As per TV currency data released by Broadcast Audience Research Council (BARC) for week 24 i.e. 11 June to 17 June 2022, in the 2+ NCCS All India Market for Hindi news genre, Aaj Tak is ruling the roost with a market share of 12. 4 percent.
Broadcasters in the Hindi news space are having a close contest with each other for gaining the top spot with a thin margin of market share in both the TGs of 2+ and 15+. Coming in at a close second is India TV with 12.3 percent share and News 18 India with 11.6 percent share at the third position. Closely followed by TV9 Bharatvarsh at 4th position with 11.5 percent market share and with 9.8 percent share, Republic Bharat coming in at 5th.
Earlier in March 2022, BARC’s 13-week data showed Aaj Tak in the lead by garnering 25.5 percent market share. While both Aaj Tak and India TV have been competing with each other to garner the maximum attention, data shared by market sources revealed that the latter was being promoted on the landing page of Airtel DTH during the period of 13th to 19th June in prime-time band 7 PM to 10 PM. The spike in viewership through the means of landing page promotion seems like a never-ending debate with many opposing it while few terming it as a genuine marketing exercise.
The following chart reveals the details of prime-time landing page promoting on Airtel DTH during 13th to 19th June: