17 October 2019 23:33

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The channel brings to you the maximum city like never before in ‘Mumbai- City of Ganesha’ premiering on 28th January, 2019 at 9:00PM

 ‘Ganpati Bappa Morya’ is not just a familiar call that reverberates with drums and faith in Mumbai every festive season, but a powerful propeller that drives Mumbaikars from all walks of life. HISTORY TV18 will take you to a Mumbai celebrating its lord with MUMBAICITY OF GANESHA on 28 Jan, 2019 on 9 PM.

The exclusive film captures the mammoth scale and spread of Mumbai’s biggest ten day festival – Ganeshotsav. The processions through the streets of Mumbai on the final day of ‘Visarjan’ are the perfect representation of what Ganapati means to the city - how it draws people together, allows them to celebrate with abandon, regardless of caste, creed, age or background.

Devdutt Pattanaik noted mythology expert delves into the legends around Ganesha and how he is represented in popular culture in the most versatile ways, as a relatable God, loved by all.
This special also captures stars like Deepika Padukone and the Bachchans to icons like Sachin Tendulkar and some big business tycoons, all turning to India’s ‘smart mandir’ – Siddhivinayak. They all stand in front of the resident deity, Lord Ganesha – Mumbai’s favourite God – and bow their heads in hope and gratitude.

Avinash Kaul, MD A+E Networks | TV18 and COO Network18 "At HISTORY TV18 we pull all stops to deliver world-class, clutter breaking, contemporary shows to our audiences and ‘Mumbai- City of Ganesha’ best exemplifies these efforts. I strongly believe that outstanding local productions like these add a new dimensions to our programming and go a long way in establishing us as leaders in the factual genre in India.”

Relive the experience of this cultural carnival in a city of revelers only on MUMBAI-CITY OF GANESHA on HISTORY TV18 on 28th Jan, 2019 at 9:00PM

Wednesday, 23 January 2019 00:00

The Beauty Market Is Letting Its Hair Down

The new individual identity has found its home in a head full of hair.

From a mohawk to a fringe, hair can define an individual’s personality. As a result of growing interest, the battle for better hair has gained considerable traction in an age when appearance affects reputation.

While both men and women are increasingly placing more importance on their hair, it’s the men who consider hair a priority when defining beauty. Women, on the other hand, look at beauty more holistically, and they have their sights set on various aspects of beauty such as face, skin and more.

HAIR CARE PROVIDES THE OPPORTUNITY FOR GROWTH IN BEAUTY

In the race for beauty, the hair care industry has evolved to a base of INR 22,500 cr (US $3.3 billion). Categories operating in the business have experienced a 9.6% value compound annual growth rate (CAGR). New-age segments have championed this growth; compared with the overall hair care industry, colorants are growing at 1.5 times and conditioners are growing at 1.2 times.

INCREASING CONSUMPTION

Demand for hair care products is increasing in both rural and urban markets, leading to rising opportunity throughout India. Consumers in urban areas spend 3 times as much on hair care products as those in rural areas, providing significant scope for brands to grow in the hinterlands. Meanwhile, consumers in urban markets aren’t just thinking about basic hair care anymore. Many have moved to problem-solving products.

Trade channels are riding on this momentum, as chemists in urban areas are stocking more problem-solving and styling products. On the other hand, the industry should not overlook the rural market. Recent sales data indicates that consumers in these areas continue to seek out entry level hair care products providing nourishment brands with a sizeable opportunity. Both ends of the market spectrum, consequently, are groomed for growth, with a higher momentum favouring rural India.

● Indian travelers can save more than 40% on domestic airfare by booking at the right time

● Spring and early winters are the cheapest seasons to travel abroad

The best time for Indian travelers to book for holiday destinations is two months in advance, reveals a survey by KAYAK (KAYAK.co.in) - the world’s leading travel search engine.

According to KAYAK’s latest 2019 ‘Best Time To Book’ from India travel guide, the best time for Indian travelers to avail the best deals on airfare are on Wednesdays at 8:30 AM. By making advance bookings of two months for international trips and two weeks for domestic travel, they can save anywhere from 10% to 47%.

Based on KAYAK’s data, it is revealed that March is the cheapest month for quick getaways to destinations like Dubai, Bali and Hong Kong, if booked two to three months in advance. For travels within India, travelers can save anywhere between 26% to 37% by planning a trip for July to southern regions like Goa, Chennai, Hyderabad and Port Blair.

The survey also reports that domestic destinations like Goa, New Delhi and Mumbai; and international locations like Bangkok, Dubai and Singapore are the most searched destinations by Indian travelers.

KAYAK’s data and analysis also reveal that the best way to save on flight cost is not necessarily by booking early in advance - rather, knowing the right time to book is more important. In fact, savings are not limited to only Asian destinations: some popular long-haul destinations like New York, London, Toronto and Moscow, where Indian travelers can book with at lower price if they book 1.5 – 2.5 months in advance.

Abhijit Mishra, Regional Director of KAYAK India & the Middle East said, “KAYAK looked through it historical data collected from the past two years to draw together our findings in the 2019 “Best Time to Book” from India travel guide. We hope that the guide will serve as a helpful reference for Indian travelers when planning travel to their top international and domestic destinations.”

Whenever travelers feel unsure whether it is the right time to book, users can use KAYAK’s unique Price Forecast feature, which uses previous flight data to predict whether flight prices are likely to drop, or whether you should ‘Buy now’. Or set up a Price Alert for desired flights and hotels, to receive instant notification as soon as the price changes for the deal you’re interested in.

New subcategories also launched specifically for single posts, ads and campaigns using Snapchat.

Reflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club for Creativity announced that Snapchat will now sponsor a pair of submission categories covering those areas for this year’s ADC 98th Annual Awards (http://www.adcawards.org), one of the world’s longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

Under the new agreement, Snapchat is official sponsor of the show’s Interactive-AR/VR (http://www.adcawards.org/categories/interactive/#ar-vr) and Experiential Design-Digital Experiences (http://www.adcawards.org/categories/experiential-design#digital-experiences) categories.

In addition, The One Club has this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths (http://www.adcawards.org/categories/interactive/#social-media).

"Snapchat and The One Club share a passion for celebrating craftsmanship and creativity,” said Augie Chun,Head of US West Coast Creative Strategy at Snapchat, who is on this year’s ADC Interactive jury. “I'm excited to partner with the ADC Annual Awards on the Interactive and Experiential AR/VR categories as a way to highlight world-class Augmented Reality Lenses on Snapchat."

“AR in particular has opened the door to an exciting whole new world of creative possibilities,” said Kevin Swanepoel, CEO, The One Club for Creativity. “But what we’ve seen so far is just the tip of the iceberg, as creatives and brands continue to explore new ways to reach and captivate their target audiences. The market is ready to take off, and we couldn’t have a better partner than Snapchat to elevate and celebrate the great AR/VR creative work.”

Juries for the ADC 98th Annual Awards have just been announced. PJ Pereira, co-founder and creative chairman, Pereira O’Dell, San Francisco, CA, is chair of the Interactive jury, and Ann Harakawa, principal, Two Twelve in New York, NY and Honolulu, HI, is chair of the Experiential jury.

he ADC 98th Annual Awards are part of The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design. Entries can be submitted via http://www.adcawards.org, deadline for entry is January 31, 2019.

New subcategories also launched specifically for single posts, ads and campaigns using Snapchat.

Reflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club for Creativity announced that Snapchat will now sponsor a pair of submission categories covering those areas for this year’s ADC 98th Annual Awards (http://www.adcawards.org), one of the world’s longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

Under the new agreement, Snapchat is official sponsor of the show’s Interactive-AR/VR (http://www.adcawards.org/categories/interactive/#ar-vr) and Experiential Design-Digital Experiences (http://www.adcawards.org/categories/experiential-design#digital-experiences) categories.

In addition, The One Club has this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths (http://www.adcawards.org/categories/interactive/#social-media).

"Snapchat and The One Club share a passion for celebrating craftsmanship and creativity,” said Augie Chun,Head of US West Coast Creative Strategy at Snapchat, who is on this year’s ADC Interactive jury. “I'm excited to partner with the ADC Annual Awards on the Interactive and Experiential AR/VR categories as a way to highlight world-class Augmented Reality Lenses on Snapchat."

“AR in particular has opened the door to an exciting whole new world of creative possibilities,” said Kevin Swanepoel, CEO, The One Club for Creativity. “But what we’ve seen so far is just the tip of the iceberg, as creatives and brands continue to explore new ways to reach and captivate their target audiences. The market is ready to take off, and we couldn’t have a better partner than Snapchat to elevate and celebrate the great AR/VR creative work.”

Juries for the ADC 98th Annual Awards have just been announced. PJ Pereira, co-founder and creative chairman, Pereira O’Dell, San Francisco, CA, is chair of the Interactive jury, and Ann Harakawa, principal, Two Twelve in New York, NY and Honolulu, HI, is chair of the Experiential jury.

he ADC 98th Annual Awards are part of The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design. Entries can be submitted via http://www.adcawards.org, deadline for entry is January 31, 2019.

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