09 March 2021 00:00

RADIO

BIG FM launches interactive show ‘Big SpotLight’

The aim of the show is to highlight how these leaders and their organizations are managing business continuity in crisis while also adding value to the society

BIG FM, one of the leading radio networks in the country, is known for spearheading various purpose-driven initiatives for its listeners and society at large especially in the trying times that the nation is currently facing. Taking its endeavor of educating and entertaining its audiences further, the radio channel launched an interactive show ‘BIG SPOTLIGHT’. It features eminent leaders and influencers from various industries who have redefined success with their hard work and remarkable business acumen while continuously working towards making their organization reach greater heights.

Through ‘Big SpotLight’, Big FM aims to highlight how these leaders and their organizations are managing business continuity while also contributing to the society in the current time of crisis. These influencers and leaders open up about how their organization is managing work during lockdown and helping each other to remain at the top of their game. They also share their views on the impact of covid-19 on industries and how businesses will shape up post the lockdown. Giving a personal touch to the interviews, the show also sees them reveal their private lives as they speak about time spent with family, their hobbies and how they’ve been working from home.

Speaking about the show, Asheesh Chatterjee, Chief Financial Officer and Chief Business Officer, BIG FM said, “Each of the leaders and influencers who are a part of the initiative Big SpotLight, have worked hard to achieve the success they have and are an inspiration to many. With years of experience, their insight and perspective is not only important, but can also help us deal with the situation at hand in a better manner. In challenging times like these, I am certain that a show like this will not only help us gain a good understanding of the situation, but also guide people, who are at home, towards working more efficiently. Their views will also help in gaining good insight on business strategies that could help in boosting the economy which is the need of the hour. Furthermore, it will help in building and strengthening the relationship with our brand partners who have been with us throughout the journey.”

The show has been graced by about 50 industry stalwarts till now.

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