13 April 2021 05:49

MediAvataar's News Desk

MediAvataar's News Desk

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Great Place to Work® is the global authority on building, sustaining and recognizing High-Trust, High-Performance Culture at workplaces. The Certification is recognized world over by employees and employers alike and is considered the ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures.

Every year, more than 10,000 organizations across 60 countries apply to get Great Place to Work–Certified.

This is Jagran New Media’s 03rd certification by the “Great Place to work Institute”. Earlier the organization got certified in the year 2018 and 2019 for demonstrating best culture driven practices in the industry.

On getting the recognition Mr. Bharat Gupta, Chief Executive Officer, Jagran New Media said “Culture Building is the foundation to achieving sustainable growth models, I would like to thank team Jagran New Media for believing in the vision, working innovatively and exhibiting strong camaraderie.”

Considering the fact that digital is evolving every day and we are transitioning from millennials to Gen Z, it’s imperative for us to build a friendly work environment where everyone feel connected remains our main priority said Neha Verma, Head – Human Resources, Jagran New Media.

In the survey, conducted by the Great Place to work in Jan’ 2021 most of the employees praised the organization for looking after them like a family during the pandemic and applauded the efforts made by the leadership team in designing communicable strategies for a sustainable and productive work from home environment.

Rounding off the weekend on a perfect note, the family entertainer will telecast the blockbuster on April 18 at 6:00 pm

Since its inception, ZEE Biskope has raised the bar of entertainment by serving its audiences’ power-packed content all year round. The channel has been delivering campaigns that resonate deeply with the region and also stays ahead in the game when it comes to hosting blockbuster movie premiers. Welcoming the onset of spring and expanding its library, ZEE Biskope now brings the world television premiere of Babli Ke Baraat on April 18 at 6:00 PM in its Jila Top movie band.

The movie features Shubham Tiwari, Preeti Shukla and Jitendra Yadav in lead roles with a triangular love story that encompasses some hilarious moments filled with confusion and tongue& cheek banter, making it the ultimate family entertainer. Preeti Shukla became a household name after working in web-series, daily soaps and movies in south industry. Babli Ke Baraat marked her debut as a blockbuster in Bhojiwood. Exhibiting grandeur, the film has been shot at enchanting locations in Ranchi, Jharkhand. The movie brings a perfect end to the weekend where families can hop onto this fun ride and enjoy the movie together.

On the premiere, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd. said, “ZEE Biskope has successfully established itself as a one stop destination for all cinephiles where they can get movies of their favourite superstars across genres. With the World Television Premiere of Babli Ke Baraat, we aim to bring families together and create an opportunity for brands to target family audiences.”

Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “The movie Babli Ke Baraat is a blockbuster which made headlines for all the right reasons owing to its highly entertaining storyline.Living up to our promise of Aanthon Pahariya Loota Lahariya, we elevate weekend entertainment extending an opportunity to families to spend quality time on a Sunday evening before the hustle-bustle of the new week starts. Considering an actor like Preeti Shukla who has proven her versatility across industries including Bhojiwood, it further ensures the movie will take the audience for an entertainment joyride.”

Netcore Cloud, Asia’s leading email & multi-channel campaign delivery company, today announced a partnership with San Francisco-based Blueshift, the leading SmartHub Customer Data Platform (CDP), to help APAC B2C enterprises accelerate their vision of intelligent customer engagement.

The partnership will combine the best of Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services.

Netcore’s platform bundles multi-channel delivery across email, SMS and mobile push notifications, coupled with a layer of AI that helps brands improve their customer retention campaigns. Netcore serves leading FSI companies in India, Asia and MENA and 70% of B2C Unicorns in India and SEA like Flipkart, Swiggy, Lenskart, MakeMyTrip, Dream11, Unacademy, Oyo, OLA, Nykaa, Traveloka, Tokopedia, GoJek, Bukalapak, others

Blueshift's SmartHub Customer Data Platform combines the data fidelity of a CDP with a marketer-friendly decisioning and orchestration engine. This unique combination enables marketers to not only unify 360-degree CX data ("CDP"), but also to make AI-Powered decisions from large volumes of data ("Smart"), and distribute the decisioning to every touchpoint in the customer journey (the "Hub"). Blueshift works with leading global brands including Discovery Inc., Udacity, iTalki and BBC and has been shown to deliver 781% ROI in a recent study conducted by Forrester Research.

"With the increased urgency towards digital transformation, we have seen an increased demand for a SmartHub CDP, that can not only unify silo-ed data, but also unify silo-ed experiences”, said Josh Francia, Chief Growth Officer of Blueshift. “We’re very excited to work alongside Netcore to help consumer brands in APAC connect all parts of their customer journey.”

“This partnership will help convert real-time decisions into action. Imagine a platform “out-of-Lab” that brings intelligence not only at the point of Unification but also at the point of Engagement”, said Amit Ahuja, Sr. Vice President of Netcore. “The power to orchestrate personalized engagement plans at the right time, with the right channel and right content, that too at scale is simply effortless.”

Bringing relevance to communication is the key and also a factor of performance in any area of engagement. This combination of Blueshift and Netcore will bring in high degree of efficiency through its ability of reaching customers at the right time, in the right place and with the right message.

Danish Sait, in his alter ego, Mr. Nags, will have the fans in splits with more satirical videos about fashion, with RCB’s marquee players, over the next eight weeks

Fans of T20 cricket and RCB were treated to the first of the many hilarious videos by Danish Sait in his ‘Mr. Nags’ avatar as he took to RCB Insider’s official social media handle to announce Myntra’s association with RCB as its Official Fashion Partner.

In the launch video, Mr. Nags briefly talks about RCB and its players, who will be changing their style both on and off the field, while announcing Myntra’s role in taking the fashion quotient of the team up a notch. With the slogan – “Ee sala Fashion Namde”, Mr. Nags means that RCB is a winner when it comes to performance and style.

For a team with such a huge social media presence with multiple content channels, the partnership will certainly help Myntra increase its brand visibility and recall among die-hard fans, especially the “Bold Army” and millions of fans in Bengaluru and around the world.

In the recent past, Myntra’s content play has become extremely popular, making the brand not just an e-commerce platform but also a fashion content destination. The growing fame of influencers in the fashion space and the added value they bring to consumers translates to brand love in the long run. The collaboration between Myntra and RCB is going to ride on this wave, while also staying connected with the youth through off-beat concepts and scripts of the videos. Mr. Nags has been popular among the fans of RCB with his light-hearted content, an accent that’s relatable to the native audiences and the various ‘Insider’ scoops about the team’s players.

As the official fashion partner for the upcoming T20 season, both Myntra and RCB will create engaging digital content which will be shared across different social media handles of RCB. These videos will give fans a distinct new look into the RCB team, both on and off the field, while giving plenty of opportunities for fan interactions and engagement.

The return of Radiohead’s live streaming archival shows kicks off this Friday with new shows Premiering for 7 straight weeks

Live streaming has always been core to YouTube and one of the best parts of my job. Watching the live streaming space evolve over the years from a lean-back experience to an interactive, intimate, best-seat-in-the-house... has been pretty incredible. But nothing could have prepared me for the past year.

As COVID hit and the world shut down, people came together like never before, and much of that happened right here on YouTube. Fans tuned in to connect with their favorite artists, and artists leaned right in to feel closer to fans, using YouTube as their virtual venue. We watched legendary artists like Elton John, Grateful Dead, Radiohead, The National and many other new and iconic artists release concerts from the vault, giving fans that nostalgia they needed while staying safely at home. Others like Post Malone, Rei Ami, The Roots and Yungblud served up new music and content, even from their own living rooms.

Almost a year ago to the day, we witnessed Andrea Bocelli’s groundbreaking live moment from “Music for Hope: Live from the Duomo.” Soon after, Global Citizen’s “One World Together at Home” live event brought the world to tears. Later in the year, YouTube and NIVA (the National Independent Venues Association) joined hands for #SOSFEST, a three-day virtual music fest that raised over $2 million to help Save Our Stages. We brought 35 artists and crews back into 25 U.S. independent venues, safely, to perform for fans -- many for the first time since doors were closed. These music experiences have helped keep people around the world hopeful and bonded in a time of need.

What has emerged and become clear is that YouTube is the world’s biggest virtual stage and live streams are not just a trend. The desire for artists and fans to stay connected through music is constant and as they continue to creatively adapt to the times.

This morning Radiohead announced their second series of live archival shows to be streamed on YouTube from the Radiohead Public Library vaults. Following up their archival concert releases from last year, each new edition will Premiere on Radiohead’s Official YouTube channel on Fridays at 8 p.m. British Summer Time (BST), for the next 7 weeks. The first of the new episodes premiering this Friday will be a seldom-seen January 16, 2008 impromptu club gig at London’s 93 FeetEast. This is just one example of how one of the world’s most legendary bands has created a way for their fans to relive and rediscover some of their most rare musical moments all together.

We’ve seen live stream music content flourish in many forms. We’ve made it a point to educate artists and their teams about the variety of ways they can connect with their fans, while also enhancing our features to enrich the experience. In January of this year, we partnered with BLACKPINK for their first-ever virtual concert experience, THE SHOW. This paid, interactive concert experience used a slightly modified version of our Channel Memberships feature, and it brought fans from more than 80 countries around the world together. Fans could dance, sing, chat and scream with excitement as their favorite group performed from an arena in Seoul, Korea. It was next level!

We’ve witnessed an evolution in the live space... artists getting more comfortable live streaming from anywhere, venues getting wired for live, fans watching on their TVs and on mobile. My hope is that when the world opens up again, artists will continue to live stream as a way to reach all of their fans in far-off places that they might not have reached otherwise. That first moment back on stage in front of a crowd should be one that every fan across the world gets to experience -- the fans who have been here, tuning in, supporting, listening and watching together, all along.


Written by Ali Rivera, Head of Live Music and West Coast Artist Relations,YouTube


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