29 May 2022 04:38

TV

Mabyn Dias from Discovery joins Sony Pictures Network as Manager, Brand Marketing Hindi Movies cluster

In her last role, she was spearheading brand marketing for the flagship channels – Discovery, Animal Planet and TLC, and for the past 1 year has been actively handling the brand Marketing portfolio for the OTT product- discovery+.

Mabyn Dias has joined Sony Pictures Network as Manager, Brand Marketing Hindi Movies cluster.In her new role with Sony Pictures Network, she will be managing the Brand Marketing for the Hindi Movies Cluster, planning and executing marketing campaigns for channel.

At Discovery, Mabyn handled the brand marketing for the flagship channels – Discovery, Animal Planet and TLC, and for the past 1 year have been actively handling the brand Marketing portfolio for the OTT product- discovery+. Creating marketing strategies and accordingly chalking the communication for all brands Discovery, Animal planet, TLC and discovery+ basis the content portfolio and original drops. She was responsible for driving all strategic marketing initiatives for the brand in line with the business objectives in the linear and OTT space.

In her earlier stint with Star India, she handled the brand portfolio for Star Sports , planning, buying & executing media campaigns, monitoring campaign performance and competition, leveraging and managing the network assets and visuals to drive viewership to the brand and achieve its business goals.

With about 8 years of proven track record, in launching successful and award winning 360-degree campaigns across Broadcast & OTT, Mabyn is an experienced media professional with expertise in ATL media and strategic partnerships. She hold's a dual Post-graduate degree in Marketing and Business Administration from Australia, and has in her earlier stints worked on brands like Star Sports and Discovery Communications India.

Read 1460 times Last modified on Monday, 10 January 2022 05:34
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