27 June 2022 17:19

MediAvataar's News Desk

MediAvataar's News Desk

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Alphabet Media is delighted to announce its association with Conscious Food as a proud PR partner.

Conscious Food has been a trusted brand for organic & natural food across India since the 1990s. Offering an assortment of over a hundred products, ranging from ancient Indian grains to new age superfoods, all their products are aimed at complementing the wellness lifestyle.

All set to lead the consumer and corporate mandates alike, the agency will activate public relations, media management and influencer engagement segments. Ranging from developing effective engagement strategies to managing its external communications, Alphabet Media is all set to provide result-oriented integrated communication solutions for the brand. The account was won following a multi-agency pitch.

Shivranjani Gupta, Chief Marketing Officer, Conscious Food said, “We’re glad to have partnered with an agency that understands the nuances of a legacy brand like ours that comes with its unique set of challenges as well as opportunities. We’re certain that Alphabet Media’s expertise and creative approach will help Conscious Food gain momentum. We look forward to bringing this partnership to fruition.”

Tejal Daftary, CEO & Founder, Alphabet Media added, “We are thrilled to onboard Conscious Food - the pioneers of the organic food movement in India, as our newest partner. We’re all set to further strengthen the brand’s presence in the country and thus, help achieve their business outcomes as one unit with utmost sincerity.”

Continental Tires, Maruti Suzuki Commercial join TV9 to host Awards

They move the wheels of India. They put the future in motion. They fuel the AtmaNirbhar Bharat dream. They are the Leaders of Road Transport. And their contribution will be acknowledged at TV9 Network Leaders of Road Transport Awards 2022 on June 23, Thursday.

Chief guest General (Retd) VK Singh, MoS, Ministry of Road Transport and Highways, will encourage the shining stars of our road transport sector.

As India’s No.1 news network, TV9 Network has constantly engaged with the sector and its unsung heroes. Soon after the deadly second wave of Covid, TV9 Network launched a vaccination drive for truck drivers and their families. Under the TV9 Network-led social cause initiatives, more than 17000 truck drivers were vaccinated in over 25 transportation hubs in 15 cities in two legs – Surakshabandhan in August 2021 and Highway Heroes in November 2021.

Continuing to sharpen our focus on the road transport industry, TV9 Network has turned its focus on businesses and business leaders who had the resilience to not only tide over the pandemic induced crisis but also come out stronger by resetting their business models.

On Leaders of Road Transport Awards, Raktim Das, Chief Growth Officer, TV9 Network (Digital & Broadcasting) said: “Road Transport is vital for economic development and social integration of our nation. It is one of the most cost effective and preferred mode of transport, both for freight and passenger. The sector accounts for about 87% of passenger traffic and 60% of freight traffic movement in the country. But it is one of most uncelebrated and contribution of stakeholders of this sector is largely unsung.”

Stating that the Awards will recognize the contribution of road transport sector, he added: “This sector, which contributes 4.8% to the country’s GDP, is paving a golden economic pathway as the country celebrates the 75th year of its independence. We are happy to have Continental Tires on board as presenting sponsor and Maruti Suzuki Commercial as powered by partner for this unique initiative.”

On the participation in the awards, Samir Gupta, Managing Director, India and Head of Central Asia Region, Continental Tires said: “We are happy to be partnering with TV9 Network to recognise the businesses and business leaders of the Indian road transport industry. India is one of the largest automotive markets globally and is a very important market for Continental. Continental has always worked towards empowering fleets with quality and innovative solutions to increase their profitability. Continental Tires is offering commercial fleet operators its Conti360º solutions so they can better manage vehicle tyres efficiently while reducing fuel and mileage costs. We have been continuously investing in India and boosting our manufacturing capacity and sales footprint across the country."

He added, "We have also been innovating and producing products for India. For example, Continental recently introduced Conti SupRim technology that delivers superior anti-ageing properties, and enhances tyre bead flexibility, strength and tear resistance. Another example of Continental's commitment to innovation is Intelligent Tyres as part of Conti 360. Apart from the superior performance, the tyres can be integrated with GPS which allows monitoring fleet tyre performance and receiving alerts. Through the initiative led by TV9, we will get a chance to celebrate great innovations in the sector during these challenging times.”

The Award has been endorsed by top stakeholders from the industry with All India Transporters Welfare Association (AITWA) and Bus and Car Operators Confederation of India (BOCI) backing the platform as industry association partners.

The Award is also an attempt to break gender stereotypes related to the sector. TV9 Network takes pride to announce “Women Entrepreneur of the Year Award” category in Leaders of Road Transport Awards. Thanking TV9 Network to come up with an award to celebrate the success of women leaders contributing enormously to the sector, Hima Parvataneni, CEO & Director, Navata Supply Chain Solutions Pvt. Ltd. said that the platform would also leverage the growing community to collaborate and learn from each other.

As a build up to the awards ceremony, TV9 Network has hosted a series of roundtables involving some of the leading voices from the sector

Audience can watch this fitness show on June 21 from7:00 AM on ZEE Ganga’s Facebook page and from 8:00 AM on ZEE Ganga channel

The two-hour show on June 21 will feature Yoga guru Suneel Singh and Bhojpuri actress Nidhi Jha demonstrating asanas and sharing healthcare tips, first on the channel’s official Facebook page and then on Zee Ganga

ZEE Ganga, one of the leading Bhojpuri GECs, presents the third edition of ‘Yoga Futurefit’, an award-winning program on Yoga and healthcare, as a digital-first initiative celebrating International Yoga Day on 21st June 2022. Helping its valued Bhojpuri audience lead a healthy life, Zee Ganga will stream the program first on its official Facebook page at 7am on 21st June, followed by broadcasting it in its channel at 8 a.m.

Successful in conveying the message of an anxiety-free lifestyle, Yoga Futurefit has received over dozens of awards such as ACEF, National Awards for excellence in digital marketing, CMO Asia awards, and Adgully Mobexx Awards to name a few. This time, the two-hour-long program will feature renowned Yoga guru Suneel Singh and Bhojpuri acting sensation and Yoga enthusiast Nidhi Jha. Suneel Singh is globally known as a Yoga expert and teaches Yogasana, Pranayama, Bandha, Mantra, Mudra, meditation, cleansing Kriyas and Japanese Tao Yoga.

Welcoming a morning of fitness and well-being for better health, the session will have Singh demonstrate highly effective yet simple asanas that the viewers can practice at the comfort of their homes. Nidhi will accompany the yoga expert in the demonstration of these asanas. The duo will also share valuable tips for the viewers to choose a smarter, healthier lifestyle, by explaining the endless benefits of Yoga in staying fit forever.

This International Yoga Day, grab the chance to begin a healthier lifestyle with expert guidance from the Yoga guru and the Bhojpuri beauty. Tune in to ZEE Ganga at 8AM on 21st June, International Yoga Day.

India’s number 1 Hindi News Channel, India TV is now available in the United States of America on Sling Television.

Sling TV is a service that livestreams news, sports, and other TV shows from the Internet, but without the clunky cable box. Viewers in the USA can access any Internet-connected device, including iOS and Android devices, and Xbox Ones, to watch India TV. People of the Indian diaspora living in the US, can watch India TV round-the-clock for its extensive news coverage on India and the rest of the world, by connecting through Sling TV.

India TV has been and continues to be a trendsetter in the Hindi news genre, with its highly popular shows like ‘Aap Ki Adalat’ (on weekends) and ‘Aaj Ki Baat’ (on weekdays) hosted by Rajat Sharma, Chairman and Editor-in-Chief of India TV. With its nationwide network of journalists, India TV has been telecasting round-the-clock news bulletins, current affairs programmes and talk shows for the last 18 years. The channel broadcasts live content for up to 15 hours daily and reaches out to a whopping 100 million Cable & Satellite homes across India.

Ms. Ritu Dhawan, Managing Director, India TV said: “ India TV’s aim is to inform and empower global Indians with accurate, in-depth, unfiltered, fact-based journalism without any bias, outrage, or sensationalism. Making India TV available in the USA is one more step towards our goal. We are proud of our experienced team of TV journalists, anchors, producers, camerapersons and other skilled staff, who toil day in and day out to bring news as it happens to your drawing rooms”.

SonyLIV 2.0 celebrated the second anniversary of its relaunch with a grand evening with its partners. To mark the two years in its new avatar, SonyLIV 2.0 is expanding its content offering with 50+ Hindi and 50+ other language premium content.

SonyLIV will soon foray into Tamil originals with its first web-series Meme Boys, Tamil Rockerz among others; followed by originals in Telugu and Malayalam.

Details of upcoming shows



Director: Sudhir Mishra and co-directed by Sachin Mamta Krishn
Producers: Applause Entertainment
Cast: Manav Vij, Sumit Kaul, Rajat Kapoor, Shashank Arora, Arbaaz Khan, Zarina Wahab, Ekta Kaul, Waluscha De Sousa, Danish Hussain, Satyadeep Mishra, Sukhmani Sadana, Sahiba Bali, Amit Gaur, Arslan Goni, Rockey Raina, M.K. Raina, Sheen Dass and Aryaman Seth
Brief: Set against the idyllic backdrop of Kashmir in the year 2017, Tanaav tells the story of a Special Unit, their bravery and courage. Delving into the human drama behind the ideologies, dealing with complex emotions and flawed characters, all of whom share the same feelings of love, loss, betrayal and revenge, Tanaav is a socio-political action drama with family at its core.

Freedom at Midnight

Director: Nikkhil Advani
Writer: Abhinandan Gupta, Adwitiya Kareng Das and Gundeep Kaur.
Brief: Based on the book by Dominique Lapierre and Larry Collins, ‘Freedom at Midnight’ is an epic political thriller/drama that highlights several incidents from the year of India’s independence and interconnected stories about crucial events and personalities who played a significant role in writing the country’s history as we know today.

Dr. Arora

Director: Sajid Ali and Archit Kumar
Cast: Kumud Mishra, Gaurav Parajuli, Vivek Mushran, Ajitesh Gupta, Vidya Malvade, Sandeepa Dhar, and Shekhar Suman
Brief: SonyLIV’s dramedy Dr. Arora is a show documenting the interesting life and times of a travelling sex consultant in a country where people are either too scared off talking about intimate problems or treat it like a taboo.

Avrodh 2

Director: Raj Acharya
Cast: Abir Chatterjee, Mohan Agashe, Neeraj Kabi, Anant Mahadevan, Aahana Kumra, Rajesh Khattar, Sanjay Suri
Brief: Inspired by 9th chapter of Shiv Aroor and Rahul Singh’s book ‘India’s Most Fearless 2’.

Maharani 2

Director: Karan Sharma
Creator: Subhash Kapoor, Nandan Singh
Cast: Huma Qureshi, Sohum Shah, Amit Sial, Nandan Singh, Pramod Pathak, Kani Kusruti, Inaam ul Haq, Kannan Arunachalam, Vineet Kumar, Ashique Hussain, Harish Khanna, Atul Tiwari, Alok Chatterjee, Sushil Pandey, Tarun Kumar, Sanjay Sharma, Nirmal Kant, Anuja Sathe, Neha Chauhan, Aditya Kumar, Sunil Palwal, Sukumar Tudu, Ansha Sayyed, Robin Das
Brief: One year after Rani sent Bheema Bharti to jail from Assembly floor and promised a fair and transparent administration to people of Bihar, she is struggling on both personal and professional front. Will she be able to deliver the expectations of people in season 2?

SCAM 2003: The Telgi Story

Directors: Hansal Mehta and Tushar Hiranandani
Cast: Gagan Dev Riar
Brief: Adapted from the Hindi-language book Reporter Ki Diary from journalist Sanjay Singh, the story revolves around Abdul Karim Telgi, who became the mastermind behind one of the most ingenious schemes in Indian history that spread across multiple states and shook the entire country.


Showrunner: Ashwiny Iyer Tiwari
Writer: Saumya Joshi
Cast: Saiyami Kher, Pavail Gulati
Brief: A ‘unique, intense poetic love story between two different thinking characters.

Pulwama Key No 1026

Director: Onir
Brief: The eight-episodic series is based on award-winning author and journalist Rahul Pandita's book - ‘The Lover Boy of Bahawalpur’. The series is a tribute to all those martyrs whose dreams were blown to smithereens the minute the suicide bomber's car hit the bus.

Rocket Boys 2

Creator: Nikkhil Advani
Director: Abhay Pannu
Cast: Jim Sarbh, Ishwak Singh, Regina Cassandra, Dibyendu Bhattacharya

Jazz City ’71 – Fight for Language

Creator: Soumik Sen
Director: R S Vimal

Jehanabad – Jail Break and Heart Break

Showrunner: Sudhir Mishra
Directors: Rajeev Barnwal & Satyanshu Singh

Good Bad Girl

Creator: Vikas Bahl

Children of Freedom

Showrunner: Sudhir Mishra


Creator: Tigmanshu Dhulia

Jengaburu – A Billion Dollar Curse
Creator & Director: Nila Madhav Panda

Main Sahir Hoon

Creator: Manish Hariprasad

Summer of ’77 – Children of Freedom
Creator & Director: Sudhir Mishra

India’s First Election

Creator & Director: Rahul Dholakia


Meme Boys

Showrunner: Gokul Krishna
Creators: Rajiv Rajaram, Drishya Gautam
Cast: Guru Somasundaram, Badava Gopi, Aadhitya Bhaskar, Siddharth Babu, Jayanth, Namritha, Nikhil Nair
Production: Rainshine Studios
Brief: Four unassuming college kids run an anonymous meme page that takes on their oppressive college administration one joke at a time, accidentally starting a college-wide revolution.


Director: Arivazhagan
Writer: Manoj Kumar Kalaivanan
Production: AVM Productions
Cast: Arun Vijay, Vani Bhojan, Ishwarya Menon, Azhagam Perumal, Vinodhini Vaidyanathan, MS Bhaskar
Brief: When the notorious piracy group, Tamilrockerz publicly announce their plan to leak the massively budgeted and highly anticipated, 'GARUDA', 'Athiradi Star' Adithya's next movie, a special team headed by Rudra, a cop with a scarred past, must fight against time, unruly fans, and an anonymous network of cyber pirates to secure the movie.

Kaiyum Kalavum

Showrunner: Karthik Subbaraj
Creator: Rohit Nandakumar
Production: Stonebench
Cast: Sanchana Natrajan, Rohit Nandakumar, Madonna Sebastian, Senthil, Karu. Pazhaniappan, Ramya Nambeesan, Chaams, Vivek Prasanna, Vijay Adhiraj
Brief: A series of serendipitous events bring together a compulsive thief and an unlucky pickpocket inching closer to being in love with every act of theft they commit.


Director: Venkat Prabhu, Chimbudeven, Pa.Ranjith & Rajesh M
Production: Black ticket productions, Axess Film Factory
Brief: The anthology is all about how a section of people are becoming the victims of society. Each director has made their parts in their style
Cast: Amala Paul, Priya Bhavani Shankar, Guru Somasundaram, Lizzie Anton, Prasanna, Nataraja Subramanian, Thambi Ramaiah, Kalaiarasan Harikrishnan, Nasser M


Director: Cheran Pandian
Production: Compass8 Films
Cast: Kalaiarasan Harikrishnan, Prasanna, Aari Arjunan, Divya Bharathi, Anju Kurian, Aadukalam Naren, Kashyap Bharbarya

Accidental Farmer & Co.

Showrunner: Balaji Mohan
Cast: Vaibhav Reddy, Ramya Pandian, Vinodhini, Badava Gopi, Chutti Aravind
Writer and Director: Sugan Jay
Production: Trend Loud & Open window

Iru Dhruvam 2

Director: Arun Prakash
Cast: Prasanna, Nanda, Abhirami Venkatachalam
Production: Applause Entertainment

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