RED FM, one of the largest and most awarded private radio networks, today announced ‘RED Raas Maha Utsav’ to celebrate Navratri virtually.
The event will be hosted on-air and on RED FM digital platform that will showcase best of music, garba competition, food elements and entertainment for nine days during Navratri.
Every year since 2010, 9 prominent lyricists and composers across the state work with Red FM to make Red Raas Garba tracks on 9 of the most important events of the year. This year, RED FM wanted to continue the celebrations and reach out to the Gujarati diaspora by organizing virtual celebrations. With non-stop music till midnight to online garba competition, the event has multiple elements of entertainment for everyone along with prizes for winners up to Rs. 1 lac rupees.
Speaking on the announcement, Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “It's that time of the year when the entire nation gets busy with celebrations. India, the land of festivals celebrates every religion, culture and tradition. However, all festivals since the outbreak have been cancelled or downsized. At RED FM we have been trying our best to give an experience that keeps the celebratory mood intact. The idea is to give people the best possible experience in these trying times. We bring to you a virtual RED Raas celebration that is inclusive of festive spirit and emotions. We hope you will join us and be a part of a larger celebration that we are getting for everyone.”