MediAvataar's News Desk
DMEXCO 2018’s is underway and Chris Hogg, Managing Director, EMEA at Lotame shares a few takeaways
Brands Are Taking Control.
“Technology selection – from programmatic to media attribution and data management – used to be up to agencies to run autonomously. Now, this is no longer the case. Brands like P&G and Unilever are talking up how they’re taking a more active role in vendor selection. This is meant to drive a new level of transparency across partners and optimize investments. Brands want to work alongside their agencies and, in some cases, own the relationship with vendors entirely. This is increasingly the case with programmatic, for example. As a result, agencies are extending their own technology capabilities to better deliver on needs. This is only making brands want a deeper view of the tech landscape.”
Data Quality Is A Key Issue Now.
“In digital advertising today, scale of data is a given. However, as of late, advertisers have started to recognize that scale is only as powerful as data’s effectiveness. What I’m hearing at DMEXCO is that data quality and accuracy – versus scale – has taken center-stage. Everyone is talking about audience data and the validity and precision of the data collected, sourced and activated. In fact, eighty-four percent of brand marketers say that data accuracy is ‘very important’ to their purchasing decisions. As audience data’s importance continues to grow, sophisticated marketers are becoming more interested in its quality to ensure they’re making the right business decisions. This is part of the transparency era.”
Audience Data - A Big Opportunity for Publishers
“Facebook and Google are eating advertising. That’s no secret. But I’m seeing a lot of publishers – premium publishers, in particular – talk tough at DMEXCO, highlighting key differentiators like brand safety and creative applications of audience data. While Facebook and Google are experts at leveraging their wealth of first-party data, some publishers still have a long way to go, and need to get smarter at and more creative around how they collect, evaluate and action the data they do have access to. They also need to consider augmenting that data with second and third-party audience data, where it makes sense, for audience extension and deeper audience insights. This can help ensure that they’re in the best possible position to win new RFPS and increase performance with existing advertiser clients”
Naomi Osaka shares what Serena Williams whispered to her after U.S. Open on The Ellen DeGeneres Show
Catch the exciting episode on Romedy NOW on Thursday, 13th September 2018 at 8 PM
Romedy NOW, India’s favourite English Entertainment channel, will air ‘The Ellen DeGeneres Show’ on Thursday, September 13th at 8 pm. The episode will feature US Open tennis champion, Naomi Osaka, one of the all-time greatest NBA players and newly-minted Los Angeles Laker LeBron James and Hollywood’s leading man Channing Tatum.
Fresh off her historic win of Grand Slam singles title Naomi Osaka, opens up about defeating Serena Williams in the U.S. Open final and discusses her experience during the controversial match. Naomi reveals she was practicing her victory speech when she put the towel over her head after she won and share what Serena whispered to her when she received the trophy. While asking, the tennis champion a series of rapid questions, Naomi admits her celebrity crush is Michael B. Jordan, so Ellen tries to play matchmaker. Then, the 20-year-old tells Ellen she plans on buying a television for her parents with some of her $3.8 million prize money, but Ellen surprises her with a brand-new 65” TCL Roku TV, so she can spend it on something else.
Ellen talks about how excited everyone is about LeBron joining the Lakers and the basketball icon invites both Ellen and Channing to a game. Channing tells Ellen the weirdest body parts fans have asked him to sign his autograph and how uncomfortable it makes him now that he has a daughter. The men chat about their kids and Channing’s experience going through the terrible threes with his daughter, Evie. The co-stars also discuss their upcoming animated adventure film, “Smallfoot.”
LeBron talks about his recently opened I Promise School in his hometown of Akron, Ohio, a public school for at-risk students, and the unbelievable feeling of making his dream come true of helping kids realize their potential. Plus, don’t miss as Ellen challenges LeBron and Channing to ridiculous dares and raise $100,000 for the I Promise School, courtesy of Walmart.
Watch The Ellen DeGeneres Show on Thursday, 13th September 2018 at 8 PM for uplifting, inspiring, hilarious & captivating conversations with Ellen on Romedy NOW.
Tinder is excited to announce that Top Picks, a premium feature that surfaces a daily, tailored list of potential matches to Tinder Gold users, is rolling out on iOS and Android platforms in India and globally. Ahead of the rollout of Top Picks, Tinder reached number 1 grossing app status on Android in India.
Top Picks are based on criteria that can help predict a potential match using details like a user’s job, education, hobbies, and other details noted within their profile. The feature was first test launched in June 2018.
Paid features (like Top Picks) have helped increase Tinder’s subscriber growth and in August 7, 2018, Match Group reported that Tinder added 299,000 paid members in the second quarter, totaling 1.7 million in the past year and more than 3 million since the app started offering its subscription services.
“We're excited to finally share Top Picks with our users around the world given its early success,” said Brian Norgard, Chief Product Officer at Tinder. “Data suggests users in test markets have loved the feature, and we're happy to make one Top Pick available to all users each day with this global rollout. The feature refreshes every day, highlighting the diversity, talents and passions of our users in a simple, fun and useful manner.”
Taru Kapoor, GM of India at Tinder and Match group, added, “It has been our constant endeavour to provide more value to users; and hence we’re excited to make Top Picks available in India. The feature brings to life aspects of our users and provides a fun, new way of making meaningful connections”
New royalty-free collection offers exclusive footage from Vimeo creators at a disruptive price
Vimeo announced the launch of Vimeo Stock, a new global, royalty-free stock marketplace featuring an exclusive collection of high-quality video footage sourced directly from Vimeo’s community of iconic creators. Vimeo Stock shakes up the traditional stock industry by unlocking content from Vimeo’s world-renowned community of storytellers, redefining what stock footage can and should look like. Creative professionals, marketers, brands, agencies and businesses of all sizes will enjoy disruptive economics as compared to other stock marketplaces: Vimeo Stock contributors keep 60-70 percent of revenue generated from their licensed clips (versus the average industry cut of ~35 percent), while subscribers to Vimeo’s paid membership plans always save 20 percent on all stock purchases.
"Vimeo Stock is the next evolution of our commitment to empower creators to tell exceptional stories," said Anjali Sud, CEO, Vimeo. "We heard resoundingly from creative professionals, brands and agencies alike that existing stock offerings were not getting the job done. Our goal is to set a new standard for creative footage, put more money in contributor's pockets, and reduce friction to put better videos out in the world. We see a future where standalone stock marketplaces no longer need to exist."
"We have never used stock footage before, but that was before we saw the quality on Vimeo,” said Huy Vu, Vice President of Creative at Casper, one of the brands who had early access to Vimeo Stock pre-launch.
Key benefits of Vimeo Stock include:
Handpicked collection of everything you need - Vimeo Stock features carefully curated, searchable, high-quality stock clips of the best currently available footage in the market, as well as new footage from award-winning filmmakers, advanced motion graphics artists, visual innovators, and technologists. All clips in the collection have been hand-selected and are cleared for commercial use and licensed as royalty-free.
Exclusive footage from contributors sharing stock for the first time - Vimeo Stock launches with exclusive partnerships from sought-after contributors who are licensing their footage for the first time, including Vimeo Staff Pick filmmakers Raphael Rogers and Armand Dijcks, animator Hannah Jacobs, and Amsterdam and Cape Town-based production company Eyeforce. The majority of contributors in the launch collection are licensing stock footage for the first time, and their footage is exclusive to Vimeo.
Seamless integration with Vimeo workflow - Purchased clips seamlessly integrate with the rest of Vimeo’s workflow tools, so Vimeo Stock customers benefit from easily hosting, organizing, reviewing and distributing their footage, rough cuts and finished works in one place -- rather than having to download purchased clips for use on other platforms.
Simple pricing and industry-leading savings - Vimeo paid subscribers always save 20 percent on every stock purchase as part of their membership -- a significant reduction from standard industry rates. Additionally, customers who purchase a stock clip and upgrade to a Vimeo membership will immediately save 20 percent on both.
Mitchell Scott, Executive Producer of acclaimed production house Sherpas Cinema, shared, “After ten years of shooting around the globe, we've amassed an incredible amount of footage that we’re excited to finally share with the world. We decided to license our collection with Vimeo Stock, because we respect what Vimeo does to support creators like us. It’s a rare opportunity to be part of an unrivaled collection of footage that only they could offer.”
David Singer, Co-Founder and President of celebrated video licensing platform Story & Heart, added, “When we learned about Vimeo Stock, it felt like a natural choice for us to partner with them-- our first-ever of this nature-- so we can both do what we exist to do: support creators."
At launch, Vimeo Stock is available in over 150 countries, seven languages and 29 currencies. Non-exclusive content is priced at $79 for HD clips and $199 for 4K clips, while exclusive content is priced at $299 for HD clips and $499 for 4K clips. Anyone with a Vimeo account can purchase stock footage, and subscribers to Vimeo's paid membership plans always save 20 percent on all stock purchases.
OkCupid announced that it will be the first leading dating app to develop a dedicated space on profiles for the LGBTQ community to state and share their pronouns.
This new functionality will allow daters to prominently display their pronouns alongside other important personal attributes, so that OkCupid daters can connect and find love as their authentic selves. OkCupid collaborated with GLAAD, a leader in the promotion of LGBTQ acceptance, to ensure this new feature accurately represents and empowers OkCupid daters who want to share their pronouns.
OkCupid has a long history of promoting inclusivity, as the first leading dating app to expand to 13 sexual orientations and 22 gender options. Now, the company continues to foster these meaningful connections by offering a place where daters can share a critical aspect of themselves- their pronouns. It is a natural extension of OkCupid's mission of matching people on what matters to them -- and empowers people them to express their authentic selves.
Melissa Hobley, CMO of OkCupid says, "We're proud that OkCupid is the first leading dating app to empower daters to prominently share their pronouns. The most beautiful, meaningful and rewarding connections are formed when people are able to identify and are celebrated as their authentic selves."
The product feature was designed by OkCupid employee, Rowan Rosenthal, who uses they/them pronouns. Rowan wanted to empower other daters to build meaningful connections on OkCupid in an authentic way.
"One of the main reasons I was drawn to working at OkCupid was because it was one of the few mainstream dating apps that felt more inclusive, and I felt I'd be able to express my own identity fully and openly within the workplace," says Rosenthal. "As a gender non-conforming person, I wanted to ensure the product that I work on everyday empowers the LGBTQIA+ community."
"Everyone should be able to express who they are, in their own words, and to have the opportunity to find romance with someone who respects and appreciates them," said GLAAD Vice President of Programs Zeke Stokes. "By creating a dedicated space for personal pronouns on profiles, OKCupid has taken an important step forward that raises the bar for LGBTQ-inclusion on dating apps."
This profile feature will be available on the app, starting September 10th.