MediAvataar's News Desk
The 2019 Oscar & BAFTA winning documentary, which has set several US BOX OFFICE records, has been hailed by critics all over, with The Hollywood Reporter describing it as ‘Literally Breathtaking’
FREE SOLO, National Geographic’s Oscar-winning documentary is set for a theatrical release on April 12, 2019 in India, as announced by the brand today. Indian audiences have been eagerly awaiting the documentary after it was praised by most major international movie critics, like The New York Times which acclaimed the film as “an extraordinary gift to everyone who believes that the limit of human achievement is far from being reached”. FREE SOLO, which won the Best Documentary at both the Oscars & the BAFTAs, will release across theatres on Friday across key metros such as New Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and cities like Chandigarh.
From award-winning filmmaker Elizabeth Chai Vasarhelyi and world-renowned photographer and mountaineer Jimmy Chin, the directors of the Oscar-shortlisted film “Meru,” FREE SOLO, a stunning, intimate and unflinching portrait of the free soloist climber Alex Honnold, as he prepares to achieve his lifelong dream: climbing the face of the world’s most famous rock – the 3,200-foot El Capitan in Yosemite National Park without a rope.
The film is an edge-of-your-seat thriller and an inspiring story of an athlete who challenges both his body and his beliefs on a quest to triumph over the impossible, revealing the personal toll of excellence. As the climber begins his training, the armour of invincibility he has built up over decades unexpectedly breaks apart when Honnold begins to fall in love, threatening his focus and giving way to injury and setbacks. Elizabeth Chai Vasarhelyi and Jimmy Chin have beautifully captured deeply human moments with Honnold as well as the death-defying climb with exquisite artistry and masterful, vertigo-inducing camerawork. The result is a triumph of the human spirit.
Commenting on FREE SOLO being watched by Indian audiences, Alex Honnold, says “When I know what I'm doing and I'm climbing well, then it feels meditative, kind of relaxing and beautiful. Jimmy and his crew did a really nice job setting up remote cameras and I was stoked that it’s going to result in some of the most remarkable footage. It’s amazing the way audiences have connected with the film and I feel extremely excited for the theatrical premiere of Free Solo in India by National Geographic. I really hope Indian audiences like it as much as the rest of the world.”
Commenting on the planned theatrical release, Gayatri Yadav, President & Head-Consumer Strategy and Innovation, Star India said, “For 131 years, National Geographic has been using the power of storytelling to inspire the explorer in all of us. With jaw dropping cinematography led by award winning directors, Jimmy Chin and Elizabeth Chai Vasarhelyi, Free Solo is another endeavour that represents the very best of National Geographic. The film is a deep and highly personal exploration of passion, drive, determination, unimaginable risk, love, and hair-raising adventure. Free Solo’s momentous global release has not only captured audience’s attention but has also set several box-office records in the US. We are excited with the launch of this Oscar winning film in India. With National Geographic led outstanding cinematography, we are hopeful that it would be able to capture Indian audience’s attention and continue to break records.”
While 1 in 2 currently exercise to stay healthy, 1 in 10 intend on starting soon
People in India are twice as likely to exercise than diet in order to stay healthy, YouGov’s new research reveals.
On the occasion of World Health Day, we questioned people about what steps do they take to be in good shape.
The study shows that at present, more than 1 in 2 people (53%) say they exercise regularly while 1 in 5 (21%) follow a specific diet in order to stay healthy. However, around 1 in 10 (9%) are likely to start exercising while almost half of these (5%) intend to follow a diet in the future to be in good trim.
Of those who currently exercise, more than half (55%) practice yoga, while under half (45%) run. As compared to males, a higher number of women are currently indulging in Yoga (65% vs 47%) and Zumba (21% vs 5%).
2 in 5 people either workout at the gym (39%) or brisk walk (38%), a fourth (25%) play some kind of sport while a fifth (21%) swim in order to stay healthy.
On the other hand, from those who said they follow a diet in order to stay fit, low-carb diets seem to be the most popular. 1 in 3 (31%) have tried a low-carb diet, 1 in 8 have tried a ketogenic diet (12%) or Atkins diet (11%), and 1 in 25 (4%) have experimented with a Dukan or a Paleo diet.
Just under a quarter have tried being vegan (24%) while 1 in 6 have explored intermittent fasting (17%) or an ultra-low-fat diet (16%). Just above a quarter (26%) have never tried following any diet plans.
When looking for diet plans, it seems we Indians prefer a more personal approach rather than a professional one. 2 in 5 either look up a diet online or on an app (39%) or take recommendations from others (38%) and 1 in 3 (30%) rely on their own knowledge and do what is good for their body. 37% prefer taking an expert opinion and consult a nutritionist or doctor to guide them on the best diet plans.
Exercising seems to be more popular than dieting to maintain good health both among those who follow a healthy routine at present and those who intend to adopt one in the future.
In general, 7 in 10 people (71%) said they drink enough water in order to stay healthy. Around 3 in 5 people either stay happy and positive (60%) or get enough sleep (58%) for sound health.
Just over half eat lots of fruits and vegetables (52%), around half avoid indulging in substances like alcohol, cigarettes, and drugs (49%) and just under half never miss breakfast (47%).
While most people take some step to stay healthy, 1 in 7 (14%) are happy with their current lifestyle and do not intend to add any healthy habits to their daily routine.
Data collected online by YouGov Omnibus among around 500 respondents in India in March 2019 using YouGov’s panel of over 6 million people worldwide. Data is representative of the adult online population in the country.
For the first time ever, radio jockeys from competing channels have come together to sing the iconic song ‘Saare Jahaan Se Accha’ as an initiative towards inclusivity and tolerance in India.
The song originally written by Muhammed Iqbal in 1904, has now been sung by RJs from Fever 104 FM, Radio City 91.1 FM and Radio Nasha 91.9 FM to promote the upcoming film – The Tashkent Files.
The song has been sung by producer and rapper Jayaraman Mohan, RJ Rohini (Radio Nasha), RJ Anuraag Pandey (Fever FM) and RJ Archana (Radio City). The campaign was conceptualized and executed by Zee Studios and Media One Solutions. This will be used as a radio campaign for the film’s promotion. Additionally, the song will also be promoted on all Zee TV and digital platforms.
With the growth of radio as a promotional medium for films, radio advertising campaigns are becoming increasingly creative and out-of-the-box. Commenting on this initiative, Neeraj Joshi, Head of Marketing at Zee Studios said, “Zee Studios always looks for disruptive ideas for promoting a film. And after the success of Manikarnika, we are happy to partner with Media One Solutions again for The Tashkent Files. We have noticed a spike in the way radio has been used as a medium for film promotions. This led to us collaborating with them to drive innovative campaigns that reach out to the audience and engage with them. Our previous campaigns like Manikarnika have been very successful, and films can really push the envelope with this medium to create different key messages.”
Media One Solutions is one of India’s leading radio advertising firms that have instrumental in creating radio campaigns for films like Manikarnika as well. Sourin Datta, Founder and CEO of Media One Solutions said, “The idea behind this song was to bring together competing radio channels and represent the unity and inclusivity among all people. Radio as a medium reaches all strata of our society and we strive to create campaigns that transcend the distance between a film and its audience.”
He further added, “The Indian radio industry is worth INR 31.3 billion and according to a report by FICCI-EY ‘A Billion Screens of Opportunity’, 50% of all listeners prefer listening to music on free platforms. While the consumption of music has only increased in the country since the launch of several streaming apps like Gaana, Saavn, Apple Music, Wynk and Spotify, radio still remains a big part of how people consume content.”
Zee Studios and Media One Solutions created a similar national campaign for Manikarnika where radio listeners from across the country sent in their versions of the song ‘Bharat’ in their languages. This was curated together from across Mumbai, Delhi, Punjab, Telangana, Gujarat, Bihar among other areas.
The Tashkent Files is based on the mysterious death of former Indian PM Lal Bahadur Shastri and is scheduled to release on April 12, 2019. The film will see several noteworthy actors like Naseeruddin Shah, Pankaj Tripathi and Mithun Chakraborty.
Song: Saare Jahan Se Acchha -Rap version
Music: Rohit Sharma
Lyrics: Rohit Sharma and Vivek Ranjan Agnihotri
Singer: Jayaraman Mohan, Arya Acharya, RJ Archana (Radio City), RJ Anuraag Pandey (Fever FM), RJ Rohini (Radio Nasha), Ekdant Kalakshetra (Aadya, Abeer, Saaraanshi, Soumik), Swara Sharma & Nyonishi Cousins
Backing Vocals: Arya Acharyaneel
Music Production and Programming: Sandeep Mitra
Recording Engineer: Moon
Mixing and Mastering: Vinod Verma
Studio: Geet Audiocraft
Visual promo : Mehul Bhatt
Choreographer: Pallavi Tolye Patil
Written and Directed by Vivek Ranjan Agnihotri
Starring Mithun Chakraborty, Naseerudin Shah, Shweta Basu Prasad, Pallavi Joshi, Pankaj Tripathi, Rajesh Sharma, Mandira Bedi, Prakash Belawadi, Vishwa Mohan Badola, Prashantt Gupta, Vinay Pathak
Presented by Zee Studios
Produced by Pranay Chokshi, Haresh Patel, Pallavi Joshi, Vivek Ranjan Agnihotri
Co-produced by Sharad Patel, Ritesh Kudecha, Anuya Chauhan Kudecha
Story, Screenplay and Dialogue: Vivek Ranjan Agnihotri
The 2-Hour Live Multi-Platform Event Revealed Three Mummies as well as a Treasure Trove of Antiquities Including a Mysterious Wax Head
(Al Minya, Egypt) –Discovery viewers from 95 countries around the world witnessed history in the making in EXPEDITION UNKNOWN: EGYPT LIVE as a team of Egyptian archaeologists and explorers uncovered a 2,500-year-old mummy of a high priest for the first time ever on live television. But that was not the only stunning find. In addition to the high priest mummy, two other mummies were revealed along with a treasure trove of antiquities, including a mysterious wax head.
“This is Discovery at its best – transporting fans into new worlds through awe-inspiring stories and immersive experiences. It doesn’t get much more immersive than this,” said Nancy Daniels, chief brand officer, Discovery & Factual.
This real-life Indiana Jones adventure, which was also simulcast on Travel Channel and Science Channel, gave viewers a rare opportunity to join an actual archeological excavation in real time – exploring a labyrinth of underground tombs and witnessing the inner chambers of the remote burial site known as Al-Ghorifa in Middle Egypt, located approximately 165 miles south of Cairo.
Adventurer and avid explorer Josh Gates and world-renowned Egyptologist Dr. Zahi Hawass, whose legendary career spans nearly 50 years, explored the deep tunnels underground; while TV personality Chris Jacobs and Dr. Mostafa Waziri, the secretary-general of the Supreme Council of Antiquities of Egypt, provided on-the-ground commentary.
“This has been such an amazing experience,” said Gates, following the live global broadcast. “There aren’t many people who can say they’ve gone down into unexplored ancient tombs – especially with a living legend like Dr. Hawass. We were able to document spectacular artifacts and mummies and bring viewers along in real time. It was the thrill of a lifetime.”
“Never in my 50 years in archaeology have I experienced something on such a grand scale as this,” Dr. Hawass said. “The findings here are completely special and totally unique. This is what keeps me going. It is what keeps me feeling young and alive!”
This ancient Egyptian necropolis has long remained a mystery until now. In 1927, an antiquities inspector first discovered the sarcophagus of a high priest in this area. However, the sarcophagus was robbed and the mummy was missing. In this historic moment, Discovery cameras were rolling live at the dig site as the mummy of a powerful high priest was revealed.
During the live broadcast, viewers also had the thrill of coming face to face with two other mummies that appear to be directly connected – the first of which was a female mummy based on the artifacts discovered in a cut above ground.
The second mummy was discovered inside the “Family Tomb,” the final resting place of an entire family from 2,500 years ago. The Family Tomb also included such unique objects as an ancient Egyptian board game, the remains of a family dog and four intact canopic jars used to store a mummy’s organs. While the second mummy was not a high priest or fully preserved, the objects inside the tomb and inscriptions on his sarcophagus reveal that he was a singer in the temple of an Egyptian god known as Thoth.
Besides finding the mummies at the site, Dr. Hawass revealed to Josh Gates for the very first time a mysterious wax head that they believe is the mold of “Irt Hrw,” one of the high priests. This extraordinary wax head is the exact cast of a 2,500-year-old high priest mummy – with such detailed features that he could have easily been picked out on the street from it. This moment lead to the stunning finale of the broadcast with the opening of a sealed sarcophagus, which contained an exquisitely preserved 2,500-year-old high priest, a “Great of the Five Priest of Thoth,” covered from top to bottom with gold banding and other artifacts.
“I could never have ever imagined what a unique journey this has been. We’ve been the first to see these amazing ancient treasures. But maybe the most impressive thing of all is how much there is left to explore. I am very happy that the program was seen by millions of people from around the world. We are sending an important message that Egypt is safe and we invite tourists to come,” said Dr. Waziri, the secretary-general of the Supreme Council of Antiquities of Egypt.
The epic event was produced by Big Dreams Entertainment with Leslie Greif as executive producer, Discovery Studios and Ping Pong Productions.
“Nineteen years ago, we opened the Valley of the Golden Mummies live on television. And now, almost 20 years later, Dr. Hawass called with another discovery of that magnitude that deserved another live broadcast. We’re thrilled to be part of these two epic events here in Egypt,” said Executive Producer Leslie Greif.
Followers of @Discovery on Instagram can get a behind-the scenes-look of the live broadcast with additional insights and exciting moments led by our team of expert archeologists and historians. Viewers are also invited to join conversation on Twitter using hashtag #ExpeditionUnknown and watch past seasons of EXPEDITION UNKNOWN on Discovery GO. Host Josh Gates can be found on Facebook: @joshgatesofficial, Twitter: @joshuagates, and Instagram: @gatesygram.
EXPEDITION UNKNOWN: EGYPT LIVE is produced for Discovery Channel by Discovery Studios and Ping Pong Productions in association with Big Dreams Entertainment. For Big Dreams Entertainment, Leslie Greif is executive producer. For Discovery Studios, Sandy Varo Jarrell, Peter Isacksen and Jason Sklaver serve as executive producers. For Ping Pong Productions, Brad Kuhlman, Casey Brumels and Josh Gates are executive producers. For Discovery Channel, Howard Swartz is executive producer.
India has witnessed a fitness revolution, with FitGen opting for healthier lifestyles by not just experimenting with their fitness regimes, but also keeping a close tab on their nutrition intake. With the objective of taking its philosophy ‘Fitness is Life’ to Gen Z, Reebok India conducted the country’s first ever fitness survey – Fit India Survey in 2017 to reveal India’s fitness quotient.
This year, on the occasion of World Health Day, Reebok launched Fit India Survey 2.0 to trace India’s fitness journey over the past two years. And much to the disappointment of skeptics, numbers from the second edition of the survey prove that millennials are increasingly opting towards a healthier lifestyle, with 95% respondents indulging in atleast one fitness activity – running, jogging or walking.
Over 2200 men and women, between the age group of 18-35 years, were surveyed across the top 9 cities of India – Delhi-NCR, Mumbai, Bangalore, Kolkata, Pune, Hyderabad, Chennai, Ahmedabad and Chandigarh – as part of Fit India Survey 2.0 and among all Kolkata scores the highest FitScore (combination of number of fitness activities participated in, frequency of working out & nutritional awareness) of 9.00.
While Kolkata is closely followed by Delhi-NCR with a FitScore of 7.99, Pune on the other hand dropped from number one position in 2017 to the 8th on this year’s list with a low FitScore of 5.73.
While Kolkata was recently in news for 5% of the city’s population being overweight, the survey shows that the younger generation in the city is much more conscious about adopting a healthier lifestyle and is making better fitness choices. 61% respondents from the city prefer unconventional fitness activities like CrossFit, Kick-boxing, MMA and Combat training as part of their fitness regime.
Discussing the Fit India Survey 2.0 results, Mr. Sunil Gupta, Brand Director, Reebok India said, “We at Reebok know that through fitness, and through movement, people will benefit. It is exciting for us to see how India is working harder (and smarter) to increase its fitness quotient, and for us to be an integral part of that journey. We are committed to helping people become the best version of themselves, and findings from this year’s survey make us believe that we are headed in the right direction.”
Tapping the fitness pulse of Indians, the Fit India survey decodes interesting findings ranging from fitness activities pursued, sources of fitness knowledge, impact of social media, purchasing habits, nutritional requirements, growing athleisure trends and more.
FITNESS IS LIFE
Sedentary lifestyles and long hours at work make it challenging to invest in long-duration fitness workout sessions. However, the good news is that millennials are making smart choices and experimenting with varied fitness forms to keep things interesting. Over half the respondents (53%) have confirmed that they have at least 5 activities included in their fitness regime, with Walking (84%), Jogging (64%), Running (63%), Yoga (56%) and Gym training (53%) emerging as the top choices.
Around 40% of the respondents take part in at least one of the strengths work-out activities i.e. Pilates, Aerobics, CrossFit, Kickboxing, Zumba and Combat-training. Not surprisingly, Zumba is also gaining prominence as a fitness form especially amongst women, from 11% respondents enjoying it in 2017 to 18% in 2019.
For more than 9 in 10 people practicing yoga, with “better health and fitness” emerging as an underling motivation. For 2/3rd of the respondents, achieving better flexibility and reducing stress are the second-most important motivating factors to take up yoga.
GO, GIRL POWER!
This year’s survey reveals an increase in women undertaking self-defense activities, with 45% respondents including it as part of their fitness regime.
Strength workouts have also gained popularity among women in the last couple of years. Interestingly, most women practice it with the objective of improving fitness (84%), building self-confidence (82%) and losing weight (61%).
54% female respondents have also claimed to participate in a marathon, half-marathon or a quarter marathon. The popularity of the activity is driven by limited investment in equipment, and the fact that it can be combined easily with other activities.
Not surprisingly, the survey also revealed that 68% women opt for fitness activities to look and feel good.
LIKE, SHARE, COMMENT
The internet and social media are making their presence felt in the changing paradigm of fitness in India with YouTube (83%) cited as the most preferred medium for information on fitness. Facebook (89%) beats Instagram (68%) when it comes to consumers posting fitness content. Interestingly, Fitness bloggers (52%) beat celebrities (26%) when it comes to inspiring consumers to opt for adopting fitness as a way of life.
STAYIN IN, OR EATING OUT
In an uncommon gender score, both men and women are equally aware of the nutritional content of the food they intake. Almost 1/3rd of the respondents prefer eating out or order a takeaway every day. Of the metros, Delhi-NCR eats out regularly (40%), closely followed by Kolkata and Mumbai (38%).
On the contrary 91% of Kolkata’s fitness enthusiasts have their main meal home cooked, followed by Bengaluru and Chennai at 90% each.
LOOK YOUR FITTEST BEST
With brands offering a range of smart and savvy workout shoes and apparel, it comes as no surprise that 73% feel the need to be ‘fashionably fit’. An overwhelming 73% of the respondents wear active-wear in instances other than when they are a part of a fitness activity of which 67% wear it every day to their workplace.
Most young consumers between the age of 23-31 years tend to own a fitness device more than other age groups. The most important statistic for consumers while wearing a fitness tracking device is to track the steps taken and calories burned during an activity, followed by distance travelled and heart rate