08 August 2022 19:30

RADIO

Fever FM Kick starts WEEKEND VASOOL with fresh Weekend programming

9 brand new shows planned in June & July to be aired every Weekend!

India’s leading radio station Fever FM has revamped its entire weekend show lineup. Starting 11th June Fever FM plans to launch digital first shows every weekend in a phased manner. This will be coupled with brand new original song launches and a countdown show.

‘Naaye shows and entertainment Bharpoor’ is the promise Fever FM is bringing to you both on-air and digitally. The new lineup will include digital first shows on Auto, Tech, Real Estate, and shows dedicated to Folk & Indie Music & a Weekly countdown show as well. Of the 9 shows The Auto show called ‘Tez Tarrar’ was launched on 11th June on both digital & radio.

‘Tez Tarrar’ hosted by RJ Bhavani will feature everything to do with the auto industry – be it reviews, trending questions, myth-busting or be it a brand-new word from the auto dictionary, you will get everything here - be it two wheelers, four wheelers or anything which runs on wheels. Stay tuned for the show every Saturday 3pm
onwards!

The first EP of Tez Tarrar-The Fever Auto Show is already out! Check it out here:

Going ahead the rest of the shows will also be launched in a phased manner – Tech, Real Estate & then Folk Music.

The tech show called ‘Fever Techpanti’ hosted by RJ Ayush promises to deliver all out entertainment. The show will answer your everyday tech questions and needs in a succinct, fun and interesting way.

The Real Estate show hosted by RJ Vaibhav and RJ Sona called ‘Prime Location’ will not just talk about the location & properties, it will talk about building a home by giving two perspectives – the technical details as well as the aesthetic one.

The Folk show ‘Fever Folk Project’ hosted by RJ Peeyush & RJ Nishant talks about the history of folk music in India as well its advent into modern era and influences on Indian cinema. The digital first show promises to delve into folk music in India “Roots se Rooh tak.”

Fever FM is also launching two music-based shows – a revamped ‘Fever Originals’ which is the first original music countdown show initially launched in 2019 and a countdown show ‘Trending Top 20’ which will feature the best weekly trending songs across social media and audio platforms. So sit back and enjoy this whole host of new offerings form the Fever FM Network.

"We have been working on these shows for the last couple of months and happy to see the fruits of our labor coming to life" says Ajit Dheer, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. “The teams have meticulously planned these shows keeping in mind the consumer target segments, the need-gaps that prevail today and finally marrying the inputs with the brand tonality to arrive at the final show construct. We will be planning an aggressive go to market strategy around them starting with roadshows with key clients and agencies and trade partners over the next few weeks."

"Radio is going through a paradigm shift in the post covid era, and Fever has been constantly evolving as a brand with new and improved content both on terrestrial and digital. However, with the digital clutter, we can actually aim for better consumer attention through some of these specifically curated programs on air. Having said that, we are leaving no stone unturned to make sure that each and every show has a digital and podcast leg to it as well along with the terrestrial so that we are reaching our audience through multiple platforms.” says Gaurav Sharma, Chief Programming and Digital Strategy Officer, Fever Network.

Read 330 times Last modified on Thursday, 16 June 2022 15:23
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