MediAvataar's News Desk

MediAvataar's News Desk

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New York Festivals® Radio Awards, announced this year’s prominent radio industry professionals slated to present awards at the 2019 Radio Awards ceremony.

The annual New York Festivals Radio Awards ceremony will be held on Monday, June 24th in New York City and play host to award winners from around the 35 countries around the globe.

New York Festivals Radio Awards applauds the 2019 presenters, their reputation as innovative award-winning audio content creators set the bar within the industry and are representative of the popular forms of audio available in the industry today.

The 2019 ceremony segment presenters include:

Richard Baker, Senior Investigative Journalist - The Age Melbourne Australia

Jennie Cataldo, Vice President of Programming - BMP Audio USA

Donal O’Herlihy, Producer, Documentary on One, RTÉ Radio 1 - RTÉ Ireland

Tanya Springer, Senior Producer, CBC Podcasts - Canadian Broadcasting Corporation Canada

Mark Travis, Associate Director, Media Production - New York Philharmonic USA

The 2019 New York Festivals Radio Awards trophy winners will be announced Monday, June 24th at NYF’s awards ceremony at Manhattan Penthouse in New York City. The evening’s festivities kick off at 6PM with a cocktail party and hors d'oeuvres, followed by dinner and the awards presentation and concludes with a celebratory post-ceremony champagne toast to honor winners. For more information on the 2019 NYF Radio Awards gala or to purchase tickets, please click HERE.

For a complete list of all the 2019 New York Festivals Radio Award Finalists, please visit: HERE.

PHD and eatbigfish reveal the common marketing and media behaviours shared by challenger brands today in new book and seminar in Cannes

PHD’s eighth publication Overthrow II – 10 strategies from the new wave of challengers explores the part that today’s big themes like technology, data, culture and creativity play for today’s challengers

Twenty years after author Adam Morgan coined the concept of the challenger brand in Eating the Big Fish, global media network PHD has announced it will again be collaborating with the leading expert on the subject in a new publication, due to launch at Cannes Lions on Wednesday 19th June.

Drawing on the insights and experiences of today’s challengers disrupting the status quo, Overthrow II – 10 strategies from the new wave of challengers, identifies 10 different challenger types including: Real & Human, Feisty Underdog, Local Hero, Next Generation and Dramatic Disruptor. The book follows the previous collaboration between PHD and eatbigfish in 2012 with Overthrow – 10 ways to ten a challenger story.

The new book carries interviews with some of the freshest and most interesting contemporary examples around, including Oatly, BrewDog, COPA90, Tony’s Chocolonely, Mailchimp and Xiaomi and looks at the strategic principles that each follows as well as the media behaviours they practice and draws conclusions about what these challenger types have in common when it comes to marketing behaviour.

Common to many of these challengers today is a very simple shift in understanding what a challenger is: not a brand that challenges somebody, but a brand that challenges something; something they feel needs to change.

Financed by a new type of investor, harnessing emerging structural changes and new ways to build relationships with their consumers, these new challengers have generated an enormous energy and excitement in their marketing and business community.

This new generation of challengers is also the subject of PHD and eatbigfish’s seminar – The Rule Breakers’ Rule Book – on the Debussy Theatre stage on Thursday 20th June, 10.30–11.00am. The co-authors of the book, Malcolm Devoy, PHD EMEA’s chief strategy officer, and Adam Morgan, founder and partner of eatbigfish, will discuss the five commonalities in marketing and media behaviours these challengers seem to use.

Adam Morgan, founder of eatbigfish said, “Overthrow II explores what it means to be a challenger beyond the superficial ‘David vs Goliath’ cliché; it is a guide to helping marketers find the kind of challenger brand narrative they need to be compelling in an increasingly noisy, crowded and distracted world. ”

Malcolm Devoy, PHD EMEA’s chief strategy officer said, “These challenger brands are so different in so many ways – different categories, different competitors, different brand characters, and yet they have some important things in common. These commonalities appear to be the ingredients behind challenger brand behaviours and their specific media behaviours that ultimately lead to their extraordinary growth stories.”

Philippa Brown, the incoming CEO of PHD Worldwide added, “It’s great to be partnering with Adam and the team at eatbigfish on PHD’s latest publication. We believe that challenger behaviour is not confined to the new or the small. Brands of all sizes – whatever their category, competition, heritage or personality – can benefit from adopting a challenger mindset to drive more ambitious growth and make the impact they desire”.

Overthrow II - 10 strategies from the new wave of challengers is also being produced as a limited-edition coffee table book, featuring all the content from the standard book alongside fabulous imagery, further interviews and case studies. There are new interviews from an eclectic mix of brands including DB Breweries, Universal Standard, Depop, Lemonade and Audi. Case studies range from Monzo to MOIA, from WestJet to Bumble, and from Shake Shack to Who Gives A Crap.

A preview book launch of Overthrow II will be taking place at Cannes Lions International Festival of Creativity on Wednesday 19th June, alongside a poolside breakfast panel from 8.30–10.30am with Adam Morgan, Malcolm Devoy and guest panellists. Attendees will receive a free copy from the first print run of the book. 


One of the most anticipated shortlists is announced. After 3 weeks of intense judging in 10 capital cities with some of the world's most esteemed creatives, the Gerety Awards is proud to announce its shortlist.

Launched this January, The Gerety Awards is challenging the status quo of the awards circuit through its jury.

Co-Founder Lucía Ongay said “The executive judging sessions were riveting and without doubt this shortlist will set a benchmark for all other award shows this year. We were excited to see what our jury would pick and how it will compare with other industry events. 80% of all global purchasing decisions are made by women so you would hope that advertising always has these most powerful consumers in mind.”

Entries from more than 30 countries competed for the first Gerety Awards.

There were shortlisted winners from: Australia, Brazil, Canada, Chile, Colombia, Denmark, Estonia, France, Germany, India, Italy, Japan, Lebanon, Netherlands, New Zealand, Philippines, Poland, Russia, Spain, Sweden, Thailand, UK and USA.

The most awarded shortlisted countries include USA, UK, Germany and Spain

USA has 37 shortlisted entries

UK has 15 shortlisted entries

Germany has 13 shortlisted entries

Spain has 13 shortlisted entries

The Most awarded shortlisted networks include BBDO, VMLY&R, Mullen Lowe and Leo Burnett

BBDO Network has 27 shortlisted entries

Mullen Lowe Network has 14 shortlisted entries

Leo Burnett Network has 15 shortlisted entries

VMLY&R Network has 14 shortlisted entries

There were 149 shortlisted entries and the Most awarded shortlisted agencies include BBDO New York, Edelman UK, Leo Burnett Toronto and Mullen Lowe SSP3

BBDO New York has 14 shortlisted entries

Edelman has 8 shortlisted entries

Leo Burnett Toronto has 7 shortlisted entries

Mullen Lowe SSP3 has 7 shortlisted entries

Most shortlisted campaigns include Petal Paint, for JAT Holdings from Leo Burnett Toronto, Viva La Vulva for Essity Bodyform/Libresse by AMVBBDO, and Fresh Prints for Aldi by McCann Madrid, Spain.

There were no shortlisted entries in the Pharma and Portfolio CUT. “Although there were some great entries in these Cuts our jury felt they were not strong enough. Only the very best work will be awarded with a Gerety”, mentioned Co-founder Lucía Ongay.

Executive jury member Genevieve Hoey, Group ECD at R/GA explained: “The Gerety Awards was a room of super diverse senior creatives, passionately debating work and ideas. It should be irrelevant to know that we were all women. But it’s not. Awards shows like The Gerety matter to our industry right now. Elevating new female voices in the discourse on creativity, including more seats at the table to discuss what work should be celebrated-or not – will positively shape the future of a more diverse and inclusive industry we can all be proud to work in.”

Following this sentiment, Executive Jury Lixaida Lorenzo, GCD at David & Goliath added: “Judging at the Gerety Awards was refreshing. It was a room filled with talented creative leaders that were genuinely just about making sure only extraordinary ideas rose to the top. The room was mostly on the same page on what was really great and what was really not. No politics to navigate. “

Ambassador and Grand Jury member Tista Sen, Regional Creative Director, Wunderman Thompson South Asia said: “The Gerety Awards in spearheading this announces an all new way in which creative work is perceived. Judging work with women across the table is a whole new learning experience. The entire experience was fun, insightful with a nuanced discussion. And yes, we all fell in love with advertising all over again”.

The Grand jury will now choose the final winners which will be announced at the end of July.

Former Verizon VP of Professional Services, Bhavesh Upadhyaya, joins Deltatre to lead growth in the Americas

Deltatre, the global sports media technology provider, announced former Verizon executive Bhavesh Upadhyaya has joined the company as VP of Online Operations in the Americas. Upadhyaya has a track record of growing monthly recurring revenues for sports and digital media companies. Most recently at Verizon, where he led the delivery of several high-value OTT platforms for major brands that reached millions of consumers on a daily basis.

As VP of Online Operations, Upadhyaya will oversee the delivery of client projects across the Americas, with the hire following a period of fast-paced growth for the Americas division of Deltatre. Since the opening of its regional office in LA in June 2017, the company has won several major sport contracts for OTT and owned-and-operated video services. Based in the LA office, Upadhyaya will also lead the strategic direction for delivery and operation of these services. He will lead a fifty-person strong digital team spread across the three US offices of Deltatre.

Upadhyaya has extensive experience working with the world’s most influential companies in the live sports industry. He has previously led the technical and professional services teams that managed global distribution for several of the world’s largest sporting events, including four Olympic Games and the first Super Bowl to be streamed online. Upadhyaya also won an Emmy award for his involvement in delivering a new approach to sports programming at the Beijing Olympics.

Commenting on the appointment, Deltatre’s President of Americas, Andrea Marini, said:

Bhavesh is a seasoned veteran of the industry. He’s a natural problem solver and team leader, and his track record in the technical delivery of sports services is second to none. Bhavesh is precisely what we need as Deltatre’s Americas business continues through a period of substantial growth.

Upadhyaya added:

I’ve worked with Deltatre on many projects over the years, including the Beijing and Vancouver Olympics. As OTT changes the content delivery game in sport, I’m excited to be part of a company that’s driving innovation and the future of this technology for many of the biggest names in the business.

Alongside overseeing projects in both North America and Canada, part of Upadhyaya’s remit will be to work alongside Marini in growing Deltatre’s LATAM business. This will become a key focus for the company in the second half of 2019.

UEFA has unveiled its new Over The Top (OTT) streaming platform It is aimed at giving viewers greater access to live and on-demand video content from a variety of competitions

UEFA has officially unveiled its new Over The Top (OTT) streaming platform - a first for a football governing body - which is aimed at giving viewers greater access to live and on-demand video content from a variety of competitions.

The service, which is named, will initially provide football fans with an entertainment platform which will offer original programming based on 60 years of European football archive. It will also become the home of youth, women’s and futsal UEFA competitions by offering them a wide live coverage in relevant markets. Finally, it will also serve to promote all of UEFA competitions by offering behind the scene content, interviews and a wide range of additional content. All the video content is behind a free-to-view registration, and supporters will now have the opportunity to watch live UEFA competition matches even when there is no rights-holder in the territory where they are living.

Starting next season, the Bundesliga will be the first national league to be represented on the European governing body’s new digital portal. UEFA and the Deutsche Fußball Liga (DFL) have entered into a partnership that provides for a separate channel on the streaming platform with videos from the Bundesliga in addition to European competitions. This service will be available as from the launch and will include Monday highlights of weekend matches and shows such as the “Bundesliga Special”, aligned especially to the interests of international fans. In addition, archives of past top Bundesliga matches and unforgettable UEFA Champions League matches involving German teams will be available.

“The digital landscape is evolving and we need to be in a position where we can anticipate and respond to these changes,” said UEFA President Aleksander Čeferin. “UEFA is an innovative organisation and by introducing this platform, we will be making football and our competitions more accessible to supporters around the world. “Our partnership with the Bundesliga is yet another example of the unity of European football and clearly demonstrates our desire to address future opportunities together for the promotion of our sport.”

“Media use is changing constantly,” said DFL CEO Christian Seifert. “UEFA’s new streaming service is a very timely step to reach football fans around the world, especially younger target groups.”

“The DFL has consistently backed and initiated technological and media innovations ever since it was founded. “We are therefore delighted to be the first national league partner in this project, which will allow us to get even more people around the world excited about the Bundesliga in the future.”

The Bundesliga content on will be available in major European markets such as the UK, Italy, Poland, Russia, Spain and Turkey as well as the Middle East and Africa from the start. will not be competing with TV channels but would rather be complementary by taking advantage of the wide range of content available at UEFA, including archive footage, delayed games, magazine programmes or futsal, women's and grassroots competitions. In addition, it could be used by UEFA’s 55 federations to increase their global reach and visibility.

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