Animal Planet, India’s number 1 wildlife channel that immerses viewers in entire spectrum of life in the animal kingdom with high quality content, will kickstart 20th anniversary celebrations in India on July 15, 2019. As a part of the celebrations, the channel will adopt a new Animal Planet mark incorporating a fresh and distinctive image of a leaping elephant. The new identity aims to keep the childhood joy and wonder of animals alive by bringing people up close to animals in every way with content that explores undeniable bond forged between animals and humans. Further, Animal Planet aims to galvanize people power to promote animal conservation in a big way. The channel will launch multiple initiatives through the year to achieve this objective.
Animal Planet also announced that it will offer all new/ refreshed programming as part of the celebrations. The channel will increase focus on blue chip programming related to Indian wildlife. Animal Planet has also launched a new YouTube channel ‘Animal Planet India’ with an aim to build an online community which is passionate about wildlife.
“We are kickstarting 20th anniversary of Animal Planet in India by refreshing our brand identity and brand personality. The channel’s mission is to celebrate & explore our vital, enriching and ultimately humanizing connection with the animal world. The new look Animal Planet will offer a trusted heaven for the whole family to enjoy the best of wildlife content. To make the connect deeper with our younger audiences, we will be introducing a dedicated weekend programming slot,” said, Megha Tata, Managing Director – South Asia, Discovery Communications India. “Animal Planet will sharpen focus on stories linked to animal conservation as it aims to awaken viewers to the need for animal welfare and conservation. We will be launching multiple initiatives to harness the power of millions of animal lovers across the country for the cause of animal conservation. As a corporate, we are already taking affirmative action to help conserve world’s most iconic and endangered creatures. Through Project CAT and our partner WWF, we have already made progress in our goal to help double the world’s wild tiger population by 2022.”
Animal Planet will engage with superfans in a new way with the launch of ‘Animal Planet India’ YouTube channel which will offer short form visually stunning exclusive wildlife content with an underlying brand message of ‘Animals are Human like Us’. “The launch of a digital channel is a strategic step to support our linear feed; the aim is to congregate animal overs digitally at one place so that we engage and converse in a deeper manner as we intensify focus on conservation led messaging.,” added, Megha Tata.
As a part of the revamped programming strategy, Animal Planet will offer globally acclaimed content produced by the best production houses. There will be increased focus on content based on Indian wildlife starting with anthologies such as 100 Days 100 Tales S2 and Animal Planet Presents. Starting August 2019, Animal Planet will premiere India based shows including Snake Squad, a show that reveals some of the riveting stories of snake rescue in India; Heroes of the Wild Frontiers - stories of forest guards from various national parks/reserves in India who are working on ground level to secure & conserve Indian wildlife followed by season two of the extremely popular franchise Lion Queens. The channel will also premiere third Season of Mission Big CAT – An anthology of shows dedicated to Big Cats.
Do you know how healthy your brand is right now? When was the last time you could check? Historically, tracking brand performance hasn't been easy. However today, with the growth of online research, gathering daily customer insight is just a few clicks away.
YouGov’s flagship brand tracker, BrandIndex, is the only daily online brand tracking tool, interviewing over 300 people a day about brands in India for the past four years. Here, our Global CEO of BrandIndex, Ted Marzilli, delves into the power of daily brand tracking and how to utilize it to its full potential in India.
In your experience, why is it important to track your brand?
Your brand is your business. A brand is a critical factor in consumer purchase choices across all products and services. In some cases, it is the most important factor, and as a result, brands of Fortune 500 companies are valued at billions of dollars.
It is, therefore, becoming increasingly fundamental for businesses to understand the impact of their brand on a daily basis, in addition to executing their long-term brand strategy, so that they can prepare to take decisive action when necessary and stay ahead of the curve.
In every sector, micro and macro implications of daily life affect people’s perception of brands and their near-term and long-term prospects. Whether it’s a new product and advertising campaign launches, crisis management or consumer experience, be it positive or negative, your brand is continuously impacted by the wider world.
With a daily brand tracker, you’ll never be caught off-guard. You can immediately observe how events affect not just your own brand, but those of your competitors as well. In turn, this gives you powerful insight to continuously inform your brand strategy and assess what action (if any) should be taken and when.
Why should I track my brand on a daily basis?
Perception of your brand changes every day. A quarterly snapshot of brand tracking data masks the fluctuations that occur every day due to a brand’s planned and unplanned advertising, marketing, media, and promotional activities. This is precisely what any brand manager needs to be able to see to effectively build a brand. Daily brand tracking gives you a real-time picture of your brand’s health and that of your competitors and entire sectors.
This live stream of data makes it easy for you to keep a constant eye on the public’s perception of your brand every single day. Rather than waiting for data to be collated and reported which takes time, a daily online tracker allows you to spot and act on any changes in perception, not tomorrow, not even later today, but immediately.
How can brand tracking add value to my business?
Business decisions are best informed by consumer insight. Through continuous brand tracking, you can monitor how the media (paid and earned) and the news impacts consumer brand perception and intended purchase behaviors. You can track current customers, former customers, and prospects, observing how each group’s perceptions change over time and then use that intelligence to inform strategies to win in the market place.
Ongoing brand tracking also provides valuable insight into your brand’s performance against your competitors allowing you to watch how specific events, strategies, and tactics impact brand perception as they unfold, as well as evaluate the performance of any marketing suppliers. All this is invaluable information which allows you to tailor your consumer marketing and communications strategies which are informed by the very consumers you set out to engage every day.
Should I use a syndicated tracker or a custom tracker?
Syndicated trackers drive down the price of brand tracking. YouGov’s large proprietary online panels enable continuous tracking of a large number of brands, effectively minimizing the blind spots for a brand manager. That said, many brands find that maintaining a custom tracker to periodically dive into product level or category-specific issues makes sense.
Choose a syndicated tracker that allows you to add any brand or category you like, create custom filters and add additional questions to ensure that the survey is relevant to your industry and the implications of your own brand strategy. The benefits of syndicated trackers are that they are quick to set up and can also provide historical data which will be instrumental in tracking performance over defined periods of time.
Aside from tracking a brand, what else can a brand tracker be used for?
Brand tracking adds value in more ways than one. Clients leverage the breadth and depth of information daily brand tracking provides in many facets of their business. A few examples:
CEOs report the independently verified results to credibly demonstrate business results to investors and other industry watchers.
Marketing teams mine the demographic data to uncover growth opportunities and to develop advertising messages that effectively target the relevant consumer segments.
Brand performance can be used to drive public interest in your brand.
Competitor tracking can discover vulnerabilities that can be exploited for business advantage.
You can use the data to discover your own vulnerabilities before your competitors do.
A paradigm shift in adulthood uncoupled.
Introducing The Single Age. Individualism is on the rise, bringing with it a new set of values. In an age defined less and less by traditionalism and more by self-expression, independence and authenticity, singledom is a natural evolution alongside job hopping, coliving, sexual openness, digital connection and a nomadic workforce.
With this shift, outdated assumptions of singlehood are being challenged by an empowered, affluent group embracing the single life for the joy and the freedom it provides—rather than mourning it as a state of lack, incompletion or inadequacy. “Being traditional is not traditional anymore,” wrote Shonda Rhimes, TV producer and single mother of three, in her book Year of Yes. “It’s funny that we still think of it that way. Normalize your lives, people. You don’t want a baby? Don’t have one. I don’t want to get married? I won’t. You want to live alone? Enjoy it.”
The Single Age explores the shifting habits and expectations of this growing global and multi-generational cohort; the cultural groundswell reframing single people as they really are—confident, fulfilled and empowered; and the implications for brands and marketers. The report includes analysis of 18 trends across the US and Asia, 10 case studies profiling single consumers in the US, the UK and Asia, and original data commissioned by SONAR™, Wunderman Thompson’s proprietary research tool. The survey included 1,000 US, 1,000 UK and 1,000 Chinese consumers aged 18 and older.
84% of US singles say being single means never fighting about money
86% of US singles say making their own financial decisions is empowering
90% of Chinese singles like making their own financial decisions
79% of young Americans think today’s society is more accepting of singles
84% of young Chinese think society puts too much emphasis on family life
As singlehood becomes a more normalized and positive choice, single consumers are pushing back against patronizing marketing and narratives and will increasingly reject brands that do not frame their experience as it is – something rewarding and fulfilling.
Source: JWT Intelligence
Delhi has the biggest concentration of iPhone users while Maharashtra is the hub of OnePlus customers
Mobile lovers in India are divided in their preference for smartphones. YouGov Profiles reveals that while the North of India has a higher number of iPhone users, the West has an inclination towards OnePlus phones.
YouGov Profiles is an audience segmentation and analysis tool which connects and collects data on brand usage to give a richer, more detailed portrait of consumers' entire lives. It combines unique filters to build up a portrait of the audience you need most, incorporating media consumption, psychographics, demographics, and much more.
While Apple has been a market leader globally, OnePlus is gaining foot in the premium smartphone sector worldwide. YouGov Profiles reveals some fascinating insights to show what differentiates their customers from the rest of the pack.
A typical iPhone user in India resides in the North of India, with most of them hailing from the state of New Delhi. This user is married, and from a slightly older age group (30+). He may have more than one handsets and is most inclined to use a Samsung smartphone as a second handset.
Meanwhile, users of OnePlus are younger, mostly in their twenties, are single, and most of them are currently living in the state of Maharashtra. They are price- sensitive and look for the lowest prices when they go shopping.
Compared to OnePlus users, iPhone owners are not price-conscious and prefer to trust big and famous brands. They also tend to be health-conscious and agree with the statement, ‘I like to choose diet and healthy versions of my favourite products.’
YouGov BrandIndex, the daily brand tracking tool, proves this comparison to be correct and reveals the top 5 smartphone brands in these regions according to positive brand health.
BrandIndex tracks public perception of thousands of brands over various metrics on a daily basis. The overall brand health is measured by Index which is an average of Quality, Value, Impression, Reputation, Satisfaction and Recommend scores.
The data shows that although Apple’s brand health seems to have declined to some extent, it is still going strong among its customers in the North of India. OnePlus on the other hand, is strengthening its position in both the regions and is the strongest brand in West India right now.
Data collected online by YouGov Profiles among around 1100 respondents in India in May 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country.
Luka Chuppi garners a whopping 9.4 million impressions, becoming the second most viewed premiere after Total Dhamaal, surpassing the record of movies like Simmba
When you think about Bollywood Blockbusters on Television, the only name that stands out is Star Gold and rightfully so. The channel boasts of delivering two back to back highest rated premieres within a span of four weeks. After breaking television records with the premiere of ‘Total Dhamaal’, the channel continues its winning streak as it attracts whooping 9.4 million impressions (HSM, Urban 2+) with its latest airing of Luka Chuppi.
Reinforcing its platform strength, marketing acumen and brand affinity - Star Gold’s latest offering, Luka Chuppi had a staggering 42.9 million tune-ins. The Kartik Aryan and Kriti Sanon starrer romantic comedy emerges to be the second most-viewed premiere of the year on the channel, surpassing the record of movies like Simmba, Sanju, Padman, Uri, Race 3 and Thugs of Hindostan.
Commenting on the success of the movie on the channel, Hemal Jhaveri, General Manager, and Executive Vice President, Hindi Movies Business - Star India, says, "Bringing biggest Blockbusters to our viewers’ home screen has been our promise since the beginning. This winning streak reinforces the audience’s belief in us and highlights that we are their preferred destination for the best of Bollywood blockbusters. The stupendous success of two consecutive premieres, Total Dhamaal and Luka Chuppi, validates the channel’s content strategy and effective marketing expertise.”
Overwhelmed by the response received by Luka Chuppi, the producer Dinesh Vijan comments, “This is truly overwhelming! After the tremendous love for Stree, this seems surreal! Television today has abundant options, and it’s gratifying to know that the audiences have showered so much love on us. It strengthens our belief in backing good content. Additionally we’ve found a great partner in Star Gold, who shares the same passion to engage in exciting content. Good Cinema truly does speak a universal language!”
Kartik Aryan adds, “Luka Chuppi was made with a lot of love and it feels great to receive that in return from the audience who have made the film what it is! Star Gold has been an exceptional partner in helping us reach so many hearts.”
While the movie Lukka Chuppi was being premiered on Star Gold, Actress Kriti Sanon chose to engage with her fans in a never seen before manner; she went live on Instagram and interacted with over 20 Million fans. She answered fans ‘questions on the movie, its scenes and her favorite moments.
Kriti Sanon expresses her delight by saying, “Luka Chuppi will always be a very special film for me. A big thank you to all my fans/ viewers for giving it so much love and Star Gold for making it such a success.”
With an unmatched content library of films like Sanju, Stree, Baaghi 2, Badhaai Ho, Golmaal Again, Judwaa 2 and the current successes of Total Dhamaal and Luka Chuppi, Star Gold continues to be the go-to destination of the biggest Bollywood movies. The channel’s next offering is the action-packed Junglee that will premiere on June 23, 2019 at 12:30 PM.
“We are confident that Junglee will add to our success, helping us set new benchmarks,” signs off Hemal Jhaveri.