Ushering the New Year, Movies NOW, Home to Blockbusters has launched Season 10 of its most-awaited mega property, 100 Mania.

Offering an immersive viewer engagement, 100 Mania Season 10 leads with the premise #DoubleDelight, where viewers can win tempting daily prizes by watching their favourite Hollywood movies every night at 8.45 PM on Movies NOW.

Growing leaps and bounds through the course of 9 seasons, 100 Mania has witnessed unparalleled organic consumer engagement, registering active viewer participation with 2.6 Million calls, and has gratified 900 winners across the country to date. Creating a strong footprint on digital with its interactive content, the previous season of 100 Mania garnered a reach of 2.9 Million and 3.5 Million impressions across the Network’s social media platforms.

With a curated selection of 100 Hollywood movies for 100 days, 100 Mania offers its viewers an opportunity to win amazing prizes like smart watches, smartphones, bikes, tablets, cycles, backpacks and much more, by answering simple questions. To enter the contest viewers will have Whatsapp the code displayed every night during the 8:45 movie at the number ‘9160001049’ flashing on their TV screen. Following this, viewers will receive the question of the day and should answer the questions correctly to win exciting gifts.

Promising movie aficionados a mesmerizing movie viewing experience, 100 Mania will feature some of the biggest Hollywood action blockbusters including The Scorpion King, Alien Vs Predator, Battleship, Mission Impossible, Warcraft, The Wrath of Men, The Last Witch Hunter, The Virtuoso, How to Train Your Dragon among others.

Making the property more interactive and collaborative this season, Movies NOW is leading an integrated campaign synchronizing Network channels and its social media platforms.

Tune in to Movies Now everyday 8:45 pm to enjoy your favourite action movies and win amazing prizes.