MediAvataar's News Desk
Audience demand for Netflix Originals to overtake that for its licensed titles in 2019
Leading TV Industry Analytics Research Firms Parrot Analytics and S&P Global Market Intelligence Release Research Covering Demand for Content Across Major SVOD Platforms in the United States.
New research by Parrot Analytics and Kagan, a media research group within S&P Global Market Intelligence, shows support for one of Netflix’s most important strategic goals: To have 50% of its content be comprised of Netflix originals. According to the report, which leverages Parrot Analytics’ globally standardized Demand Expressions® metric, demand for Netflix Originals is estimated to overtake the share of demand for licensed titles by October 2019.
Parrot Analytics, the leading big data TV analytics firm specializing in audience demand measurement worldwide, and Kagan joined forces to produce a comprehensive report on demand for television content across streaming subscription video-on-demand (SVOD) platforms in the United States. Overall, the report found demand for content on all major SVOD platforms, including Netflix, Hulu, HBO Now, Showtime, and Starz, has increased over the past year.
In its analysis of demand for Netflix’s content, the report compared the sum of U.S. demand for both Netflix original series and the licensed titles available on the U.S. Netflix service each month. While currently the most in-demand content tends to be licensed titles, the proportion of the demand share from Netflix original titles has generally grown month over month. Overall, for the 12 months analyzed, the demand share for Netflix originals grew an average of 1.0% each month. From July 2017 to June 2018, the streaming service’s reliance on licensed content dropped by 10.9%. Based on this 12 months of data, the report forecasts that Netflix will generate 50% of U.S. audience content demand with its own original content from October 2019 onwards.
For the premium channel VOD platforms (HBO Now, Showtime, and Starz), new content from their linear channels tends to be the most in-demand. However, Parrot Analytics affinity analysis reveals that the respective back catalog of each VOD platform continues to play an important role, indicating that older titles likely remain an important driver of subscriber loyalty.
“The future for the industry is likely to be even more crowded and the winners are still unknown,” said Deana Myers, Research Director, S&P Global Market Intelligence. “Walt Disney is expected to debut its SVOD service in 2019 and its proposed buy of the studio and libraries of 21st Century Fox will add a vast amount of content to this service. Other anticipated SVOD launches include those by Apple and Warner Media. We estimate the overall US SVOD industry has many strong years of growth in its future, particularly as competition from Disney and Apple could impact the market.”
Other new entrants to the online video space, like Facebook Watch, YouTube and DC Universe, are also investing heavily in originals and acquired content. At the same time, content spending for Netflix, Amazon and Hulu is expected to continue to grow at double digit rates.
The research in this report is based on a catalog demand analysis of digital-only Netflix and Hulu services, and a premium channel VOD demand analysis based on TV demand data pertaining to HBO Now, Showtime and Starz. Demand Expressions quantify the weighted audience demand for a title in a specific market regardless of which platform the title airs on. Demand expression platforms include social media, video streaming, photo sharing, blogging, micro-blogging, fan and critic rating platforms, peer-to-peer protocols and file sharing sites.  Affinity is a measure of the relationship between two shows based on the number of people who watched both titles on video download and streaming platforms as tracked by Parrot Analytics’ patented technology.
ScoopWhoop takes a small step to make a big difference in protecting animal rights by encouraging pet adoption
India’s leading youth media platform for lifestyle and entertainment ScoopWhoop partners with PetFed, Asia’s largest Pet Carnival kickstarting its adoption drive and support for animal rights. The partnership manifests ScoopWhoop’s effort to create awareness and make a difference to the lives of its furry friends via pet adoption. This initiative is an extension of ScoopWhoop’s endeavours towards animal welfare wherein the media platform has been providing shelter and homes to homeless dogs. Through PetFed, ScoopWhoop will showcase its lovely Indie puppies to pet lovers and help them find their forever homes.
At the two-day carnival, ScoopWhoop will be hosting a camp that aims to encourage pet adoption. Since its inception, ScoopWhoop has been supporting and working for the cause with a strong passion for animal rights. This adoption drive intends to bring a pool of pet lovers closer to orphaned animals that are looking for safe spaces. The initiative aims to raise awareness around adoption being an ideal way to bring home a pet, instead of buying. It is an opportunity for like-minded people to come together and form a strong community for a good cause by giving a happy home to a loving member.
Talking about the partnership, Sriparna Tikekar, Co-Founder, ScoopWhoop Media Pvt. Ltd, says “ScoopWhoop is deeply passionate about animal rights and has created a safe space for many street animals, right inside ScoopWhoop’s Delhi HQ. PetFed is an ideal platform to raise awareness on pet adoption and help one know more about your pets. Our partnership is an initiative to rescue and foster orphaned animals in loving homes and families. It’s time to give back to our furry friends.”
ScoopWhoop is the digital partner of PetFed 2018 and has been covering the event through articles and videos. Though it is kickstarting the adoption drive with PetFed, the initiatives for the cause will go on beyond the event. It will continue its search via articles, videos, social media posts etc.
Recently, ScoopWhoop had celebrated a week-long Animal Welfare Week awareness campaign to promote the safety and preservation of all animals – pets, strays and wildlife. In the past they have actively covered content related to wildlife conservation, animal rescues and promoted adoption drives. The office compound itself is home to many furry beings who are fed and looked after by office staff.
PetFed Delhi will be held at NSIC Grounds, Okhla on 15 - 16 December. The timings are 11 AM to 9 PM. Tickets can be booked at BookMyShow and pet lovers can visit the PetFed page for itinerary details.
Elections results are unpredictable. But one thing about elections isn’t -- the News18 Network’s speed and accuracy, whether it be in TV or digital platforms.
On December 11, when votes were being counted to choose the new legislative assemblies in Madhya Pradesh, Rajasthan, Chhattisgarh, Telangana and Mizoram, News18 yet again asserted itself as India's fastest and most reliable election destination.
With unparalleled accuracy, it was only News18 reflecting the real picture until late in the night as the see-saw battle between the BJP and Congress continued in Madhya Pradesh. News18’s numbers throughout reflected the true picture of what was happening on the ground in counting centres, unlike those of other news outlets that relied on third-party vendors.
At the centre of this unique capability is News18 group’s network of reporters and stringers in every counting centre and so elaborate is this operation that the counting status at any point in time is reflected faster than any officialsource.
From the first leads that come in soon after 8 AM to the announcement of the final results, News18 ‘s representatives stationed in each and every counting centre across the states send in updates after every round of counting on a real-time basis to a central hub in Hyderabad. Here, a team of 45 people validate the results and enter it into a system which in turn sends out live feeds to 16 television news channels and websites across 15 different languages.
All this took months of intense planning and preparation, and the results of all these efforts were again on full display on December 11 when most TV channels displayed delayed and inflated figures, only to bring them closer to News18’s numbers later in the day. News18 stayed its usual course till the final results came in. Every lead change and every win or loss was captured and displayed across the network in a matter of seconds.
Once again, December 11 proved the adage: Elections = News18.
Leading music label, Universal Music today announced the appointment of Shantanu Gangane as the Vice President, Marketing India & South Asia.
In his new reporting into Senior Vice President, Vinit Thakkar, Shantanu will be will be primarily responsible for growth of international and domestic content uptake while closely working with brands and partners.
Prior to joining Universal, Shantanu was with Vu Clip Inc. where he was the Head of Marketing for the OTT venture Viu India. Shantanu Gangane has advertising and media experience spanning 15 years with reputed brands like MTV, Nickelodeon, Radio City, FCB Ulka and Times Network.
Speaking on the appointment of Shantanu Gangane as the Vice President, Marketing for Universal Music India & South Asia, Senior Vice President Vinit Thakkar, Universal Music India & South Asia said, “We are at a very interesting time in the music business which is being driven by creativity and innovations at all levels. Shantanu will be a great addition to the management team at Universal Music India & South Asia with his diverse experience across media and entertainment businesses and his expertise across functions of Marketing & PR.”
Speaking on his new role as Vice President, Marketing at Universal Music India, Shantanu said, “This is an exciting growth phase of my career and I couldn’t be happier to join the leading music label Universal Music that is looking at India for a growth trajectory. And working with passionate industry experts, Devraj and Vinit is surely going to be a fulfilling and enriching experience”
Discovery Channel to premiere no holds barred series Extreme Jobs with Tim Kennedy hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy. The series follows Tim around the United States, as he puts the spotlight on country’s toughest workers by putting himself in harm’s way to attempt some of the most dangerous jobs.
Tim Kennedy is an active, Ranger qualified, Green Beret, Special Forces Sniper who has served tours in Iraq, Afghanistan and other locations around the globe. He is also a top 5 professional MMA fighter with grit and dedication to the values of hard work and humility.
From scaling 1500 feet to the top of a TV Mast Tower to travelling to the Mojave Desert to push the boundaries of flight, Tim works with experts in each field to learn some of today’s most dangerous jobs, where one mistake can be deadly. At the end of each training, Tim will put the skills he learned to the test to see if he truly has what it takes to accomplish the jobs of everyday heroes. Regardless of the outcome, Tim will walk away with a greater respect for those that push the limits and put their lives on the line.
‘Extreme Jobs with Tim Kennedy’ is produced for Discovery by Karga 7 Pictures. For Karga 7 Pictures, executive producers are Sarah Wetherbee, Emre Sahin, Kelly McPherson, Jason Wolf, and Chris Bray. For Discovery Channel, executive producer is Russ McCarroll.
Watch ‘Extreme Jobs with Tim Kennedy’ every Monday at 9 PM from 17th December only on Discovery Channel