04 June 2023 12:42

MediAvataar's News Desk

MediAvataar's News Desk

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IPSOS figures reveal that BBC News continues to be the no.1 online news brand in India

The latest data released by Ipsos Affluent Asia survey has revealed that BBC News continues to be the number one online news brand consumed daily in India.

The Ipsos Affuent Asia Survey results also showed that BBC News online is the top brand consumed daily among:

• Business decision makers
• C-suites/directors
• IT purchase influencers
• Advertisement receptive viewers
• Electric/hybrid car owners6 as well as purchase intenders
• Sustainability minded consumers
• Travellers

Further, the figures reveal the outstanding performance of BBC News online in terms of monthly use by Gen Z10 and frequent domestic travellers in India.

On mobile, BBC News is the number one international online news brand accessed monthly via mobile in India12 and, on television, BBC News continues to be the top international news channel accessed monthly in India.

Nobody knows action like Arnold Schwarzenegger.

That’s why we’re excited to introduce Arnold as our new Chief Action Officer!

So whether you want to catch Schwarzenegger's first-ever television role in FUBAR, Chris Hemsworth’s highly anticipated return in Extraction 2, a new season of The Witcher with Henry Cavill or Gal Gadot as an intrepid heroine in Heart of Stone, Arnold is working around the clock to bring you the most explosive series and films on earth!

Get ready for a hard-hitting roller coaster ride as Netflix cranks its action slate into the next gear.

‘Queen Charlotte: A Bridgerton Story’ Continues Its Reign

“Queens” rule the Top 10. In its second week, Queen Charlotte: A Bridgerton Story continued its reign in the #1 spot on the English TV List with 158.68M hours viewed, appearing in the Top 10 in 91 countries. With 307M total hours viewed, the series has quickly amassed more than 47M views (307M hours viewed divided by 6.49 runtime hours) since its May 4 debut. Viewers have fully embraced the Bridgertonverse with Seasons 1 and 2 of Bridgerton also re-entering the list with 23.88M hours viewed and 17.25M hours viewed, respectively. On the English Films List, Jennifer Lopez’s high-intensity action thriller The Mother topped the charts as the #1 opening weekend for a Netflix film in 2023 with 83.71M hours viewed. Directed by Niki Caro, the film was #1 in 84 countries with nearly 43M views (83.71M hours viewed divided by 1.96 runtime hours).

Joining Queen Charlotte on the English TV side, Season 2 of Firefly Lane (31.9M hours viewed) and Seasons 1 and 2 of Sweet Tooth (11.01M hours viewed and 27.61M hours viewed), The Night Agent (20.34M hours viewed), and The Diplomat (18.37M hours viewed) returned to the list. New to the list were docuseries Missing: Dead or Alive with 23.95M hours viewed and Queen Cleopatra with 20.18M hours viewed.

Post-apocalyptic action series Black Knight debuted atop the Non-English TV List with 31.22M hours viewed. Returning favorites also dominated the list, including Korean dramas Doctor Cha and The Good Bad Mother, Turkish drama The Tailor, Seasons 1 and 2 of Colombian drama The Marked Heart, Japanese drama Sanctuary, Season 2 of Spanish drama Welcome to Eden and Danish thriller The Nurse.

Political satire ¡Que viva México! entered the Non-English Films List in the #1 spot with 19.46M hours viewed along with Norwegian drama Royalteen: Princess Margrethe with 6.08M hours viewed. French action-adventure AKA, which moved into the # 5 spot on the Most Popular List with 98.51M total hours viewed, Thai thriller Hunger, Mexican comedy Queens on the Run, German Academy Award winner All Quiet on the Western Front and Korean action Kill Boksoon closed out the list.


The India Today Group, the nation's leading multi-platform news medium, has once again surpassed its competitors, emerging as the top-ranked streaming video news platform in the Comscore VMX Multi-Platform, Reach (000), News/Information Category, Video Type: Content, March 2023, India report.

According to the Platform Report, the India Today Group achieved an unparalleled reach of 117 million, securing the coveted Number 1 position in the News/Information category.

This outstanding accomplishment is a testament to the Group's unwavering dedication to innovation and serving its loyal viewership in the digital realm. By emphasising video content, capitalising on mobile technologies, and maintaining a robust social media presence across platforms such as YouTube, Facebook, Instagram, and Twitter, the India Today Group has solidified its position as a frontrunner.

India Today highlighted several significant events that captivated the nation in March.

These included Rahul Gandhi’s UK visit and speech in British Parliament raising controversy, 3 North East state assembly elections, the seizure and destruction of a staggering 9,298 kilograms of drugs in Bengaluru, and Prime Minister Narendra Modi's participation in the One World TB Summit garnered immense attention as he addressed the global community about the pressing issue of tuberculosis.

In addition, the preparations for the highly anticipated G20 summit were extensively covered, underlining India's active involvement on the global stage. The Supreme Court made a noteworthy decision by refusing to entertain a plea challenging renaming Aurangabad as 'Chhatrapati Sambhajinagar,' directing the petitioner to approach the High Court.

News of the Enforcement Directorate arresting former Delhi Deputy Chief Minister Manish Sisodia in connection with an excise policy case and Rahul Gandhi facing a significant setback as he was disqualified as a Member of Parliament and instructed to vacate his residence were major news events whose comprehensive coverage saw India Today bring out the best of its journalistic excellence and emerged as the unrivalled leader in digital viewership during the month of March.*


In the Comscore VMX Multi-Platform Report, the India Today Group outshone its competitors by a significant margin, surpassing the reach of Network 18 (109 million) and ABP Network (101 million) by a substantial margin. The Group's dominance in the News/Information category, filtered by streaming video, demonstrates its unparalleled popularity among viewers. The India Today Group's multiplatform products have enjoyed resounding success, owing to its strengths in mobile accessibility, captivating video content, and an influential presence on social media platforms. By being the preferred brand on YouTube, Facebook, Instagram, and Twitter, the Group has established itself as a trusted source of news and information for millions of users.







‘Khatron ke iss game mein hoga, har level, darr next level!’

COLORS announces the 13th edition of ‘Khatron Ke Khiladi’, unlocking a whole new level of danger

Maruti Suzuki returns as the presenting sponsor while Cera Sanitaryware comes onboard as the special partner along with Smith & Jones Pasta Masala, Amazon.in, and Himalaya Anti Hair Fall Shampoo as associate sponsors

Hosted by Rohit Shetty, this edition features a line-up of 14 daredevil contestants ready to face their fears in the jungles of South Africa ~

The nation’s favourite stunt-based reality show ‘Khatron Ke Khiladi’ is set to make a comeback on COLORS with its 13th edition. Packed with adrenaline-inducing adventures and unexpected twists, this season will unleash an unprecedented level of danger. With its record-breaking viewership in the previous seasons, ‘Khatron Ke Khiladi’ has emerged as one of the top-rated non-fiction shows in the Hindi GEC space over the years. Conceptualised in the jungle, the 13th edition of the show will feature 14 contestants across different vocations, rising to take on the most terrifying challenges in the exotic landscape of South Africa. The iconic filmmaker and ace action maestro, Rohit Shetty will return as the host leading and mentoring the daring troop as they fight their phobias.

Continuing their long-standing association with the show, Maruti Suzuki steps aboard as the presenting sponsor. This season will feature popular faces including seasoned actor Rohit Bose Roy, B-town diva Daisy Shah, Bigg Boss 16 fame Shiv Thakare and Archana Gautam, popular television actors Anjali Anand, Nyrraa M Banerji, Anjum Fakih, Ruhi Chaturvedi, Aishwarya Sharma, Arjit Taneja and Sheezan Khan, singers Dino James and Rashmeet Kaur, Moroccon model Soundous Moufakir. Produced by Endemol Shine India, ‘Maruti Suzuki Presents Khatron Ke Khiladi 13, Special Partner Cera Sanitaryware, Associate Partners Smith & Jones Pasta Masala, Amazon.in, and Himalaya Anti Hair Fall Shampoo will premiere on COLORS soon.

Pavithra KR, Revenue Head, COLORS, Viacom18 said, “The legacy of our flagship property, Khatron Ke Khiladi grows with the love of the viewers, who eagerly anticipate the thrills it brings every year. An incredible platform for advertisers to engage with the audience, the show will capture the brave hearts competing to earn the title of the ultimate Khiladi. We are delighted to continue our long-term association with Maruti Suzuki, our presenting sponsor, and warmly welcome Cera Sanitaryware as our special partner, along with Smith & Jones Pasta Masala, Amazon.in, and Himalaya Anti Hair Fall Shampoo as our associate sponsors. Considering the show has always been a sponsor delight, we are confident to have more sponsor partners onboard. We are glad to have a stellar line-up of contestants and wish them the best as they challenge themselves under the guidance of our host, Rohit Shetty.”

Shital Iyer, Head, Non-Fiction, COLORS, said, “Khatron Ke Khiladi has etched a remarkable place in the hearts of millions of viewers over the years, owing to its unparalleled fandom. The previous seasons garnered immense success with exceptional ratings, and it will be exciting to witness the upcoming edition scale up the danger quotient. We have 14 brave contestants, who will wage a war against their fears under the mentorship of the one and only Rohit Shetty. Prepared to enliven the spirit of the jungle, the 13th season promises a heart-pacing dose of adventure, courage, and entertainment in the picturesque backdrop of South Africa.”

Host Rohit Shetty said, “Hosting Khatron Ke Khiladi each year is something that I absolutely enjoy. With season 13 we are going into the wild with a jungle theme and the ultimate rule of the jungle is – the survival of the fittest and the bravest. It will be exciting to witness the wilderness of South Africa as the stakes are going to rise and the magnitude of action will be greater than the previous seasons. I am looking forward to meeting all the contestants and introducing them to the stunts we have planned.”

Mr. Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “It brings us immense pride to associate with Khatron Ke Khiladi for the fifth time in a row. At Maruti Suzuki, it’s our constant endeavour to associate with properties that dial in on youthful and dynamic imagery quotient. Hence, we are extremely delighted to continue this partnership along with the iconic Swift; it has not only revolutionized the premium hatchback segment in India but also created a benchmark for others since its launch in 2005. It has a cult following amongst the youth and has earned the love of more than 2.5 million customers with its sporty design, powerful performance, and unmistakable road presence. With Swift's proposition of being limitless, we're sure that the contestants of this season of the show will bring limitless action to the viewers.”

Maruti Suzuki Presents Khatron Ke Khiladi 13, Special Partner Cera Sanitaryware, Associate Partners Smith & Jones Pasta Masala, Amazon.in, and Himalaya Anti Hair Fall Shampoo will premiere on COLORS soon



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