Campaign of the Year for its creative and strategic engagement with consumers which showcased the company’s transparency and openess to enhance brand loyalty.
These accolades follow a string of award wins for MSLGROUP this year, including a Gold Stevie in the Asia-Pacific Stevie Awards, Marketing Magazine’s Event Marketing Agency of the Year, Best Mobile Campaign from PR Daily Awards, and a Silver in Advertiser Magazine’s yearly awards competition in China.