HT Media Ltd. has elevated Harshad Jain to CEO of Fever. Prior to this promotion he was Business Head, Radio and Entertainment, HT Media Ltd.
He has been working with HT Media for the last four years and will lead the business which now moves into an expansion stage with M&A and Phase 3 licensing round the corner and will involve building partnerships and expanding Fever brand into new geographies and beyond FM into entertainment and digital space.
Talking about his new role, Harshad Jain, CEO – Fever, said “I’m humbled by this new role. Fever is a vibrant and dynamic organization, which has witnessed tremendous growth over the past few years. My focus will be to lead fever to the next level of growth and innovation and tap newer opportunities in the digital and entertainment space and phase 3 of FM radio.”
Harshad brings with him over 20 years of cross-sectorial experience in the FMCG and media & entertainment spaces. On completion of his business studies in Sales and Marketing he joined PepsiCo and was with them for 14 years in roles across sales, marketing and business at regional and corporate level.
Immediately prior to joining Fever, Harshad was with Bharti Airtel Ltd as Senior Vice President and Head of Sales and Marketing handling the DTH Business.