MediAvataar's News Desk
People of India trust local brands in most of the online business categories, however, global brands score higher in some commercial areas
In recent years we have seen a lot of global brands make headway into the Indian market as well as witnessed many Indian brands make it big globally. On the occasion of 73rd Independence Day of India, YouGov India ran a survey to see whether Indians trust local or global brands when it comes to some of the dominant online businesses operating in India. The research listed leading 76 brands in five categories- e-commerce, online travel booking, online payments or e-wallets, cab-hailing and mobile network providers, and asked people to choose the brands they trust the most in each of these categories. The study was conducted on 1017 people in urban India aged between 18 and 40+ years.
It shows that brand trust varies according to the business category. While Indians are more trusting of global brands in areas of online shopping and e-commerce, Indian brands are more reliable when it comes to making online payments, for online travel bookings and while choosing a mobile network provider.
Close to half of Indians (45%) trust Amazon when it comes to shopping online for fashion. Indian behemoths and Amazon’s biggest competitors in the country- Flipkart (21%) and Myntra (13%) are the second and third most trusted brands in this category.
Not just fashion, Amazon takes a clean sweep even when it comes to shopping online for electronics, with half of the people (50%) saying they trust the brand in this area. A quarter (25%) trust Flipkart when buying electronics online.
Although the American giant is the clear winner in online shopping, when it comes to making travel bookings online, MakeMyTrip takes the lead as the most trusted brand (with 34% saying this), followed by Paytm (17%). Indians also seem to stick to home grown brands such as Paytm for making online payments (42%). Although Google Pay was launched in 2017, it is steadily increasing its user base. More than a quarter (27%) said they trust Google Pay to make online payments. Phone Pe comes in as the third most trusted brand in this category (said by 10%).
For cab hailing and renting, Uber and Ola are at par and both are equally trusted by Indian consumers (41% saying they trust both).
Lastly, speaking about mobile network providers in the country, Jio emerges as a clear winner, with more two in five (41%) people saying they trust this brand in the telecom category. It has been only four years since the brand launched in India, however, it has managed to completely change the game for telecom players in the country. Airtel is second in line, with around a third (32%) saying they trust it, and Vodafone is next, with 16% Indians saying they it the most amongst all telecom providers in the country.
Data collected online by YouGov among around 1017 respondents in India in August 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country
The Board of Vodafone Idea Limited announced that it has accepted Balesh Sharma’s request for personal reasons to step down as CEO of Vodafone Idea.
Balesh will be taking up a new role with Vodafone Group, which will be announced in due course. Ravinder Takkar, currently Vodafone Group’s representative in India, will be appointed as his successor with immediate effect.
Balesh has been the CEO of Vodafone Idea since the completion of the merger, and prior to that was Chief Operating Officer of Vodafone India. He has overseen the successful integration of Vodafone Idea – resulting in the estimated timescale to complete the integration falling from four to just two years. Balesh has driven the strategy of the combined business since its formation and he has also spearheaded the largest-ever equity raise in India.
Ravinder Takkar, an experienced global executive, is currently a Board member of Vodafone Idea and Indus Towers, where he is responsible for all Vodafone Group interests in India, a role which he took on in 2017. Prior to his current role, Ravinder was the CEO of Vodafone Romania for three years and CEO of Vodafone Partner Markets in London. He has been with Vodafone Group since 1994 and brings a wealth of experience in telecom industry having worked in several leadership positions across Vodafone’s operating companies over the last 25 years.
Ravinder has been involved in the Indian telecom industry since 2007 when Vodafone Group entered the Indian market. He has held a number of senior roles in Strategy and Business Development and he was CEO of the Enterprise business.
Mr. Kumar Mangalam Birla, Chairman Aditya Birla Group and Vodafone Idea Limited, said, “I would like to thank Balesh for his leadership and the successful integration of the two businesses. Under Balesh's stewardship, Vodafone Idea has realised a significant proportion of the synergies in a much shorter timescale than originally estimated. I wish him every success in his next role. I am pleased to welcome Ravinder Takkar as our new MD & CEO. Ravinder is well versed with the Vodafone Idea business context and I am confident that he will successfully steer the company through the next phase of development and help unlock its full potential.”
Agreement will create synergies for APAC's booming OTT video market
Jungo TV, the LA-based leading international distribution network and Verizon Media, today announced an agreement for Verizon Media to provide Jungo TV with an end-to-end global advertising platform solution targeting India, with other APAC markets to follow. This is set to launch in Q4 2019.
The OTT video market is growing rapidly in APAC, with India and Southeast Asia largely contributing to this trend. According to PwC, APAC will overtake North America as the world’s biggest region in terms of OTT video revenue in 2021.
Jungo currently provides over 40,000 hours of brand-safe content and over 80 television channels to carriage partners. Through this deal, content partners will be able to participate in a huge uplift in overall advertising inventory volume, quality, and value.
“As a growing number of traditional broadcasters race into the OTT space, it’s become increasingly clear that ad supported streaming models are gaining traction worldwide,” said George Chung, co-founder and CEO of Jungo TV.
"Jungo TV’s ability to bring Ad-supported high quality video content to fans across the world is turbocharged by integration into the ad platforms offered by the iconic Verizon Media,” said Dr. Mehmet Oz, co-founder of Jungo TV.
“The potential of the OTT Ad market is growing as the popularity of OTT video services surges across India and SEA. This agreement will combine our strengths to tap the opportunity ahead. The scale, audience reach and brand safety that Verizon Media is known for will propel Jungo TV’s premium Ad-supported video content in the region,” says Rico Chan, Managing Director, Verizon Media Hong Kong, Japan, INSEA and ANZ.
MY FM, the radio arm of DB Corp Limited, has launched a new brand jingle in collaboration with Bollywood music composer Rochak Kohli.
Keeping in mind the brand’s philosophy of “Aaj Kuch Accha Sunte Hai”, the track extends the brand promise of spreading positivity amongst its listeners. MY FM’s new jingle aims to give a renewed sound to the station and make the listening experience even better.
The jingle is written by Vayu, sung by Divya Kumar and has been performed by Melvin Louis, renowned choreographer and social media celebrity.
Speaking on the jingle launch, Mr. Rahul Namjoshi, Chief Operating Officer said: "With this amazing sound, we are entering into the festive season with a bang. At MY FM, we have always believed in providing an outstanding listening experience. In the last 4 months, we have successfully launched 3 unique content properties like Cheers, Kumar Vishwas Show and Mafia Stories. Now, we are out with our new brand jingle which is pacey, peppy and unconventional. We are sure our listeners will sing and dance along this number."
Checkout the link on youtube:
ZEE5 subscriptions to be available offline through Eurostar retail outlets across GCC countries
In yet another key announcement for the Middle East region, Global digital entertainment platform ZEE5, today announced its partnership with UAE based digital retail giant, the EUROSTAR Group This strategic partnership will enable people across the GCC countries to access ZEE5’s huge library of 100,000 hours of entertainment content through subscription packs available at any of Eurostar and its partner outlets across GCC.
Customers in UAE and other GCC markets can now buy any ZEE5 subscription pack by simply walking into their nearest EUROSTAR retail outlet and choosing between ZEE5’s daily, weekly, monthly and annual subscription packs, at 1.49 AED, 5.99 AED, 18.99 AED and 149.99 AED respectively without needing a credit card. Select outlets will also provide a full product demo for interested customers.
A subscription to ZEE5 will provide EUROSTAR customers in the GCC access to 100,000 hours of content in 17 languages, including Hindi, Malayalam, Tamil, Bangla and Marathi. ZEE5’s content catalogue spans across 2000+ movies including Bollywood Blockbusters and World Digital Premieres like Simmba (Ranveer Singh), Kedarnath (Sushant Singh Rajput, Sarah Ali Khan), Veere Di Wedding (Kareena Kapoor Khan), TV shows like Sembaruthi, Chembaruthi and Kum Kum Bhagya, Originals like Kaafir (starring Dia Mirza) and The Final Call (starring Arjun Rampal) and much more. The bouquet also packs in 60+ Live TV channels including ZEE TV, ZEE Keralam, ZEE Tamil, ZEE Marathi, top news channels, and others.
Archana Anand, Chief Business Officer, ZEE5 Global said, “With the largest range of Indian content including 2000+ movies and exclusive TV shows across genres, ZEE5 is fast becoming the go-to destination for Indian content for multiple audience segments in the GCC who want compelling stories in the language of their comfort. Reaching these audiences through every touchpoint, to enable them to discover and experience ZEE5 Is critical and enabling offline subscriptions via retail is a key initiative. We’re very happy to announce our partnership with Eurostar, one of the leading digital retail Groups across the GCC to make ZEE5 available through their outlets.”
Shaan Jethwani, Executive Director of Eurostar said "We are thrilled and privileged to join hands with ZEE5. The current paradigm shift on consumers TV watching, coupled with Eurostar's legacy on Pay TV distribution along with ZEE5’s unmatchable content prepositions are poised for sure success and it's going to create a new experience for audiences in their living room.”