We live in an era where content is king, and consumers identify with messaging that is truly inspirational in a real way. Radio is a platform that gives voice to some of the most creative and understated facts of life, connecting the dots for common man daily but often we end up giving less credit to people who drive this industry, almost single-handedly.
RJ Kartik from MY FM is one such incredible storyteller who, in a short span of time has connected with millions of people. He has crossed 3 million mark in less than 2 months out of which 2.5 million followers joined him in May itself.
But what lead to his astronomical success? We found out!
In 2015 and 2018, Kartik won IRF Award for Best Radio Program (Hindi – Non-Metro Station) - Salaam Jaipur, but he is humbly forging ahead in the quest for telling wonderful stories and continue to inspire and motivate people with his one of a kind show.
In explaining his unique take on the storytelling, he said, “Storytelling will always remain special for Indians because we all have grown up by listening to our “Dadi” and “Nani’s” stories who served us with moral values and motivated us to do something good in life. If I talk about my short stories then I always start my breakfast show with a motivational story, in 2017 our top management decided that we should post such motivational stories on all social media platforms. And since then I always post a Motivational story on every Monday morning @ 9:30 on all my social media handles.”
“I want to thank my every follower; I am feeling special because of my fans whom I call my family. So now my family is growing stronger and I am happy to be a part of it. I promise all my fans that I will keep posting such motivational stories, which will bring a positive change in our lives. “Kartik added.
His simplicity makes listeners relate to him. He believes in knowing the problems people are facing and try to bring out a story on that issue inducing a positive change in them.
He continued to explain that “nowadays nobody has time to listen to long stories and wait for them to end. So, a short story will keep them involved and won’t even take much time.”
With focus on achieving short term goals, RJ Kartik has proved his metal and will continue to appeal to the masses by bringing them closer reality and making them believe in the goodness of life despite of many challenges.
Team MediAvataar India wishes him all the best!