The One Club is a non-profit organization whose mission is to celebrate and support the global creative community: Yash Egami, COO -The One Club for Creativity
Here’s the full Q & A:
1. To start things off, what are the ADC Awards and how did they begin?
The ADC Awards was first produced by the Art Directors Club, which was founded here in New York in 1920. The awards show was revolutionary at the time because it was one of the first of its kind to bring artists and business leaders together and celebrate the intersection of art and commerce. Now in its 102nd year, the ADC Awards is the oldest continuously running industry awards show in the world.
Today the awards are under the umbrella of The One Club for Creativity, and it continues to recognize artistry and craftsmanship in categories including advertising, digital media, graphic and publication design, packaging and product design, artificial intelligence, motion, gaming, architecture, photography, illustration and fashion design. Pricing is tiered so that it’s affordable for freelancers and small studios to enter, and winners become a part of the One Club Global Rankings.
2. The One Club does not just reward creativity but also nurtures and encourages creative growth. Tell us more about the process?
The One Club is a non-profit organization whose mission is to celebrate and support the global creative community. In addition to our awards, we host many programs and initiatives through our pillars, which include education, professional development, inclusion and diversity and gender equality.
Our goal is to support creatives through every step of their development and career. We have a program for high school students here in the United States called the Saturday Career Workshops where they get to learn about how to get a job in the creative industry and then they participate in a hands-on activity such as logo design or illustration. We have mentoring workshops for college-level students, portfolio reviews and our Young Ones Competition where they have the chance to win an ADC Cube, One Show Pencil, TDC Award or Portfolio Award and jump-start their careers. And we produce Portfolio Night, a global event where cities host portfolio reviews all on the same night that attracts thousands of up and coming creatives.
We even started a free, online portfolio school for Black creatives during COVID lockdowns called One School and a food styling course for diverse students called One Productions-Food Styling. These programs provide opportunities for creatives from all backgrounds to gain the knowledge and tools to get a job in the advertising industry.
We just recently announced the winners of our Next Creative Leaders competition, which recognizes the top rising female creatives from around the world. And in February we will be hosting our Creative Leaders Retreat in New Orleans for mid- to senior-level creatives who are being elevated to leadership positions in their companies and need advice and training on how to navigate that transition.
For emerging creatives we have our ADC Young Guns competition, one of the top creative awards for people under 30. Winning at Young Guns opens doors and helped launch the careers of many well-known creatives working today like designers Jessica Walsh and Gemma O’Brien, blockbuster filmmakers Joseph Kosinski and The Daniels and top advertising creatives Menno Kluin and Rei Inamoto.
On the TDC side we have our Ascenders competition, which awards the top designers in the type world 35 years old and under. This is in addition to the many other seminars, workshops and programs that we offer throughout the year, so we encourage every creative to come and participate!
3.Jury process and selection is an important part to maintain creative excellence. What are the specific things you look for when selecting the jury?
The quality of the jury is what gives award shows credibility. That’s why for all of our award shows, we invite only the best creative leaders from all over the globe to look at the work. Jurors are nominated by previous years’ juries and are approved by our board of directors. And we look for creatives who other creatives in our industry look up to and respect and have a solid track record.
We are proud of our judging process, which we feel is one of the purest and most fair systems in the industry. We developed a proprietary judging platform where pieces are judged by their average score that the jury gives them. And during our final discussions, we have guidelines about how those conversations should take place, which includes a no lobbying or pressuring rule that unfortunately happens in other award shows.
4.The role and contribution of creative freelancers in the economy is poorly understood. What are some of the things that The One Club is doing to help this community?
Freelancers are an important part of The One Club and all of our shows. We have events throughout the year aimed at the freelancer community to help support them and annual competitions like our Young Guns awards are primarily comprised of independent creatives.
In the ADC Awards we have tiered pricing so that freelancers can enter at a discounted rate. We also have a partnership with Working Not Working, one of the biggest freelance talent platforms, where we award the Freelancer of the Year and give their members an additional discount in the ADC Awards. And we’ve been able to keep the TDC Competition affordable because a significant number of creatives in the type community are independents or work at small agencies.
We want to make sure we help level the playing field so that freelancers are given the same opportunity to be recognized as the bigger agencies.
5.Can you tell us more about your Creative Leaders’ Retreat. How has been the response from the Creative Industry?
For the past nine years the Creative Leaders Retreat has been a big success because it’s such a unique program. As you know most creatives are trained in how to make work i.e. art direction, copywriting, design, etc. But as they move up in the agency or corporate world, they transition into leadership roles where they are overseeing the teams that create the work rather than making the work themselves. The problem is, not everyone is trained in how to do this and most of the time they learn through trial and error.
The Creative Leaders Retreat was launched to fill this gap and provide tangible, actionable advice to people stepping into leadership roles or leaders who are looking to become better at what they do. So we have sessions around how to inspire your teams, how to retain talent and how to build purpose into your company’s mission. The format is also very collaborative so you really get a sense that we’re all in this together. It’s a lot of fun and I get personally involved in putting the program together every year.
6.Tell us how things have changed with the lockdown and pandemic?
Basically, everything has changed since the COVID-19 pandemic. We used to do mostly in-person events before but now we do a lot more hybrid and online initiatives. The upside of all of this is that we’ve managed to broaden our audience because location is no longer an issue. We have attendees from South America, Australia, Asia, Europe and just about everywhere coming to our online events and it’s exciting to see that we’re having a bigger impact beyond just the United States.
Just like everyone else, COVID made us accelerate the transition to online and created many opportunities for us. We launched ONE School in 2020, a free online portfolio program for Black creatives that’s become one of the biggest social change programs in the history of advertising. We also created One Production – Food Styling, which was a real-time, online instructional course aimed at diverse creatives on how to become a food stylist. And we developed our own online portfolio review system that has enabled us to host virtual reviews for our education programs as well as or diversity, equity and inclusion programs.
Here in the U.S. and especially in New York it seems like the hybrid model of working is here to stay, so we are constantly looking at ways to improve our offerings so that we stay connected to the creative community no matter where they are.
7.On a personal note, what have been the highlights of your career so far? Your key learnings?
I have been with The One Club for 18 years now and it’s been incredible to see how much we’ve grown. When I started there were maybe 12 people and now we’ve grown to a staff of nearly 40. We were also primarily focused on just The One Show back then but we have evolved to become more than just an awards show, which speaks to our mission as a not-for-profit organization.
There are countless people in this industry today that tell us we were responsible for helping them get a foot in the door and launch their careers. And that’s what motivates me because I feel like we’re making a difference. We don’t just talk about the issues, we do something about them and provide real opportunities for people, which is the main reason why I’ve been with the organization for so long.
Being a creative person myself, I love being around other creatives and feeling constantly inspired. The One Club has given me the opportunity to meet some of my creative heroes from Lee Clow to Jeff Goodby to photographer Mark Seliger and the recently departed George Lois and Dan Wieden. These are some of the people that I look at and say wow, they really made a difference in the world.
Ushering the New Year, Movies NOW, Home to Blockbusters has launched Season 10 of its most-awaited mega property, 100 Mania.
Offering an immersive viewer engagement, 100 Mania Season 10 leads with the premise #DoubleDelight, where viewers can win tempting daily prizes by watching their favourite Hollywood movies every night at 8.45 PM on Movies NOW.
Growing leaps and bounds through the course of 9 seasons, 100 Mania has witnessed unparalleled organic consumer engagement, registering active viewer participation with 2.6 Million calls, and has gratified 900 winners across the country to date. Creating a strong footprint on digital with its interactive content, the previous season of 100 Mania garnered a reach of 2.9 Million and 3.5 Million impressions across the Network’s social media platforms.
With a curated selection of 100 Hollywood movies for 100 days, 100 Mania offers its viewers an opportunity to win amazing prizes like smart watches, smartphones, bikes, tablets, cycles, backpacks and much more, by answering simple questions. To enter the contest viewers will have Whatsapp the code displayed every night during the 8:45 movie at the number ‘9160001049’ flashing on their TV screen. Following this, viewers will receive the question of the day and should answer the questions correctly to win exciting gifts.
Promising movie aficionados a mesmerizing movie viewing experience, 100 Mania will feature some of the biggest Hollywood action blockbusters including The Scorpion King, Alien Vs Predator, Battleship, Mission Impossible, Warcraft, The Wrath of Men, The Last Witch Hunter, The Virtuoso, How to Train Your Dragon among others.
Making the property more interactive and collaborative this season, Movies NOW is leading an integrated campaign synchronizing Network channels and its social media platforms.
Tune in to Movies Now everyday 8:45 pm to enjoy your favourite action movies and win amazing prizes.
Stories of unflinching courage battling cancer: Kahaani Zindagi Ki season 2
BBC News Hindi has launched the second season of its acclaimed podcast Kahaani Zindagi Ki based on a true life story. The weekly podcast will follow the journey of Ravi Prakash, who discusses how his terminal cancer diagnosis came as a complete shock to him, how he battles with cancer on each level that entails not just dealing with his personal trauma but demonstrating a strong will to reconstruct his life to live longer with his family, and at the same time dealing with exorbitant medical expenses for cancer treatment.
Each episode is filled with inspiring chronicles by Ravi who was told that he had only eighteen months to live when he was diagnosed with lung cancer in January 2021. Being a non-smoker, it was a huge shock for him to process the diagnosis, but he was determined to surpass the eighteen month timeline. With tremendous positivity, Ravi says: “As a father I am not done with my responsibilities, I want to live at least until the middle of next year when my son graduates from the university. I want to see him settled.”
In this podcast series, the BBC’s Sumiran Preet Kaur, who’s battled with cancer herself, has a heart-warming conversation with Ravi on his hopes and aspirations of fighting terminal cancer. He reflects upon moments of joy and celebration, breakdowns, yet bouncing back with the desire of reconstructing his life. He shares his ‘on the go’ accounts of chemotherapy sessions, or when he goes for a family holiday, and celebrates his birthday.
Rupa Jha, Head of News, BBC India says: “This new season of Kahani Zindagi Ki will take the audiences to a journey which makes one believe in the indomitable spirit of humans. Through the life of Ravi Prakash in conversation with Sumiran, we want to normalise conversation around cancer. This is one series which will be a handbook of life for many of us.”
Listen to ep 1 HERE : https://www.bbc.com/hindi/podcasts/p08s9wv2
BBC News Hindi’s Kahaani Zindagi Ki also delves into the innovative technology that is used in cancer treatment, which comes at a huge cost for the patients. It is often unaffordable without the support of family and friends; as a result a lot of people need to fundraise in order to save the lives of their loved ones.
This podcast series launched on 13th of January and will have a new episode releasing every Friday. It will be available on the BBC News Hindi website, BBC News Hindi YouTube channel, BBC News Hindi FaceBook, and on all major podcast platforms including Gaana, JioSaavn, Spotify and Apple.
The France-based extramarital dating app Gleeden has announced that it has achieved 10 million users worldwide.
Of these, 20% or almost 2 million users are from India. The number, as per the company, has grown by 11 per cent from September 2022.
The company said that the majority of new subscribers (66 per cent) come from Tier 1 cities, with the remainder (44 per cent) coming from Tier 2 and Tier 3 cities. It claims that most of the Indian users on Gleeden are from a high socio-economic environment.
"India is a country that whilst worshipping marriages and monogamy, keeps growing as far as subscribers on the app. 2022 alone brought us + 18 per cent new users, which went from 1.7 million in December 2021 to the current 2+ million," Sybil Shiddell, Country Manager India for Gleeden, said in a statement.
Being specifically designed for married people, the rise in Indian users on Gleeden reflects how the traditional concepts of monogamy are gradually changing in the country -- a lot of which may also be consensual, according to the company.
Nation’s Fastest Growing National Hindi News Channel, Bharat24 organized its highly anticipated initiative Super Indians at the Taj Palace Hotel in New Delhi to honour extraordinary individuals for their exemplary and contribution towards the Vision of New India.
Hon’ble Minister of Road Transport and Highways, Shri Nitin Gadkari was the Chief Guest at the event. Him along with the Guest of Honour, Dr Jitendra Singh, MoS, PMO, felicitated the real heroes of New India at Bharat24’s Super Indians. Shri Arjun Ram Meghwal, MoS for Culture and Shri Ajay Bhatt, Minister for Defence & Tourism also spoke exclusively at the gala event
Govinda, as the Celebrity Host along with Bharat24’s known, and trusted anchors hosted multiple-panel discussions on topics varying from Health, Education, Business, Economy and Culture. The star panelists included Bollywood Star Vidyut Jamwal, Swami Nijamritananda Puri, Administrative Director, Amrita Hospital, Mr Sameer Sethi, VP & Head of Brand Marketing, PolicyBazaar, Mr Abhishek Sharma, CBO, VidyaMandir Classes, Ms Anita Nayyar, COO-Media, Branding & Communication, Patanjali Ayurved, among other think-tanks. Meanwhile, Bollywood actors Govinda and Vidyut Jamwal also shared insight on entertainment business and shared experiences of their Bollywood journey.
Speaking at the event, CEO & Editor-in-Chief, Dr Jagdeesh Chandra, said, “Bharat24 shares the Nation’s Vision of New India and is continuously highlights the topics imperative to Nation’s growth”, he added, “Bharat24 will continue to celebrate individuals who are contributing to Nation’s development through their initiatives”
Mr Manoj Jagyasi, Chief Business Officer & Strategic Advisor to Board, said, “After successfully organizing the Rajasthan Chapter of Super Indians, we were able to scale the Delhi edition even bigger and I am delighted to say that Super Indians has become one of the most sought-after IP’s. I would like to thank our partners for their continuous support towards our endeavours”