02 April 2020 17:59

MediAvataar's News Desk

MediAvataar's News Desk

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Second highest rated premiere ever in the history of infotainment genre

· Discovery Network garners 89% genre share during the premiere

Discovery channel created history yet again, with the premiere of Into The Wild with Bear Grylls & superstar Rajinikanth, after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. The premiere on Discovery Network (across 12 Discovery channels) delivered highest rated TV show in the genre this year so far and second highest ratings in the history of the genre delivering an impressive 4 million impressions*. The cumulative reach of the premiere across network was 12.4 million, solid 86% higher than the previous 4 weeks**. The premiere helped the network garner 89% share in the infotainment genre***. The slot viewership grew 5 times as compared to previous 4 weeks***.

The simultaneous premiere of the show on regional entertainment brand DTamil grew the slot by 20 times and helped DTamil nudge ahead of leading channels including Colors Tamil, Jaya and Raj TV during the slot****.

The show created huge buzz on the social media with #ThalaivaOnDiscovery reaching out to 1.41 billion individuals delivering 3.32 billion impressions (Source: Meltwater)

Into The Wild with Bear Grylls is an innovative new format inspired by Man Vs Wild, which is one of the most watched wilderness survival television series in the world. Last year, ‘Man Vs Wild with Bear Grylls & PM Modi’ episode disrupted the Indian media landscape, establishing itself as the TV event of the year. Beyond Prime Minister Narendra Modi, Bear Grylls has also hosted prominent celebrities in the past such as then sitting American President Barack Obama, Kate Winslet, Roger Federer, Julia Roberts and many more.


 * Source: BARC India|TG:All2+|Market:India(U+R)|DNI Infotainment Network|Period:23th March 8pm-9pm|Impressions

** Source: BARC India|TG:All2+|Market:India(U+R)|Period:23rd March’20208pm-9pmPremier Slot|Cumulative Reach

***Source: BARC India|TG:2+|Market:India (U+R)|23rd March 8pm-9pm |Channel Share%

**** Source: BARC India|TG:2+|Market:TN|Period:23rd March 8pm-9pm|Impression’000

Thursday, 02 April 2020 00:00

Jason Kilar Named CEO of WarnerMedia

Media, entertainment and technology executive Jason Kilar has been named CEO of WarnerMedia, effective May 1. He will report to John Stankey, AT&T’s President and Chief Operating Officer.

Kilar, 48, previously was the founding CEO of Hulu and SVP at Amazon.

“Jason is a dynamic executive with the right skill set to lead WarnerMedia into the future. His experience in media and entertainment, direct-to-consumer video streaming and advertising is the perfect fit for WarnerMedia, and I am excited to have him lead the next chapter of WarnerMedia’s storied success,” said Stankey. “Our team led by Bob Greenblatt, Ann Sarnoff, Gerhard Zeiler and Jeff Zucker has done an amazing job establishing our brands as leaders in the hearts and minds of consumers. Adding Jason to the talented WarnerMedia family as we launch HBO Max in May gives us the right management team to strategically position our leading portfolio of brands, world-class talent and rich library of intellectual property for future growth.”

“In partnership with this world-class team, I'm so excited for the opportunity to lean into the future at WarnerMedia,” said Kilar. “Stories well told have always mattered, and they matter even more in this challenging time for the world. It will be a privilege to invent, create, and serve with so many talented people. May 1st can't get here soon enough.”

Kilar was CEO of Hulu from its start in 2007 until 2013. He served in several leadership positions at Amazon from 1997 to 2006, including SVP of Worldwide Application Software. Also, Kilar was co-founder & CEO of video streaming service Vessel from 2013 to 2017. Additionally, he served as a board member at DreamWorks Animation (2013-2016) and Univision Communications (2016-2020). He holds a bachelor’s degree (journalism & business) from the University of North Carolina at Chapel Hill; and an MBA from Harvard Business School.

Top performing artists from the music industry set to unite for the fight against the Coronavirus pandemic

One of the largest and most awarded private radio networks in India, 93.5 RED FM and the country’s largest music label T-Series, also the world’s largest YouTube Channel have come together to bring to you a brand-new digital initiative ‘The Care Concert’ on 11th April 2020, 6 pm onwards. While everyone is at home during the 21-days-lockdown, both the brands thought of collaborating for an initiative, which helps in raising funds to tackle the current Covid-19 pandemic through the power and sweetness of music. The concert would be streamed on YouTube and Facebook handles of both T-Series and RED FM. Viewers can log in, enjoy the performances with the line-up of 15 plus artists and contribute any amount they wish to the PM CARES Fund through a link provided for the donations.

The Care Concert comprises a stellar line-up with artists such as Yo Yo Honey Singh, Adnan Sami, Neha Kakkar, Tulsi Kumar, Armaan Malik, Amal Malik, Dhvani Bhanushali, Sachet Tandon, Parampara Thakur, Parkriti Kakkar, Palak Mucchal, Jubin Nautiyal, Aditya Narayan, Akhil Sachdeva, Sukriti Kakkar and Amber Vashishtha among others. All these artists will be coming together on digital platforms to perform from their homes, with one voice, asking viewers to donate while they perform for them. RED FM’s RJ Malishka and RJ Raunac will host the show.

Speaking about the association, Mr. Bhushan Kumar, Chairman & Managing Director, T-Series, said, “Amidst such unprecedented and uncertain times when the world is grappling to fight the Coronavirus pandemic, we wanted to spread some cheer and also help everyone to fight this unitedly. Moreover, we saw synergies with RED FM to entertain and engage the audience in a creative format. ‘The Care Concert’ is an initiative to unite all of us together and motivate everyone to stay at home. We hope to bring some positivity in the current scenario through music and also create an opportunity which allows us to do our bit for the society by donating to the PM CARES Fund.”

Speaking about ‘The Care Concert’, Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “COVID-19, without a doubt, has been harsh on the business front with most sectors taking a hit. Yet, it is important to understand every crisis presents a ray of hope and new opportunities too. We are happy to announce ‘The Care Concert’ in association with India’s largest music record label, T-Series to bring forth some of the renowned music artists for a digital concert. People have always found strength and hope in art and music during crisis and this is a humble effort by RED FM and T-Series to bring together everybody for a common cause.”

Sheela Foam Ltd. has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell.

This was the result following a multi-agency pitch. Sheela Foam Ltd looks to expand its product portfolio whilst maintaining its strong growth in the mattress category.

Ogilvy is tasked with delivering an integrated marketing communications strategy across the business. This includes creative strategy, brand equity building, and campaign execution – all aimed at reinforcing Sleepwell as the most preferred option in the mattress and other allied category.

Speaking on the development, Sumit Sehgal - CMO, Sheela Foam Ltd.: “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

On the partnership with Sleepwell, Shouvik Roy, President & Head of Office, Ogilvy Delhi: “We are looking forward to some great work as an outcome of this new partnership. Our interactions with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”

Ups Narayan Devanathan to CEO, DAN Solutions & Chairperson, Creative LoB, DAN India

Dentsu Aegis Network (DAN) has announced the appointment of Narayan Devanathan to the role of chief executive officer (CEO), DAN Solutions India. He will also lead the Creative Line of Business (LoB) for DAN India as its Chairperson, effective immediately. Narayan will continue to report into Anand Bhadkamkar, CEO, DAN India and will retain his existing role as Group Executive & Strategy Officer, Dentsu Aegis Network, South Asia.

As CEO, DAN Solutions India, Narayan will be responsible for unlocking expertise and developing leading practices to drive client-excellence in the market through integrated solutions. He will work horizontally across all Dentsu Aegis Network agencies in India in Media, Creative and CRM to build holistic, multi-capability solutions for our clients.

Speaking on Narayan’s promotion, Anand Bhadkamkar said, “As the advertising & communications landscape continues to change, it is imperative that we evolve to meet our client’s changing needs. An accomplished leader with over 20 years of experience, Narayan has been a long-standing contributor to the Network in India. He fundamentally understands our businesses and our one P&L model and has been working closely across all agencies to provide solutions for our clients. He has an intimate understanding of the clients' ever evolving needs and the flexible and dynamic requirements our brands must have to meet them.” It is pertinent to note here that DAN Solutions is built on three pillars - client-centricity, an expanded canvas for creativity, and operational excellence.

Talking about the opportunity in his new role, Narayan Devanathan said, “DAN Solutions is outcome-driven, on what we can deliver to clients; and that’s what we will relentlessly focus on. It’s especially relevant in these challenging times. DAN Solutions expands the canvas of creativity from advertising to experiences to business transformation, keeping data as the red thread throughout. What makes DAN Solutions truly unique is we have created an operating model that makes cross-functional teams want to collaborate, that builds trust and takes away the friction that renders such ‘integration’ possible only on paper. That’s how we bring the best of Creative, Media and CRM to work for clients and add exponential value to their business.”

The Creative LoB, meanwhile, comprises creative agencies in the market and is in line with the global business strategy of streamlining and consolidating our offerings around the three Lines of Business: Creative, Media and CRM. As Chairperson, Creative LoB, Narayan will help the Network's Creative Agency CEOs translate this global strategy for Dentsu Aegis Network into the India Creative Line of Businesses.

Dentsu Aegis Network India has several world class brands and experience transformation agencies in its Creative business: Dentsu Webchutney, Dentsu Impact, Taproot Dentsu, Dentsu One, Dentsu India, Happy mcgarrybowen, Isobar, Fractal Ink Design Studio, WATConsult and Perfect Relations. To create competitive advantage for brands in the market, Dentsu Aegis Network has aligned the creative DNA of these different units under Dentsu Aegis Network India’s Creative Line of Business, giving clients a range of potent and unmatched partners for brand-led growth which Narayan will be driving.

Narayan says, “There is only one outcome we are focused on with our Creative Line of Business at DAN - to use the power of creativity to transform brands. Our goal is to become the go-to creative agency group that delivers brand and experience transformation in ways that are meaningful to consumers and valuable to clients. Putting creativity first is still the best way to do this. We have fantastic creative, strategy and business leaders in our Creative business, and we will together work to deliver this outcome.”

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