MediAvataar's News Desk

MediAvataar's News Desk

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The channel brings back the fourth season of its hit series, ’OMG! Yeh Mera India’ from 22nd March 2018

Ever heard the about driverless tractor from Kota or an ambidextrous school in the small town of Singrauli, MP or the café run by prisoners in Shimla? India has this and much more. And it’s all being featured in the fourth season of OMG! Yeh Mera India only on HISTORY TV18. This season promises to be bigger and better than ever before and is all set to display some of these groundbreaking stories once again. The new season premiers on 22nd March, every Thursday at 8 PM. Popular actor and standup comedian, Krushna Abhishek, who will take the audience through the unique, ‘OMG’ facts about the people and places in India, continues to host the show.

Avinash Kaul, Managing Director of A+E Networks | TV18 & President - Network 18 said “OMG! Yeh Mera India has become the most powerful factual entertainment franchise in the country. And with good reason. India has a veritable treasure trove of OMG stories and an equally insatiable demand for these to be heard. So it’s really no surprise that it has been very successful and we’re delighted to continue the franchise. True to our brand ethos, we will continue to innovate and create great content which works for both viewers as well as our partners.”

Krushna Abhishek, the celebrated host of the show said “OMG! Yeh Mera India is easily one of the most successful shows of my career! Every shoot I learn new things about India that leaves me completely spellbound. Even today, I have goose bumps talking about some of the stories- It’s truly an honour to present unknown facets of this great country in all its glory. This new season will feature some great content which will undoubtedly be a visual treat for the audience.”

The previous seasons of OMG! Yeh Mera India have been a huge success reaching an estimated audience of over 100 Mn every year. The show is a success not just on TV but has also gone viral on social platforms. So far the OMG stories have clocked more than 400mn+ video views across social media. These have been shared by numerous influencers: politicians, bureaucrats, technocrats and thought leaders.

Get ready to see India like never before only on ‘OMG! Yeh Mera India’ Season 4 from 22nd March only on HISTORY TV18

People come to Google looking for information they can trust, and that information often comes from the reporting of journalists and news organizations around the world. And while the demand for quality journalism is as high as it’s ever been, the business of journalism is under pressure, as publications around the world face challenges from an industry-wide transition to digital.

That matters deeply to Google. After all, our mission to build a more informed world is inherently tied to the reporting of journalists and news organizations. Our shared mission also reflects shared business interests. Platforms like Search and YouTube depend on a healthy ecosystem of publishers producing great digital content. That’s why it’s so important to us that we help you drive sustainable revenue and businesses. Last year, we paid $12.6 billion to partners and we drove 10 billion clicks a month to publishers’ websites for free.

It’s also why over the years, we’ve worked closely with the news industry to address key challenges. We worked with the industry to launch the open-source Accelerated Mobile Pages Project to improve the mobile web, YouTube Player for Publishers to simplify video distribution and reduce costs, Flexible Sampling to help with discovery of news content on Google, Google News Lab to provide newsrooms with trainings and editorial partnerships, and the Digital News Initiative to drive innovation in the European news industry.

We invested a lot time and energy in these collaborations. But the hard truth is—all of this might not be enough. It’s becoming increasingly difficult to distinguish what’s true (and not true) online. Business models for journalism continue to change drastically. The rapid evolution of technology is challenging all institutions, including the news industry—to keep pace.

We need to do more. That’s why we’re launching the Google News Initiative (GNI), our effort to help journalism thrive in the digital age. The GNI signifies a major milestone in Google’s 15-year commitment to the news industry, and will bring together everything we do in collaboration with the industry—across products, partnerships, and programs—to help build a stronger future for news.

The GNI will build on these efforts and deepen our commitment to a news industry facing dramatic shifts in how journalism is created, consumed, and paid for. It’s focused on three objectives:

Elevate and strengthen quality journalism
Evolve business models to drive sustainable growth
Empower news organizations through technological innovation

Elevate and strengthen quality journalism

Over the past few years, we’ve worked with publishers to elevate accurate, quality content and stem the flow of misinformation and disinformation.

On our own platforms, we’re focused on combating misinformation during breaking news situations. Bad actors often target breaking news on Google platforms, increasing the likelihood that people are exposed to inaccurate content. So we’ve trained our systems to recognize these events and adjust our signals toward more authoritative content. There are comparable challenges on YouTube, and we’re taking a similar approach, highlighting relevant content from verified news sources in a “Top News” shelf.

But we’re also working directly with news organizations to combat misinformation. We’re launching the Disinfo Lab alongside the First Draft to combat mis- and disinformation during elections and breaking news moments. Finally, to help consumers distinguish fact from fiction online, we’re teaming up with the Poynter Institute, Stanford University, and the Local Media Association to launch MediaWise, a U.S. project designed to improve digital information literacy for young consumers.

Evolve business models to drive sustainable growth

Over the last decade, we’ve worked closely with news organizations to grow their digital advertising revenue. In just the past few years, we’ve applied our advanced machine learning expertise to automatically surface key insights about revenue opportunities (generating recommendations worth over $300 million in additional revenue) and supported the creation of faster, better ad experiences for the mobile web through AMP and native ads.

But consumers are willing to pay for digital news content, creating an opportunity to expand beyond ad revenue. Today we’re delivering on a vision outlined last year to enable publishers to diversify their revenue streams. We’re excited to launch Subscribe with Google, a way for people to easily subscribe to various news outlets, helping publishers engage readers across Google and the web. Our goal with Subscribe with Google is to ease the subscription process to get more readers consuming publishers’ journalism, as quickly as possible.

In October, at our Partner Leadership Summit, we told publishers about how we’re experimenting with ways to grow their subscriptions using Google data, machine learning, and DoubleClick infrastructure. We’re now in the early stages of testing a “Propensity to Subscribe” signal based on machine learning models in DoubleClick to make it easier for publishers to recognize potential subscribers, and to present them the right offer at the right time.

Of course, not every publication has the resources to dedicate a team to collect, analyze and understand their user data. News Consumer Insights, our new dashboard built on top of Google Analytics, will help news organizations of all sizes understand and segment their audiences with a subscriptions strategy in mind. At the St. Louis Post-Dispatch, this project led to a 150 percent increase in pageviews to their Subscribe pages and a month-over-month tripling of new digital subscription purchases.

We work with news organizations around the world to develop and deploy technology that improves newsroom efficiency, creates enriching storytelling experiences, and protects journalists from cyber attacks around the world.

For example, we’re using our natural language processing API to help Hearst Newspapers sort, label and categorize more than 3,000 articles every day. We’ve also worked with the South China Morning Post to use Google Earth Studio to create immersive VR experiences that show the evolution of Hong Kong throughout history. With AMP Stories, which is now in beta, publishers can combine the speed of AMP with the rich, immersive storytelling of the open web. This is just the beginning. We want to continue working closely with publishers to experiment on new ways they can reach audiences and produce impactful storytelling.

Finally, we’re also launching today Outline, an open-source tool from Jigsaw that lets news organizations provide journalists more secure access to the internet. Outline makes it easy for news organizations to set up their own VPN on a private server—no tech savvy required.

Our commitment

Over the next three years, we’re committing $300 million toward meeting these goals. We’re also deepening our commitment to building products that address the news industry’s most urgent needs. In the past, we’ve done this by working closely alongside the industry in product working groups, resulting in projects like AMP and the DNI. We’ll be expanding that model globally.

The commitments we’re making through the Google News Initiative demonstrate that news and quality journalism is a top priority for Google. We know that success can only be achieved by working together, and we look forward to collaborating with the news industry to build a stronger future for journalism.


Written by Philipp Schindler,Chief Business Officer at Google

Wednesday, 21 March 2018 00:00

How tracking has evolved from map to Satnav

Today’s tracking is dramatically different from what it used to be, designed to guide a brand’s future not follow what happened to it in the past. In this post, Claire Spaargaren, Global Lead of Brand Guidance Solutions at Kantar Millward Brown, offers us a viewpoint on how tracking studies have evolved to meet marketer’s needs in our age of immediacy.

I have a map in my car. It is probably over 10 years old, and I doubt if I’ve looked at it for the last five. And that’s because, yes, I have a Satnav – and I’m guessing you do too. We always have a need to know where we are on a journey, how far we have to go, if we are going the right way, and if we are going to get there in time.

The beauty of the Satnav is that it shows you the answer to these questions in a simple dashboard, avoiding the need for your partner to unfold the map, work out which way is up, where you are, and where your destination is - before you reach that vital turning. It’s been said that Satnavs are the best marital aid to come along in the last 50 years; imagine the countless arguments they’ve avoided!

Today, tracking studies are like your Satnav, showing you where you are, whether you are heading in the right direction, as well as what the other brands around you are doing. But, when the data is handled in the right ways, they can also help you decide where you should be heading; and if you are pursuing the right marketing actions to get there.

Like maps, tracking studies have evolved over the years. Tracking studies are around 60 years old; but it was only when Millward and Brown developed a technique to plot the data as trends against the exact timing and weight of media inputs that tracking studies went from report card to measuring cause and effect. The real value comes in using these insights to address specific issues such as why are we losing share to brand A, but gaining from brand B? Is our alternative media strategy to reach the light TV viewer working? Has the new digital programme built on the success of the offline activity? Are we on track to meet the targets we have set? And, as any good Satnav would help you to determine, ‘How can we get back on the right course?

Tracking has evolved substantially since the early days; Kantar Millward Brown’s Brand Guidance Systems now provide a faster, more modular approach – only asking just what you need, just when you need it –integrating these insights with those from multiple other widely available data sources, such as search and social This allows for a much more cost-effective and agile approach to brand measurement; using automated analytical routines to separate underlying trends from current campaign response; and with the outputs provided in simple user-friendly dashboards that guide you on your way with weekly updates and hot alerts if you are ‘taking a wrong turn’.

Seeing the data from hundreds of tracking studies has also brought about some far reaching generalised learning about brands and marketing. We’ve found that for brands to disrupt the market place, they need to offer something meaningfully different from what has gone before and then work to make that salient to potential customers. It’s why the iPhone, Uber and PayPal have all been so hugely successful; and why we are all driving around with Satnavs!


Written by Nigel Hollis,Executive Vice President and Chief Global Analyst at Kantar Millward Brown.

Every day on Facebook, creators use video to bring their communities together around common passions.

We’ve been working closely with creators to understand what they need to be successful on Facebook. To support them, we’re focused on three areas: helping them engage and grow their community, manage their presence, and build a business on Facebook. We’re already investing deeply in these areas — like with the Facebook Creator app and Facebook for Creators site we introduced last year. In the coming months, we’ll be testing a range of new tools for creators. We’re still in an experimental phase and will be iterating on these tests in the coming months, but we want to share a preview of what we’re working on.

Engaging and Growing Creators’ Communities

We’re committed to giving creators great ways to share and build connections with their community. For example, creators like Sebastian Villalobos use Live and Live With to talk in real time with their fans. Markian shares moments from his day using Facebook Stories, and many creators have Groups where fans can more deeply engage with each other – like Tessa Netting’s superfan Group. We’re also exploring ways to bring people together around video, like with Watch Party.

As we continue to help creators build relationships with their audiences, we’re going to make it easier to identify and connect with their most passionate fans. We’re starting a new test that highlights a creator’s top fans by displaying a badge next to their names and adding their name to a leaderboard of highly engaged fans. We’ll identify top fans based on how often they comment, share, react or watch a creator’s content, as well as the creator’s interactions with the fan and other criteria. Fans will opt into this experience, and they can turn off the feature at any time. This test will start with a small set of creators in the coming weeks.

Managing Creators’ Presence on Facebook

We need to make it easy for creators to manage their presence on Facebook. We’ve always offered detailed Page Insights to help people understand how their posts perform, and last year we rolled out our Facebook for Creators website and Creator app on iOS globally. Thousands of creators including Belly Full, Wuz Good, Juanma Salazar, Archana’s Kitchen, and LeJuan James are using the Creator app to get insights about their audience and more easily talk and share with fans. We’re working to bring the Facebook Creator app to Android soon.

We are always looking for more opportunities to help creators manage their content on Facebook, and are now testing a content rights management tool designed specifically for creators. This new version of our Rights Manager tool includes simplified and more automated capabilities, which we hope will make it easier for people to use the system and get recognition for their work.

Building a Business on Facebook

As creators spend more time making content and engaging with their fans, they want to be able to earn money for their work. We plan to offer a range of monetization options to serve the wide range of creators at various stages of their journeys. Today any creator can use branded content to extend their existing brand deals onto Facebook. We’ve also made Ad Breaks available to a small set of creators creating shows for Watch. Creators who would like to make and monetize shows for Watch can register their interest here.

In the coming months, we’re going to explore two new monetization features for creators. First is a tool that helps advertisers and creators easily connect for branded content opportunities on Facebook. Creators participating in the test can set up a portfolio highlighting their area of expertise, and advertisers can search and find creators to collaborate on compelling branded content campaigns. Additionally, we’ll be testing a way for fans to become a supporter of the creators they love. Fans will have the option to support the creator with a monthly payment in exchange for perks like exclusive content and a badge highlighting their status as a supporter. We’ll start testing with a small set of creators so we can gather feedback from them and their fans before expanding. (Note that testing this feature means the Facebook app will now include an “In App Purchase” label in the App Store and Google Play.)

Collaborative Development with Creators

We’re excited about all of the things we’ll be building this year and know there’s a lot more yet to do. To help us learn and build the things creators want and need, we will be piloting a product testing program with a small group of creators, which will include many of the tools mentioned above. Creators in this program will get access to early test features and will spend time with our team to provide frequent and direct feedback. The goal of this collaborative product test is to help us more quickly iterate and build experiences that will benefit our entire creator community.

We encourage creators to join the Facebook for Creators community at to be considered for product testing opportunities and be notified about when new features become available.


Written by Fidji Simo, VP of Product and Sibyl Goldman, Director of Entertainment Partnerships at Facebook

Home to the biggest blockbusters, Star Movies leads the way in engaging audiences by giving them an opportunity of a lifetime to showcase their love for Hollywood films! My Star Movies at 9, for the first time ever, presents fans with a special proposition. Not only will they get to watch their favorite films on Star Movies, but they will also be featured on TV.

My Star Movies at 9 recognizes the spirit of movie buffs and their love for Hollywood films. Viewers sent in tributes to their favourite blockbuster describing what they love most about it. A select set of fans have been showcased with their tribute through music, poetry and dance and lead the promotional campaign on Star Movies with their zeal! Star Movies will kick off the slot on 19th March with a social media campaign that will bring alive emotions of joy, laughter and tears for movie enthusiasts through personalized digital illustrations.

With My Star Movies at 9, the channel not only delivers on the promise to keep engaging audiences with the best English blockbusters, but also innovates to shine a spotlight on the tremendous talent and passion of our fans. So get ready to experience the love for movies like never before as viewers gear up for a month of action, drama, suspense and comedy!

Celebrate your love for movies with My Star Movies starting 19th March Monday to Thursday.

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