12 August 2020 06:43

RADIO

Quickly quickly Quickly! Radio advertising is sexy

The "Radio Ad Wonder" is now in its 13th round. RMS Austria, ORF-Enterprise, Marx Tonkombinat and Creativ Club Austria award the best radio advertising for radio advertising with 10,000 euros.

Austrians are listening to more and more radio: According to the current RADIO TEST, people spend 201 minutes a day with their favorite medium - 18 minutes more than a year ago. And they hear advertising that works every day. No other medium offers such a rapid increase in reach and awareness at advantageous costs like the "Radio Ad Wonder".

Creativ Club Austria, Marx Tonkombinat, ORF-Enterprise and RMS Austria are launching the youth competition for the 13th time in order to communicate the advantages of radio to a broad public, both for companies and consumers. With the "Radio Ad Wonder" they are looking for the best spots to advertise on the radio in a creative, informative and eye-catching manner. Last year, copywriter David Hassbach got himselfthe 10,000 euros in prize money. A total of 28 papers were submitted.

“Creative radio advertising is fast, informative, entertaining and inspiring. Radio reaches everyone everywhere: in the morning in the shower, in the car, on a smartphone, at work or via voice agents. It is often only a few moments from the spot to the purchase decision. That makes radio an unbeatable ace in the advertising mix; for the grocer around the corner as well as for the large international corporation. The new campaign for the 'radio ad miracle' should convince you of these advantages in a convincing manner and with a wink ”, say the initiators.

As unmistakable as the Ibiza scandal: the starting signal for the "Radio Ad Wonder" is given

From now on, creatives alone or teams of up to three people can apply to participate in the "Radio Ad Wonder". The age limit is 30 years. In order to be shortlisted, applicants have to explain the saying “Zack, zack, zack!” Known from the Ibiza video in a maximum of 30 seconds. The spot is said to be spoken and must be sent as an MP3 file together with a short curriculum vitae by April 17, 2020 via email to This email address is being protected from spambots. You need JavaScript enabled to view it. .

A jury made up of radio experts from the initiators sifted through all submissions and defined the participants who made it to the final round. You will receive a briefing from which the finalists must develop a radio-compatible format within two weeks. The radio idea must be suitable for use in the advertising blocks of public and private radio stations of RMS Austria. It is important to take into account statutory advertising bans and licensing aspects.

Money and fame for the best radio radio advertising

The winner from among the finalists will receive 10,000 euros in prize money. All applicants and teams who were invited to the presentation in the final round receive a tee-off fee of 500 euros each. The initiators submit the winning concept to the most important domestic creative awards. For any international submissions, you will bear the costs of synchronization.

The winner campaign will be broadcast on Austria's ORF radio and RMS Austria channels from July 2020.

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