15 August 2022 22:05



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Hon’ble Union Minister for Information & Broadcasting and Sports & Youth Affairs, Shri Anurag Thakur has officially launched the new National Hindi News Channel, Bharat24 on Sunday.

At the simple and heartfelt ceremony Anurag Thakur launched the channel and wished all the best to the team. “I congratulate Dr Jagdeesh Chandra and the entire team of Bharat24 on this new venture. The media is the fourth pillar of democracy and should work as a bridge between the government and the public and I am sure Bharat24 will execute this responsibility with utmost seriousness,” he said.

CEO and Editor-in-chief Dr Jagdeesh Chandra conveyed his gratitude to the Union Minister for sparing his time for the launch and said, “We assure the Minister that Bharat24 will reflect the aspirations of the youth, the multi-polarity of Emerging India and shall work as a bridge between our audience and the government.”

Managing Editor Ajay Kumar, Chief Business Officer and Strategic Partner to the board, Manoj Jagyasi, Senior Editor Syed Umar, Senior Anchors Mimansa Malik, Sachin Arora, Naina Yadav & Poornima Mishra, Editorial Consultant Shashikant Sharma, Political Editor Aditi Nagar and others were present during the launch.

Ajay Kumar, Managing Editor said, “The Union government of India, various State governments, Multilateral agencies & International partners of India - all together have come a long way in building the New India. We - Bharat 24, believe that a positive connect between the governments, state policies & the people at large is the need of the hour.” Manoj Jagyasi, Chief Business Officer and Strategic Advisor to the board, commented, “With Bureaus in all states, Bharat 24, will set a benchmark for News Reporting and Branding. It is a matter of pride that on the first day of launch the channel has opened with many credible advertisers and we shall only grow bigger and better as times goes on,” he added. As promised, Bharat24 will remain true to its tagline - Vision of new India!

Bharat24- Vision of New India, is available on all major DTH & Cable platforms, marking a pan-India presence with the best possible reach, namely, Tata Play – 531, Dish TV – 667, Videocon D2H – 750, Airtel DTH – 373, DEN – 318, Radiant – 308, RM Network – 109, Siti Network – 312, Hathway – 217, ICNCL WB – 175, Digiana Cable – 308, Haldwani Digital Services Pvt. Ltd. - 110


As India celebrates its Independence Day this Monday, popular entertainment television channel Zee Keralam has joined the mood of the nation by showcasing unique freedom themes in its programmes telecast through the week.

Going by the storyline of every serial that is telecast on Zee Keralam, every day is Independence Day for the channel and its viewers.

Zee Keralam has reminded the audience that all the serials that are currently on air uphold freedom as their prominent themes. For instance, the channel has stated that while its serial titled Bhagyalakshmi has the theme of Freedom from Injustice, Amma Makal upholds the Freedom from Inner Turmoil. Kaiyethum Dooraththu, another popular fare on Zee Keralam is all about Freedom from inequality, while Kudumbashree Sharada holds aloft the theme of Freedom from Patriarchy.


Narrating a tale of Freedom from Family Conflicts is Mrs Hitler, while Neeyum Njanum is all about Freedom from Non-Truths. Meanwhile, Pranayavarnangal speaks about Freedom from Dependency and Karthikadeepam is about Freedom from Disregard.

These serials that are telecast to a wide audience of Malayalees in Kerala and across the world, aptly apply themselves to the freedom celebrations that the country is witnessing at the moment.

Estee Lauder has announced intentions to acquire luxury fashion house Tom Ford for $3bn, in its largest reported acquisition deal to date.

The proposed acquisition makes sense for Estee Lauder given it already works closely with Tom Ford via its brand license for the Tom Ford Beauty line. Our latest study suggests that the Brand Value of Tom Ford Beauty alone is approximately $1bn, driven by growth outlook and brand awareness. In its third-quarter earnings call three months ago, Estee Lauder said that Tom Ford Beauty was one of a few brands with double-digit sales growth. Tom Ford is a well-established brand, achieving 62% awareness among US consumers in our latest global survey. The brand value of Tom Ford as a whole is not known, but could be worth in the region of $2bn.

Historically, Estee Lauder has focused on cosmetics and wellness brand acquisitions. During the pandemic, home-working and reduced socialisation led to a dip in colour cosmetics, and an upsurge in wellness products. Continuing supply chain disruptions and rising material costs are posing a threat to cosmetics players like Estee Lauder. Analysts claim that this move to acquire Tom Ford signals a potential wider venture to become a diversified luxury house like LVMH. Unlike LVMH, which has a well-known record of acquiring and transforming various small and large luxury players from all over the world, Estee Lauder’s record is more conservative and focused on the US. 2/3 of Estee Lauder acquisitions in the past 30 years were purchases of US companies, versus 1/5 for LVMH.

A notable past US acquisition by Estee Lauder was its acquisition of Jo Malone in 1999. Similarly to Tom Ford, the brand is eponymous. Jo Malone remained as Creative Director of the brand under Estee Lauder’s ownership until 2006 when she left. Her exit deal meant that she lost control of her brand, her own name. Her regret over this decision is well-documented and in 2011, she launched a new perfume brand, Jo Loves. Although details are not yet confirmed, it is likely Estee Lauder will adopt a similar strategy for the integration of Tom Ford and therefore the ex-Gucci designer is likely to remain onboard for the foreseeable future.

Manoj Jagyasi talks to MediAvataar India about the upcoming launch of Bharat 24 on 15th August 

Here’s the full Q & A:

1.How has COVID-19 lockdown period changed you on a professional or personal level?

Pandemic had devastating affect on individuals and economies globally. It sure did put us through a whole new bunch of challenges professionally, but it also made us think of more creative solutions. Eventually, the pandemic only made us improve individually, both professionally and personally.

2.How will Bharat 24 be different from what we see in the Hindi news genre? Can you highlight your channels’ USP?

Bharat24’s foray in the news space has already created much anticipation and huge buzz in the media fraternity. With the theme of ‘Jahan Tak Bharat Wahan Tak Bharat24’, the channel connects all the states together. The channel will put emphasis on bold and direct widespread news coverage from all Indian states. The channel is at par with its competitors and is introducing new-age technology such as augmented-reality-enabled studios which will enable the channel to deliver a more immersive content on-air.

3.Tell us more about Bharat 24's special programming and on-ground initiatives?

With Bureaus in all major states, Bharat 24, is set to make a benchmark for News Reporting with a team of 4000+ reporters on field. Bharat24 is here to disrupt and lead the news environment with credible and accurate news content faster than any other channel

4.What is your content slate/programming for the upcoming elections in Gujrat and Himachal Pradesh?

Election programming is central to the political news coverage for any news organization while also bringing good business impetus.

Bharat24 is backed by the most trusted anchors and dedicated journalist who will demystify and present the election coverage in a clear and simplified manner. We also comprise of the augmented-reality-enabled studios which ensures that the channel delivers clean, clutter free enhanced audio-visual content on-air.

5.There has been a considerable shift in content consumption with viewers moving towards digital. What is Bharat 24 plans for digital platforms?

TV has held its own ground in terms of growth and TV news will continue to have its own relevance and value. Having said that, Bharat24 understands the quickly changing market dynamics by adapting new-age technologies. The channel will soon be unveiling a slew of its digital assets.

6.TV news business has seen a big shift. How has it changed and evolved?

TV business has been witnessing continuous growth and we intend to follow this trajectory. With a team of experienced and young passionate professionals, we are well in-sync with the evolving dynamics of the industry. We are confident of offering a wide range of customized media solutions to fraternity. We are witnessing huge interest and support from across advertisers and media agencies and I am pleased to inform that we have already signed a few large advertisers before our launch.

7.The Best Businesses Are Built Around Passion. What are your views on this?

Passion and hard work fuel success. With the experience in media, I wanted to introduce a differentiated product in the cluttered market. I have been a go-getter in life who has always followed my heart’s desire with logic.

8.On a personal note, what have been the highlights of your career so far? Your key learnings?

I am grateful for what I have been able to accomplish in my career so far. I feel blessed that I had the opportunity to work with some visionary people of the industry. It has taken a lot of hard work, dedication and support of great team-members across organizations that I have worked so far.

It’s about to get REAL in here with Netflix’s exciting new unscripted slate! Bringing all-new crime, drama and romance titles to the service, Netflix is REALly turning up the heat! From Fabulous Lives of Bollywood Wives S2, Nayanthara: Beyond the Fairytale, Mumbai Mafia: Police vs The Underworld, Social Currency to Indian Matchmaking S2, IRL - In Real Love and Indian Predator: The Diary of a Serial Killer - Netflix is upping the ante; and you’re invited!

The favourites return as Netflix brings back two of its sauciest shows - Indian Matchmaking and Fabulous Lives of Bollywood Lives. Providing the sweetest escape, the two shows are packed with drama, squabbles and a lot of laughter! Sima Aunty returns with a second season where some stars align and some matches decline. On the other hand, Maheep Kapoor, Bhavana Panday, Seema Kiran Sajdeh and Neelam Kothari Soni are bringing back hot flushes, new crushes, and more rushes of drama in a Season 2 that is bigger, bolder and fabulous-er!

Nayanthara: Beyond the Fairytale follows superstar Nayanthara in the wake of her marriage to filmmaker Vignesh Shivan. The intimate documentary tells the sensation’s tale of success, love and happiness.

Cashing in the community coins with reality show Social Currency, Netflix India tests a new format where eight popular influencers compete to power through 21 days without their beloved social media handles and build their identity from scratch. It’s time for them to shed the filters and get #Real. As part of their unscripted slate, Netflix will also bring together reality and love with IRL - In Real Love, a dating show that brings new connections, heartbreaks, and a chance to find out if real love will beat virtual love in the ultimate showdown!

Exploring the genre of true crime in the most real way possible, Netflix brings two crime shows including Mumbai Mafia: Police vs The Underworld and the second part of Indian Predator : The Diary of a Serial Killer.Mumbai Mafia: Police vs The Underworld swifty documents the battle for the future of Mumbai which raged through the 1990s, fought on the city’s streets between the police and organised crime. The gritty, grimy true to life depiction showcases the chase between the D-Company and the Ecounter Squad through extortion, racketeering, drugs and finally terrorism.

The second part of Indian Predator titled, ‘The Diary of a Serial Killer’ is the taunting tale of a serial killer that will give you a chill so real, you cannot shake it off. Amidst accusations, rumours and a media trial, the killer himself comes forward to tell his story in this true crime documentary.

Tune out of your reality and tune into Netflix’s wide range of reality - whether you’re in the mood for Real Love, Real Drama, Real Crime or just a Real Fun Time - Netflix’s unscripted slate has it all!

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