Giving its ardent and movie-crazy fans across the region not one but two reasons to celebrate, ZEE Biskope brings the feeling of joy and jubilation to every doorstep on the occasion of the birthday of one of the biggest superstars of the region, Khesari Lal Yadav.
An actor & singer at par, Khesari has bagged several accolades across film award platforms. He also made his appearance beyond Bhojiwood in popular reality shows at a national level. Khesari Lal Yadav – the heartthrob of Bhojiwood became the romantic icon of the industry.
The superstar initiated his journey with ZEE Biskope as one of the channel’s launch brand ambassadors post which the brand has celebrated Bhojiwood’s most romantic idol through various initiatives including showcasing some of his biggest blockbusters. Leaving no stones unturned towards providing non-stop entertainment ZEE Biskope brings the birthday celebration of Khesari Lal Yadav mesmerizing viewers with a special World Television Premiere of his blockbuster Khoon Bhari Humaar Maang on March 15 at 6:00 PM. With Khesari holding a special place in the heart of audiences, the movie treats his ardent fans to one of his career’s best performances on his big day.
The movie features Khesari Lal Yadav along with a power-packed women brigade that features leading actresses like Smriti Sinha, Pakkhi Hegde, Monalisa, Anjana Singh and Subhi Sharma in prominent roles. This beautiful story showcases how three friends find strength in each other and decide to take a stand for their rights. Khesari projects a prominent role who helps the women brigade in their fight against all the wrongdoings.
The day will also witness two other blockbusters of Khesari in the afternoon bands. Deewanapan featuring Khesari Lal Yadav & Kajal Raghwani will be telecasted at 12 noon followed by Sajan Chale Sasural 2 featuring Khesari, Akshara Singh & Smriti Sinha at 3 pm.
Sharing his thoughts on the occasion, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd. said, “Our viewers are our big extended family and we take immense pride in being a consumer centric brand that brings them hyperlocal entertainment that is close to their hearts. High viewership WTPs especially with a starcast like Khesari Lal Yadav, serve as a great opportunity for brands as well as our viewers.”
Amarpreet Singh Saini, Business Head, ZEE Biskope& BIG Ganga said, “Khesari Lal Yadav being a superstar in the region has been ruling audience’s hearts for years. Presenting one of his best performances, a cult film for cinephiles, on his birthday is the grandest way to celebrate his big day. It’s a film that will not just entertain the viewers but will also give them a sense of celebrating their superstar’s birthday.”