MediAvataar's News Desk

MediAvataar's News Desk

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Arvind Lifestyle Brands, a leading lifestyle company offering the widest array of fashion brands across India, has roped in Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, as the strategic and creative partner for its brands - Flying Machine and True Blue. The account was won following a multi-agency pitch.

Commenting on the partnership, Alok Dubey, CEO, Lifestyle Brands Division - Arvind Lifestyle Brands said, “We’re delighted to partner with Dentsu India and look forward to some stellar work in the future.”

Commenting on the win, Simi Sabhaney, CEO, Dentsu India said, “A win is a good reason to feel happy. Two wins in a row, from the same business house, is definitely a good reason to be euphoric! We are delighted to have won the strategic and creative mandate for both Flying Machine and True Blue and are ever so grateful to Alok for placing his confidence in our work and our people.”

Samrat Chengapa, Executive Vice President, Dentsu India added, “We’re absolutely delighted to have been given this opportunity to work on Arvind Brands. I believe it is a fantastic chance for us to produce some effective and great work on this journey together.”

The Indian Music Industry (IMI) today announced Mr. Vikram Mehra, Managing Director, Saregama India Limited as the newly elected Chairman of the Board of Directors.

This comes in lieu of the retirement of Mr. Shridhar Subramaniam - President India and Middle East – Sony Music India, effective September 27, 2018. Mr. Subramaniam will continue as a board member.

Mr. Vikram Mehra has been the Managing Director of Saregama India Limited at RP-SANJIV GOENKA GROUP PRIVATE LIMITED since October 2014. Before joining Saregama, Mr. Mehra served as Chief Marketing Officer and Chief Commercial Officer at Tata Sky Limited. Mr. Mehra was a part of Tata Administrative Services (TAS) and has worked in many TATA companies including Tata motors and TCS. Prior to joining Tata Sky, he was with News Corp owned STAR TV and was at the helm of its foray into DTH and cable services in India.

“Vikram’s experience as a global industry leader, as well as his deep understanding of Music business made him the ideal candidate to serve as IMI’s next chairman of the board” said Mr. Subramaniam, outgoing chairman of the IMI board.

“For the past four years, Shridhar has provided excellent leadership, and we thank him for his service, dedication and guidance and hope to receive the same kind of a support as a board member” said Mr. Mehra, incoming Chairman of the IMI board.

As Chairman of the Board since 2014, Shridhar led several progressive initiatives at IMI. He spearheaded a landmark agreement between the publisher, the labels and the creative community. He is also accredited with championing causes like official Music Charts, which is a first in the Indian music industry; and commissioning a study to assess the economic impact of the music industry — in terms of employment, the social impact and the soft power that it brings to India as a whole.

Vipin Kharbanda has joined Dainik Savera Times a top Hindi Daily of Punjab as National Head - Marketing ,strongly backed up by 5000 cr. Shital Group of Industries from Punjab's heartland city Jalandhar. Prior to this, Vipin Kharbanda was working with The Statesman Group of publications as Vice President (Marketing).

Vipin Kharbanda brings with him over 25 years of experience. He was also associated with “The Tribune” prior to The Statesman. He has worked with organizations such as Nai Dunia Group of publications, Big FM and Big Cinemas, Dainik Jagran to name a few.

On his new role, Vipin Kharbanda said, “I am delighted to be part of this growing publication house, which continues to invest in people and infrastructure. I see tremendous opportunities and areas where we can excel and grow the revenues. At present Dainik Savera Times is being published from 6 states – Punjab, Haryana, Himachal, J&K, Delhi & Chandigarh and having 22 editions.

It was a clean sweep for A+E Networks | TV18 at the Indian Telly Awards 2018 with the network’s Factual Entertainment and Lifestyle channels raking in 6 trophies between them. HISTORY TV18 alone picked up 4 awards and FYI TV18 bagged one, the network also won an award for Creative Leadership.

All in all, the network won six awards under categories - Best Script Writer, Best Director of Photography, Best Editor (Non-Fiction), Best Director (Non-Fiction), Best Lifestyle Programme and Excellence in Creative Leadership (Original Content).

Speaking on the occasion, Avinash Kaul, ‎MD A+E Networks | TV18 and COO Network18 said, “We are delighted on winning these awards. Accolades such as these only reinforce our commitment to provide differentiated content on our network and push the envelope on clutter breaking programming. I would like to congratulate the entire team for this big win.”

A+E Networks | TV18 won accolades in the following categories:

· Best Script Writer (Non-Fiction): Iqbal Malhotra - “Netaji Bose & The Lost Treasure”

· Best Director of Photography (Non-Fiction): Kumar Subramaniyan – “Special Operations India - Pathankot”

· Best Editor (Non-Fiction): Mahesh Ranjan & Dweerad Mohapatra – “Special Operations India- Pathankot”

· Best Director (Non-Fiction): Prabhu Asgaonkar & Maneka Asgaonkar - “Special Operations India – Pathankot”

· Best Lifestyle Programme - “Small Budget Big Makeover Season 2”

· Excellence In Creative Leadership (Original Content) - Arun Thapar, A+E Networks | TV18

The Indian Telly Awards is an annual award for excellence both on-screen and behind-the-scenes of television in India. The awards recognize the efforts of the technicians who work endlessly to make their projects successful. The Indian Telly Technical Trade and Programming Awards award the best in television production, editing, writing, direction, distribution, and creation.

iProspect India, the digital performance agency from Denstu Aegis Network, has won the digital duties for Bombay Realty, the real estate venture from the Wadia Group, following a multi-agency pitch.

As part of the mandate, the agency will service the account from its Mumbai office and will offer its 360-degree digital service to the client including search engine optimisation (SEO), organic social, Object-relational mapping (ORM), paid media and display media.

Commenting on the account win, Rubeena Singh, CEO, iProspect India said, “It is great to see one more client from this important sector come on board. We are extremely happy to help Bombay Realty achieve its digital goals through our expertise.” It is pertinent to note here that the agency also services many other real estate clients such as the Lodha Group and Xrbia Developers.

Speaking on the association, Kulwant Khurana, Vice President - Sales & Marketing, Bombay Realty said, “Today’s customers are enormously digital-savvy and we need to be where the customer is. Island City Center is an ultra-luxury project, and with iProspect, we hope to reach the right customer and strengthen our digital footprint.”


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