01 December 2022 05:17

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Marketers can leverage the festive spirit of the Indian consumer to get a higher brand recall, and add their brands to Indian consumer’s festive shopping list, by utilizing HT Media’s reach of 240 Million across, Print, Digital & Radio.

HT Media, one of India’s most trusted content and news platform with a massive reach across print, digital and radio channels, set out to decode the Indian consumer’s sentiment this festive season. HT Media partnered with a research agency Aroscop to conduct a pan India survey of over 13,000 Indian consumers who read various HT Media platforms, to unravel their shopping & purchase channel preferences this festive season.

According to the survey, Indians are ready for some much-needed revenge shopping and travel, after two years of lowkey celebrations. HT Media has thus become a preferred destination for brands who wish to establish high brand recall among HT Media’s premium, affluent and engaged audiences, with a penchant for informative content with relevant messaging served to them.

1 in 4 HT Media readers said they plan to buy a four - wheeler around Diwali and Dussehra. The most popular choice of car is a hatchback with 38% opting for it, followed by MUVs/ SUVs preferred by 31% people who intend on buying a car this festive season.

40% of the interested automobile shoppers stated that they receive 4-wheeler offers related information from newspapers, while 31% get it from digital advertisements, implying that almost 3-4th of the willing shoppers, are already utilizing HT Media's print and digital platforms as channels for information on new launches, festive offers and deals.

When it comes to tech, close to 1 in 2 HT Media readers said they are looking to buy a smartphone this festive season, out of which, a whopping 76% intend to buy or upgrade their smartphone via e-commerce platforms, whereas the rest would still prefer the offline shopping experience, more than half of this population also indicated that they have a budget of over Rs. 25,000 for smartphones.

Keeping up with the personal gadgets upgrade trend, 50% of the survey respondents said that they plan to buy consumer electronics, such as TVs, headphones, speakers etc., around Diwali. In an interesting development, nearly 1 in 3 respondents said they would shop for wearables, a fast-emerging tech category! Of these enthusiastic shoppers, almost 60% stated that they receive consumer electronics offers related information from newspapers and digital ads.

Dhanteras and Diwali have historically been important occasions for jewelers, in addition to wedding peaks. This trend is yet again endorsed by the Indian consumers with 66% of HT Media readers saying they intend to buy gold, jewelry or investing in other gold vehicles this season, and a whopping 90% of them said that they will be visiting physical stores to buy jewelry, a great sign for retail jewelers!

A massive 45% of Indians plan to buy home & kitchen appliances during festive such as refrigerators, food processors, air-fryers & more. Interestingly, the choice of purchase channel (online versus offline) is an equally divided poll where 50% of the people said they will buy appliances online, and the rest said they will visit retail stores to shop for appliances.

What speaks in favor of physically shopping at stores is in fact that very experience, of physically observing and trying the products before buying them and being instantly gratified with the purchase. The same ratio and channel preferences were applicable for apparel & footwear categories too. Discounts and Offers were the predominant reason for people to choose e-commerce platforms for shopping.

Indians have missed going on vacations and eating out at restaurants the most, in the pandemic with 42% of Indians said they missed going on family vacations followed by 30% respondents saying they missed going to restaurants and movies.

HT Media’s attempt at capturing the Indian consumer sentiment towards festive spending shows an optimistic picture for businesses across the country. With the country turning towards online channels for a large percentage of their shopping needs across categories, the opportunity for e-commerce and D2C brands to be visible to a premium audience on HT Media properties is immense. The biggest advantage of displaying product offerings on HT Media’s 240 Million audiences on print, digital, and radio properties is that they will be targeted to premium readers who have already shown a propensity to purchase these products online. HT Media offers a plethora of partnership options including video, display, branded content, event led opportunities so that brands can create the right messaging in the right format, to the right audience, thereby moving their brand metrics.

The study was conducted in partnership with Aroscop.

Aroscop is an advertising technology platform that combines advanced programmatic ad serving, consumer insights, data, and machine learning to help brands make intelligent marketing decisions across consumer buying journeys.

The pan-India study was run using Aroscop ASK1. ASK1 is an online consumer insights stack that uses interactive creatives to serve short form questions at scale & speed to an identified or pre-built demographic, behavioral or usage based micro-cohorts.

 

 

As Supreme Court points out that the role of anchor is very important, India Today TV leads with differentiation by putting all anchors together as they probe and analyse Both Sides of Every Story

India Today TV launches the country’s most democratic newsroom, a prime time show devoid of any agenda, where news anchors are given free rein to present their diversified viewpoints about the same issue across the table. The launch of this new show marks a beginning that will go a long way in re-establishing the genre as a credible knowledge source by making each voice heard, each opinion weighed in, every evidence examined thus giving a chance to the audience to make its own informed choices.

The show brings out a team that faces news & views head-on, they discuss, dissect, investigate & debate and they don’t stop. Because when there’s a dark shadow over TV news only one thing shines through – a democratic newsroom.

At a time when TV news faces the biggest glare ever amidst ongoing hate speeches for TRP. A time when the country’s top court takes a dismal view. A time when a nation’s fingers point at TV news channels. One show will rise above all others. ‘Democratic Newsroom’ and India Today won’t hide behind bias, bombast & bigotry.

The marquee series in its digital avatar had built on the brand’s four-decade-long legacy of its gold standard journalism where the channel’s anchors are given equal platform and journalistic liberty to express their varied opinions on any matter national or international. Some of the prominent democratic newsrooms spoken about recently included the Government’s decision to rename Rajpath as Kartavyapath, the next general elections – BJP vs opposition - Is 2024 a done deal, National Herald case & ED questioning Rahul Gandhi, Bollywood Boycott, Gyanwapi, Virat Kohli, Depp Amber lawsuit and the need for a one-day State mourning held on the passing away of Queen Elizabeth.

The TV show will further strengthen the channel’s promise, “With absolutely zero political vendetta India Today’s news anchors have been accorded full freedom to voice their opinions both on air and off air, which in return provides the audience a fair and balanced broadcast of actual news.” The first-of-its-kind show will bring the democratic newsroom debates into the full public gaze. An opportunity to join the editors as they discuss, argue and challenge each other on the topical subjects of the week. The channel has taken on this challenge of bringing honest journalism with diversified viewpoints abhorring the race for ratings.

Starting September 23rd, 7pm onwards the show’s promise is that ‘A Democratic Newsroom has many voices but one responsibility - to keep the news honest. India Today goes above and beyond TRP ratings bringing you a true democracy, one where every shade of opinion is respected and given space.’

To quote a bench of honourable justices, “Right of anchor is less than the right of listener who is entitled to know views of all sides”. Therefore, in Democratic Newsroom expect ‘No issue as taboo, no opinion ignored, and no question unanswered.’

The awards night will be an amalgamation of awards and turnaround discussions

India dot com Digital Pvt Ltd. (Zee Digital), one of India’s largest digital media company, to host its first edition of Health Awards 2022 at New Delhi, to acknowledge and recognise the movers, leaders and achievers in the health sector of India. The awards night will be an amalgamation of awards and turnaround discussions.

The awards will be honored by Dr. Bharati Pravin Pawar, Minister of State for Health and Family Welfare, who will also address the gathering and share his insights on the health care system. He will also be joined by Dr. Shiv Kumar Sarin, Vice Chancellor - Institute of Liver and Biliary Science, New Delhi.

Speaking of the event, Shridhar Mishra, CRO (digital) says, “Healthcare and health has become the center of everyday conversations, post pandemic. We have also seen how technology has revolutionized the sector and created a way for affordable and accessible healthcare. This is our attempt to recognize the efforts of the people who have led this from the forefront,”

Covid-19 outbreak has transformed the healthcare system, and the sector has gone through fast-paced changes that was led by digital revolution. Not only did the pandemic lead to innovations, and the emergence of telehealth, E-ICU, and a changed scenario of Emergency Care, it also created a new world order built on the foundation of collaboration, backed by scientific advancements, driven by data making healthcare affordable and accessible.

Sharing insights on the event, Puja Sethi, Group Editor, Digital says, “The pandemic has reinforced the importance of a robust healthcare system. This award recognizes the efforts of the warriors who have carried the revolution of the healthcare system,” The summit will address the concerns of the Indian Healthcare Ecosystem and what needs to be done to alleviate the pain-points. Panelists will also speak on India’s preparedness to deal with emerging diseases in the post pandemic World.

The summit will see a line-up of esteemed panelists and guest speakers such as Dr Sandeep Budhiraja, Medical Director, Max Hospitals; Dr. Rajiv Singhal, Managing Director and CEO, Marengo Asia Healthcare; Dr Nandita Palshetkar, IVF Specialist; Dr. Praveer Agarwal, Executive Director, Fortis Escorts Heart Institute; Dr Abhay Sinha, Director General, Services Export Promotion Council; Dr. Suresh Sankar, a leading Nephrologist, Sr VP-Clinical Affairs, NephroPlus; Dr. Sanjay Mittal (Director, Clinical and Preventive Cardiology, Heart Institute, Medanta Hospital Gurgaon); Dr Ashok Jhinghan, Chairman, Delhi Diabetes Research Centre; Dr. Nand Kumar, Prof. In charge ICMR CARE in Neuromodulation for Mental Health, Department of Psychiatry, AIIMS, New Delhi; Dr. Vikram Jaggi, Pulmonologist. Asthma Chest Allergy Hospital, Delhi; and OP Yadava, CEO, National Heart Institute.

The summit will be promoted on Zee News, The HealthSite.com and India.com. It will also be cross promoted on social media handles for a larger reach.

The summit is sponsored by LIC and Freedom app.

India’s premium broadcast network, Times Network’s digital arm, Timesnownews.com and its digital assets have demonstrated promising growth on the back of content innovation, fastest news delivery and multilingual offerings across platforms.

In line with its aggressive digital plans, the Network today announced the appointment of Rohit Chadda as President and COO - Digital Business and Vinay Sarawagi as Senior Vice President – Digital Content.

In his new role, Rohit Chadda will lead the digital operations of the network and oversee product strategy, audience development & operations planning for the digital businesses. He will also work closely with the Network’s leadership team to power the company’s overall digital transformation efforts and scale the business. A seasoned & versatile professional with nearly two decades of experience, Rohit is an award-winning entrepreneur and has extensive experience across eCommerce, technology, fintech, media & entertainment and OTT.

Spearheading the overall content segment of the network’s Digital Business across platforms, Vinay Sarawagi will play a pivotal role in leading innovative content strategy for the digital arm of the network, Timesnownews.com and further boosting the growth of the Network’s digital assets. Vinay is a seasoned professional with rich experience of over 15 years in traditional and digital media. In his previous assignment, Vinay was instrumental in building Brand & Audience, Business Strategy, and Operations for a broadcast brand.

MK Anand, MD & CEO, Times Network said, “We have been making concerted efforts in building our digital prowess to cater to an expanding user base across platforms. I am pleased to welcome Rohit and Vinay to the team, who bring expertise in driving successful digital strategy across business development and content innovation. I am confident they will be valuable additions in supporting our ambitious growth plans and help us scale new heights.”

Speaking on his appointment, Rohit Chadda said, “I’m delighted to join Times Network to helm their digital mandate. My efforts will be to create new opportunities, capitalize emerging trends and strengthen the Network’s digital assets to facilitate its transformation to a digital first organization.”

Speaking on his appointment, Vinay Sarawagi said, "I'm excited to join India's most influential news network. At Times Network, audiences are at the heart of everything and the unmatched brand connect with the viewers will continue to differentiate the Network brands from the noise. I look forward to taking on this new role and synergize my efforts to ensure that our audiences across mediums, formats and languages are served with unputdownable content, all day, every day."

New York Festivals International Advertising Awards® announced Vox Media’s “The Beauty of Blackness” for client Sephora as the 2022 SeeHer Lens Award winner.

The SeeHer Lens Award is a partnership between New York FestivalsThe Female Quotient (The FQ), and the ANA and honors best-in-class creative film work submitted to the competition that exemplifies gender equality and accurate portrayals of women and girls in advertising.

SeeHer is a collective of marketers, media organizations and industry influencers committed to creating advertising and supporting content that portrays women and girls as they. The SeeHer Lens Award, now in its second year, celebrates advertisers who are driving change and bringing visibility to creative content that supports the ideals of the SeeHer movement. SeeHer serves as the catalyst, harnessing the collective power of the entire marketing and media ecosystem, to drive change.

“We are inspired by The Beauty of Blackness, the documentary shares a vital story that shines a light on the important contributions of Black culture in the world of beauty and shares the journey of the influential female executives who brought the beloved brand Fashion Fair Cosmetics back from bankruptcy,” said Shelley Zalis, CEO, The Female Quotient, Co-Founder, SeeHer. “The award-winning film embodies SeeHer’s mission of accurate representation and by sharing these important stories we can together become a more conscious creative community and create lasting change.”

“New York Festivals is thrilled to shine a spotlight on this important documentary film that chronicles the story of two dynamic women leaders who orchestrated the re-emergence of a world-class and respected historical brand, Fashion Fair Cosmetics,” said Scott Rose, Executive Director, New York Festivals Advertising Awards. “This creative project and the story that it portrays are so worthy of the 2022 SeeHer Lens Award.”

The 2022 SeeHer Lens Award winner “The Beauty of Blackness” is a feature-length documentary produced by Epic Stories the branded storytelling arm of Vox Media and Creative Production in collaboration with Sephora, Digitas, and Ventureland. The film documents the resurgence of the first cosmetics brand to cater to black women, Fashion Fair Cosmetics, as the company’s new owners, Desiree Rogers and Cheryl Mayberry-McKissack brought it back from bankruptcy.

“It's an honor to be selected for the NYF “SeeHer Lens” Award. We are proud to have partnered with Sephora and Digitas who see the value in sharing this important story and shining a light on the inequalities of the beauty industry, in an effort to move it forward. By leaning on true, inspirational stories, like the one told for Fashion Fair in this film, brands have the opportunity to power real change.” —Kiana Moore, co-director of The Beauty of Blackness and the VP of Content Production, Head of Epic Digital at Vox Media.

The winning feature documentary chronicles Fashion Fair’s legacy: both its rise and fall, and through Fashion Fair’s tumultuous and triumphant story, and examines the beauty industry’s long history of discrimination, while also highlighting a new generation pioneering the future for Black women working in beauty.

This year’s New York Festivals film entries were reviewed by members of the New York Festivals Grand Jury. Entries nominated for the SeeHer Award were judged by the SeeHer jury panel using the SeeHer Gender Equality Measure, (GEM®), the first data-driven methodology for identifying gender bias in media. GEM® has become the global measurement standard, measuring 180,000+ ads, representing 87 percent of worldwide ad spend.

To view all the 2022 New York Festivals Advertising Awards winners please visit: 2022 Winners Showcase.

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