Launches a new fresh look along with brand new shows.
Earning the trust of the viewers and providing exceptional news coverage has kept ZEE Bihar Jharkhand a market leader for more than 4 years. The channel focusses not only on the states of Bihar and Jharkhand but every important news making story in the country and the world. Not only shows, the on-ground events of the channel are tuned to uphold the people’s achievement and pride to the world.
Despite being the market leader, the channel constantly works to exceed expectations & set new benchmarks in news broadcasting. The channel recently felt the need of the hour to reinvent themselves and present a fresh look & feel to the millions of eyeballs that have bestowed their faith on the channel. The channel is the mirror of the people of Bihar and Jharkhand.
ZEE Bihar Jharkhand dominates the market with the strongest urban & district network along with a robust program schedule. To include more stories of viewers’ interest, 2 new shows have been launched- Mera Desh Mera Pradesh @ 9 PM & Johar Bihar @ 6PM; specifically tailored to match the emerging taste, intellect & viewing habits of the viewers of the regional market along with existing prime time shows such as Khabar Bihar @ 7 pm, Khabar Jharkhand @ 7:30 pm, Baat Bebak @ 8 pm. Apart from the new shows the channel is reaching out to every nook & corner of the states and their respective people through a series of events named Emerging Jharkhand & Atmanirbhar Bihar. Through the events uphold the achievements of the people while felicitating them for their contribution towards their districts and the State.
In this context, Shri Purushottam Vaishnava, Editor-in-Chief & C.E.O., Zee Media said, “ZEE Bihar Jharkhand is the voice of the people of Bihar and Jharkhand. Their faith in us has kept us the No 1 channel of Bihar Jharkhand continuously for over 4 years now. It is also our duty to offer them the best form of journalism we can. Television is an audio-visual medium; therefore, it should be pleasing to the eyes as well and sound right. We felt it was time to refresh our look and bring some news programs on the schedule. It is always the right thing to be on your toes and not take viewers faith and support for granted. We will always work towards being the best.”
Zee Bihar Jharkhand, from the biggest news network of India, ZEE Media Corp Ltd. will further plan to cement its position as the market leader in the Bihar-Jharkhand market with the lion’s share of eyeballs.