This Budget week, the channel’s viewership was also greater than all other English business news channels combined’
This budget week, CNBC-TV18 demolished the competition and emerged as India’s no. 1 English news channel, ahead of the likes of Republic TV and Times Now (Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: India | Period: Wk 5'19, Imp'000 & Market Share). In the English Business news genre, CNBC-TV18 led with a 58% market share, which was greater than the rest of the channels put together, cementing its reputation as India’s Budget Headquarters (Source: BARC India | TG: NCCS AB Male 22yrs+ | Market: India | Period: Wk 5'19, Imp'000 & Market Share).
For the past 19 years, CNBC-TV18 has been India’s premier business news destination. With its unwavering focus on quality content, the channel has always been the preferred choice on all business and economy-related news, dominating the English business news genre, with a 66% market share, on a week on week basis. (Source: BARC, TG: NCCS AB Male 22+, Market: All India (U+R), Period: Wk 45'18- 5'19),
Speaking on CNBC-TV18’s consistent superiority, Avinash Kaul, COO - Network 18 & Managing Director A+E Networks I TV18, said “Disseminating financial news that matters and impacts the people of this country is a task we take very seriously. For the past 19 years, CNBC-TV18 has retained its position as the undisputed leader and this Budget was no different. This exceptional performance is because of our quality content that is authentic and consumer friendly. Our audiences place immense trust in us and we intend on retaining it.”