International Hit Songs to jazz up the weeknight
To cater to youth & English genre audience in the nigh time band and infuse a much needed differentiator in that time band, the radio station launches “The Lit” show. A well segmented show, with the best of International music, interesting young on-air friend adding musical trivia and interesting stories about the songs.
RJ Aishwarya the show host intends to give the listeners the musical nights they never had. The playlist in the show covers international hit songs from around the world and the genres range from pop and rock to even jazz and soul music. The show will consist of songs covering different eras of music- from the 60s with people like Elvis Presely and Frank Sinatra, 70s rock bands like Queen and Pink Floyd, 80s pop culture icons like Madonna and Bryan Adams, 90s sensations like the Backstreet Boys and Britney Spears to the current pop/rock stars like Taylor Swift, Harry Styles, Justin Bieber etc.
Commenting on this, Vinay Krishna Singh Manek, National Programming head, MY FM, said, “The discerning listener of today is exposed to the best of international music, thanks to the internet in particular. MY FM introduces a differentiated radio show 'The LIT show' to add that extra zing to weeknights with the choicest of international songs and some interesting conversations around them, hosted by our young and vivacious host, RJ Aishwarya.”
The LIT Show airs every Mon-Fri 10 pm onwards across MYFM.