MediAvataar's News Desk

MediAvataar's News Desk

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WBA welterweight world boxing championship will be broadcast live by DSPORT on 15th July 2018, 6:30 am onwards

- The main event will be the ‘Welterweight World Title’ match between Eight Division World Champion Manny Pacquiao & Argentine Lucas Matthysse

After an action packed month full of FIFA World Cup fever, DSPORT brings live action of the much awaited blockbuster WBA Welterweight Boxing championships for the Indian viewers on 15th July, Sunday, 6:30 am onwards. The clash between Manny Pacquiao & Lucas Matthysse, considered to be the ‘Battle of the Champions’, will be broadcast live on the channel exclusively for the Indian viewers. Both athletes will face each other in the Welterweight World Title in the 140lbs category. This world title fight is one of the biggest events after the 2017 mega face-off between Conor McGregor and Floyd Mayweather, titled the ‘$100-million-dollar fight’, which attracted massive attention from the Indian viewers. Not just that, the card will also feature upcoming Indian Boxer Siddharth Varma in a 6-round tie against Malaysian boxer Theena Thayalan.

Apart from the main event, the card will also witness the WBA 126 world title to be fought between Filipino Jhack Tepora (21-0, 16 KO's) and Edivaldo Ortega (26-1-1, 12 KO's) of Tijuana, Mexico. Venezuelan WBA Jr. Flyweight world champion Carlos Cañizales (20-0-1, 16 KO's) will also fight to defend his title against Chinese challenger Bin Lu (1-0, 1 KO's).

The World Boxing Association came into existence back in 1921, since then this association has been giving representation to all the boxers by recognizing their talent and showcasing this talent to the world. DSPORT is honored to bring all the action, giving a chance to the Indian viewers and enthusiasts to be a part of this highly entertaining tournament.

This upfront season, TV networks and digital players increasingly pointed to over-the-top (OTT) offerings as a critical part of their strategy to attract and deliver audiences.

With the growth of streaming apps available through the TV glass come new opportunities for advertisers to connect with consumers in the living room. In the past year alone, we've seen an almost 10% increase in the number of people who have access to a connected TV device, with daily viewing minutes doubling on average every year since 2012.

As OTT consumption has moved from a rising trend to the mainstream, we've seen even more digital-first and TV media companies invest in new connected TV offerings and direct-to-consumer streaming services. And while these shifts have captured industry conversation, it's essential we make sure we're talking about the need for transparency in this market amidst its rapid growth. The opportunities in connected TV are real and growing, but for them to be fairly monetized they need to be objectively measured.

WIDE ADOPTION AND MARKET GROWTH FOR CONNECTED TV

Over the past five years, TV viewers have embraced connected devices from brands like Amazon Fire TV, Apple TV, Roku and others as a way to watch programming. While linear TV still represents the majority of viewers’ watch time—with over 132 hours of linear TV viewing per month versus 42 hours per month using connected TV devices—there's no question the OTT space is a major growth market.

At Nielsen, our data shows that two-thirds of Americans own at least a single connected device, enabling 224 million people to consume media and advertising on their terms, from catching a live episode of their favorite sitcom to binge-watching an entire season of a show through an OTT app. Simply put, connected TV has made living room viewing a more personalized, choice-driven experience and has opened the door to new premium opportunities for advertisers to connect with consumers.

UNDERSTANDING CONNECTED TV AUDIENCES

As part of our research, we're not only able to capture the time audiences spend streaming video through connected TV devices, but the profile of these viewers and the content and ads they're exposed to. We know that OTT viewers are younger on average, with people under the age of 34 spending the most time watching on these devices. We know that homes with streaming devices are 30% more likely to be higher income, earning more than $100,000 per year. All of these traits have made CTV audiences the focus for advertisers looking to find valuable, harder-to-reach targets.

With consumers more and more often turning to their connected TV device for living room viewing and competition among device manufacturers continuing to accelerate, the questions we now need to be asking are these: How do we make sure that consumer behavior and audience profile across the connected TV landscape are well understood? How can marketers comparably evaluate audiences to commit their dollars and transact in the OTT space with confidence?

As a company with a history of bringing transparency into the media ecosystem, we believe independent, comparable measurement is the key.

TRANSLATING GROWTH TO MONETIZATION WITH MEASUREMENT

Consumers now enjoy an unprecedented array of options, which means it's never been more important for marketers to have a clear look into audiences and their behavior in order to successfully execute campaigns and cultivate strong brand connections. Today, Nielsen enables media buyers and sellers to understand and verify connected TV audiences with independent measurement that provides this needed holistic view.

We're capturing audiences for both content and ads on Roku and Hulu using metrics that are comparable across connected devices and linear TV as well as smartphones and tablets. Yes, that's challenging, but we've made good progress in showcasing the value of these audiences. Also, we're capturing skinny bundle viewers on YouTubeTV and Hulu Live and have included them in the official TV ratings and C3/C7 currency. And we're providing coverage of the industry's largest OTT platforms through our measurement, most recently with Hulu endorsing Digital Ad Ratings as its official currency to give advertisers a vital view into viewership consistent with TV.

The adoption of connected TV devices has transformed the television into a multi-platform experience. It has also resurfaced a familiar challenge: the need to comparably capture and understand audiences across platforms and devices.

 

Written By Amanda Tarpey, SVP of Product Leadership for Digital Audience Measurement,Nielsen

*Source: Nielsen National Panel (based on scaled installed counts and percentage of universe) includes internet-enabled smart TVs, game consoles and internet-connected devices.

Triton Communications, one of India’s largest privately held and iconic communications agencies, has announced that they have appointed Jyotsna Parikh as Creative Head - Mumbai.

Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton has a 26-year track record of enduring client relationships based on some great work for some great brands. Over the years, the creative fire power of Triton has helped deliver several iconic campaigns for clients like Moov, Aquaguard, Set-Wet, Fortune, NECC and a host of others.

Speaking on the appointment, Ullas Chopra, NCD, Triton Communication said, “Triton has made some great wins in the recent past with Ambuja Cements and SAMCO. The work is being noticed and appreciated and we are building on the momentum with Jyotsna coming on board. She has the talent, the work and the maturity that I am sure will help us make even more of a creative impact going forward. We have big plans and she is a big part of them”

Ali Merchant, Managing Director, Triton Communications, added, “We are really happy that Jyotsna has joined us. With her experience we are looking forward to some really great creative work that will make our clients’ brands even more famous.”

Jyotsna reconfirmed her faith in the industry : “Triton has a great mix of truly Indian brands and is all set to start a new chapter of creativity. It’s a fantastic opportunity to be at its helm and take it to the next level.”

Jyotsna moves from Oglivy, Mumbai. In a career spanning over 17 years, Jyotsna has spent all of it at Ogilvy, Mumbai, and has been responsible for some memorable campaigns on Star Plus, Castrol, Huggies and Home Centre amongst others. Her work on ‘Gurdeep Singh and Daughters’ for Star Plus and ‘Hathipaon mukt Bharat’ for the Ministry of Health and Family Welfare has won several accolades.

Madhumita Mukherjee, ExVP and regional head, Rediffusion Wundermann South has joined ‘THE CO.’, an integrated advertising agency as CEO and Partner.

THE CO. currently has offices in Bangalore and Ahmedabad with plans to open in Delhi and Mumbai by the end of the year. The Co serves several prestigious clients in Bangalore like Quess Corp, Geberit, Caterpillar and Mindtree. THE CO’s client portfolio includes Vadilal Ice creams, Layer Shot and Layer's Wottagirl, Colours Gujarati, Karbonn Mobiles, Wonder Wings and many more.

Madhumita comes in with over 20 years of experience across brands ranging from FMCG to Home Décor to IT and B to B businesses. Madhumita’s career milestones include Lowe Lintas, RK Swamy BBDO, MRM, NetCarrots Loyalty Services, JWT, Wunderman. This choice of traditional advertising and data-driven marketing has given her a holistic perspective of both types of communication in telling the brand story.

THE CO. is an integrated advertising agency established in 2011 by Sanjay Menon, the former Branch Head and Executive Creative Director of Grey Worldwide South and Akrita Shrivastava of DDB Mudra Ahmedabad, with the vision of providing network agency quality work to entrepreneurial clients and national clients with an entrepreneurial mindset. Sanjay has over 2 decades of experience in advertising, working in agencies like Lowe and DDB Mudra. Over the years he has been instrumental in launching and building some of India’s most successful brands while Akrita Shrivastava was recently felicitated with the ‘Times Power Woman 2018’ award in the advertising and consulting category.

Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director.

In his new role, he will be responsible for the overall operations of the company for India and Nepal. Rajesh will take over this responsibility from Mr. Ramesh Jayaraman who has moved to another role within the Group.

Mr. Rajesh Ramakrishnan joined Perfetti Van Melle in 2014 as the Managing Director for Bangladesh. Under his leadership, Perfetti Van Melle, Bangladesh delivered sustained growth and achieved market leadership in 2016. In August 2017, Rajesh moved to India as the Chief Transformation Officer. As the CTO, he worked with the business teams in strategizing and delivering the key elements of the Business transformation project to drive topline and bottom-line growth.

Congratulating Mr. Ramakrishnan on his promotion, Huub Sanders, President- BU SAMEA, Perfetti Van Melle said, “Rajesh is an accomplished leader, who brings in a good mix of strategic thinking and operational excellence, with strong leadership skills. We are delighted to have him as our India Head and wish him all the very best in his new role.”

Rajesh is a graduate of XLRI Jamshedpur and BITS Pilani. He brings with him rich experience of over 24 years in diverse fields including Sales, Marketing and General Management in Asia across categories like Personal Care, Household Care, Foods & Beverages, Confectionery and Media. Prior to joining Perfetti Van Melle in 2014, Rajesh was the Marketing Head at HT Media Limited. In India, he has also worked in various Sales and Marketing roles for Pepsico, Marico Industries and Reckitt Benckiser.

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