MediAvataar's News Desk

MediAvataar's News Desk

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Hawa Badlo is a movement against Air Pollution support by GAIL (India) Ltd. which aims at reducing pollution levels & protecting the environment. Itaspires to transform India’s current air quality index and spread theawakening in rest of the country.

Hawa Badlo movement’s objective is to create awareness about the consequences of environmental contamination caused by human activity and itmotivates the masses to inculcate air-friendly habits such as switching toCNG/electric vehicles, carpooling, and use of public transport. As individuals, there are multiple things one can do to save our planet, our environment and, indeed ourselves.

Hawa Badlo intends to connect with school students in India who arethe future of India and are currently at massive health risks due to constantrise in pollutants in the air.

Hawa Badlo has launched an online Hawa Badlo School Warrior contest where in students will be given a chance to showcase their creative viewson Air Pollution by uploading short videos & art forms on advocacyagainst Air Pollution, problems of Air Pollution & solutions for curbing iton Hawa Badlo micro site . The students canupload videos & art forms till 15 February 2018 and the selected shortvideos & art forms will win fabulous prizes. The student who uploads thebest concept video will be awarded a tour package along with her/his parents to the carbon negative country – Bhutan.

As the Central Government gears up to present the last full budget before elections in 2019, India’s premiere English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018.

Given the significance of this budget, the channel has aptly introduced the theme 'For New India' for its entire budget programming. The consumer- centric programming and quick analysis focuses on ‘Build Your Portfolio’ which will help viewers to ‘Save. Invest. Prosper’ in the long run.

BTVI will bring special programming, covering news, trends, analysis, and insights by best minds from India Inc., markets and economy to its viewers with #OpinionsThatCount. The experts will analyse the expectations of common man and Impact of Union Budget on markets and economy. Budget programming will focus on various aspects of possible budgetary announcements. Recently BTVI hosted an exclusive on-ground session ‘Invest in India – Bharatmala Special’, focussed on the infrastructural growth of the country and its transformational impact on our economy.

“With a keen eye on the Indian economy, growth agenda, India Inc.’s performance and expectations from the Budget, BTVI has always focussed on providing differentiated content and real-time updates to our viewers. With our association with Republic TV especially for the Union Budget, I am very confident about delivering an all-round perspective on the budget.” said, Megha Tata, COO, Business Television India (BTVI)

“With all eyes on the much-anticipated Budget 2018 we have lined up a comprehensive mix of special programming that will provide audience a holistic view of the budget through analysis and its impact across sectors. We have always provided our viewers with sharply focussed content and our shows are designed to cater to key stakeholders in the economy ranging from an industrialist to a common man. BTVI is poised to present yet another significant budget season with a prominent line up of economists, market experts, CEOs and foreign investors.” said, Siddharth Zarabi, Executive Editor, Business Television India (BTVI)

Anuj Katiyar, ‎Head - Marketing and Research, BTVI said, “In addition to the on-air line-up, BTVI has designed a 360 degree campaign across different platforms i.e radio, print, trade, outdoor and digital. With programming focussed on the consumer benefit, the marketing plan has been devised keeping the consumer touch points in mind. The campaign brings forth the consumer needs and drives them to the channel where the needs are addressed through our editorial initiatives.”

Tuesday, 16 January 2018 00:00

Hotstar Launches New Bold Campaign

In what is a first for a consumer Internet company in India, Hotstar, India’s leading premium streaming platform, has kicked off 2018 with a bold campaign to attract India’s top product managers, designers and engineers.

The campaign, taglined ‘Dare or Stay There’, is designed to connect with the cream of India’s tech minds with an inspiring call to discard their current roles and join the streaming service to build the future of online video for the world.

Since its launch in 2015, Hotstar has seen a meteoric rise in its adoption. It has become a global case study for its hockey stick growth trajectory and a curated content proposition that combines TV shows, movies, sports and news. Launched as India’s singular destination for live sports, and a wide collection of movies and shows in 9 languages, Hotstar went from 100 mn to 350 mn downloads in the year 2017 alone.

Stakeholders within the company have been clear over the last 3 years that their priority is to build Hotstar as the first video-centred technology company emerging out of India. Tech professionals at the company are now focused on addressing unique and exciting problem sets including massive scale and concurrency, the personalisation of content and advertising across tens of millions of users, and creating new consumer experiences around streaming.

Consisting of high-impact outdoor deployment across Bangalore, Hyderabad and Powai, along with large-scale digital and social media legs, the campaign is sharply targeted at the top tech hubs and parks in the country, home to some of the world’s leading technology companies.

“We are building one of the most exciting consumer Internet companies in the world and we are the natural home for the best tech talent in the country. This campaign is an invitation to this talent to come and join us and build an exciting technology company that has the opportunity to re-invent the world of video’, said Ajit Mohan, CEO, Hotstar.

“We take pride in our BS-free culture, in personal ownership and in bias for action. We obsess over every detail of our product and user experience. And, we believe that small teams of the right people can do amazing things’, added Varun Narang, Head of Product & Technology, Hotstar.


Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of Maxus and MEC has announced the retention of media duties for Perfetti Van Melle India.

Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.

Speaking on the successful retention of the business, Kartik Sharma, Managing Director – South Asia, Wavemaker said, “We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”

Says Navin Khemka, Managing Partner, Wavemaker India, “Working with Perfetti, one of the largest confectionery manufacturers in the world, has been a great experience right from the start of this journey. We have together built iconic brands and continue to deliver unmatched media value for them.”

Rohit Kapoor, Director - Marketing, Perfetti Van Melle India said, “Wavemaker (erstwhile Maxus) team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process. Wavemaker has consistently demonstrated adequate capabilities to support us to achieve key business objectives, drive performance and innovation rigour.”

The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.

New TVC under ‘Win the Right Way’ campaign celebrates the spirit of collaborative partnerships

Chivas Regal, the world’s first luxury whisky, today released its new India specific ad campaign ‘WIN THE RIGHT WAY’. The campaign continues to drive the strong brand belief of shared success through a 360-degree communication across digital, TV, print, outdoor platforms.

The latest expression of the campaign continues to drive the brand belief in action by demonstrating that the path to success is always collaborative. The film with its bold and provocative storyline showcases that there exists a world that defies stereotypes of celebrating just personal milestones and instead applauds team effort and collective winning. This campaign is aimed to resonate with today’s young leaders who believe in changing the paradigm of doing business and creating wealth by taking everyone along and rising together with their teams.

Girish Patil, General Manger- International Brands, Pernod Ricard India says “We are excited to share the latest communication by Chivas which continues to inspire the new generation who desire to make a positive impact on the world and who truly believe that success tastes best when shared and celebrated together. “

"The Chivas brand film rests on the international positioning but builds on the concept of taking in new India's keen intent on wanting to emulate the spirit of collaboration; and in doing so, making everyone shareholders in success.

In that sense, this project was truly a partnership across countries and disciplines. It was a coming together of the finest talent in the world: Director Bharat Sikka, DOP Antonio Paladino, Production Designer Sebastian Krawinkel and Styling by Savio Jon. All to create a film that was cinematic, true to life and one entrenched in a strong value system. It was a collaboration across continents, cultures and time zones in every sense of the word.

As a team we worked as one and seamlessly so, with great camaraderie. It was, in many ways, a collective calling: be it the client Pulkit Modi and Gayatri Mathur who briefed us on the project, to my team Sangita Dev - Writer, Ojasvi Mohanty - Art Director. Truly winning the right way" said Nitin Srivastava, Group Creative Director - Ogilvy

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