With this move, the channel is the only national kids’ player to be available in Malayalam, Bangla and Marathi
Sony YAY! began their journey with a promise to become a one stop destination of happiness for kids and they have stood true to their promise - be it through their home-grown, all desi content, relatable characters, or all their other endeavours. Now, giving kids from Maharashtra yet another reason to rejoice and a chance to be able to enjoy their on-screen best friends in their native language, the channel has introduced a Marathi feed too. With this launch, Sony YAY! will now be available in Hindi, Tamil, Marathi, English, Telugu, Bengali, Malayalam - making it the first kids’ TV channel in India to be available in seven languages and the only national kids’ TV channel to have a Marathi, Bangla and Malayalam feed.
A hundred percent desi already, the channel plans to strengthen its position in the kids’ genre by offering content in viewers’ preferred languages, thus, guaranteeing a worthwhile experience in every possible way and intensifying their reach in regional markets.
All the programmes and their airing schedule will remain identical across all language feeds.
This summer, Sony YAY! is all braced up to give kids an unlimited YAY! time by adding a newest language feed along with an exciting content line up.
Comments: Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids Genre
“We are delighted to announce the launch of our Marathi feed. Considering we are the only 100% original desi content TV channel for kids, our aim is to provide our content in every local language preferred by kids. In Maharashtra, a very high kid’s viewership comes from various Marathi TV channels that spans across regional GEC, regional Movies, regional Music etc. It’s only natural that there’s also a huge appetite in kids to consume the content exclusively meant for them in their native language. Our Marathi feed launch is only a step to fill in the gap. It will also give kids a chance to engage with YAYtoons in their local language ”