MY FM, the radio arm of DB Corp Limited and Samsung, the multinational conglomerate company together celebrated the festival of lights with a ‘Diwali Samsung Bonanza’ campaign.
The aim was to celebrate the festive season in a fun and entertaining way and also aid Samsung in reaching out to its customers across 4 cities and 80 dealers across Punjab.
Keeping the festivity alive, MY FM connected the audience to the brand and made the festive extra special for its listeners with this month long campaign. The activity engaged a lot of appreciation from thecustomers as,for the first time ever; they had an opportunity to win Maruti Suzuki Swift, Royal Enfield bike, Honda Activa and a surprise prize of winning a Samsung A70 and Samsung A50 daily!
MY FM RJ’s went all out to promote the ‘Diwali Samsung Bonanza’ and created hype on all platforms ranging from radio to digital. Further adding that oomph to the campaign, the RJ’s visited Samsung stores and made consumers shopping an experience to remember. They played games, songs on special requests and local band performances.
The campaign was a huge success with over 1000 lucky winners getting prizes worth Rs 1.69 Crores!