04 August 2020 18:59

MediAvataar's News Desk

MediAvataar's News Desk

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Fever Network, the country’s leading radio network and house to the most popular radio stations Fever FM, Radio Nasha and Radio One is live with its next big property ‘Digital Idol’ - A Digital musical talent hunt show.

After the success of the mega 100 Hours 100 Stars, Fever Network is back with a property to identify and give a platform to the eruption of talent on the digital ecosystem.

Digital Idol will give the listeners of Fever FM and Radio Nasha a chance to become online sensations by unleashing their hidden singing talents. The beauty of this property is that anyone can participate straight from the comfort of home without stepping out anywhere. The contest would be open to all age groups. The show features some of the prominent names from the music industry as celeb judges – Amit Trivedi, Palash Sen, Tulsi Kumar, Dhvani Bhanushali, Akasa and Richa Sharma. These celeb judges will evaluate and groom the various contestants as they fight it out to become India’s first Digital Idol.

The registrations for Digital Idol are now open. In order to participate, the contestants have to record a 60 second video singing a song and Whatsapp it on +91-8080104104 or upload it on their social handles with #DigitalIdol. Talking about the initiative, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, “I am very excited to roll out this project. India as we know is a land full of diverse talent. Digital idol is a one of its kind, musical talent hunt which will provide a platform for budding singers to come to the limelight and showcase their talent from different corners of India. We are excited to see the talent pool of singers that come our way! The exciting line up of judges panel promises to make the show packed with glamour and entertainment!”

The campaign will go live on Fever FM, Radio Nasha and Radio One social handles. No other radio station in the country boasts of such a diversified portfolio of brands targeting the entire spectrum of listeners from Gen Z, Millennials and Gen X. Radio listeners can also tune into the Fever FM, Radio Nasha and Radio One radio frequencies to catch all the action on air.

Featuring the most-popular Kajri singers in the region, the first-of-its-kind digital folk music celebration will take place on August 3 on Facebook Page of BIG Ganga 

Adding to the abundance of festivities ever-present in August, BIG Ganga, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri General Entertainment Channel in Bihar, Jharkhand, and Purvanchal, is leaving no stone unturned in bringing the celebrations right to the doorsteps of its audience. Encouraging viewers to stay indoors, the channel has organised a digital Kajri Utsav on BIG Ganga’s Facebook page to celebrate the deep rooted festival of the region which celebrates the most romantic aspects like love and rain in an enticing cultural musical way. Striking the right chord with viewers, the digital show will feature some of the biggest Kajri singers of the region, such as Devi, Sanjoli Pandey, Ajit Anand, Chandan Tiwari and Vaishnavi. The two hours digital folk music show will go FB live on Raksha Bandhan this August 3 and will also be telecast on television later.

Originating from Uttar Pradesh and Bhojpur region Kajri is a very popular form of folk music sung in the deep pockets of these regions. It is often used to describe the longing of a maiden for her lover as the black monsoon cloud come hanging in the summer skies, and the style is notably sung during the rainy season. Catering to audience across all age groups, the show will keep the viewers entertained with a digital musical show where Ajit Anand, a celebrated folk singer and presenter of the region will engage viewers while hosting the show along with Devi, another popular, deep rooted singer and performer from the region. Adding a few more melodies to the show, popular singer Chandan Tiwari, who is the synonym to folk music and has been felicitated many a times for her contribution to Indian Folk Music, will uplift the energy with her mesmerising voice. Joining her in this digital celebration would be singers Sanjoli Pandey and Vaishnavi who will brighten the day of the viewers with their musical performances.

Amarpreet Singh Saini, Business Head, BIG Ganga and ZEE Biskope said, “We are excited to be bringing yet another interesting offering for our viewers which are a mix of modern and traditional approach keeping in mind all our viewers across age groups. Though, we will be celebrating Kajari Utsav digitally, the festivity is weaved in the culture of the region which will give a glimpse of the region’s deeply-rooted traditions. Adding to the celebrations and ensuring that the entire family soaks in the festivities, we look forward to viewers enjoying the digital offering later on television as well.”

The activity will be amplified through various tools to give exposure and graphical support. Pre promotion will be done across all the digital platforms through Cover, GIF, Static and Micro content. BIG Ganga enthralls and entertains audiences with its unique content offerings, thereby making this platform apt for the whole family. The channel has been enhancing and enriching regional pride through its new offerings. With more shows in the pipeline, the channel is all set to redefine entertainment and original content for its regional audience.

Germin8 launches its ‘Resumption of Sports’ report through its social listening analysis of social media chatter relating to resumption of sporting events

Germin8’s report reveals 89% of the social media chatter in India is around football and cricket followed by hockey, F1 and badminton; with 92% of the posts coming from live tweeting the sporting event as it happens

The researchers and analysts at Germin8 have collected and analysed more than 15,000 twitter conversations on the resumption of sports and gaming events. As per the research conducted by Germin8, 69% of the users were pro-resumption of sports and were excited to see their favourite players back on the ground. The report titled ‘Resumption of Sports’ reveals the dominant sentiments of the viewers and gives an insight into brand association and ways to keep up with the sporting spirit digitally.

Some of the key findings include:

● The dominant (69%) sentiments were that of happiness, excitement, and cheer

● 5 states contribute almost 39% of the total mentions about the conversations about the resumption of sports in India

● Nearly 90% of the conversations online were around football and cricket

Behavior patterns & insights:

The report states that nearly 92% of people watched their favourite matches live while tweeting about those on a real-time basis

● 69% of the people are excited with the resumption whereas 31% are against the resumption mostly citing the health of the players

● About 75% of conversations were from metropolitan cities like Mumbai, Bangalore, Delhi, Chennai where the preference was for football, followed closely by cricket; the balance 25% conversations were from smaller cities like Pune, Nagpur, Kolhapur, Lucknow, Meerut, Varanasi, Agra where the sports preference was for cricket, followed by hockey and then by football.

Reaction and expectations: Viewer & Brands

● Viewers discussed IPL 2020 when it came to cricket and resumption of league tournaments with title-deciding matches to be played when it came to football

● Star sports and Disney-Hotstar were the most spoken about platforms followed by Colors Infinity when it came to watching sports

● With 92% of people watched their favorite matches live while tweeting about those on a real-time basis. While 8% of people were seen watching sports a day after they aired. Majority of these conversations were about users watching the highlights or the recorded game

● Sports has a lot of emotions running-high and brands have to keep up with that. In most of the international sports events, brands have promoted messages related to social causes and messages like Black Lives Matter, maintaining social distance, and staying safe.

● In India, it is very interesting to see online education and gaming brands along with telecom brands as the major sponsors this year

According to Dr. Ranjit Nair, CEO, and Founder, Germin8, “Over the years, one of the key reasons that sports events are so relevant to marketers is the passion and enthusiasm of their fans. While this pandemic period gave very few opportunities to marketers for offline engagement with consumers, it has made social media and digital content platforms all the more relevant. With vocal sports fans consuming sports via live streaming apps and engaging in social media, digital channels becomes all the more important for brands who want to engage with a passionate audience. While this report focuses on sharing a better understanding of how sports fans are using social media, it also highlights how brands need to incorporate innovative strategies for more digital activities and social messaging. The report has also seen a shift in the type of brands which can be potential sports sponsors in the near future.”


Germin8 analyses the sports ecosystem looking at innovative opportunities to engage with fans and keep the sporting spirit alive as it goes digital.

93.5 RED FM, one of the largest and most awarded private radio networks launched a special original song dedicated to soldiers on Rakshabandhan.

The song has been recorded by Shashaa Tirupati, national award winning Indo-Canadian playback singer. RED FM pays tribute to the brave soldiers to express love and respect to the brothers who are at border.

This has been a tough year for all with the pandemic and lockdowns affecting the lives of people globally. Through this small gesture RED FM wants to express gratitude and send out a message that the country is indebted to the selfless sacrifices by soldiers to protect the entire nation even in these difficult times. The song can be heard across the country on RED FM network and on all social media platforms.

We admit it, we grew up watching a lot of TV. And some of the beloved Black sitcoms of the ‘90s and early aughts had a huge impact on us.

These shows made us laugh, and cry, and sing along with those catchy theme songs. And mostly importantly, we felt like we saw ourselves on screen - in some cases for the very first time. Every week we were able to tune in to see people, families and friends that looked like us and characters whose everyday ups and downs reflected Black life in an authentic way.

That’s why we’re so excited to announce that Sister Sister, Moesha, The Parkers, Girlfriends, The Game, One on One and Half & Half are coming to Netflix over the coming months.

These classics have been at the top of our members’ wishlists - and ours’ - for a long time and we constantly see these shows named-checked in our conversations with them. From the first days of Strong Black Lead in February 2018, our comment sections have been filled with members asking about this kind of classic Black content. So we worked with our content team to make it happen - starting in 2019 with classic Black films like Love & Basketball, B*A*P*S, and Love Jones. The conversation on social media was larger than we could have ever anticipated. And once we had the wishlist of series from our members, we were excited to discover they were available.

We want to give each it's due so we’re staggering the release of these beloved series to ensure our members have time to enjoy them. Moesha will kick things off on August 1, followed by the first three seasons of The Game on August 15. Sister Sister arrives on September 1, with Girlfriends launching on September 11 to mark the 20th anniversary of it's premiere. The Parkers debuts on October 1, followed by Half & Half, and One on One on October 15.

The goal of Strong Black Lead is to celebrate and lift up Black Hollywood. These trailblazing shows are a huge part of that story. From the classic clown funeral episode of The Parkers to Moesha’s mind-tripping meet-up with Brandy, we’re thrilled that our members can now enjoy these amazing classics.

Source: Netflix

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