BARC INDIA: Star Maa has got 185 Mn impressions in Wk 14
Innovative concept presentation has always been the forte of Star MAA, No.1 Telugu entertainment channel and it is proved again with the recent launch of Ohmkar-hosted reality show Sixth Sense which has registered record TRP ratings.
Sixth Sense, which telecasts between 9.30 pm to 10.30 pm during weekends, went on air on March 31st and received a fantastic response from the first episode with 8.4 Mn viewers and highest launch TVRs of 9.1 (7 for Saturday and 11.3 for Sunday episode)
Mr. Alok Jain, Executive Vice President and Business Head, Star Maasaid “At Star Maa, we believe in entertaining our viewers with diverse and innovative programming. While we continue to dominate the prime time with our fiction, it has just been amplified further with the launch of our latest non-fiction Sixth Sense which marks the re-entry of Ohmkar as the anchor and producer. The stellar ratings of the show have helped Star Maa firm up its position even further. Be it the international format or home ground format, we have always created a unique presentation to our viewers.”
The show has seen a wave of positive feedback. Millions of viewers, including some celebrities have expressed Ohmkar’s timing& mannerismand their breathe taking experience on the show. Many of them took their Twitter handle to express their opinion.
16 celebrity Participants including Suma & Rajiv Kanakala, Mumaith Khan, Prince, TejaswiMadivada, VJ Ravi, Rohini, ,ChalakiChanti, Hyper Aadhi, Shekar Master, Adarsh, Babu Gogineni, Mahesh Kathi, Hariteja, Getup Srinu, Dhanraj, Satya and EeshaRebbawere introduced in the show.