MediAvataar's News Desk

MediAvataar's News Desk

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BBC Culture releases its list of the 100 Greatest Foreign-Language Films. This list, polled from more than 200 critics and experts living in 43 countries, is a celebration of the richness and variety of cinema beyond the English-speaking world.

The critics voted for 688 different films in total from over 60 different countries. The top film was Seven Samurai (Akira Kurosawa, 1954), which was voted for by 41 critics – 20% of those who voted. In all, 67 different directors were represented in the top 100 films.

“The history of film is truly a global one,” says BBC Culture Editor Rebecca Laurence. “And with BBC Culture’s 100 greatest foreign-language film poll we wanted to reflect and celebrate this diversity of cinematic voices and cultures. We hope the list will give our readers plenty to discover – and disagree with”.

East Asian cinema features strongly in the top 100, with a quarter of the films coming from Japan, China, Taiwan, Hong Kong, or South Korea. Nearly half of the films are from the 1950s and 60s, and reflect the gender balance of the film industry at that time; only four films in the top 100 feature female directors.

The Films

The top 10 films from the list are below. The full list is available here [link tk].

1. Seven Samurai (Akira Kurosawa, 1954)
2. Bicycle Thieves (Vittorio de Sica, 1948)
3. Tokyo Story (Yasujirô Ozu, 1953)
4. Rashomon (Akira Kurosawa, 1950)
5. The Rules of the Game (Jean Renoir, 1939)
6. Persona (Ingmar Bergman, 1966)
7. 8 ½ (Federico Fellini, 1963)
8. The 400 Blows (François Truffaut, 1959)
9. In the Mood for Love (Wong Kar-wai, 2000)
10. La Dolce Vita (Federico Fellini, 1960)

The directors with the greatest number of films in the top 100 were:
• Ingmar Bergman and Luis Buñuel, 5 films each
• Akira Kurosawa, Andrei Tarkovsky and Federico Fellini, 4 films each
• Jean-Luc Godard, Kenji Mizoguchi and Wong Kar-wai, 3 films each

The critics

This poll included responses from 209 critics living in 43 countries. The countries with the most critics were:

• US (41 critics, 19%)
• China (19, 9%), excluding HK/Taiwan critics
• UK (14, 7%)
• India (10, 5%)
• Canada and Mexico (both 9, 4% each)

The critics spoke a total of 41 languages between them, including Georgian, Kannada, Odia, Shona, Igbo, Lingala and Esperanto.

• 72 (34%) spoke three or more languages. Ten critics spoke five or more languages. Only 68 (33%) were monolingual. The average critic spoke two languages (mean 2.2, median 2).

• We asked the critics to tell us which language or languages they considered their mother tongue. 85 (41%) named English, 25 (12%) Chinese, 24 (11%) Spanish, 13 (6%) French and 7 named each of German and Turkish (3% each). This means that over half (59%) of the critics polled did not consider English their mother tongue.

The campaign celebrates the undying spirit of Mumbai and its ability to make billions feel at home

In the second installment of their popular campaign, Hindustan Times reignited every Mumbaikar's love for their city with #MumbaiMeriHai. While the first #MumbaiMeriHai campaign last year was a nostalgic collection of all things Mumbai, its follow up this year celebrates the feeling of belonging that binds all Mumbaikars to their city. The brand aimed to establish their market position as the mouthpiece for the city as well as its passionate citizens.

The celebratory digital campaign, conceptualized by IdeateLabs, revered every Mumbaikar's affinity to the city by inviting citizens to share what makes them feel ‘Mumbai is not just where you live, but where you’ll always belong.’ #MumbaiMeriHai was initiated with an all-encompassing music video which captured the nuanced way of life in the city. It was accompanied by a contest which encouraged people to sing-along to the #MumbaiMeriHai theme song. Additionally, the campaign invited Mumbaikars to share their stories on what makes them belong to the city through pictures and videos. Both the contests received overwhelming support with Mumbaikars pouring their heart out for the city of their dreams. The best entries were showcased and awarded on Hindustan Time's print and digital platforms.

#MumbaiMeriHai that celebrated the smallest of things which make Mumbai a city adored by millions earned the brand glory too. #MumbaiMeriHai's music video alone received over 3 million views as the catchy song struck a chord with Mumbaikars. Moreover, the campaign, with its interactive contests, received over 30 million impressions on social media and almost 500 contest entries.

Prerna Jha, Senior Marketing Manager, Hindustan Times, says, “Amidst all the bustle of this fast-paced city, Mumbaikars make the city their own through different ways. Through this campaign, we are celebrating the little ties to this dream city that makes everyone say Mumbai Meri Hai. Our communication intent behind this campaign is to highlight how we have grown in this city, how our understanding of this city and its people has grown and as a result, we bring the city to our readers, unlike anybody else.”

Mr. Ashish Rana, Business Head, IdeateLabs comments on the campaign's success,” Every Mumbaikar has a different story and perspective about the city. #MumbaiMeriHai gave them a chance to share what they love about Mumbai. The campaign resulted in a collective sharing of memories by the people who make the city their own. The idea that Mumbai embraces places and people and shapes them translated into social media and resonated with Mumbaikars, making the campaign a success."

Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West.

He will continue reporting to Dheeraj Sinha, Managing Director, India and Chief Strategy Officer, South Asia and RajDeepak Das, Managing Director, India and Chief Creative Officer, South Asia. Rakesh has been leading Leo Burnett’s head office – Mumbai’s – operations as the Executive Director and Branch Head.

Speaking about the elevation, Dheeraj Sinha said, “Rakesh is the perfect role model for the new-age agency we are building. His leadership on all the three parameters of People, Product and Profit has been stellar. Under his watch, we have consistently seen spectacular work that has won our brands market-share, and glory at platforms such as Cannes Lions, Spikes and Effies. He has delivered high-quality growth for the Mumbai office, leading the teams to win a new business almost every two weeks. The momentum and buzz at Leo Burnett Mumbai are palpable. Rakesh has been an amazing team player, helping push the Publicis Groupe’s Power of One agenda. Leo Burnett Mumbai’s contribution to our services such as Prodigious has helped Prodigious to become the number one ‘agency production house’ in the country within a span of two years. More than anything else, Rakesh has a never-say-die attitude and he always plays the game with a sense of camaraderie that we really value at Leo Burnett.”

In his new role, Hinduja will drive the Power of One agenda for Leo Burnett in the West. He will help build cross-platform solutions for our clients using our services in Entertainment (Publicis Entertainment), Content (Content Factory), Experiential (Arc Worldwide), Production (Prodigious), Digital (Indigo Consulting and Digitas) and Media (Zenith Optimedia, Ecosys and Beehive). He will lead all the functions of Leo Burnett Mumbai to create world-class work, build a high growth business and create a culture where people come to do the best work of their lifetime.

Commenting on Rakesh’s promotion, Rajdeepak Das said, “Rakesh is always there, backing great creative work and making integrated thinking happen for our clients. He has been an essential part of the journey to get where we are today. This elevation is much-deserved and will take all of us to greater heights.”

Talking about his promotion, Rakesh Hinduja said, “I am happy with my journey at Leo Burnett – a new-age, solution-providing ‘Wave 3’ agency. I’m proud of the 'brave work we have done'and I am hungry for more. Hereon, there are a lot of exciting things to do and in quick time. I want to take a critical pause here to thank all our clients and the Burnetters for their belief in me.”

Tom Cruise’s return as the vigilante Jack Reacher to light up the viewer’s television screens this Diwali!

As the festival of lights is around the corner, &pictures has planned for a perfect gift for its viewers this festive season. Bringing to its audience some of the best movies from around the globe, &pictures, Naye India Ka Blockbuster Movie Channel will premiere Jack Reacher: Never Go Back under Diwali Fusion Flicks on Friday, 2nd November at 8 PM with a simultaneous telecast on HD. The 2016 American action thriller film is directed by Edward Zwick and written by Zwick, Richard Wenk and Marshall Herskovitz and is based on the bestselling novel Never Go Back by Lee Child. The film stars Tom Cruise as Jack Reacher, with Cobie Smulders, Patrick Heusinger, Aldis Hodge, Danika Yarosh, Holt McCallany and Robert Knepper essaying pivotal characters.

Jack Reacher: Never Go Back, the sequel to the 2012 action thriller Jack Reacher, follows the life of vigilante drifter Jack (Tom Cruise) and picks up from where the prequel ended. After successfully dismantling a human trafficking ring, former military investigator Jack Reacher returns to his old military headquarters to meet Major Susan Turner (Cobie Smulders), his accomplice and close friend. However, Reacher is in for a shock when he learns that she is detained and is accused of spying from Colonel Sam Morgan (Holt McCallany). Susan’s attorney Colonel Bob Moorcroft (Robert Catrini) divulges that she is involved in the murders of two soldiers in Afghanistan, but Reacher is convinced that she is being framed. Reacher decides to get to the bottom of the conspiracy when Moorcroft tells him about the existence of his 15 year old daughter Samantha Dutton (Danika Yarosh). Still trying to comprehend about his daughter, Reacher faces a major setback when Moorcroft is murdered by an unknown assassin and he is framed for the murder. He is soon transferred to the prison where Susan is lodged and together they discover a plot that threatens to destroy the country, while the unknown assassin tries to eliminate Susan.

Will Reacher and Susan uncover the national conspiracy? Will Reacher reunite with his estranged daughter?

To find out, tune in to Jack Reacher: Never Go Back on Friday, 2nd November at 8 PM only on &pictures

‘Imperfect’, the third original series from The Zoom Studios rewrites the notion of a perfect life

The show trailer received an astounding 2.5 million views across Zoom Studios social media platforms

The series will premiere November 1 at 8:00 pm on The Zoom Studios YouTube Channel and zoOm styled by Myntra

The Zoom Studios, original content arm of zoOm styled by Myntra is all set to celebrate the imperfections in life with its new show – ‘Imperfect’. The romantic comedy, unfolds the journey of 27-year-old girl Isha Sanghvi, who in her relentless pursuit of perfection faces a whirlwind of uncertainties that life throws her way and rediscovers herself when her fairy tale world gets shattered. Creating a buzz on social media within a short span of time, ‘Imperfect’ show promo has received rave reviews and garnered an astounding 2.5 million views. The show will premiere Thursday, November 1 at 8.00 p.m. on The Zoom Studios YouTube Channel and zoOm styled by Myntra.

Isha Sanghvi, played by Samridhi Dewan, is not a typical conventional lead protagonist. She is a simple, naive young woman with her own quirks. Nothing in life can be perfectly planned and Isha reached rock bottom after losing both, her job and her prince charming. As her dreams crumble in front of her eyes, Isha sets on a journey to turn around her imperfect life. A 55-year-old sassy Life Coach, Simmy played by Sushmita Mukherjee, teaches Isha to love herself, to stand up for herself and to value herself. When her life falls apart, Isha realizes perfection is an overrated concept.

Speaking on the latest offering, Imperfect, Nikhil Gandhi, President, Times Network says, “We are excited to launch our new original series, ‘Imperfect’, a slice of life and refreshing take on the concept of perfection. We are particularly thrilled with the initial response the show is getting on the trailer and show look. Unconventional and humorous in its storytelling & treatment, I’m sure the show will strongly resonate with the audience. At Zoom Studios, it’s our continuous attempt to deliver on our promise of offering real, conversational and engaging content.”

Imperfect is produced by Anand Tiwari and Amritpal Singh Bindra of Still and Still Media Collective’s (SSMC) and directed by India’s first female director duo – Vidhi Gulati and Ruchi Joshi.

Imperfect, presented by Myntra, skin care partner Dr. Tvacha, lifestyle partner Philips Garment Steamer and Associate Partner GoPro, premieres November 1 at 8:00 pm on The Zoom Studios YouTube Channel and zoOm styled by Myntra


Promo link: 

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