04 June 2023 11:57



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comScore introduced MyMetrix Explore, a new data exploration and visualization platform available for MMX Multi-Platform (MMX MP). With this platform, clients around the globe can now create customized analyses, reports and visualizations based on their specific needs, using the same trusted data already available within MMX MP.

This streamlined approach to accessing comScore data gives clients the ability to make smarter and faster decisions about their media, marketing and technology investments.

“As our clients have become more sophisticated than ever in using data to drive their businesses, they asked us to create new tools to help them more efficiently analyze the metrics that matter,” said Naresh Rekhi, vice president of product management at comScore. “That feedback led us to create MyMetrix Explore, which dramatically reduces the time and effort needed to visualize and understand market trends and opportunities.”

MyMetrix Explore:

Gives clients the ability to create their own data universe. Clients can define their own data exploration experience and create custom reports using multiple comScore rankings, demographics, trends, and more. These custom views can easily be saved in the system for quick access in the future.

Provides enhanced interaction and usability features. Clients have even greater flexibility to change time and geography dimensions, add and move charts as needed, further explore specific data points to reveal device or demographic details, and more.

Offers cleaner, more streamlined visualizations. After identifying the metrics that matter most, clients can begin building reports by adding, cloning, customizing, and arranging those visualizations according to their unique needs.

Gain Theory, the global marketing effectiveness consultancy, is proud to announce a partnership with EffWorks, an initiative that champions accountability in marketing and is committed to promoting a culture of marketing effectiveness from C-Suite, all the way through organisations.

EffWorks, an initiative lead by the Institute of Practitioners of Advertising, aims to achieve culture change across the industry and will focus on three key areas:

1. Promoting marketing: raise the awareness for robust and consistent measurement to support marketing investment in the short, medium and long term.

2. Managing marketing: provide guidelines and best practise on how marketing works. How to develop the best processes for planning and executing marketing programmes.

3. Monitoring marketing: help the industry raise the bar to develop the best models, tools and techniques to plan, monitor, direct and measure the impact of marketing activity.

The initiative is championed by a heavyweight list of client side advisors from brands including Diageo, Jaguar Land Rover and O2 and is supported by various industry associations across US, UK and China including ANA, ISBA and CAA.

As well as taking part in advisory groups to lend an unbiased perspective on marketing measurement, Gain Theory will lead a project, collaborating with the likes of Google, Facebook, L’Oreal, Thinkbox and many more to create a green paper provocation piece around Marketing Measurement Strategies in the Digitized Era which will form the basis of ongoing research to help the clients and industry determine best case studies and ways in which to solve common measurement challenges.

Manjiry Tamhane, Gain Theory’s Global CEO says ‘Championing marketing effectiveness best practice and culture sits at the core of our business. We truly believe that by collaborating with clients, industry bodies and media partners we can unlock the challenges and pain points we hear around marketing effectiveness to enable faster, smarter decision making that positively impacts the bottom line.’

Janet Hull, Director of Marketing Strategy at the IPA, who has spearheaded the project says, “Having Gain Theory on board will lend an unbiased view on marketing measurement from one of the world’s leading marketing foresight consultancies.”

Saturday, 29 July 2017 00:00

NEWS 18 Mobile Leads in the General News

Ranks 3rd in Unique Visitors

Records an average time spend of 13.1 minutes per visitor, according to the ComScore Mobile Metrix data of June 2017 

With over 21.43 million unique visitors on Mobile, News 18 has emerged as the preferred digital news destination on for content. The site clocked in 281 million + total minutes on mobile, while each visitor spends about an average of 13.1 minutes on the platform, according to the comScore Mobile Metrix data of June 2017. In the average minutes per visitor category, the platform has surpassed brands like [M] NDTV.com, [M] Indianexpress.com [s] Hindustantimes.com, [M] Firstpost.com & [P] The Hindu Group, while [c] Times of India stays ahead.

With unique and exclusive content on the website along with in-depth coverage and expert analysis, the platform has been able to rake in such high numbers under two years of its launch. News 18 has been touching new milestones each month and has also crossed over 50 Million Unique Visitors in June 2017, as per Google Analytics. The network’s lead is also a testament to its grip on the audiences. The platform’s original offerings such as CricketNext, Tech.news18 and Auto.news18 are favoured by plethora of its readers.

Commenting on the steady growth of the network, Manish Maheshwari, CEO, Network18 Digital, said, “News18 constantly strives to offer value to its reader and it’s showing in the numbers. We also have a healthy diversity in our audiences – according to GA, 15 million of our unique visitors are women. Today’s women are highly enterprising in all sectors & to celebrate this spirit of contemporary Independent woman we will soon launch a dedicated platform.” This website will be the first-of-its-kind within the Network18’s Digital portfolio for women over 20 years of age. The content will capture their preferences, sensibilities and outlooks.

The channel offers a lifetime opportunity to watch cult films in theatres every Thursday this month

The Hindi film industry in Mumbai is celebrated as one of the biggest film industries of the world and Indian Cinema is ingrained in the lifestyle of millions of people of India.

With its proposition ‘Woh Zamaana Kare Deewana’, Zee Classic is India's only Hindi movie channel that recreates the magic of classic cinema by showcasing not just the films that shaped Indian cinema, but also acquaint viewers with the creative talent who were a part of that timeless era. In a one-of-a-kind initiative, Zee Classic recreates the charm of classic Indian Cinema with ‘Retro In A Metro’. It is a brilliant opportunity for all film enthusiasts to revisit the iconic cults of Hindi cinema at a theatre in Mumbai, every Thursday at 8 PM, 3rd August onwards.

To celebrate Indian Cinema in all its glory, ‘Retro in a Metro’ blends cult content with the best of movie watching experience. The property will showcase four iconic and greatest films of all time that Mumbaikars don’t have access to in theatres. It is a ticketed screening held every Thursday at 8 PM at Cinepolis, Andheri (Mumbai) for the month of August.


Friday, 28 July 2017 00:00

C1X and adGeek partner in Taiwan

C1X (Class One Exchange) has partnered with adGeek in Tawain. This relationship brings in over 100 premium publishers in Taiwan to be available on C1X's exchange platform.

Commenting on the association Swaminathan Iyer, VP & Head of Business APAC said, “It’s a unique opportunity to have the top premium publishers in Taiwan available on C1X SSP through the adGeek relationship. Now advertisers can access this unique supply on C1X DSP and other DSPs connected to C1X supply across the world. This partnership has put premium publisher supply in Taiwan which is not easily accessible from the outside, programmatically to be available globally .

The integrations will make these publishers also available on C1X Inventory discovery platform which benefits advertisers to access this premium guaranteed supply programmatically without any Deal ID or PMP.”

Stating about the partnership James Chen, Vice President of adGeek said that “adGeek partnered with C1X to provide a comprehensive solution for both our publishers and advertisers. C1X’s platform can provide a more complete solution to meet the digital marketing needs of our advertisers. At the same time our publishers can get better yield on their inventory. Consumers are consuming media differently today in Taiwan. Hence media buying has moved from website buy to audience buy. This has sparked the growth of Programmatic buying but advertisers are still looking for audience within premium sites. Hence, we partnered with C1X to facilitate PMP(Private Marketplace)/ Programmatic Guarantee buys for our advertisers and publishers.”

Further adding on the inventiveness of the C1X platform, he mentioned that “C1X has designed their platform with users in mind. Not only the UI is user friendly, its powerful forecasting tool along with 3rd party data targeting allows my team to do media planning effectively from a single platform. The report is useful for post campaign planning and contains data for future retargeting campaigns. In addition, C1X platform also can facilitate verification partners as needed to guard against fraud, brand safety and measuring viewability.”

Founded in 2014, C1X is a funded global corporation, headquartered in the Silicon Valley, with offices in New York, Dubai, Singapore, Tokyo, Mumbai, and New Delhi, and with development centers in San Jose, Chennai, and Bengaluru, find C1X online at www.c1exchange.com.

adGeek’s helps website publisher and advertiser achieve their objectives. adGeek’s goal is to create a win-win situation for all three parties. The advertising team of uses programmatic solution to help advertiser reach their target audience with the right message and in-turn reach their business objective. The publisher team helps websites optimize their traffic and monetize from it. www.adgeek.com.tw


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