India's leading entertainment conglomerate, Zee Entertainment Enterprises Ltd. (ZEEL), has an enviable Hindi Movie cluster in India that includes Zee Cinema, &pictures, Zee Classic, Zee Action, Zee Cinema HD, and &pictures HD with a cumulative reach of 87.51 percent in urban India and 59.17 percent in rural India. (SOURCE: NCCS 4+, Urban HSM, Wk 1-32 2016). To further strengthen the movie cluster in rural markets, ZEE will soon launch its new Free-To- Air Hindi movie channel, ‘Zee Anmol Cinema’ on Doordarshan’s free direct-to-home (DTH) platform DD Direct. Zee Premiere currently beaming on Channel No. 70 will be launched as Zee Anmol Cinema on 1st Septmeber.
Confirming the launch of the new channel, Chief Business Officer, Zee Entertainment Enterprises Ltd., Mr. Sunil Buch said, “The current increasing share of viewership in rural India gives us the scope of further expanding ZEE’s presence in HSM markets. Launching Zee Anmol Cinema also makes for an interesting challenge as the FTA Hindi movie genre already has several strong players in a dynamic and ever-changing environment. We will share more details soon.”
Watch this space for more on Zee Anmol Cinema!