24 March 2023 01:37

MediAvataar's News Desk

MediAvataar's News Desk

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India TV, India’s leading Hindi news channel, has made its popular show "Aap Ki Adalat" available on YouTube with sign language interpretation for the hearing-impaired viewers.

The new accessibility feature has enabled the hearing-impaired viewers to understand and enjoy the show. The shows stream live and are available on India TV YouTube channel with sign language interpretation to make it easier for hearing-impaired viewers to comprehend the content.

The initiative is a step forward in India TV’s mission to serve every section of the society, and the media house believes that everyone should have equal access to information and entertainment. The show's host, Mr. Rajat Sharma, has always been passionate about making the show accessible to everyone and is happy to see the initiative come to fruition.

In a statement, Ms. Ritu Dhawan, Managing Director, India TV, said, "As a responsible media organization, we believe that everyone should have equal access to information and entertainment. The new accessibility features on YouTube have enabled the hearing-impaired viewers to understand and enjoy the show. We hope that this initiative will help break down barriers and create a more inclusive society."

India TV is hopeful that the audience will widely appreciate this initiative and eagerly anticipates receiving positive feedback from viewers. The organization remains dedicated to ensuring its content is available to all.


Produced by Surinder Films, written and directed by Kaushik Ganguly, Kaberi Antardhan is soon going to be on small screen 

Post the success of its theatrical release, the critically acclaimed thriller Kaberi Antardhan will soon be aired exclusively on Colors Bangla and Colors Bangla Cinema. The film is directed by Kaushik Ganguly and stars Prosenjit Chatterjee and Srabanti Chatterjee in lead roles. The film, released in January this year, also features Churni Ganguly, Kaushik Sen, Ambarish Bhattacharya, Indraneil Sengupta and Kaushik Ganguly in pivotal roles. The movie produced by Surinder Films has received huge appreciation from the audience and film fraternity alike as it keeps the audience on the edge of their seats.

Sagnik Ghosh, Business Head, Colors Bangla said, “We at Colors Bangla are committed to offering quality and entertaining content to the viewers in Bengal. It is in this endeavor that we have partnered with Surinder Films to bring to our audiences yet another fresh and distinctive movie premiere – Kaberi Antardhan – the most exciting thriller of 2023.”

Coupled with a gripping storyline and impressive performances, Kaberi Antardhan surely makes for a must watch! Watch the movie soon only on Colors Bangla and Colors Bangla Cinema!

Friday, 17 February 2023 00:00

ZEE 24 TAAS celebrates 16th Anniversary

Continues to showcase exclusive programming for aspirational viewership

· Customised hyper-local packaging coupled with a strategic approach towards factual news has allowed Zee 24 TAAS build a reliable brand identity among other competitors.

· Black and White, Inside Story, Apla Jilha Apli Batmi are some of the top prime time news shows on Zee 24 TAAS

Zee 24 TAAS, one of the leading Marathi news channels of Maharashtra, has completed 16 successful years of presenting hyper-local news programming to Maharashtrians in their own language. The 24-hour Marathi news channel aims to ensure that Maharashtra gets a voice that speaks the truth on a timely basis.

Zee 24 TAAS has been successful in offering 24X7 exclusive programming, thus engaging aspirational, positive, and progressive viewers across the globe. .Zee24 Taas' Ananya Samman has been recognized as one of the most credible platforms, motivating the unsung heroes in the state of Maharashtra. The Marathi-speaking audience have been able to tune in to Zee 24Taas through DTH Network, MSO network, Zee24 TAAS app on Google Playstore and Apple App Store, Zee 5 App on Android TV & Amazon Firestick and on YouTube. It has been ensuring reportage of varied programming mix of politics, sports, and entertainment etc through an investigative lens for its widespread Marathi-speaking audience. The channel has uncovered various Scams in the Investigations and the impact of these investigations have led to enquiries and notices issued to respective bodies.

Zee 24 TAAS has over 37 lakh Followers on Facebook followed by 4.47 lakh followers on Instagram & 7.37 lakh on Twitter. This reveals that Zee 24 TAAS is a reliable source for unbiased and accurate reporting and consistently ranks as one of the most reliable news sources in the State of Maharashtra.

The prime-time news shows of Zee 24 TAAS have been Black and White, Inside Story, Apla Jilha Apli Batmi among other popular shows.

Nilesh Khare, Editor & Business head, Zee 24 TAAS, said “We are very grateful for the support of our reliable sources, excellent team of journalists and readers/ viewers. The massive shift in the content consumption patterns of the wide-spread population of Maharashtra has motivated the team towards delivering hyper-local unfiltered news content in Marathi – the most preferred language in the state of Maharashtra. Zee 24 TAAS has been successful in offering a varied range of investigative and positive news stories brings vibrancy to the channel and its audiences.”

“The journey of Zee24 TAAS began in February 2007 and there has been consistent progress, since then. The interactive approach & highly engaged viewership works as a reassurance that public opinion reaches to the authorities. It encourages us to further expand our reach and plan thought leadership show programming,” added Abhay Ojha, CBO, Zee Media Corporation Limited.

“Zee 24 TAAS has shown consistent growth and is popular ahead of various other Marathi News Channels. It has managed to stay atop with the highest reach in the market all these years. In addition to being a 24X7 news platform, our team has also been able to engage industry leaders by felicitating the spirit of entrepreneurship through UDAAN and many such initiatives,” highlighted Anindya Khare, Head of Marketing, at Zee Media Corporation Limited.

Healthians, India’s leading health test at home service provider that launched its first own lab in Gurugram in 2019 has recently become the youngest lab in India to receive the CAP accreditation by the prestigious College of American Pathologists.

The College of American Pathologists (CAP) is the world’s largest organization of certified pathologists and the leading provider of laboratory accreditation and proficiency testing programs.

The CAP accreditation process is designed to ensure the highest standard of quality adherence for laboratories and includes an intense site inspection with rigorous examination of the laboratory’s records and quality control procedures for the preceding two years. CAP inspectors also examine laboratory staff qualifications, equipment, facilities, safety program and record, and overall management of the labs. And once CAP accreditation is received, it is not the end, it’s actually the beginning. Because to maintain the CAP Accreditation the lab has to perform proficiency tests on samples sent by CAP every month on each and every test that is done in the Lab and the results need to match the results done by CAP in their labs.

Healthians is already a name to reckon with in the diagnostics space with presence in over 250 cities and labs in more than 20 cities across India. The brand already has a loyal customer base of more than 35 lakh that is growing at a rapid pace. Healthians has always given a lot of importance to quality since inception and has stayed committed to ensure the highest standards of quality control to ensure accuracy and reliability of each test that is conducted in their labs. Whether it’s about ensuring the sanctity of samples in the pre-analytical stage by not outsourcing and having full control over their sample collection fleet and logistics or whether it’s about automating operations to such an extent that technicians can focus more on ensuring quality instead of getting involved in sorting operational issues, Healthians has always focused on quality adherence. Not to mention the self-assessments that the lab does on a regular basis like Inter Lab Comparisons, and participating in EQAS in order to benchmark test results as per industry standards.

Since CAP accreditation is known as the gold standard for clinical laboratory accreditation worldwide, with Healthians getting the CAP Accreditation, it has reinforced its position in the industry that it is operating with quality control standards that are strict enough to conduct health tests with utmost accuracy and consistency as per international guidelines.

For the record, till date there are only 45 labs in India that have got the CAP accreditation but all are labs that are traditional age old labs and none in the online diagnostic space. It’s the first time that a lab as young as 3 years has received the CAP accreditation that too with an impressive score.

Mr. Deepak Sahni, Founder and CEO, Healthians said – “We are extremely proud to receive this prestigious accreditation by CAP and it’s a testimony to our commitment for quality and stringent adherence to regulations and guidelines in our lab practices. Healthians has always taken the trust, customers place on us, very seriously and it’s our constant endeavor to keep raising the quality and reliability benchmarks.”

The Union Budget 2023 was announced by the Finance Minister, Smt. Nirmala Sitharaman on February 1st and India TV emerged as the top Hindi News Channel on that day among the 9 other channels that refrain from using landing page.

According to the BARC data released on Thursday, February 9th, India TV had 9043 Gross AMA 000s and secured the number one position. It was followed by Aaj Tak with 9013 Gross AMA 000s and TV9 Bharatvarsh with 8974 Gross AMA 000s.

(Source: BARC, February 1st, 2023, 6:00 AM to 11:59 PM, Target audience: people 15 years and older, Market: Hindi speaking market, Gross AMA 000s, Channels: 9 Non-Landing Hindi news channels (Channels not available on landing pages in more than 50 head-ends))

As it was the need of the hour to make the Union Budget 2023 accessible and understandable to the viewers, India TV hosted the "Samvad Budget Conclave 2023" on February 3rd at a prestigious venue in Delhi.

The Conclave brought together prominent leaders from both the ruling BJP government and the opposition to discuss and analyse the budget. The event was attended by top-level political leaders, including the finance minister, Smt Nirmala Sitharaman, who provided a detailed explanation of the budget and addressed criticisms from the opposition. Other significant cabinet ministers such as the Commerce & Industry Minister Piyush Goyal, the Railway Minister Ashwini Vaishnaw, and the Petroleum and Natural Gas Minister Hardeep Singh Puri, also participated and answered questions related to their respective ministries and the budget as a whole.

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