MediAvataar's News Desk

MediAvataar's News Desk

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Zee Cinema, the world’s biggest movie theatre for Hindi movies, is all geared up for the World Television Premiere of Shankar’s Magnum Opus ‘I’.

A modern day love story of a man selflessly giving up his own dreams to fulfil those of his soul mate, ‘I’ starring National award winner Vikram and the emerging queen of Bollywood Amy Jackson will air on Saturday, 27 June at 8 PM.

Shot across exquisite locations in China, where no other Indian film has ever been, ‘I’ hosts stunning visual effects handled by Weta Workshop that helmed mega Hollywood movies like Avatar, Lord of the Rings and The Hobbit. With 2 and half years in the making ‘I’ was one of the most challenging films of Vikram’s career. The film exhibits him in four different looks where he had to undergo 3-4 hours of prosthetic make up to sport the look of a hunchback and a beast in the film. Inspired by his real life hero, Arnold Schwarzenegger, Vikram achieved a chiselled physic of a bodybuilder in the film and then went on to lose 30 kgs to portray a lean and fit model who falls head over heels in love with gorgeous model Diya played by Amy Jackson.

The film has broken many records and is the only film in the year to garner 300 Crores at the box office. It was also for the first time that the teaser of any Indian film hit 2 Million views in just 24 hours of its launch.

Mr. Ruchir Tiwari, Deputy Business Head, Zee Hndi Movie Channels, stated, “A masterpiece in the true sense, ‘I’ is the biggest blockbuster of 2015. Encapsulating the romance, mystery and thrill, the film is a complete family entertainer. At Zee Cinema, we stand true to our promise of delivering top notch ‘Movies.Masti.Magic’ experiences and with the World Television Premiere of ‘I’ we are fulfilling that commitment to our audiences.”

‘I’ also marks another successful collaboration of Shankar and musical genius AR Rehman. The film delivers a melodious and scintillating soundtrack completely in relevance to the film’s romantic theme.

Enhance your romantic mood this monsoon with the passionate tale of love and revenge ‘I’ on Saturday, 27 June at 8 PM only on Zee Cinema

92.7 BIG FM and BIG Magic provides Saddam Shaikh - winner of Hajmola Chatpata No. 1, Season 2 his debut opportunity on TV with the show Har Mushkil Ka Hal Akbar Birbal

RBNL has pioneered many clutter-breaking campaigns over the years helping individuals discover their hidden potential as well as honing their existing talent. A forerunner in the conceptualization and execution of some of the biggest social development campaigns in the country, the organization has ventured into environmental, educational and empowerment sectors while providing listeners with quality content on-air.

With its 45 station network, the largest in India, RBNL’s radio network 92.7 BIG FM conceptualized crusades with the aim of helping people fulfill their dreams. Some examples of the platforms provided by the FM station are BIG Golden Voice, BIG Disha, BIG Junior RJ and the recently concluded Hajmola Chatpata No. 1, Season 2.

Commenting on the campaign Mr. Vineet Mittal, Business Head- BIG Rural, Reliance Broadcasting Network Limited said, "At RBNL, we thrive to provide our listeners with the best of entertainment on-air and some innovative ways of engaging with them on-ground. Above all, we are an organization who strives to empower individuals be it through honing of talent or helping them discover their hidden abilities. With Hajmola Chatpata No. 1, we have aimed to discover the best of comedians from across the country and offer them with a platform to make it BIG.”

In its second season this year, Hajmola Chatpata No. 1, the mega comedy talent hunt saw participation from young talent across the country. With over 10,000 participants aspiring to win the title, Saddam Sheikh emerged as the champion, winning the once-in-a-lifetime opportunity to debut on television alongside popular actor Kiku Sharda on Har Mushkil Ka Hal Akbar Birbal.

Only 22 years old, the talented Saddam Sheikh currently pursuing M.A. in Hindi Literature was born in Aurangabad to a father who works as a labourer and a mother who is a house-wife. Having assisted a director for three short films at Swaranjali Chitra Productions and garnering 5 years of experience in theatre, Saddam was brilliant at everything he chose to do. He also won the title of the National West Zonal Champion in stand-up comedy and mimicry for four consecutive years. However, not having received a break yet, he chose to participate in 92.7 BIG FM’s comic talent hunt show – Hajmola Chatpata No. 1 Season 2 thus not only winning the title but also his first BIG break on television.

Speaking of his experience, a joyous Saddam Shaikh expressed himself, “I have always known that I’m capable for bigger things in life but never got the opportunity to prove myself to anyone no matter how many awards I received or hearts I won. But thanks to 92.7 BIG FM, I have finally got that opportunity to not only pursue what I have always wanted but to also make my parents proud. My journey has been simply amazing and the people of RBNL have been extremely supportive and motivating.”

The association between Dabur Hajmola and 92.7 BIG FM has only grown over the comic talent hunt’s two seasons. The responses from listeners and participants alike were well-received. The partnership between Hajmola, India’s most popular tasty, fun-filled candy and 92.7 BIG FM with its vast reach was a perfect fit to be able to scout, identify and thereby encourage hidden comic talent from the various corners of India.

Speaking of the success, Mr. Ayan Chaudhuri, Brand Head- Hajmola Range, Dabur India Ltd stated, “Hajmola goes beyond being a do-good tasty product but delivers consumer delight through newer formats and variants to keep delighting its consumers, in its unique chatpata way. Likewise, with our initiative – Hajmola Chatpata No. 1, our inherent intent is to keep humour alive in people’s lives and taking this further, identifying people from across the country who have the ability to make people laugh gives us immense joy. We are extremely delighted with the response we have received from Hajmola Chatpata No. 1, Season 2 and we will continue to strive to keep our consumers entertained.”

Based on their vision ‘Creating Entertainment with a Difference’, RBNL has endeavoured to provide its listeners with quality entertainment through innovative campaigns and content on-air. While doing so, the organization has provided numerous platforms to its audience with a view to empower them and offer them with the much needed boost and support to enable them to fulfill their dreams.

Viber, one of the leading instant messaging apps in India with 40 million users, today announced the launch of its specially designed sticker pack for the new age Indian couples to make their little fights even more quirky and zany. With this new sticker pack fighting has never been this fun for the couples. The Sticker Pack is Viber’s customized sticker set for the Indian market and is available across all platforms, free of cost.

When you’re in a relationship, there are bound to be disagreements. They say couples who fight the most, love each other most and for such couples this sticker pack has it all. But how do you fight? When words fail, these little quirky stickers come to rescue. They just define the moment for couples and friends.

The sticker pack is one of its kind where the characters use the ultimate Hindi phrases and words that give you a range of emotions with catchy animations and design. The stickers are bound to melt people’s hearts even while arguing.

Instant messaging apps are revolutionizing the way people converse during various occasions via funky doodles and voice notes. Chat apps are the easiest and the coolest way to instantly connect with your family and Viber can help you do all these things and more! Push that download button and start your conversations today.


World PR Report: PROI is largest independent partnership and 5th largest Agency Group

In a global industry estimated to be worth US$ 13.5 billion, PROI Worldwide stood out with a surge of 17.1% in global net fee income and continues to lead all integrated communications agencies in rate of growth according to the 2015 World PR Report produced by The International Communications Consultancy Organisation (ICCO) and an industry ranking agency. PROI Worldwide’s growth rate compared to 8.7% for all independents, 3.5% for publicly owned multi-national firms and 5.3% for the four larger global holding companies.

PROI Worldwide’s dramatic 2014 growth follows on the heels of 21.9% growth in 2013 and occurs during a time when it continues to aggressively expand globally through organic growth, new client acquisitions, by growing existing digital, social media and other niche areas and by adding additional offices in existing and new markets.

Among its ranking of global holding companies, the 2015 World PR Report ranks PROI Worldwide’s 75 agencies as 5th in the world, larger than holding groups Publicis, Huntsworth and Havas. Compared to centrally owned multi-nationals, PROI Worldwide ranks third and is larger than FleishmanHillard, Ketchum, MSL Group, Burson Marsteller, Hill + Knowlton Strategies, Ogilvy and Golin. Among global networks of agencies, PROI Worldwide’s combined 2014 net fee revenue of more than US$ 615 million dwarfed Worldcom, its nearest competitor, which reported an increase in fees of 2.6% to US$ 288 million, IPREX with US $220 million and Next15’s with US $ 170 million in net fee income.

“PROI Worldwide’s growth and marketing strategy has not changed for many years and is a proven formula,” says Andreas Fischer Appelt, Global Chairman of PROI Worldwide and Managing Director of fischerAppelt, one of Germany’s largest agencies with clients around the world. “Our existing influential and leading edge independent agencies attract other high growth independent agencies which also tend to be the most dynamic agencies in their market and this is reflected in our 2014 growth rate.”

When it comes to growth “clients recognize our competitive edge and positioning in the local market,” adds Fischer Appelt.  “Rather than dealing with a centrally owned multi-national, they like working with local agency owners who understand their market and who are directly aligned with the agency’s bottom line. As a result clients receive top level management attention and are well served.”

Explaining PROI Worldwide’s growth, founding partner and Global Managing Director, Allard W. van Veen says “our independent agencies are small, mid-size and very large so we are able to serve the needs of a large and diversified client base.” According to van Veen, PROI Worldwide’s strategic growth strategy, positioning and integrated approach allows it to explore, aggressively invest in growth areas and add services which contributes to accelerated growth and is usually a significant factor in the continued rapid growth of many of PROI Worldwide’s independent agencies.

Jean Leopold Schuybroek, PROI’s Director, Global Development, heads up the global team which identifies and evaluates potential PROI agencies. Schuybroek says that agencies whose strategic direction includes an integrated approach to services and a global view of the communications industry usually turn out to be the best agencies in a market. “These agencies understand their market and meet the standards of our brand.” Since PROI Worldwide has set a limit of 95 agencies worldwide “we are very selective as we continue to grow to ensure we have the expertise which our clients need in critical markets.”

Addressing the perception that only a centrally owned multinational agency has sufficient staff or experience to handle large global or regional accounts, PROI Worldwide Founder van Veen points out that many of the world’s 250 largest agencies are part of PROI Worldwide and a number of PROI agencies have staff of 4-600 people and are either the largest or top-5 agencies in their markets.

“This is certainly the case in APAC Region,” states Richard Tsang who chairs PROI Worldwide’s Global Development Group in APAC Region and who is Chairman of Hong Kong’s largest communications company SPRG Asia which also has offices in China and Taiwan. “Within APAC Region we count the largest agencies in India and Japan as well as large agency groups in Australia and New Zealand in addition to our partner agencies in Korea, Vietnam, Bangladesh and Singapore.”

van Veen adds “the World PR Report placed PROI Partners Adfactors PR in India and PRAP Japan among the top 10 fastest growing agencies in Asia Pacific, US based Finn Partners among the world’s 10 fastest growing agencies, and Wellcom in France among Europe’s 10 fastest growing agencies.”

PROI Worldwide was founded in Europe in 1970 and is the world’s first partnership of independent agencies. PROI Worldwide agencies operate globally, regionally and, increasingly, in sub-regional markets such as ASEAN, the Nordics, Central Europe, Latin America and other trading areas which mirror geographic markets established by clients. In addition PROI Worldwide operates in Practice Groups such as consumer, crisis, healthcare, business consulting and investor relations. In addition to doing business on a day to day basis, Agency heads meet and exchange industry information at  annual Global Summit and at Regional Summits in APAC, The Americas and EMEA Regions. Its latest Global Summit was held in Cape Town in April and upcoming Regional Summits are being held later this year in Japan, Costa Rica and Belgium. Its 2016 Global Summit will be held in Atlanta in May, 2016.

The company’s board, in addition to Fischer Appelt, include Madan Bahal, Vice-Chairman, APAC Region, Fleur Madden, Vice-Chairman, APAC Region, Jeff Altheide, Vice-Chairman, The Americas Region, Ciro Reis, Vice-Chairman, The Americas Region, Dirk Aarts, Vice-Chairman, EMEA Region, Henning Sverdrup, Vice-Chairman, EMEA Region, Richard Tsang, Chairman, Global Development (APAC Region), Neil Green, Allard W. van Veen and Jean Leopold Schuybroek.

KIDinaKORNERCreate will Pioneer a New Model for Integrating Music and Brands

Alex Da Kid, the multi award-winning producer, songwriter, director and founder/CEO of KIDinaKORNER, one of Interscope’s most successful emerging record labels, alongside WPP, the world’s leader in advertising and marketing services, today announced the creation of KidinaKORNERCreate, a joint venture to bring music to the forefront of marketing.

Headed by Da Kid, KidinaKORNERCreate’s unique approach to integrating music and branded content allows for both artists and brands to develop intimate relationships with new audiences they might not otherwise reach. KIDinaKORNER has been extremely successful at reaching and speaking to mass audiences, in particular Generation Y. With the support of WPP, this new partnership will continue on that journey with more resources and capabilities at its disposal.

Announcing the joint venture at the Cannes Lions International Festival of Creativity, Alex Da Kid said: “Music is extremely powerful and plays a very important role in people’s lives, connecting them to a moment that is uniquely personal. Unfortunately, it can often be the last thing to get attention when programs are being planned.

KidinaKORNERCreate offers a new model, bringing music to the forefront of every level of the creative process; planning, strategy and execution. This approach will create more substantial and meaningful engagement with the audience.”

Sir Martin Sorrell, founder and CEO of WPP, said: “Alex is not only a hugely successful producer, but a genuine innovator. The ability to offer clients fresh approaches in the world of branding and content is becoming increasingly important, so we couldn’t be more pleased to announce this exciting new partnership.”

KidinaKORNERCreate will be based in Los Angeles and will work directly with both brands and agencies to create the most exciting, bold and innovative programs possible.

This venture continues WPP’s strategy of focusing on three key areas that differentiate the Group’s offering to clients: technology, data and content. WPP’s other content investments include Refinery29, China Media Capital, Fullscreen, Indigenous Media, Imagina, Media Rights Capital, Bruin Sports Capital, The Weinstein Company and VICE. The Group’s digital revenues were US$6.9 billion in 2014, representing 36% of WPP’s total revenues of US$19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years.

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