25 September 2022 07:55


Aaj Tak’s Sudhir Chaudhary is on a roll with ‘Black & White’

Former Zee Media Editor-in-Chief and CEO Sudhir Chaudhary who joined Aaj Tak as Consulting Editor weeks ago is already in the limelight once again.

Just a few days back, Aaj Tak and the veteran journalist broke records when they experimented with technology driven interactive digital campaign #AskSudhir. It proved to be a huge hit with more than 3 lac WhatsApp messages and a staggering 75000+ tweets with the hashtag trending for more than 6 hours during the day.

Sudhir now has managed to surpass his competition within just four days of his show ‘Black & White’ being aired. He is asking his viewers and well-wishers to join him in the celebration as he has beaten Zee News @9 pm on rolling 4-week data.

Now, due to BARC guidelines, we cannot expect sharing of unrolled data, but Aaj Tak can surely confirm an unprecedented growth of 39% on opening day, 54% on the following day and an amazing 60% growth on the day after. Sudhir crossed the 1000 TVT mark in the first 3 days on the 9 pm band contributing 15% to the slot in comparison to 11% earlier. Let’s wait and watch what more is in store for the viewers!

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