10 August 2020 01:32

RADIO

BIG FM Reigns Supreme in Mumbai

Owing to its purpose-led campaigns and engaging shows, BIG FM sees itself capture the Mumbai market with a resounding 15.1% share for the week 16 of 2020

BIG FM, one of the largest radio networks in the country that has showcased its strength via bold and thought-driven initiatives, is topping the charts again. As per the latest RAM ratings for the week 16-2020 (12-18 April), the radio station has been ranked No. 1 with a 15.1% share. With 31.8 lakh listeners, BIG FM also has the highest listenership in the market. Big FM has 2.85 lakhs more listeners than the next best competitor. Source : RAM | Week 16 2020 | TG – 25+ All | Daypart : Mon-Sun 00:00 – 00:00 | Mumbai

The radio station which is known to strike the right chord with the audience with its content and initiatives has gone on to win the hearts of millions across the city with shows like ‘Yaadon Ka Idiot Box with Neelesh Misra’, ‘Suhaana Safar with Annu Kapoor’, ‘Mumbai Ka Sabse Bada Struggler’ by RJ Abhilash, Apke Jaisi Rani by RJ Rani, Love You Zindagi by RJ Dileep, BIG Retro Swag by DJ Rink among others. ‘Mumbai Maska Maar Ke' with Vrajesh Hirjee has consistently been the top morning show over 50 weeks out of 52 weeks in the last year. Source: Week 14 2019 to Week 13 2020 | Demographic: 25+ All Filter | Daypart: Mon-Fri 07:00:00-11:00:00.

BIG FM also has the highest listenership in Mumbai with 44.13 lacs listeners in the age group of 12+ and 31.8 lacs listeners in the age group of 25+ Source: Week 16-2020 [12APR to 18APR | Mon-Sun 00-00

Read 511 times Last modified on Friday, 03 July 2020 07:41
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