MediAvataar's News Desk

MediAvataar's News Desk

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GREY group India wins three at Effies 2019. The award wins are for clients Mahindra Rise and CIPLA.

Last year, the agency created path breaking campaigns for both these clients with ideas aimed to raise awareness on health issues prevalent in India.

The Mahindra Rise campaign ‘Sehat Ka Batua’ has won a Silver in the Social Good (Positive Change- Not for Profit) and a Bronze in the Direct Marketing category respectively. The campaign created awareness amongst women in rural India against Breast Cancer.

The campaign for CIPLA - BeRokZindagi has won a Bronze in the Healthcare category. The campaign aimed to raise awareness about asthma and how inhalers are the best form of therapy

Detailing both wins, Arun Raman, Head of Strategy and National Planning Head, GREY group India said," Sehat Ka Batua is a perfect blend of a socio-cultural insight and finely crafted creative solutions that attempts to make a genuine change in behaviour and communities. Our partners at GREY RC&M working with the CPAA took this initiative to many villages in India. After winning 2 metals at the Cannes Lions 2018, quickly followed by 2 more metals at SPIKES ASIA 2018, the EFFIES win adds even more lustre to the campaign. Mahindra Rise’s passion to challenge conventional thinking and apply innovative thought to drive positive change motivated us to think beyond the ordinary. And all these recognitions only re-affirm our dedication to this idea.On the other hand the task for CIPLA Inhalation was about changing attitudes towards inhalers. From usage of inhalers being seen as a sign of weakness to position it as a symbol of smartness was a huge strategic idea. And the BeRokZindgai campaign did that and did it amazingly well. We are proud of how we brought strategic consumer thinking into prescription marketing that resulted in massive business results.Both these campaigns as well as many others over the last couple of years are proof of our Famously Effective credo. About bringing brands into the fore-front of popular culture. And now with our close association with Autumn Worldwide, in addition to GREY RC&Ms capabilities, we are even more excited about our play in this new era of Connected Creativity”

• Aflo in Japan to provide Rugby World Cup and Tokyo 2020 images

• Star News in Korea offers entertainment news including K-pop

Reuters today announced a major expansion of its partnerships in Asia, enhancing its content offering News Agency customers via Reuters Connect.

Reuters Connect continues to emerge as the ultimate media market place.

Aflo, one of Asia's largest digital media aggregators and Star News, a leading entertainment media outlet in Korea, join Reuters Connect for the first time.

Based in Tokyo, Aflo delivers a broad range of creative and editorial content from around the world and is the official Tokyo 2020 Olympics photography service. Aflo covers major international sporting events including Rugby World Cup 2019, European football and tennis and Japanese-focused news and entertainment stories.

Established in 2004, Star News is the leading source of breaking news, exclusive interviews, reviews and reports on the Korean entertainment industry. Star News showcases Korean movie premieres, alongside drama and concerts and provides access to major celebrities and artists.

Aflo and Star News join a growing list of third-party content partners available to Reuters News Agency customers via Reuters Connect, allowing subscribers to find and utilize a wide variety of content from multiple sources on a single, easy-to-use platform.

Other partners include BBC, USA TODAY Sports, Accuweather, Variety, WENN, Newsflare, Red Bull Media House, Hollywood TV and more.

Justine Flatley, Product Manager for Content Partnerships, Reuters, said: “Reuters News Agency continues to expand its third-party content offering with a focus on providing more local coverage from Asia on Reuters Connect. Reuters is committed to making the Connect platform a one-stop-shop for all our customers’ needs and partnering with Star News and AFLO will help us to deliver more local news, entertainment and sports features from the region.”

Mark Eite, Director of Business Development, Aflo said: “As one of Japan's biggest editorial agencies, Aflo is proud to be represented on the Reuters Connect platform. As well as our news and entertainment coverage, we’re delighted that by partnering with Reuters, more people will have access to our sports coverage, especially with the Rugby World Cup 2019 and the preparations for Tokyo 2020 in full swing.”

Park Jun-chul, Chief Director, Starnews said: “Star News Korea is very excited to partner with Reuters Connect. We believe our presence on such a global platform will allow greater access to anyone interested in K-pop and K-stars across Asia and beyond.”

Favre-Leuba is pleased to announce the appointment of Mr. Vijesh Rajan as Business Head and the new spokesperson for the brand.

After the successful tenure of Mr. Thomas Morf, the CEO and spokesperson of the brand under who’s leadership, the brand was relaunched with a modern dynamic outlook yet retaining its rich legacy. Mr. Rajan has come on-board with a vision to position Favre-Leuba as an iconic brand in the Swiss watch industry, a status that befits its rich and glorious history and legacy.

He has previously been a part of the parent company of Favre-Leuba and has successfully worked for Titan in the watch industry for close to two decades. Having worked in several leadership positions he has handled multiple facets of the watch industry across all key global markets.

Speaking on his new role, Mr Vijesh Rajan said: “I’m extremely excited to join the Favre-Leuba team in Switzerland. Favre-Leuba has been working in the last few years to build a solid pipeline of path-breaking products and a strong brand proposition. Over the next few years, I look forward to take the brand to the right markets in the most effective and efficient manner. I resonate with the brand’s aesthetic of Conquering Frontiers and hope to do complete justice to its vision.”

He brings with him a rich experience across sales, distribution, retail, product development, consumer research, marketing, business development, channel & partner management, operations, strategic planning, P&L responsibility, leading diverse teams across multiple International markets, capability & competency development and more.

His width and depth of skills for managing businesses is seen as pragmatic and positive as Favre-Leuba embarks on conquering new frontiers with him.

Adding to the existing line-up of sections – Science, History, Nature and Knowledge Frames

The ‘Know India’ tab will go live on 26th January, 2019

TimesKnowledge.in, a knowledge portal from Worldwide Media Private Limited, announces the upcoming launch of a riveting new section – ‘Know India’ on the website. The platform, known for its fun, fantastic and futuristic facts delivered in an easy-to-read format, will soon feature a dedicated India-centric section on the website. In time for Republic Day 2019, TimesKnowledge.in will launch ‘Know India’ on 26th January, to cover the country’s incredible cultural and traditional diversity.

Commenting on the upcoming addition on the website, Primrose Monteiro-D’Souza, Editor - TimesKnowledge.in said, “TimesKnowledge.in serves as a platform for readers to gain knowledge and learn interesting facts, in an easy-to-consume format. Taking it a step ahead, we are launching the dedicated Know India tab on 26th January; it will cover various facets along the length and breadth of India and reconnect the audience with our motherland. India’s diversity and culture will be celebrated in posts that aim to educate and engage the readers. The audience will be able to explore India across the realms of science, history, nature, personalities and human nature. Each of the Know India posts will offer information to a community of users that are inquisitive and interested in knowing more about their own homeland.”

The ‘Know India’ section will add to the existing exhaustive content buckets on the platform comprising:

SCIENCE: The section is further divided into Space, Discoveries & Technology and About Us Humans tabs to deliver mind-blowing facts about the universe, information about cutting-edge gadgets and innovations, as well as explorations of the miracle that is the human body, respectively.

HISTORY: This section with its Events, People and Natural History tabs offers insights into historical milestones, biographies of individuals, and creatures from times gone by, respectively.

NATURE: This particular section covers everything with skin, scales, feathers and fur.

KNOWLEDGE FRAMES: The section comprises sub-sections like Views of the World, Global Bites and Pop Culture, covering travel, food and trending topics.
The website, in a short span of two years since its launch, has recorded 2.30 minutes time spent on an average by a user per visit as per the website statistics. While Knowledge Frames is the most popular section on the website, the History and Science sections record the highest engagement by the visitors. In addition to India, the website is very popular with readers in the USA, Australia and Canada, with 50% of users falling under the 25-34 age groups and the content being equally popular among males and females.

Tuesday, 15 January 2019 00:00

CarDekho Partners with Lotame

CarDekho leverages Syndicate - Lotame’s private second-party data marketplace for advanced audience targeting and campaign optimization

CarDekho, India’s number one auto site digitizing the entire Indian auto ecosystem, today announced a partnership with Lotame, the data solutions company. The partnership empowers advertisers in delivering deeper and more focused engagement with their respective audiences.

This partnership is in response to the growing need of quality data as a valuable and trusted business driver for businesses. Now, CarDekho and its sister sites – Gaadi.com, ZigWheels, BikeDekho and PowerDrift -- will be able to share user attributes of their audience base with any advertiser for better targeting and campaign performance. Furthermore, advertisers can bring various custom user segments into popular ad-buying platforms in a seamless, secure and transparent manner.

Umang Kumar, President, CarDekho said, “We look forward to this partnership with Lotame to deliver even more value, greater transparency and precision for our business partners in online marketing. Girnarsoft’s massive reach and intelligence coupled with Lotame’s capabilities will drive deeper engagement with the users at scale and will prove to be a business enabler for our business partners”.

Launched in 2013, Syndicate is Lotame's private second-party data marketplace, connecting premium publishers directly with brands, agencies and other participating data buyers. Data sellers can use Syndicate to monetize their first-party data with complete transparency, while still being able to maintain control over pricing and other commercial terms. And data buyers can use this high-quality second-party data to target audiences not otherwise available, leading to improved campaign performance, and increased campaign size. Syndicate offers two methods for accessing second-party data: either within the Lotame DMP between DMP clients, or directly through DSPs for greater reach.

“Lotame is dedicated to delivering actionable insights, measurable results and value for our clients,” said Jason Downie, Chief Strategy Officer at Lotame. “There is a huge demand for quality second-party data everywhere as it represents tremendous value for marketers. This partnership with CarDekho is the first of its kind, allowing an automobile brand to track specific leads based on model, location, time, propensity to buy, and more. It helps them understand more about this user base to prospect more intelligently.”

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