MediAvataar's News Desk
QYOU Media and Chtrbox merging Influencer Marketing Operations to expand Global Capabilities
Glenn Ginsburg, President - QYOU USA to lead global expansion Pranay Swarup and Julie Kriegshaber move to Vice Chairman roles
QYOU Media Inc.the fast-growing media group has announced that it will be integrating its worldwide operations headquartered out of the USA and India for global creator media solutions. As part of the integration strategy, Glenn Ginsburg, President QYOU, will oversee synergies across the award-winning US and Indian businesses, while Pranay Swarup & Julie Kriegshaber, CEO & COO of Chtrbox move to co-Vice Chairman roles to strategically advise collaboration efforts.
Across the US & India, QYOU & Chtrbox have been leading influencer marketing mandates for global companies such as Paramount Pictures, Hasbro, Activision, P&G, HP, Amazon, Spotify, Pinterest and many others who can further benefit from enhanced expertise, cost efficiencies and cross border reach that comes with this integration.
Curt Marvis says, "QYOU’s vision behind our 2021 acquisition of Chtrbox was to become a global creator media powerhouse. Since then, both the India and US influencer marketing teams have independently doubled their business, and we feel confident that with a joint offering across teams will further fuel this growth trajectory.”
Glenn Ginsburg adds “Beyond expanding our set of clients list in the QYOU USA team, we’re finding increased demand for pan-regional and global campaigns. With Chtrbox we can further support our clients with scaled and cost-effective efforts that are relevant and authentic. We’re really excited to tap into the Chtrbox team of 80+ influencer marketing specialists, their massive creator networks in India, Asia and around the world.”
Pranay Swarup adds, “While Chtrbox has taken up a fair amount of international work already, we are excited for QYOU & Chtrbox to unlock a new layer of global growth together. Under the QYOU Media group, Chtrbox is in great hands and I look forward to staying strategically involved.”
Chtrbox’s India teams under the leadership of Karan Pherwani & Mrunali Dedhia, co-Vice Presidents, and Darshil Shah, Director ChtrSocial, will work directly with Glenn Ginsburg, President QYOU USA to further drive this integration and growth.
Witness the saga of love fused with music in COLORS’ new fiction drama ‘Junooniyatt’
Jeetenge ye dil ya apni manzil?
Witness the saga of love fused with music in COLORS’ new fiction drama ‘Junooniyatt’
Produced by Sargun Mehta and Ravie Dubey’s Dreamiyata Entertainment, ‘Junooniyatt’ will premiere on 13th February and air Monday to Friday at 8:30pm
The channel has roped in two actors of the 'Bigg Boss 16' fame Ankit Gupta and Gautam Singh Vig in the roles of Jahaan and Jordan and popular actor Neha Rana in the role of Elahi
Music is the saviour, anchor, and destination for three aspirants, who must choose between love and their ambition in COLORS’ upcoming fiction offering, ‘Junooniyatt’. The show traces the soul-stirring journey of emotions and passion of three distinct individuals, Elahi (played by Neha Rana), Jahaan (played by Ankit Gupta) and Jordan (played by Gautam Singh Vig). While Elahi and Jahaan are immersed in the magic of love and musical notes, Jordan is consumed by the intent to dominate the world of music. Produced by Sargun Mehta and Ravie Dubey's Dreamiyata Entertainment, the show will premiere on the 13th February and air every Monday to Friday at 8:30 pm only on COLORS.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 says, “Junooniyatt is a spellbinding tale of three ambitious singers Elahi, Jordan, and Jahaan, who follow their dreams while love beckons. With our long-standing partnership with Dreamiyata Entertainment, we have presented some popular shows that have captured the hearts and minds of our viewers. Hoping to continue this streak of success, we are delighted to present a tussle between love and music Junooniyatt. We are looking forward to evoking nostalgia and giving viewers a music-filled story that they can celebrate.”
‘Junooniyatt’ revolves around Elahi, an affable girl and a classically trained singer, Jahaan, a music-loving recluse with trust issues and Jordan, a talented rapper, who is engulfed by music. The three musical aspirants enroll in a music college and a singing competition on the horizon stirs their individual ambitions. While Elahi’s dream is to reunite with her mother who abandoned her when she was a child, Jahaan wants to fight against the injustice meted out to his family. On the other hand, 24-year-old Jordan, a flamboyant and spoilt brat who has a point to prove to his father. While love brews between Elahi and Jahaan, Jordan plots away to separate the two for his cynical desire to trump everyone in music and have Elahi by his side. Will they win hearts or realise their dreams?
Producer Sargun Mehta says, “Junooniyatt is a relationship drama that chronicles the lives of three aspiring artists, who have their own reasons for pursuing music. Set in the beautiful locales of Tricity – Chandigarh, which is home to great musicians, the show depicts a one-of-a-kind love triangle. Viewers are going to enjoy watching love and drama in this vibrant new-age story. Adding further, Ravie Dubey says, “The three characters have a love for music, but their personalities are starkly different. Viewers will find the characters relatable as they are following their dreams while love is around the corner. This is our third association with COLORS and we're looking forward to lots of love from viewers for it.”
Excited to be essaying the role of Jahaan, Ankit Gupta says, “The combination of COLORS and Dreamiyata Entertainment has seen successes and I’m happy to be collaborating with them. The audience got to connect with me on a deeper level in Bigg Boss 16 and now I’m excited to reconnect with them through this new fiction show based on music. My look reflects the persona of someone who lives for music, and I’m thrilled that it received so much love from the audience. I’m positive that Junooniyatt will win the hearts of the viewers, who will see me in the avatar of an introvert obsessed with music.”
Set to be seen in the role of Jordan, Gautam Singh Vig says, “Stepping aboard Junooniyatt, a music-based tale of love was a no-brainer for me. I’m still reeling from the love that I received for my stint in Bigg Boss 16 and I hope to give some of it back by bringing alive the character of Jordan for them in this new show. I’ve been learning vocals and instruments to get into the skin of my character and that has been a novel experience for me. I’m elated about joining hands with COLORS in their mission to tell this incredible story of passion, love and music.”
Playing the role of Elahi, Neha Rana says, “The biggest blessing in life is to be able to do what you love. My character Elahi in Junooniyatt is gifted with incredible talent for music, but she still feels incomplete and craves her mother’s presence. What she and I have in common is that we both look for solace in music. The strength that she gets from it, is her junooniyatt. I’m thrilled about the kind of impact the show is touted to make and working with Gautam Singh Vig and Ankit Gupta.”
Watch the heartfelt tale of music, love, emotions, and passion, ‘Junooniyatt’ starting from 13th February 2023, every Monday to Friday at 8:30 PM only on COLORS.
ZEE Biskope gifts fans a never-seen-before opportunity
Bhojiwood sensations Anara & Nisar to date winners of ‘Biskope Milayi Jodi’
ZEE Biskope presents yet another category first on Valentine’s. Staring 7 Feb, 'Biskope Milaye Jodi' will take biggest fans on a date with Bhojiwood’s teen heartthrobs Anara Gupta & Nisar Khan in Mumbai.
February is the month of love that brings a sense of celebration, happiness, and warmth after the gloomy winters. And in the pursuit, there are some who wear their hearts on their sleeves and those who are too hesitant to speak up. As we approach Valentine's Day, it has become a significant cultural affair, marking the day of romance not only in India but across the world. The season of love is widely celebrated in the Bhojpuri region too, especially among the youth. Bhojpuri’s favourite channel ZEE Biskope has celebrated the season of love since its very first year and this year will only take the celebrations notches higher. In a never-seen-before initiative in the category, ZEE Biskope plays cupid launching yet another category first: Biskope Milayi Jodi. The campaign provides an avenue to ZEE Biskope fans to explore the power of their love for their favourite stars. It rejoices the emotion of fandom that viewers share for ZEE Biskope which can win them a date with their beloved movie stars.
The brand has roped in Bhojiwood’s teen heartthrobs Anara Gupta & Nisar Khan for this campaign. Nisar Khan started his career winning a dance reality show and since then established himself not just as an accomplished dancer but even a successful actor with movies like Shiv Rakshak & Sawanriya Mohe Rang De pairing with Bhojiwood’s leading ladies. Considered as the young hunk of Bhojiwood, Nisar’s prowess has bagged him multiple awards including Best Debutant & Handsome Hero & Most Stylish Hero awards. Anara Gupta has some of the big Bhojpuri titles to her credit while also venturing into Bhojpuri web series. She has been honoured with UP Ratan award, Naari Shashaktikaran award and Best Actress award at Jharkhand International Film Festival. Considered as a sensational performer, her songs have hit millions of views and she boasts a huge social media fanbase too. The duo will not only add glamour to the initiative but even drive whopping response given their popularity especially among the young audience. Starting on 7 February with the commencement of Valentine’s week, the initiative will mark yet another milestone in ZEE Biskope’s thought leadership in curating unique viewer engagement drives.
‘Biskope Milaye Jodi’ will invite viewers to share a video where they pitch on why they should be selected as the Biskope’s biggest fan and hence win a date with their favourite stars Nisar Khan & Anara Gupta. Viewers need to share the video on ZEE Biskope’s WhatsApp number 8563856302 within 14 Feb. Two of the best pitches – one from a male & one from a female will win a chance to fly to Mumbai for a date with Nisar & Anara. Winners will be announced on 19 Feb between 6 – 9 pm only on ZEE Biskope featuring their winning videos along with a selected few whose pitches have been impressive. The dating experience of the winners will also be televised on ZEE Biskope on 26 Feb between 6 – 9 pm.
Talking about the new initiative, Samrat Ghosh, Chief Cluster Officer – East, ZEE Entertainment Enterprises Ltd said, “ZEE Biskope has always given originality to Bhojiwood while riding on the pinnacle of consumer-centrism. Including a unique content marketing campaign like 'Biskope Milaye Jodi' in our Valentine’s Day presentation broadens horizons and provides fans with a comprehensive experience that extends beyond TV screens. Such topical and thematic consumer engagements foster greater involvement and meaningful brand association among viewers. This curating principle also extends to our esteemed partners, who may avail such innovative and engaging efforts to reach their audience.”
Sharing his thoughts about the same, Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL said, “The success of the last two VDay initiatives: Labhlitis Messiah & Love Dangal have been credited to the fact that they gave viewers an opportunity to experience the brand and thereby develop brand love. This year is no exception. It will rather multiply the enriching experience with the rare opportunity to date a celebrity. The effort is to reduce the gap between viewers and their entertainment screens such that they feel ownership in being a part of our journey. We will remain committed to expanding category-first entertainment solutions that are innovative, consumer-focused, and unique.”
Discover the fate of forbidden love in COLORS’ romantic fantasy drama, ‘Tere Ishq Mein Ghayal’
‘Tere Ishq Mein Ghayal’ will premiere on 13th February and air Monday to Wednesday from 9.00 PM to 10.00 PM
Produced by Inspire Films (a Beyond Dreams Entertainment company), the show features popular actors Karan Kundrra, Gashmeer Mahajani and Reem Sameer Shaikh in pivotal roles
The show brings together the best of the entertainment industry; music is composed by the ace composer Pritam, popular action director Tinu Verma has designed the stunts and the choreography is done by none other than Nishant Bhat
Having pioneered the fantasy fiction genre on Indian television, COLORS is now all set to bring a riveting new tale of forbidden love, titled ‘Tere Ishq Mein Ghayal’. This first-of-its-kind romantic fantasy will be spearheaded by the promising trio of Karan Kundrra, Gashmeer Mahajani and Reem Sameer Shaikh. One of the most highly anticipated shows of the year, ‘Tere Ishq Mein Ghayal’ is a compelling story of a girl next door Eisha and the werewolf brothers Armaan and Veer who test the dangerous limits of love and survival. Produced by Inspire Films (a Beyond Dreams company), the show premieres on 13th February and will air Monday to Wednesday from 9:00 PM to 10:00 PM only on COLORS.
Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “Introducing a variety of entertainment and canvassing stories that have never been told on television before is the cornerstone of our vision at COLORS. We are proud to have pioneered the fiction fantasy genre on Indian television and deliver hits that have enraptured the audience. This genre has inspired a fan following in a way that’s unique to the channel. Bringing yet another gripping tale, Tere Ishq Mein Ghayal is themed on the dangerous limits of forbidden love. We hope to push the envelope of making a universe for a never-seen-before romantic fantasy drama and enthral our viewers.”
Set in the mystical town of Landsdale, 'Tere Ishq Mein Ghayal' revolves around Eisha, who's madly in love with Armaan and has a strong connection with his brother Veer. Both the brothers are werewolves, who have been rivals since they felt betrayed by each other. A century later, it appears that history is about to repeat itself for the brothers. While Armaan is struggling to keep his promise to safeguard Eisha's loved ones as other werewolves have started coming to town, Veer ridicules Armaan for rejecting their legacy of violence. With the residents of Landsdale preparing to get rid of werewolves, an imminent peril endangers the town. As the fate of the world rests on their shoulders, do Eisha, Armaan, and Veer have what it takes to put their conflicts aside and rescue each other?
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 says, “We take great pride in presenting the most exhilarating fantasy and supernatural concepts to our audiences. We are delighted to present yet another grand saga, Tere Ishq Mein Ghayal, set in a fantasy world and premised on the concept of forbidden love. While the concept promises to challenge the creative space, the one-hour slot, Monday- Wednesday will disrupt the viewers’ appointment viewing habits. We are excited for the audience to experience and be introduced to its mystical universe of fascinating creatures, forbidden love, and endless drama. With the talented trio of Karan Kundrra, Gashmeer Mahajani, Reem Sameer Shaikh, and an exceptional storyline, we are certain to live up to viewers’ expectations.”
Producer Yash and Mamta Patnaik from Inspire Films (a Beyond Dreams company) say, “Tere Ishq Mein Ghayal is centred on two werewolf brothers who are at loggerheads with each other and love the same woman. It’s a compelling love triangle challenged by unforeseeable threats, and it’s shot in scenic locales of Mussoorie, Dehradun and Mumbai. We are extremely excited about collaborating with COLORS for a story that touches upon the perpetuity of forbidden love and the definitions of wrong and right in a world that's different from ours. We’re looking forward to presenting the grandeur of the mystical world captured in the show and exploring the choicest creative heights in production, art direction, visual appeal and VFX through this show.”
Elated to be essaying the role of Veer, Karan Kundrra says, “What an absolute delight it is to make a comeback to the fiction genre with a show like Tere Ishq Mein Ghayal! And that too in an enthralling romantic fantasy genre. Werewolves are fascinating creatures of folklore and I'm excited to embody one, who is hellbent on getting what he wants. I'm looking forward to being seen in a whole new avatar for this show. All my previous collaborations with COLORS have been fruitful and loved by the viewers and I hope we're blessed with the same love for this show."
Ready to be seen as Armaan, Gashmeer Mahajani says, “The prospect of enlivening a romantic fantasy feels wonderful and adventurous because it's a genre I hadn't explored until now. The show is premised on a story that has something for everyone. The part that I’m playing required me to look more muscular and use a deeper voice and sinewy body language that make my portrayal distinctive. Not only will I get to test my own mettle as an actor in this fantasy drama, but my fans will also get to see me in a completely new avatar of a werewolf."
Essaying the role of Eisha, Reem Sameer Shaikh says, “I stepped into the world of acting with COLORS and I'm grateful that Tere Ishq Mein Ghayal marks my homecoming to the channel. I will be seen playing the part of Eisha, who's a bright and brave girl fighting powers that are beyond her ken. She maintains vlog diaries as an outlet to express her feelings and she's on to a mystery that's about to be unravelled. Here's hoping that the show garners the love of viewers.”
With a stellar cast including Karan Kundrra, Gashmeer Mahajani and Reem Sameer Shaikh, ‘Tere Ishq Mein Ghayal’, a fantasy-romance-drama extravaganza airs from 13th February every Monday to Wednesday, 9:00 PM to 10:00 PM only on COLORS.
Insightful debates, announcements mark India TV Samvad Budget Conclave
India TV, the nation's leading Hindi news channel, hosted "Samvad Budget Conclave 2023" on February 3 in New Delhi.
The event brought together top ministers from the ruling party and leaders from the opposition to discuss and analyze the Union Budget 2023 presented by Finance Minister Nirmala Sitharaman on February 1.
During the conclave, the Finance Minister appeared in a special episode of India TV's "Aap Ki Adalat" where she replied to incisive questions by Rajat Sharma on the Adani controversy, ED raids, and responded to scathing comments made against the government by Rahul Gandhi, Arvind Kejriwal, P. Chidambaram and other opposition leaders. Sitharaman decoded the budget and responded to opposition's criticisms.
Other prominent cabinet ministers, including Commerce & Industry Minister Piyush Goyal, Railway Minister Ashwini Vaishnaw, and Petroleum and Natural Gas Minister Hardeep Singh Puri, replied to questions relating to their ministries, and the Budget in general.
The Finance Minister in her first guarded response on the ongoing Adani controversy, stated that it was not a matter relating to government and that regulators were looking into it. In response to a report on foreign institutional investors withdrawing several billion dollars from the Indian market, she said she cannot comment without reviewing the data but that multiple factors, including the US Fed interest rates, could be the contributing reasons.
Opposition leaders expressed their concerns, with Congress leader Ajay Maken alleging that the budget was not meant for the middle class and it benefited only the top 1 percent of the population. Commerce and Industry Minister Piyush Goyal defended the budget, saying it was a bridge and foundation budget towards making India a developed nation by 2047.
Railway, IT and Communication Minister Ashwini Vaishnaw announced that India’s first bullet train will run in August 2026, while the first Hydrogen train will run for trails on Indian tracks by December this year. He also announced that Vande Metro trains will run on 100-km stretch between cities on a shuttle basis on the lines of similar inter-city trains in Europe.Congress leader Randeep Singh Surjewala criticized the government's policies, alleging that the common people was facing problems relating to inflation and unemployment. Gourav Vallabh, Congress spokesperson hit out at the government over its policies and its silence on the Hindenburg report.
Petroleum Minister Hardeep Singh Puri described the budget as a bridge to move Indiatowards becoming the world’s second largest economy by 2040. The panel of speakers at the conclave included representatives from both the BJP and Congress.
India TV's "Samvad Budget Conclave 2023" provided a vibrant platform for prominent leaders to engage in a lively and insightful discussion on the Union Budget 2023, to make the budget accessible and understandable to thegeneral public.