02 February 2023 03:06

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New York Festivals 2023 Radio Awards competition welcomes Diego Cannizzaro to the NYF Radio Awards Advisory Board

"The 14-member Advisory Board panel is an international brain trust of innovative storytellers and industry executives whose expertise spans all genres of audio entertainment and journalism. Diego's mastery of every aspect his craft in works like Madre and Weightless brings emotions, memories, and sensations to his listening audiences. These insights and the Board's essential guidance ensure that New York Festivals will continue to honor world-wide excellence across all platforms," said Rose Anderson, VP, New York Festivals Radio Awards.

"I consider New York Festivals as an iconic common place, in a global level speaking. A meeting point for all who are really involved in storytelling in the media. Personally, it is an honor to be part of the Advisory Board with outstanding colleagues from all the media worldwide." -Diego Cannizzaro, Owner/Director of DMC Studio

A multi-talented storyteller, Diego Cannizzaro brings his industry experience and award-winning perspective to the 2023 New York Festivals Radio Awards Advisory Board. He joins an esteemed board of globally respected content creators and industry leaders.

As Owner/Director of DMC STUDIO in Buenos Aires, Diego specializes in radio arts, sound stories, commercials, field recording, sound design and mixing. An industry pro known for award-winning work, he creates audiovisual productions for radio, TV, social networks, and movies.

With 8 Gold New York Festivals Radio Awards, 1 Silver, and 6 Bronze, he has also earned two NYF Grand Awards, the ultimate honor presented at the NYF Radio Awards Storytellers Gala.

Since 1995 Diego has utilized his hybrid skills as a scriptwriter, sound designer, musician, radio producer, video editor, post producer, director and tv producer. His impressive career trajectory has seen Diego working within the best first-line radio stations in Buenos Aires, as an independent audiovisual producer, and creating an unmistakable style through sounds and graphics among all media productions.

In his additional role as Head Director for Audiovisual Promotions Art Design & Graphics for Canal 9 | IP Noticias, Diego directs and leads a team of 35 people. He also serves as a Radio Producer for Urbana Play FM.

The New York Festivals Radio Awards 65-year legacy provides a showcase to celebrate world-class storytellers from around the globe. The competition honors creative innovation and excellence in broadcast and audio content across all genres and platforms.

The entry deadline for the 2023 Radio Awards competition is January 31, 2023. To enter please visit: HERE

Thursday, 10 November 2022 00:00

Aaj Tak breaks record with breaking news

Aaj Tak, India's leading Hindi news channel, observed a massive spike in its viewership during the recent key events in month of Oct ’22, as per the recent BARC report, most notably being: India Vs. Pak T20 World Cup cricket match update, inauguration of Mahakal Temple Corridor, solar eclipse in addition to others.

Based on the immense growth in viewership during any important news worthy happening, it has been firmly established that the audience has always preferred the networks' in-depth reporting above that of other channels.

The upward trend of surging viewership and market share remained positive during the solar eclipse (Suryagrahan), as witnessed on 25th Oct’22 right in midst of Diwali festivities. Aaj Tak ranked Number 1 with highest AMAs & market share of 19.5 %, the highest, amongst other news channels beating No.2 by 42% margin. Once more, the audience banked upon only Aaj Tak to determine the right information regarding timings, effects and spectacles of Suryagrahan.

Notably 93% of growth registered in India beating Pakistan celebration special. The news coverage on high intensity sensational match played between India & Pakistan on 23rd Oct’22 once again crossed the mark of 1000 AMA (000’s) in HSM, 15+.

The above figures establish the fact how much viewers rely on the channel to report on important happenings. The audience again opted for Aaj Tak to watch another significant news event, The Mahakal Temple Corridor's opening by Prime Minister Modi, surging the channel’s viewership growth considerably. Aaj Tak led the slot with a comfortable margin.

Aaj Tak has been at the forefront of delivering breaking news stories to its viewers. This story was no different and did capture the attention of people across the country.

The aforementioned data is a testament to the channel's commitment to delivering quality news and programming that resonates with viewers. This growth is attributed to the channel's commitment to providing accurate and timely news coverage, as well as its in-depth reporting… Sabse Tez Hamesha.

 

Fastest Growing National Hindi News Channel, Bharat24 has appointed senior anchor Shazia Nisar to host its daily evening 5 PM debate show, “Public Hai Sab Janti Hai”.

In addition to her prime-time show, Shazia will also be covering the upcoming assembly elections in Gujarat and Himachal Pradesh for Bharat24’s Mega Election Show, “Mukhyamantri”

Prior to joining Bharat24, Shazia was associated with RBharat as a prime-time anchor for past 4 years. The very popular anchor is also known for her recent ground reporting of the Russia-Ukraine war, her political reporting of the 2019 General Elections, Assembly Elections in Uttar Pradesh and Bengal and her holistic reporting of the Farmers Agitation in New Delhi. Shazia is known for her unique style of news presentation and zealous reporting. The experienced anchor has also worked with TV9 Bharatvarsh, India News and Zee Media

Booking.com hits it out of the park with T20 World Cup fans

YouGov BrandIndex provides us with a range of metrics by which to measure a brand’s standing among a group of consumers over a set time frame. With the T20 World Cup well under way in Australia, we look at how select global brands have performed among fans of the T20 World Cup in key markets.

Fans of the T20 World Cup are defined as those who say they are “somewhat interested” in the event, or that it is one of their “top interests”.

The three sponsors we examine in this piece are brands with a global presence – Booking.com, Oppo and Nissan. BrandIndex data shows that these brands tend to have significantly higher traction among fans of the T20 World Cup than among those who say they are not at all interested in the event or that they are only a little interested. This is particularly obvious among fans in Australia and India, but less so in Britain.

YouGov’s Buzz score is the difference between the percentage of respondents hearing positive news and the percentage hearing negative news about a brand in the previous two weeks.

Booking.com, which is the official accommodation partner of the T20 World Cup, appears to have been the biggest beneficiary. The brand’s 30-day average Buzz score among fans in Australia (21.1) is almost twice that as among Australians who aren’t too interested in the event or aren’t interested at all (10.8). Nissan (9.2 fans vs 5.6 among non-fans) and Oppo (4.6 vs 3.4) also have made a mark.

Even among Indian fans of the event, Booking.com claims a dominant lead among fans of the World Cup (21.2) than non-fans (15.1), while Nissan and Oppo also enjoy a clear lead among fans.

Among Britons, it is Nissan that has claimed the most telling lead among T20 World Cup fans (4.8 vs 2.4 among non-fans).

Booking.com appears to have made a solid impact even on T20 World Cup fans in non-traditional cricket regions such as the US and UAE. In the US, the travel booking platform’s Buzz score among fans was 19.8 as of October 30, compared to 6.4 among those not interested in the World Cup. In UAE, Booking.com’s Buzz score is 6.1 points higher among fans (17.2 vs 11.1).

 

Saturday, 05 November 2022 00:00

VMLY&R Unveils The Home of Connected Brands

Shaping the Future of Business

Industry first space brings the consumer journey to life as immersive experience

VMLY&R introduces The Home of Connected Brands, a fully immersive experience space designed to help clients innovate to fuel growth.

Breaking through boundaries with cutting edge technologies, cultural and behaviour insights, this unique experience space transports people into a universe where brands sit seamlessly, digitally, and physically, in everyday lives – at home, in play, in retail, and more.

Located in London at WPP’s Sea Containers campus, The Home of Connected Brands helps brands and retailers test and trial connected experiences across hybrid environments to enhance value and engagement at every single touchpoint of life.

The space invites brands to innovate with existing and emerging technology across channels. From holographic store catalogues to Whispering Windows softly transmitting brand messages to Microsoft’s Seeing AI technology helping the visually impaired to hear spoken product information.

To deliver the connected experience, The Home of Connected Brands features six environments, including the new iteration of VMLY&R Commerce’s pioneering 360-degree retail space.

Explains Debbie Ellison, Global Chief Digital Officer VMLY&R Commerce, “Channels viewed in isolation often feel disconnected, uncomfortable. This new space forces us to look at how brands live more innovatively and effectively across channels.

She adds, “With the continuous explosion of new channels comes infinite opportunities for brands to generate awareness, drive engagement, and creatively connect to seamless and frictionless purchase moments. We passionately believe in the power of connected brands – this is its first physical manifestation.”

Jon Cook, VMLY&R Global CEO, “Creating an immersive space where our clients and partners can truly experience how their brands can reimagine their consumer engagement is exhilarating. This takes conceptual ideas to prototypes, giving us real-time interactions to spark transformation. And there is no better location than our London office to create our inaugural Home of Connected Brands experience.”

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