MediAvataar's News Desk

MediAvataar's News Desk

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Little Singham propagates the importance of Self Defence in Discovery Kids’ School Contact Program titled ‘Little Singham Squad’

Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad” targeting more than 500+ schools in 11 cities across the country. Little Singham animation series, inspired by ‘Singham’, one of Bollywood’s biggest blockbusters and mentored by ace director Rohit Shetty, has in a short span garnered unprecedented traction across the country. Little Singham, as a part of the school contact program, will sensitize young minds about the importance of self-defense. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm and Dettol.

As a part of the special contact initiative, Discovery Kids will showcase a specially created movie offering practical tips to children to handle difficult day to day situations such as a powerful elder grabbing a young one et al. The aim is to make the child more aware about the situations that can arise and offer a guidance towards a plausible solution.

Vikram Tanna, Head of Advertising Sales, Discovery Communications India, said, “This special school contact program will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is an inspiration to young children – he is brave, intelligent, responsible, patriotic, honest and is an agent of change. We want our audiences to imbibe these positive traits of Little Singham and join the Little Singham Squad.”

Talking about the activity, Harkawal Singh, Marketing Head- Oral Care, Dabur India Ltd, said, "Dabur is committed to its motto of being dedicated to the health & wellbeing of every household. Oral hygiene is an important part of being fit & healthy. If you look after your body and your eating habits, it's also equally important to look after your basic oral and dental hygiene. However, brushing your teeth is generally seen as a mundane and routine activity. So, there's a need to educate consumers about oral-care and its impact on overall well-being. With this initiative, Dabur has taken the onus of promoting oral hygiene among school kids."

"Immuno Boosters by Cipla Health is proud to partner with Discovery Kids in their School Contact Program. It allows the brand the opportunity to strengthen our connect with kids by educating them about the importance of 'Suraksha and immunity' via a much-loved character like Little Singham. We are sure that through the engaging content that the teams have built, kids will be more mindful of their nutrition and learn various ways to improve their own immunity," said, Ketan Mohile, Category Director (Kids Nutrition Category), Cipla.

Little Singham is creating history across dimensions. The IP has helped in propelling ratings of Discovery Kids by more than 400% this year. ‘Little Singham’ Mobile Game added to the IP’s success hitting the top of the charts in the Arcade section by garnering more than 5 million downloads till date.

Thursday, 20 September 2018 00:00

MN+ launches ‘Wings of Change’

Collaborates with Kajol and Nandita Das to celebrate women of Hollywood

MN+, the Gold Class of Hollywood movies, launches a specially curated property ‘Wings of Change’ to celebrate women who have created a paradigm shift in the world of cinema. Starting September 21, 11p.m on MN+, the eight-week property, ‘Wings of Change’ will feature movies starring some of the most talented and inspiring women from Hollywood.

‘Wings of Change’ is MN+ honour to inspirational women including actresses, directors, producers and others, who have seamlessly carved a niche for themselves with their acting prowess, inspiring characters, flawless direction, beautiful cinematography and art-direction.

As a part of the launch, MN+ has collaborated with two-of-the prominent Bollywood women, Nandita Das, leading Indian film-maker and Kajol, Padma Shri awardee and the most-celebrated Bollywood actress. Both Nandita Das and Kajol, two of the most dynamic and powerful women of Indian cinema, are strong influencers who have taken up matters of social relevance and have come together now to celebrate womanhood with ‘Wings of Change’.

Wings of Change will air coveted titles including ‘Gone Girl’, ‘When Harry Met Sally’, ‘Bridges of Madison County’, ‘Fargo’, ‘By the Sea’, ‘Maleficent’, ‘Tulip Fever’, and ‘The Girl with the Dragon Tattoo’.

Tune in to MN+ every Friday starting September 21, 2018 at 11 PM to celebrate women, gold-class style!

In an endeavor to drive awareness and initiate action by authorities, for Delhi’s biggest trash yard- Ghazipur; 93.5 RED FM, one of the largest and most awarded radio station network in India undertook the issue in an unconventional truly Bajaate Raho! manner. The garbage area in Ghazipur, East Delhi is a hill that no Delhi’ite is proud of. It was supposed to be any normal dump yard but because of the irregularities and shifting blame game amongst the authorities, the trash yard has now grown taller and is almost at par with the height of Qutub Minar. According to the government the garbage pile has become a hill that it has now reached up to 65 meters which was initially prescribed to the limit of 20 meters. This hill has become extremely hazardous for people who live near the area as it emits harmful methane gas which causes serious irritation in eyes and breathing problems which ultimately damages the lungs. The situation gets even worse during the rainy season, when the stench grows stronger and leachate from the trash site enters adjacent canals.

To draw eyeballs, drive awareness, provide respite to the growing nuisance of this neighbourhood and ensure the right authorities are reached, Delhi's most recognized mountaineer face Akash Jindal along with RED FM’s RJ Raunac aka Baua climbed the hill to conquer and capture the essence of #HillJaoge. #HillJaoge is a pun in many forms- one this hill will make you move with all the menace it comes with, two this hill should go and give the area a much needed cleaner hygienic environment. RED FM, known for its innovative initiatives, trekked up this garbage hill under RED FM’s Mission Mount Ghazipur campaign. The approach was that of climbing a genuine mountain, with gears and a base camp set up. A flag too was raised once the summit was conquered with "Who is responsible" written over it to really question and provoke the citizens as well as the authorities.

Commenting on the initiative, Nisha Narayanan COO, RED FM said, “At RED FM, we constantly look at ways to raise a voice and drive awareness for issues and challenges faced by our listeners in the cities. #HillJaoge is yet another disruptive initiative that will encourage the citizens to keep the city clean and hopefully not only get rid of the stench, but also get rid of this garbage hill at Ghazipur and all the hazards that comes with it. This initiative is a larger appeal to Delhiites. If at a grassroot level, we begin to segregate dry and wet waste at home itself that is half the problem solved.”

Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market presence, Zenith was recognized for its “vision to master the newly converging media and commerce landscape” and for its investment in eCommerce, personalization, marketing consulting, automation, AI and data visualization skills and tools.

Two years ago we set our vision as a transformative, growth partner for clients. We believe that being named as a Leader by Forrester in its Global Media Agencies WAVE report is a testament to our new ROI+ approach”

The report cites that “Zenith shows strength in its own strategic vision, analytics, performance marketing and data sciences”. Forrester concluded that: “Zenith is a good fit for companies with complex data, analytics and marketing tasks. We like its moves to expand capabilities in consulting, strategy, data and technology…”

In the submission and presentation to Forrester, Zenith set out its strategy for driving business growth focusing on digital transformation, and investing in machine learning and automation.

Vittorio Bonori, Global Brand President, Zenith, said: “Two years ago we set our vision as a transformative, growth partner for clients. We believe that being named as a Leader by Forrester in its Global Media Agencies WAVE report is a testament to our new ROI+ approach that focuses on Business, Growth, Experience Planning and 1-2-1 Optimisation.”

Consumers, Creativity, and Commerce prevail on this debut list

LinkedIn, the world’s largest professional network, announced today the 2018 LinkedIn Top Startups List for India. The annual ranking is informed by the billions of actions taken by more than 50+ million professionals on LinkedIn in India, revealing the 25 most-wanted startups by professionals. It is fuelled by proprietary LinkedIn data including employment growth, engagement, job interest, and attraction of top talent combined with an editorial lens.

Topping the first edition of this list is five-year-old hospitality startup OYO (#1) followed by health and wellness startup Cure.Fit (#2), and on-demand delivery service (#3). From consumer tech to health tech, and logistics to hospitality, these 25 companies, through their unique offerings and bold leadership, represent the thriving startup landscape in India, the third largest startup ecosystem in the world. The debut list sees B2B companies make up 50% of the list whereas 20% of the companies, Nineleaps (#10), Zapr Media Labs (#17), BrowsterStack (#18), SigTuple (#20) and Exadatum (#25), are deep technology companies.

“Professionals turn to LinkedIn for news, views, and insights to stay informed, to hire, or to get hired. LinkedIn’s unique data helps us identify the top trends that drive India’s young economy – why these are the most preferred places to work for professionals today and how their innovative business ideas are changing the way we live. The Top Startups List, an extension of the Top Companies franchise, brings to light how these young companies are disrupting industries and attracting talent in India. The debut edition of the India list sees a diverse mix of consumer-driven businesses and B2B startups across industries such as health and wellness, hospitality, fin-tech, and e-commerce,” says Adith Charlie, India Editor, LinkedIn.

Here’s how some of these startups are cutting through the noise:

Disruption in Consumer Fin-Tech and Consumer Internet space: Innovative and specialty business ideas are at the core of some of the consumer-driven startups across sectors such as fintech, wellness, hospitality, and e-learning. Emerging insurance players Digit Insurance (#5), a digital-first company is re-imagining products, solutions, and building insurance solutions that matter to people. The biggest draw of Acko General Insurance (#13) is its personalized policy based on user behaviour. Online educators like (#21) and InterviewBit (#22) are disrupting the way professionals prepare for or empower their careers. Cure.Fit (#2), with its no-equipment gyms offering, is a refreshing departure from the traditional wellness environment. Hotel chain OYO (#1), 45000-rides-a-day Shuttl (#23), and concierge services venture (#3) have redefined affordability and convenience for the Indian consumer.

Near Unicorn status: On an aggressive expansion mode are firms such as OYO and Rivigo that are headed towards becoming members of the coveted Unicorn club. Over the last nine months, OYO (#1) has ventured into Malaysia, China and the UK. It is currently in talks to raise $1BN, pushing up its valuation to over $4BN. With investors betting big on Rivigo (#4), the logistics startup attained a near-unicorn status recently when it raised $50 million at a valuation of $945 million. Leading this pack is (#19), reported as being valued at over $1 billion in its September fundraise.

Startups boosting the startup ecosystem: Product development accelerator Nineleaps (#10) helps Bay Area startups transform ideas to high-performing products across industries such as ed-tech, health-tech, and retail. It is now expanding into new markets such as Singapore and Indonesia and diversifying into data science, blockchain and other emerging fields. BrowserStack’s (#18) mobile app and web-testing platform is currently in use by as many as two million developers across 135 countries and more than 25,000 paying customers. The growth of co-working venture Innov8 Coworking (#11) with 13 centres across India and a steady rise in employee count, is also a reflection of how the workplace is transforming to accommodate startups, freelancers, and rising entrepreneurs.

Rise of the B2B E-Marketplace: The rapid growth of B2B online marketplaces such as and Jumbotail signify the rise of a new trend: the use of technology to scale businesses and build a B2B marketplace that connects buyers with sellers and wholesalers with retailers. Founded by three former Flipkart executives, (#19), an online B2B marketplace for food, clothing and electronics, raised $50 million and expanded its reach to more than 500 cities in two years. LinkedIn data shows that the company’s headcount grew by nearly 100% in the last 12 months. The Nexus Venture Partners-backed startup Jumbotail (#16) is a B2B e-marketplace that connects neighbourhood stores with their suppliers. It also provides shopfront delivery of groceries and arranges working capital credit for store owners through its lending partners. Reseller marketplace Meesho (#24) uses social media platforms like WhatsApp and Facebook to connect sellers directly with suppliers. The social commerce startup plans to launch an interface in Indian regional languages in a few months.

Employee is king: In an increasingly competitive landscape, the top startups recognize the value of imbibing a sense of belonging in their workforce. All new hires at OYO (#1), or “OYOpreneurs”, are exposed to actual business problems on their first day so they acquire a sense of ownership. All team members at Razorpay (#9) regardless of role or seniority, take customer support calls for four hours every month. Another emerging trend is the adoption of unique employee engagement models. Cure.Fit (#2) offers its employees unlimited leave, fixed increments every six months, weekly cricket matches and a concierge service for personal tasks, while the appraisal process at Jumbotail (#16) gives 80% weightage to peers’ feedback and just 20% to the manager’s rating.

Here are the Top 25 Startups in India, in order of ranking:

1. OYO

2. Cure.Fit


4. Rivigo

5. Digit Insurance

6. Little Black Book

7. Republic World

8. The Minimalist

9. Razorpay

10. Nineleaps

11. Innov8 Coworking

12. Schbang

13. Acko General Insurance

14. Treebo Hotels

15. InCred

16. Jumbotail

17. Zapr Media Labs

18. BrowserStack


20. SigTuple


22. InterviewBit

23. Shuttl

24. Meesho

25. Exadatum Software Services

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