The final results of the latest round of the Indian Readership Survey that came out yesterday, bear testimony to the continued faith and trust in the written word, with the overall English readership growing at 6% - average issue readership (AIR). This validates the strength of print as a strong medium of choice in the country. The growth of all HT Media publications – Hindustan Times, Mint and Hindustan, which have done exceedingly well in all their key markets, shows the formidable trust of the print readers of this country, in these publications.
Talking about the print industry growth, Rajeev Beotra, CEO, Print, HT Media Ltd., said “Print continues to be one of the most trusted media in India and therefore the latest IRS results come as no surprise with growth in both, Hindi and English readership. They are in fact validation to the faith of the readers and the advertisers, who continue to choose print as their go-to medium and we are delighted that this faith comes across even stronger in all the HT Group publications’ key markets.”
In-line with the growing trust in print, Hindustan Times continues to make strides in all the major markets and winning the faith of the readers who have made it the No. 1 daily in Delhi-NCR, the No. 1 daily in Punjab and it continues to dominate the largest English readership markets of Delhi-NCR + Mumbai, combined.
In Delhi-NCR, Hindustan Times continues to be the undisputed No 1 newspaper for the 16th time and is the most read daily with more than 18 lakh AIR, 37% higher than the closest competitor.
HT continues to strengthen its presence in Punjab and has emerged the No 1 newspaper of the region yet again with an AIR of 3.21 lakh
In Mumbai, HT has grown its readership significantly to reach AIR of 8.9 lakhs.
Mint consolidates its position as the second largest business daily in India
Mint, HT Media’s business daily, consolidated its No. 2 position among the leading business dailies in India with an Average Issue readership of 3.42 lakh.
Hindustan with 5.47 Cr readers is the 2nd largest newspaper in India with dominance across its key markets
Hindustan is once again the second largest newspaper in the country with a total readership of 5.47 Cr and AIR of 1.84 Cr. Hindustan continues to be No.1 in Bihar and Uttarakhand, and a strong No.2 in UP, Jharkhand and Delhi. This is after the final IRS results released yesterday and invalidates earlier claims made by competitors.
The IRS 2019 re-affirmed Hindustan as the most read Hindi Daily in Bihar with AIR of 52 Lakhs. Also continued to make strong inroads in Uttar Pradesh and has yet again emerged as the 2nd most read Hindi daily in Uttar Pradesh with AIR of nearly 1 Crore.
These results are a clear reflection of Hindustan’s aggressive expansion in UP, and its dominance in the states of Bihar and Uttarakhand.
Hindustan is published by Hindustan Media Ventures Ltd., a subsidiary of HT Media Ltd.
Talking about the latest IRS results, Rajan Bhalla, Group CMO, HT Media Ltd., said “We are ecstatic about the trust that our readers continue to show in all our publications. We take the responsibility that comes at the back of this trust earnestly and like always, we will continue to deliver unparalleled value for both, our readers and advertisers”.