Hindustan newspaper concludes ‘Roz Padho, Roz Jeeto’, Hindi newspaper industry’s innovation.
With the increase in media consumption and emergence of ever-new formats, advertisers are constantly struggling to get the attention of consumers. From simple solutions like contests and teasers to complex innovations, Hindustan has always worked with its advertisers to create value. In yet another first, Hindustan launched an initiative to create buzz and engage its readers with the advertisements appearing in the newspaper daily.
Called "RozPadho Roz Jeeto", the contest is simple yet effective! Readers have to find a star mnemonic that appears in the advertisements in the Hindustan every day and SMS the name of the advertiser on which the star appeared, to Hindustan. Respondents stand to win attractive daily, weekly and monthly prizes such as sports bags, travel flask, serving bowls, cookware etc. There are even laptops to be won as Mega prizes and a Car as the Grand prize!
"As leaders in our field, we have always strived to innovate and set new benchmarks. We believe the advertisements are an important part of the newspaper, and this contest increases engagement with the ads, and the response has been quite remarkable," says Vandana Krishnia, Brand Head, HT Media.
Saurabh Sharma, Head Hindustan Marketing, added "Roz Padho Roz Jeeto is a unique initiative undertaken by Hindustan, which helps in building brand recall and creating buzz around the brand, and cuts across both consumers and customers. With more than 5 lakh reader responses in just 6 weeks, the activity brings a lot of attention and belief in the strength of Hindustan across the Indo-Gangetic belt we operate in"
Promoted every day in the paper through innovative ads, the promo has generated buzz amongst the readers as well as the advertiser fraternity.