MediAvataar's News Desk

MediAvataar's News Desk

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The BBC is launching a brand new business programme which will broadcast from the BBC’s Delhi bureau and air on both BBC World Service English (radio) and BBC World News (TV).

Starting 9 November in the prime-time slot of 9pm IST, WorklifeIndia will be a half-hour weekly programme providing real-time conversations on the realities of modern life.

Anchored from the Delhi studio, specially adapted for TV and radio, and presented by Divya Arya and Devina Gupta, it will tackle issues around money, work, family, business and finance for both a South Asian audience and global audience. Whether it’s discussing women in the workplace, schooling, starting a business, technology, or creativity, the show will be informative, revealing, personal and above all relevant. The aim is to offer a positive understanding of the changing factors that shape all our lives. The programme will then go daily in Spring 2019, and will also be available as a podcast.

Presenter Divya Arya says: “WorklifeIndia will be more than just a straight business programme. We’ll be exploring modern life from a host of angles - from working life, schooling, creativity, technology or romance, we’ll be bringing these fascinating stories and debates from India to the world.”

Presenter Devina Gupta says: “We’re thrilled to be launching WorklifeIndia for TV, radio and podcast from our specially adapted Delhi studio. All the issues that we will discuss are part of everyday life anywhere in the world. But being made in Delhi, the programme offers a unique perspective by using expertise from across India and Asia. It is a unique multi-platform conversation from Delhi to the world.”

Rupa Jha, Head of BBC Indian Languages, says: “We are delighted to have a new programme in English, made in India, and drawing on the expertise found in Delhi and beyond to discuss issues of relevance to the whole world. It is a programme about money and opportunity but one that’s also about saving, spending, and sharing what money can give and recognising the daily reality of a world of huge opportunities and huge disparities.”

Naveen Jhunjhunwala, COO of BBC Global News India, said: “We are very excited to be collaborating with BBC World Service to bring this new programme to BBC World News viewers, thanks to our special Delhi studio adapted for both radio and TV, particularly as Ipsos has just named the BBC as the top international news brand in India this week.”

The programme will pick up on key issues to extract global lessons from local issues. Guests and panelists will be drawn from the business community, academics and experts in Delhi and Mumbai. The show will also leverage the wealth of expertise and talent in the BBC’s Delhi and Mumbai bureaus from across the BBC’s English and Language services. It will also draw on the Business Unit's expertise and contacts in London, New York, Singapore and elsewhere.

ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy.

One month into its soft launch in 190+ countries, ZEE5 has moved into overdrive with entrusting Publicis Capital with the mandate of driving its international communications, creative campaigns and digital initiatives. The brand will be handled by the agency’s Mumbai office.

ZEE5 offers the largest width and depth of multi-genre and multi -language content across 12 languages - English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. Available across platforms, ZEE5 comes packed with 100,000 hours of On Demand content, including Indian Movies and TV Shows, Music, Cine-plays and Health and Lifestyle videos along with a slew of exclusive Originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels.

All this and more is delivered on a platform that uses robust technology to deliver a superlative and highly personalized user experience with features like content and display language personalization (across 12 and 11 languages respectively), voice search, download to watch offline option, HD Quality video, adaptive bit rate streaming etc.

Commenting on the plans for ZEE5, Archana Anand, Chief Business Officer, ZEE5 Global said, “The launch of ZEE5 globally has catapulted us into our next phase of growth and we needed a partner to help us quickly establish ourselves as the largest global platform for Indian language entertainment. Publicis specializes in transformative, effective and data-driven communication solutions, which is integral to our growth plans for ZEE5. Their data led strategic approach, strong creative framework and robust network will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity globally and we are thrilled to partner with them.”

Sharing her views on the partnership with ZEE5, Srija Chatterjee, Managing Director, Publicis Worldwide (India), said, “Clearly, OTT has become the entertainment buzzword across the world these past few years. Little wonder then that we’re so proud to be partnering with ZEE5 as a leader brand and even more privileged to be entrusted with the challenging yet exciting responsibility of taking the brand global and making it the go-to destination for the South Asian diaspora and beyond. We are currently working on putting together an effective brand campaign, which through its distinct appeal will surely succeed in achieving the stated communication objective. Watch this space for more!”

ZEE5 is the new digital entertainment destination launched in over 190 countries by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages ZEE5 is home to 1,00,000 hours of On Demand Content and 60+ live TV channels.

Barista plans aggressive for the Indian Market with strategic support from Saints Art

Barista Coffee Company Limited, one of the largest Indian Coffee chains, has collaborated with Saints Art, a leading PR Firm to further support its strong market objectives. As part of the module, Saints Art will be supporting Barista with decisive and strategic services for various market penetration initiatives of the brand so as to uphold the leading position in the sector.

The Barista Coffee Company Limited has over 200 Barista Cafe and Barista Express Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka, Myanmar, Nepal and Maldives. The Café chain of espresso bars are known for the exquisite and innovative coffee experience in their comfortable environments.

Commenting on the partnership, Mr. Puneet Gulati, CEO of Barista said “We are growing at a fast pace and further plan to add more loyalty to our coffee, making sure our consumers are satisfied and increasing every day”. “Our partnership with Saints Art will help us communicate our vision and mission as per the directives as set for the Indian Market,” he added.

Commenting on the occasion, Mr. Puneet Sharma, Vice President, Saints Art said, “Barista as a coffee brand has been transforming through all these years and consistently retained its position as a preferred brand among consumers”. “We believe our strong experience and well thought PR strategy will bring in desired results for the Brand and will further help them achieve market objectives”, he added.

Tuesday, 06 November 2018 00:00

FCB India wins 2 metals and 1 shortlist at

#NoConditionsApply - Sindoor Khela, the Times of India campaign, that has won awards at every major global advertising award function in 2018.

At the coveted London International Awards the campaign has won one silver in the Non-traditional Corporate Image category, one bronze in the Integration: Public Service/ Social Awareness category and 1 shortlist in the Integration: Business-to-Consumer category.

 With the powerful message that looks to changing a 400-year-old tradition, from one of division to one of inclusion; the campaign has come a long way by winning 41 awards in 2018!

Speaking on the occasion, Rohit Ohri, Group Chairman & CEO, FCB India, said, “This win at LIA is a testimony to the fact that NoConditionsApply – Sindoor Khela is a truly global idea. Recognised and awarded by juries all across the world.”

 Swati Bhattacharya, CCO, FCB Ulka added, “Very happy with the love this campaign has got not just from the juries of the world but from millions of women from all around the world.”

 #NoConditionsApply- Sindoor Khela has been awarded at distinguished award shows, such as, Goafest, D&AD, One Show, New York Festivals, Kyoorius, Cannes, CLIO, Exchange4Media, Campaign for Good, Laddli Awards, IPG Inclusion Award, Spikes Asia and D&AD Impact.

Tuesday, 06 November 2018 00:00

Viacom18 announces senior level appointments

Ropes in Deepak Rajyadhakshya as Head of COLORS Marathi and Raj Kannan as Head of Programming for COLORS Tamil

Viacom18 announced a series of senior level hires for its Regional TV cluster, bolstering its creative and content capabilities ahead of its plans to fortify its position across markets. To further fuel growth in the non-Hindi speaking markets, the organization is assembling best leaders and creative talent who bring in diverse and rich experiences across their respected fields.

Speaking about the new appointments, Ravish Kumar, Head - Regional TV Network, Viacom18, observed, “Regional is a big growth driver for Viacom18 as a network. The challenge, as well as the opportunity, lies in the diversity that regional as a space demands. While the different businesses of the organization synergize to produce great content, each region and role require talented and committed people who understand the nuances typical to their regions. Each of the leaders who have joined our Regional Entertainment space, is a stalwart in his/her space and role. I am excited that together, we can further strengthen our offering to our discerning viewers.”

Deepak Rajyadhakshya has been appointed as Head, COLORS Marathi. A true-blue content creator and collaborator at heart, Deepak has 18+ years of prolific experience in broadcast and entertainment, ranging across creative and business roles. Deepak joins Viacom18 from the Zee Network where he headed the business for Zee Marathi before moving internally to spearhead the mainline Hindi GEC Zee TV. In his current capacity Deepak will report to Nikhil Sane – Business Head, Marathi Entertainment, Viacom18.

COLORS Tamil has two pivotal roles filled up with the inclusion of Raj Kannan as Head, Programming and Radha Ramamurthy as Head, Ideation. Raj is an astute professional and a highly eloquent writer and speaker with 27 years of media experience in multi-channel content strategizing and content creation. Prior to joining Viacom18, he was working with the Vikatan Media Group as their Brands & Themes Editor-in-Chief where he played a distinctive part in handling the entire gamut of business in print and visual mediums. Radha Ramamurthy has 11 years of professional expertise in ideating and executing televised shows and events, brand building, marketing strategy and communications across diversified industries – Media, FMCG & Retail. She helps businesses connect with clients and consumers in novel and productive ways by bringing about mutually profitable interactions between these intersectional groups. Prior to joining Viacom18 she was working with Vikatan Media Group as their Head of Events & Brand Connect. She has also worked with Zee Tamil, Coca-Cola Beverages Pvt Ltd and Spencer’s Retail in the past. At Viacom18 both will be reporting into Anup Chandrasekharan, Business Head - COLORS Tamil.

Aratrika Bhaumik has been appointed as Head, Ideation – COLORS Bangla. With 13 years of experience, Aratrika has worked for more than a decade at Star India at the national as well as regional bases. Jayanta Bhattacharya has come onboard as Head, OAP - COLORS Bangla. With 16 years of experience, Jayanta moves in from Zee Bangla where he oversaw promo ideation. At COLORS Bangla, Aratrika and Jayanta will be in charge of scaling up the channel’s offerings under the guidance of Suvonkar Banerjee, Head - Creative & Content, COLORS Bangla and COLORS Odia.

Previously working as the marketing head at the ABP group, Biswarup Das has joined Viacom18 as Head, Marketing - COLORS Bangla and COLORS Odia. With 17 years of work experience under his belt, Biswarup will spearhead the brand marketing and strategy for the channels and will work towards enhancing the strategic brand framework, brand architecture, and experience in the field. He will report to Rahul Chakravarti, Business Head – Bangla and Odia Entertainment, Viacom18.

In the Kannada Entertainment space, Abhaya Simha has been appointed as Head – Digital, Kannada Entertainment. Abhaya is a film director and a screenwriter. An alumnus of FTII – Pune, Abhaya’s debut venture, Gubbachchigalu, won the National Award for the best children's film in 2008. Abhaya has also worked with Star Suvarna and Prajavani and is a visiting faculty at many prestigious colleges across South India. At Viacom18, Abhaya will be responsible for incubating original concepts and shows in the Kannada language for VOOT. In his current capacity he will report to Parameshwar Bhat, Business Head - Kannada Entertainment, Viacom18.

Dr. Darshil Bhatt has joined as the Programming Head for Gujarati Entertainment. Darshil has 11 years of experience in the Media industry. In his last stint with 94.3 MY FM as Programming Head he was responsible for leading and managing Music, Content, Client Solutions, Brand Marketing, Programming, Digital and Production for 3 major stations. At Viacom18 Darshil will be responsible for increasing the visibility and perception of the Gujarati entertainment vertical of the network. He will report into Ravish Kumar, Head - Regional TV Network, Viacom18.


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