With 43 % market share, followed by CNBC TV18 33%, ET Now 16% and NDTV Profit & Prime- 8% & an unparallel 67% lead in the core Market Hours-8:00-16:00 hrs
Bloomberg TV India is a clear leader in the English business news genre with market share of 43 percent, according to Broadcast Audience Research Council (BARC) ratings for the week 22nd 2015. Bloomberg TV India’s viewership has grown remarkably; surpassing other English Business News Channels, CNBC TV18 with a market share of 33 percent, ET Now 16 percent and NDTV Profit 8 percent.
Bloomberg TV India, the country’s leading English business news channel creates compelling content that keeps the viewers updated with the latest market news and stories. Time-spent was the prime driver for the Bloomberg TV India, clearly showcasing the channel’s core audience spending quality time on the Channel.
Commenting on this, Mr.Alok Nair, Executive Vice President & Business Head, Bloomberg TV India, said,” We have consistently sought to bring content of value to our viewers and this is what has reinforced our position in the news broadcasting market with the strongest editorial minds led by Siddharth. Bloomberg TV India is part of the world’s largest financial news network. We are the only Indian business channel accessible live on the Bloomberg terminal across 150 countries delivering over 3,75,000 of the world’s most influential. We embarked around this journey of a new look & feel along with new content from Budget 2015 onwards. The reason we‘ve clinched the top spot is due to the compelling business and markets content we offer. Recently we introduced new shows and have revamped the current Stock Markets Band, which has helped us garnering a leadership position with 67% market share during the 800-1600 hrs, Weekdays. The new lineup includes- Street Smart - Trading Day, Street Smart - Dalal Street, Market Movers, The World of Midcaps, Markets Rewind. Our current & future content offerings are & will be carefully based on key consumer insights. From an opportunities perspective, BLOOMBERG TV INDIA’S RECENT LEADERSHIP has created a unique environment for partners & clients to leverage.”
Living by the key words - Factual, First, Fastest and Final, which defines the principles followed by the channel to deliver news, some of the impactful news / shows which was delivered by the channel in the 22nd week were Invest in India, one of its kinds investor conclave with Union Minister Finance, Mr. Jayant Sinha; RBI credit Policy; The Coal Revolution – 360 degree coverage of the transformational change underway in the coal sector with Coal Secretary Anil Swarup, market analysts & corporates; In Conversation – with Mr. Madhukar Kamath – CEO Mudra, an in-depth look into PM Modi’s most ambitious programme to transform financial access at the grass-roots and M&M’s FY16 Mission Document – The exact target plan set out by the Mahindra Group’s top management to turn around its auto business.
Mr. Siddharth Zarabi, Executive Editor, Bloomberg TV India, said, “The Indian business TV viewer is seeking change in the manner and quality of content that he consumes. Consistent with that objective is the new content and presentation focus on BTVI, one that leverages the unparalleled global strength and financial news network of Bloomberg and takes India global. Unlike other Indian content providers, BTVI has a global perspective that is creates value for investors. The value of brand BTVI lies in its ability to be first and factual. For the Indian business news consumer, BTVI means unparralled access to a global news network of over 2500 journalists and a spread across 160 plus countries. In India, cutting edge news and research provides information of high value to the consumer. Now that a credible data is available and the leader is known. ”
“The Coal Revolution” and the Market Closing show “CountDown” on Bloomberg TV India were the Top Programs on English Business News genre in Wk 22’2015. Stay tuned to Bloomberg TV India, part of the world’s leading financial news network for more compelling, insightful and cutting edge programming from the world of Business.
Source for above data: Source: BARC, Time: 600-2400, All Days, TG: Males 22-50 NCCS AB, Market: 6 Mega cities + Gujarat, Week: 22 ‘2015