Refreshed Fox Life India will support an evolved brand ethos of ‘NEVER STOP’
FOX Life, After 3.5 years of steady leadership, India’s favorite premium lifestyle destination Fox Life, launched an all new look of the channel, supported by a refreshed brand proposition and content line up. Continuing to inspire its audiences to live a fuller and more enriched life through unforgettable experiences and journeys, the brand’s new tag line of “NEVER STOP” is a way to remind them that there is always more to do, learn, experience and share.
Celebrating this very spirit, the channel launched ‘Masters of Taste with Gary Mehigan’ – a series that brings him to India to meet the top chefs in the country to get inspired by and learn from, and get an up-close look at some of their recipes, styles and techniques. Premiering on 26th February at 9:00pm, this 15-part series, which is also his first ever India production, will give an exclusive sneak peek into the behind-the-scenes-action at India’s best restaurants in true Fox Life style.
Elaborating on his experience and association with FOX Life, globally renowned Celebrity Chef Gary Mehigan said, “It’s been a super adventure working on Masters of Taste with the folks at Fox Life. Apart from it being my first ever Indian production, it allowed me to step down as an expert and get to be a student after a really long time! I met some of the most talented chefs in the country, learnt new techniques and made some incredible friends. It truly was amazing to see how the Indian gourmet chefs work with such finesse and make use of modern and cutting-edge techniques to create magic on plates for their customers. Fox Life is synonymous with new experiences, always urging the viewers to go and explore more and want more from life. A mix of travel, extraordinary food and a lot of surprises, this is surely one of those shows that epitomizes the brand’s philosophy and helps viewers re-discover the joys of great food and culinary experiments.”
The international food curator will be seen decoding exquisite innovative food concepts that are dynamically changing the consumption preferences, lifestyle and social scene in India. From food heritage walks to conversations and challenges with masters of Indian taste, the show will feature Chef Atul Kochar, Ranveer Brar, Saransh Goila, , Chef Kelvin Cheung, , Chef Shantanu Mehrotra, Chef Thomas Zacharias and the culinary maestros Zorawar Kalra and AD Singh. The show will also see a lot of light hearted moments with the likes of Ileana D’Cruz, Nargis Fakhri, Vishal Dadlani, Purab Kohli, Cyrus Sahukar, Rohan and Gursimran Khamba of AIB, playing sous chefs to Gary.
Well, a unique new show with one of the world’s finest chefs is not all that Fox Life has planned for its refresh. This new & dynamic positioning, supported by a brand new premium and sophisticated on-air look and packaging, brings with it an entire new line up of lifestyle programming perfectly married to the philosophy of ‘NEVER STOP’. From upping the game in Food and entertainment with ‘The F Word with Gordon Ramsay’, extending their range of glamour and style with ‘Amazing Hotels’, ‘Style Factory’ and ‘Inside Dior’, travel adventures and exploration with ‘Great Escape 3’ or entertaining viewers with reality TV in the form of ‘Hell’s Kitchen’ and ‘Grilled’, Fox Life is all set to bring alive these experiences for the ever-evolving Indian viewers.
Talking about the FOX Life’s new brand ethos, Swati Mohan, Business Head, National Geographic and Fox Networks Group, India said, “As we look forward to the next leg of an extremely rewarding journey so far, we know it is important for us to continuously give our evolving viewer the content that leaves them wanting more; from the channel, and from life itself. The new FOX Life and its new proposition of ‘NEVER STOP’ will aim to go beyond the ordinary with its 2018 content line up and bring exceptional experiences that viewers rarely sought and explored. We couldn’t have thought of a more fitting way to kick off this refresh than with the extraordinary journey of an even more extraordinary international chef here in India! Produced by Endemol-Shine-India for Fox Life, ‘Masters of Taste with Gary Mehigan’ not only embodies our new brand proposition in a homegrown show and format, but also underlines our commitment to bring acclaimed talent and journeys to our premium consumers. And we’re just getting started!”.
Tune in to follow Gary Mehigan’s exploration on ‘Masters of Taste’ premiering 26th February 2018 and thereon, every Monday @9:00 pm on FOX Life. Viewers can also catch the show on Hotstar.