22 September 2019 18:08

MediAvataar's News Desk

MediAvataar's News Desk

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Armani Exchange is pleased to announce a collaboration with Kartik Aaryan for its Fall 2019 watch campaign.

A rising star in the Bollywood film scene—the Indian actor and model will represent selected styles of Armani Exchange watches through 2020.

The 28 year old made his acting debut in 2011 and by 2015 rose to fame after winning the Best Actor in a Comic Role at the Stardust Awards. He made his entry in the blockbuster club last year with his release Sonu Ke Titu Ki Sweety and this year’s hit Luka Chuppi has made him a nationwide youth icon. Since 2018, he has won awards from Vogue Beauty, Zee Cine, PETA India and Dadasaheb Phalke Excellence to name a few.

The A|X Armani Exchange Fall 2019 watch collection features high-impact designs, enlivened by strong tones of white, black, electric blue and khaki. The campaign images were shot in Mumbai by photographer Tarun Vishwa. The new collection will be available in August on armaniexchange.com as well as in select department stores globally and at Armani Exchange stores all over the world.

 

Bangalore’s BIG BANG AWARDS 2019 received a massive response in its 24th edition, which was held at ITC Gardenia.

Stark Communications won the maximum Gold and Silver awards totaling to 8 awards, while Times Network won 2 Gold, 4 Silver and 3 Bronze and was declared the client of The Year. Presto Advertising from Chennai won the maximum of Bronze totaling to 7 awards this year.

With entries from 73 agencies and 7 clients, spread over 13 cities in India, the event was a major success. The jury panel had over 20 prominent Advertising professionals such as Harish Bijoor, Sundar Madakshira, Chetan Asher, Ashok Lallla, etc. to judge the entries. Ad guru Prasoon Pandey and Sachin Sharma, Director Sales, TikTok were also present at the event as chief guests to discuss/debate the future of advertising industry

“As the Advertising Industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. Our theme this year “Breaking The Rules” focused on recognizing the digital creative content that broke the conventional rules in order to capture the new age consumer”, says Laeeq Ali, President, The Advertising Club Bangalore.

He further added, “Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international, national and home-grown agencies. Apart from this, myriads of home-grown agencies have also made a mark, making Bangalore the no.2 city for advertising talent after Mumbai.”

Ad guru, Prasoon Pandey, commenting on the event, added, “With this edition of Big Bang Awards, we would want to push content that takes an unconventional route. I believe, only by challenging the conventional, you can increase the bar of your creativity and deliver the remarkable.”

The focus this time was to discuss or debate the new age advertisement trends that is taking the market by storm. The advancement of cognitive technologies further underscores the need for checks and balances,” added Prasoon Pandey.

“ With the success of this event we look forward to more entries for Big Bang Awards II for excellence in Media and Wellness open on 23rd September on www.bigbangawards.com and the event will be held on 15th November. We urge the media and creative agencies to enter their work," adds Arvind Kumar, Executive Director, The Advertising Club Bangalore.

Malvika Harita, Chairperson of Big Bang Awards, added, “I have been involved with Big Bang Awards for the last 20 years. This year we saw a lot of emerging digital agencies and everything was quite exciting and we are hoping that Big Bang 2, coming up next, is even more exciting”.

Bangalore’s BIG BANG AWARDS 2019 received a massive response in its 24th edition, which was held at ITC Gardenia.

Stark Communications won the maximum Gold and Silver awards totaling to 8 awards, while Times Network won 2 Gold, 4 Silver and 3 Bronze and was declared the client of The Year. Presto Advertising from Chennai won the maximum of Bronze totaling to 7 awards this year.

With entries from 73 agencies and 7 clients, spread over 13 cities in India, the event was a major success. The jury panel had over 20 prominent Advertising professionals such as Harish Bijoor, Sundar Madakshira, Chetan Asher, Ashok Lallla, etc. to judge the entries. Ad guru Prasoon Pandey and Sachin Sharma, Director Sales, TikTok were also present at the event as chief guests to discuss/debate the future of advertising industry

“As the Advertising Industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. Our theme this year “Breaking The Rules” focused on recognizing the digital creative content that broke the conventional rules in order to capture the new age consumer”, says Laeeq Ali, President, The Advertising Club Bangalore.

He further added, “Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international, national and home-grown agencies. Apart from this, myriads of home-grown agencies have also made a mark, making Bangalore the no.2 city for advertising talent after Mumbai.”

Ad guru, Prasoon Pandey, commenting on the event, added, “With this edition of Big Bang Awards, we would want to push content that takes an unconventional route. I believe, only by challenging the conventional, you can increase the bar of your creativity and deliver the remarkable.”

The focus this time was to discuss or debate the new age advertisement trends that is taking the market by storm. The advancement of cognitive technologies further underscores the need for checks and balances,” added Prasoon Pandey.

“ With the success of this event we look forward to more entries for Big Bang Awards II for excellence in Media and Wellness open on 23rd September on www.bigbangawards.com and the event will be held on 15th November. We urge the media and creative agencies to enter their work," adds Arvind Kumar, Executive Director, The Advertising Club Bangalore.

Malvika Harita, Chairperson of Big Bang Awards, added, “I have been involved with Big Bang Awards for the last 20 years. This year we saw a lot of emerging digital agencies and everything was quite exciting and we are hoping that Big Bang 2, coming up next, is even more exciting”.

Saturday, 21 September 2019 00:00

Google Research India: an AI lab in Bangalore

People have been using technology to solve problems and improve their quality of life for centuries, from sharing knowledge with the printing press to going online to build a small business. These days, artificial intelligence is opening up the next phase of technological advances. And with its world-class engineering talent, strong computer science programs and entrepreneurial drive, India has the potential to lead the way in using AI to tackle big challenges. In fact, there are already many examples of this happening in India today: from detecting diabetic eye disease to improving flood forecasting and teaching kids to read.

To take this to the next level we've created Google Research India—an AI lab we’re starting in Bangalore. This team will focus on two pillars: First, advancing fundamental computer science and AI research by building a strong team and partnering with the research community across the country. Second, applying this research to tackle big problems in fields like healthcare, agriculture, and education while also using it to make apps and services used by billions of people more helpful.

Google Research India will be led by Manish Gupta, a renowned computer scientist and ACM Fellow with a background in deep learning across video analysis and education, compilers and computer systems. We’re also excited to have Professor Milind Tambe join us on a joint appointment from Harvard University as Director of AI for Social Good. Professor Tambe will build a research program around applying AI to tackle big problems in areas like healthcare, agriculture, or education.

The lab in Bangalore will be part of and support Google’s global network of researchers: participating in conferences, publishing research in scientific papers, and collaborating closely with one another. We’re also exploring the potential for partnering with India’s scientific research community and academic institutions to help train top talent and support collaborative programs, tools and resources.

Starting Google Research India is an important step for us, and for me personally, too. As someone who grew up in India, studied at the Indian Institute of Science in Bangalore, and learned so much from the community there, I’m grateful that we now have the opportunity to help advance research and play a part in building the AI community in India.

 

Written by Jay Yagnik, Vice President and Google Fellow, Google AI

The State of the Industry: Mobile Marketing in APAC 2019

Mobile is increasingly seen by marketers in APAC to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach its potential.

These are some of the findings included in The State of the Industry: Mobile Marketing in APAC 2019, an annual report released today, providing a current snapshot into how brands, agencies and tech vendors see the impact of mobile - its use as a tool for advertising effectively, as well as opportunities and concerns.

The report is based on a survey of 764 marketing professionals from 23 markets across Asia Pacific carried out by WARC, the global authority on advertising and media effectiveness, on behalf of the Mobile Marketing Association (MMA), the world's leading global non-profit trade association.

The report highlights the following key insights in APAC:

Mobile disruption and innovation

Mobile marketing continues to be a disruptive force with 94% of survey respondents seeing an impact, of which just under half (49%) see mobile as a major disruptor, while 45% expect a bigger impact in the future.

Mobile payments have remained significant for marketers in APAC with 52% of respondents agreeing that it is a key consumer behaviour.

Travel, transport and tourism is seen as the most innovative sector in mobile (40%), closely followed by retail (36%), financial services (35%) and leisure and entertainment (35%).

Unilever is cited as the most innovative brand in APAC, and China the most innovative country, selected by 61% of respondents.

Mobile strategy, budgets and integration

Although the majority of marketers are connecting their mobile strategies to other marketing activities, marketers in APAC markets are split in the difficulty of transferring strategies across countries, with internet penetration and technology adoption varying among countries.

Mobile budgets continue to increase, with 31% of respondents now allocating more than 30% of their marketing budgets to mobile, and 83% expect their budgets to increase over the coming year.

Marketing technology will be a significant investment with almost 60% of respondents allocating over 10% of their budget to tech.

Mobile tactics and technologies

Mobile web display and in-app display are the most popular form of mobile advertising cited by 48% of marketers, but branded content continues to show the most potential for future growth (54%). In APAC, the biggest swing in prioritisation is for mobile-based loyalty schemes. This year 19% of respondents will focus on loyalty schemes, but in five years' 38% expect to do so.

Location data remains at the core of mobile this year but 43% of respondents expect mobile wallet, followed by artificial intelligence (41%) and augmented reality (37%) to drive mobile growth in five years' time.

Social media is the most commonly used channel for mobile marketing, and while Facebook is the most used platform at 93% (a slight decrease from 95% last year), the use of Instagram (up from 68% to 82%) and YouTube (up from 71% to 82%) have grown significantly this year.

Barriers and challenges

Over 70% of marketers are confident that they fully consider viewability, fraud and transparency to ensure brand safety.

However, measurement and ad fraud remain the main barriers to the growth of mobile marketing. This means that the use of engagement metrics, the primary way of measuring mobile marketing effectiveness, needs to be monitored.

Summing up, Amy Rodgers, Managing Editor Research & Rankings, WARC, commented: "The findings of this year's survey reveal that mobile marketing is becoming increasingly more effective and is impacting all sectors across APAC, and this is set to continue with significant budget increases going towards social and mobile content."

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